Katie Burke

CREATING A COMPANY YOUR (NEW) EMPLOYEES LOVE

Yet somehow most corporate rule books look something like this:

At HubSpot, we’ve built a different kind of culture rooted in transparency and autonomy.

But before I jump into what our culture is, let me talk about what culture isn’t.

Culture Isn’t…

Wall Posters

Corporate Governance

Perks and Rewards

Culture Is…• A bar for what’s possible at your

company• A powerful weapon in the war for

talent• A proactive catalyst to help

employees make better decisions• A promise to your customers• Collective clarity on what it

means to be a part of your organization

“culture: recruiting product: marketing.”

@Dharmesh

Over 2 million views on CultureCode.com

So where do most companies go wrong?

- Waiting until employees arrive to talk about culture

- Asking new employees to absorb an organization’s culture versus bringing it to life in new and innovative ways

- Not giving employees a tool to speak up when your company is falling short on its promise

• Talk about your culture early and often, not just with new employees.

• Make culture a central focus in your onboarding, not an afterthought.

• Provide a vehicle for all employees to speak up about what’s working and what isn’t.

How We Actually Do It- Culture is a business priority, not an HR

priority- We use stories and examples to reinforce our

culture in the onboarding process and beyond- We share as much information as possible- We don’t match mistakes with rules and

regulations- We default to transparency- We iterate relentlessly on our candidate and

employee experience

The HubSpot Onboarding Experience

-Content-Context-Community

(…and a truly incredible learning and development team)

Questions? Concerns?Comments? Critiques?

Know someone awesome who should work at HubSpot?Katie BurkeKburke at hubspot dot com@katieburkie