create content with seo in mind: part 4 | rbm
DESCRIPTION
In part 4 of SEO for Content Creation you will learn about the different types of links that you can utilize to augment your page and site's performance in search engine rankings.TRANSCRIPT
Create Content With SEO in Mind
Part 4 - Links Alberto Cantor | Product Strategist | [email protected]
Welcome back!
Up until now, we’ve
covered 3 main themes
1 2 3 Search
and
Crawlers
HTML
Elements
Keywords
If you still have any doubts, please visit our blog
redbricksmedia.com/blog and our previous
presentations
So let’s get started and learn
about how links impact SEO
Since the late 90’s,
search engines have used
links as “votes”
A link is the
relationship between
two things or
situations. On the
web, it is the
relationship between
two webpages
Links are certainly not everything in SEO, but
professionals attribute a large portion of the
engine’s algorithms to link-based factors
And because of the
large number of
spammy sites out
there, some links
are more valuable
than others.
For example, a link
from Techcrunch.com
is way more valuable
than a link from milliondollarhomepage.com
For SEO professionals, links are one of the few
controllable “SEO Elements” because you can work with
service providers and allow or disallow them
So you can
understand the
importance that
links have in
SEO...
They are basically
⅓ of the pie - the
other ⅔ are HTML
elements and
keywords
Since links can come from many
sources, RBM is going to focus on
helping you get those quality links
Links can be split into:
Outbound Inbound Internal
Links that connect
your internal
pages together:
navigation menu,
footer, content
links, etc.
Links that point
from your website
to an external
source
Links that point
from an external
source to your
website
And also into:
Reviews
and
Comments
Social
Links
Contextual
and
Editorial
Links that are
placed within the
body of a content
piece
Links that point to
your site from
reviews and
comments
Links that come
from social
network sites such
as Twitter,
Facebook,
LinkedIn, etc.
Reviews
and
Comments
Social
Links
Contextual
and
Editorial
As you can see,
there are different
types of links and
more and more
come up every day
as new technologies
are born
(in-app links,
widgets, syndication,
etc.)
So how do you
get those links?
Create content
that appeals to
your readers
Encourage
interactions
Work on
becoming an
authority
Create
content that
appeals to
your readers 1
2
3
Measure which
content types better
attracts readers
Use keywords that
are relevant to the
content and site
Change and adapt
content based on
feedback and
measurable results
Encourage
Interactions 1
2
3
Include comment
boxes and social
sharing buttons
Ask questions and
include clear calls to
action
Reply in a timely
manner and make
yourself available
Work on
becoming an
authority 1
2
3
Include short bios,
author tags, and
contact info
Write about a
specific subject
Become a member
of forums, discussion
groups, etc.
You should also concentrate on establishing
relationships with authoritative pages in your vertical
to become a guest blogger and generate content
Natural links are the best links
you could earn, but they take time.
How can you accelerate the
process?
At RBM, we partner with quality content creators,
influencers, contextual links providers, and others
Partner Benefits:
1. Scale up link
building efforts
2. Create and
syndicate content
in very relevant
sites and pages
3. Reach out to
influencers
effectively and
efficiently
You should use and leverage these tools to focus on
the quality of the content and improve your rankings
and performance
The three takeaways of this presentation are:
1 2 Links are
“votes” and you
can control links
There are
internal,
inbound, and
outbound links
Use providers
and services to
focus on what’s
really important
3
Throughout the
presentation series we’ve
covered:
1. SEO 101
2. HTML Elements
3. Keywords
4. Links
We hope these presentations gave you a
strong SEO foundation, so now you can
start making changes to your site and your
content
We highly
recommend keeping
up with the latest
trends by reading
some good SEO
sources
(email us for our
recommended list)
We gave you a base on what SEO is all about
but it’s time for you to keep on doing it and start
making some changes to your site
Hope to see you around soon, and
don’t forget to visit us periodically for
more information
Thanks! Send us your questions and visit us at
www.redbricksmedia.com or follow us
@redbricksmedia
Alberto Cantor | Product Strategist | [email protected]