create to connect: how to blow up your brand and be creative everyday
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Hi! I’m Justina Blakeney,
A designer, artist, author and mama with a wild,
bohemian heart.
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TM
FEEL FREE, HAVE FUN & DECORATE WILD!
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For me, what started as a (tiny!) blog, blossomed into a New York Times Bestselling book, 4 licensed collections (and
counting), 8 design blog awards, and an online audience of over 1.5 million people
who I’m convincing, day by day, to “decorate wild.”
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The internet makes it possible for us to be our own bosses, to build our own audiences and to grow our brands
with very minimal resources… But how?
In the next hour you will learn.
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STEP 1: CLARITY
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WHO ARE YOU? WHO IS TALKING?
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DESCRIBE YOUR BRAND IN THREE WORDS.
1.) COLORFUL
2.) PATTERNFUL
3.) JUNGALICIOUS
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WHAT IS YOUR MESSAGE? WHAT ARE YOUR TAKEAWAYS?
GIVE YOUR READERS INFORMATION
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WHAT’S YOUR MOTTO? YOUR HASHTAG(S)?
#JungalowStyle
DECORATE WILD!
#PatternsByJustina
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WHAT DO YOU WANT PEOPLE TO REMEMBER ABOUT YOUR BRAND?
WHAT DOES SUCCESS FOR YOUR BRAND LOOK LIKE FOR YOU?
WHO IS RESPONDING? WHO IS YOUR TARGET DEMOGRAPHIC?
WHAT DO YOU WANT PEOPLE TO DO ONCE THEY FIND YOU?
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STEP 2: CREATIVITY + ACTION
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VSCOA Color Story
AfterlightSnapseed
PROCESSING APPS
LIGHTANGLESSIZEFILTERS
KEEP IN MIND
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CREATIVE WARM UPS
1. CLAY2. BLOCKS3. COLORING BOOKS4. COLLAGING5. 30-SECOND SKETCHES6. RAINBOW FORAGING7. BLOG POST8. ORGANIZE NATURE9. SINGLE LINE DRAWINGS
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INDULGE IN MOMENTS OF INSPIRATIONEMPLOY AUTHENTICITY (DON’T AIM FOR ORIGINALITY)
BE PROLIFIC, ESTABLISH A RHYTHM
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YOU DON’T HAVE TO GUESS. USE DATA.
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STAND OUT.
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STEP 3: CREATE COMMUNITY
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• ADD HASHTAGS TO YOUR IMAGES• COMMENT ON OTHERS’ BLOGS• JOIN THE CONVERSATION ON: INSTAGRAM
FACEBOOK, TWITTER, PERISCOPE, SNAPCHAT ETC.• INVITE OTHERS TO PARTICIPATE• ASK ADVICE• ASK QUESTIONS
CONNECT THROUGH COMMUNITY
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• BE REAL• WEEKEND HASHTAG PROJECTS• SHARE OTHERS’ WORK (RESPECTFULLY)• DO TAKEOVERS• GIVE SHOUT OUTS• COMMENTS AND ‘LIKE’ STRANGERS’ IMAGES• SHARE GENEROUSLY
CONNECT THROUGH COMMUNITY
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• CREATE CALLS TO ACTION
• CREATE AUTHENTIC CONTENT THAT INSPIRES YOU (it will inspire others, too)
• INTERNAL LINKING
• MOBILE OPTIMIZATION
• ESTABLISH A RHYTHM
• CATER CONTENT TO PLATFORM
TIPS
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SHARE YOUR IMAGESON OTHER PLATFORMS
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CREATE CLARITYEMPLOY CREATIVITY & AUTHENTICITY
BUILD COMMUNITY
BE PROLIFICBE STRATEGIC (USE DATA)
TAKEAWAYS
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