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• What is Social Media “Marketing”

• Why Facebook?

• Personal vs. Business Use

• Creating Your Page

• Setting Up Your Page

• Growing Your Fan Base

• The New Facebook

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Ongoing dialogue with Your Customers

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Relationship Marketing

• 600+ million active users

• 150 million people engage with Facebook on external websites every month

• 200 million mobile users

• Facebook bypassed Google as a #1 most visited site in US

• 65%of US Facebook Users said they are more likely to buy a product based on a positive Facebook friend referral

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Facebook for Business Users may experience any or all of these symptoms:

• Complete Bewilderment

• Utter Confusion

• Fierce Frustration

• An uncontrollable urge to chuck your computer through a plate glass window

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©Foxtrot Media, LLC

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©Foxtrot Media, LLC

Friend

Like

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Start by building a personal profile

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Sort Your Friends into lists

To the Privacy Settings

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Exclude Lists from Specified Content

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What you choose will determine certain features on your page. Good news is, you can now change it later.

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Follow the Rules. http://www.facebook.com/terms_pages.php

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©Foxtrot Media, LLC

Edit Page

No More Top Tabs Navigation on Left

Photos Appear Across Top

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Use the “Info” tab to

include more

important

keywords, text, and

high priority links on

your Page.

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Edit Page

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Manage Permissions

Marketing

Add Admins

Apps

Insights

Selecting a Country or Age Restriction will keep Non-Facebook users from viewing your page

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Select Your landing page. “Default Tab” This can include any of your Tabs, not just Wall

What will you let Fans do?

Use your phone or email to publish status updates

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©Foxtrot Media, LLC

Profile Image

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200 x 600 pixels

Facebook pages by Robert Hazelrigg Graphic Design AKA: TheGraphicsGuy of Facebook.

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Facebook pages by Robert Hazelrigg Graphic Design AKA: TheGraphicsGuy of Facebook.

Welcome Tab

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Real Estate Newsletter Signups Promotions New Arrivals About Us Video

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Selective Tweet Status

Any tweets you post that end with #fb will update your Facebook status.

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• Advertise • Tell Your Fans • Get a Badge • Add a Like

Button • Create an Alias • Send an

Update • See all

Updates

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©Foxtrot Media, LLC

The "Actions" listed in your Facebook Ad reports show you how many users have engaged with your Facebook Page or Event through your ad, by becoming a Page fan or RSVPing positively to your Event.

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After 25 “Likes”

Register your Page’s URL

www.Facebook.com/username

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• Add FB page to email address – promote shamelessly, FB badge on blog, “Like” button on Website

• Banners in your Store or Restaurants

• On Menu, Brochures, Business Cards, Receipts, Email Newsletter

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©Foxtrot Media, LLC

©Foxtrot Media, LLC

There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and

2) Inciting comments.

A mix of your

• own thoughts

• breaking news

• community news

• useful tips, tools, resources

• and links from other sites in your industry and related industries.

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• Post when most people are on Facebook

First thing in the morning

Just before or after lunch

In the evening

• Ask questions and respond promptly to comments

• Just starting out? One update per day. Increase gradually and gauge the response.

• Provide some unique benefit to fans: exclusive content, secret contests or insider access to information before non-fans.

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Check back often to look for Notifications of Comments and Likes and respond

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©Foxtrot Media, LLC

Talking about the Community

Thanking contributors

Job Openings

Photos Video

Marketing Text. Highly visible, easy to read.

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Nice Image

Promotions Can be a Great Way to Build Your Fan Base, but be Sure to Follow the Rules

“You will not administer a promotion through Facebook, except through an application on the

Facebook Platform”

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Post Views Daily Page Activity New Likes and Unlikes And more

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©Foxtrot Media, LLC

First the Good News

• Pages now notify Admin of new comments on the Page

• You can now change the type of business category in the Admin panel

• You can comment as a Page on other’s Pages

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• RIP FBML : March 11, 2011

• No More Info Box on the Left

• Navigation Tabs on the Left are Much Less Noticeable than the Previous Top Tabs

• Wall posts are now subject to FB’s weighting system. Comments from Fans can get hidden.

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©Foxtrot Media, LLC

Using Facebook as a Page

News From Pages You’ve Liked

Good Bad

Confusing At First Must Remember Who/How You Are Logged in

A mobile application that allows you to see where your friends are and share your physical location.

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Claim Your Page

• Facebook Deals Revealed

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Check in on Facebook for iPhone, Android, Windows Phone 7, or visit ww.facebook.com on your touch phone to see special deals from nearby businesses.

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©Foxtrot Media, LLC