Create E-Marketing for Your Customers

Jacque Etherton Marketing Coordinator

Overview of Presentation

E-Marketing Statistics & Feedback

Benefits of E-Marketing

How to Create E-Marketing

Decide Theme & Research

Design Software

Open Office

How to edit a piece we’ve created

E- Marketing Platforms

Recap

E- Marketing Statistics & Feedback

Results from Indoff survey: 75% of Indoff Partners use e-marketing once a month 47% of Partners that use e-marketing have received an order directly or indirectly from an e-marketing piece “Each time I do any email campaign I get a 3% response for something even if it’s not related. The point is they know I am still here.” “Renewed an existing customer and received an order over the internet” “Yes, I have sold almost 20 industrial fans since that piece” “One example: I sent out an email blast this week that was in the form of a paragraph telling about copy paper prices increasing on June 1st. I have had an excellent response to that. Another example: I made my own flyer for a cute item and within 10 min of sending the email, I rec'd orders for several of them.” “It keeps my name right there in front of them and helps my customers place an order right there or reminds them to place an order for something else.”

Benefits of E-Marketing

Cost Effective Targeted

Builds relationships and loyalty

Opt-in or unsubscribe options

Visually pleasing

Allows for interactive dialog

How to Create Your Own E-Marketing

Decide on topic/theme & research

Develop content

Gather images & create visual with Gimp or Paint

Upload finished visual jpeg to Partner Marketing Site

Insert image into Open Office HTML document and add content

Add “opt out” message

Save HTML document for e-mail marketing

E-Marketing – Theme & Content

Let’s pick a theme – How to make your office eco-friendly Research the topic and write up your content in Word Ex: “With all of the new eco-friendly alternatives available in the marketplace today, you may be interested in learning ways in which your company can reduce their environmental impact. Here are a few tips:

Use non-toxic cleaning products free of harsh chemicals Use environmentally friendly office products Set up recycling bins within your offices Use eco-friendly break room products Switch to fair-trade, shade-grown coffee Avoid printing documents that could be e-mailed Turn off any equipment that doesn’t need to be on when you’re not in the office

As your Indoff Partner, I have access to hundreds of eco-friendly products and advice for how you can go green within your office.”

Choose specific products you want to promote to your customers – find images that are available to you (vendor CD or website) If you don’t have Photoshop, you can also use Paint, GIMP, or an alternative photo/design editor All of the images I have selected are from Supplies Direct Drag each image to your Desktop, Rename, Paste into Paint from Desktop, Save as jpeg file! Don’t forget the Indoff logo!

E-Marketing – Gather Images

E-Marketing- Upload Image

Let’s start by uploading the Indoff logo Go to a Partner Marketing Site Upload your JPEG image in the “System” tab under “Site Uploads” After a successful upload, click on the thumbnail image Highlight the entire URL (web address) for the image and copy Be sure to do this for all images you want in the e-mail marketing piece

E-Marketing- Open Office HTML

Open new “Open Office” HTML document on your computer Open Office is free to download Click the insert photo button in Open Office Paste the URL that you copied in the “File Name” field, then click “Open” Add your text content from Word

Copy and paste works just fine Play with the colors and fonts if you wish

E-Marketing- Send out via E-Mail

After saving your e-marketing piece as an HTML document in Open Office, you’re ready to send it out!

Edit Select All Copy

Go to your e-mail (Indoff g-mail works great!)

Compose New e-mail

Place cursor in the body of the e-mail and Paste

You should see all the images and content, tweak things if you need to.

In BCC “To” field, add your customer contacts

And finally – Always, always, follow-up!!

How to Edit E-Marketing You can find all of the e-marketing pieces that have been created by going to the Intranet Groups Marketing E-Marketing

Once you have selected your E-Marketing piece, click on it so it opens in it’s own window

Edit Select All Edit Copy

Go to your e-mail and “Compose Mail”

Place your cursor in the body of the e-mail and Paste

After it is pasted, you can edit the text as you would like

Just delete the text you would like to replace and type in your new message!

Also, add your contacts in the BCC “To” field and Follow-Up!!

E-Marketing Platforms

Why use an e-marketing platform? A few options: Constant Contact iContact ResultsMail Yesmail Direct MailChimp

Research and Compare Find out what would work best for you

We covered the statistics & feedback from Indoff Partners that use e-marketing I showed you how to create an e-marketing piece for free using a simple design program, using Indoff’s Partner Marketing Sites and Open Office We went over how to edit an e-marketing piece that has already been created by the Marketing Department No matter how you create it, e-marketing is a beneficial medium to get and keep your name in front of customers…

Questions?

E-Marketing Recap