create a content marketing idea dashboard
TRANSCRIPT
ideaTracking
to create an
idea dashboardfor successful
content marketingBy Roger C. Parker, Published and Profitable (dot) com
Using
mind maps
By Roger C. Parker, Published and Profitable (dot) com
Ideas are all around us
…but, where are they when you need them?
• I remember reading it (where, when?)
• I wrote it down (somewhere)
• I downloaded it (but, where?)
• I tweeted it (but, when?) and shared it (with whom?)
By Roger C. Parker, Published and Profitable (dot) com
Good ideas get lost…
Conventional solutions just don’t work!
• Too much work, too much time
• Quantities become overwhelming
• Hard to categorize
• Hard to analyze and apply ideas
• Hard to quickly locate when needed
• Spreadsheets
• Notebooks
• Screen shots
• Evernote, Dropbox
By Roger C. Parker, Published and Profitable (dot) com
Most important…
…there’s a big gap betweencataloging and applying ideas.
• You can catalog lots of ideas, but quantity isn’t the point!
• Success involves learning from the best ideas…
• …and putting them to work in your content marketing
By Roger C. Parker, Published and Profitable (dot) com
Keys to an ideal solution
7 ideaTrackingmust-have characteristics
1. Easy
2. Emphasis on learning and action
3. Customizable
4. Visual
5. Searchable
6. Always available
7. Flexible
By Roger C. Parker, Published and Profitable (dot) com
Why mind mapping?
Collapsed
1. Multiple views
Expanded
By Roger C. Parker, Published and Profitable (dot) com
Why mind mapping?2. Information rich
High density information using notes & links
By Roger C. Parker, Published and Profitable (dot) com
Why mind mapping?3. Visual
Add photos and icons to aid recall and show category, priority, progress, and dates.
By Roger C. Parker, Published and Profitable (dot) com
Why mind mapping?4. Searchable
Filters allow you to display only what what you need.
By Roger C. Parker, Published and Profitable (dot) com
Why mind mapping?3. Exportable
Export your work to edit, format, and share.
By Roger C. Parker, Published and Profitable (dot) com
ideaTracking intensive
New 3-hour webinar shows you how to set up your own, personalized ideaTrackingprogram
• Ideas, tips, & templates
• 3 one-hour sessions
• October 3, 10, & 17
• 8:00 to 9:00 PM Eastern
• Handouts and 3 mind map templates
• Intro priced, $147
Register today: http://tinyurl.com/ideadash
By Roger C. Parker, Published and Profitable (dot) com
What will you learn?
Key webinar benefits1. Getting started ideaTracking.2. Choosing the right software. 3. 3 ideaTracking examples & templates.4. Analyzing the best ideas each day. 5. Tips for turning ideas into books & content. 6. Best practices for avoiding clutter.7. Cultivating the ideaTracking habit.
By Roger C. Parker, Published and Profitable (dot) com
Who should attend, & why?
Track trends, help your staff develop needed skills, bring new staff up to speed
Inbound marketing agencies & departments
Create a system to identify, track, prioritize, and apply best marketing and management ideas
Business owners, self-employed professionals
Follow trends, discover new book ideas, learn from your competitionAuthors, writers
Learn from top key influencers, identify, track, and develop best ideas
Content marketers
By Roger C. Parker, Published and Profitable (dot) com
Session 1: Getting started
Wednesday,October 3, 20128:00 PM Eastern
• What to look for when choosing mind mapping software
• 3 key examples and templates
• Evaluating present and future needs
• Mind mapping best practices Register here:
http://tinyurl.com/ideadash
By Roger C. Parker, Published and Profitable (dot) com
Session 2: Your 1st dashboard
Wednesday, October 10, 8:00 PM Eastern
• Identifying your tracking needs
• Locating the right experts
• Finding the time
• Creating your own “idea shorthand”
• Evaluating your progress
Register now:http://tinyurl.com/ideadash
By Roger C. Parker, Published and Profitable (dot) com
Session 3: Best practices
Wednesday, October 17,8:00 PM Eastern
• Mind mapping efficiency tips
• Advanced searching and filtering
• Integrating your tracking and your editorial calendar
Registrationhttp://tinyurl.com/ideadash
By Roger C. Parker, Published and Profitable (dot) com
Bonuses include…
Downloadable examples, templates, checklists, and worksheets
• profileTracker map
• contentTracker map
• titleTracker map
• Goal planning worksheet
• Mind mapping checklist
• Keyboard shortcuts reference sheet
• Best-practices links & references
Registration:http://tinyurl.com/ideadash
By Roger C. Parker, Published and Profitable (dot) com
About Roger C. Parker
How to writing coach and content marketing consultant who has written 40 books
• Website & writing tips blog http://www.publishedandprofitable.com/
• Content Marketing Institutehttp://tinyurl.com/RCPcontent
• Mindjet User Profile http://tinyurl.com/RCPmindmap
• Personal Branding Blog articles http://tinyurl.com/RCPbranding
• Published books http://tinyurl.com/RCPbooks
By Roger C. Parker, Published and Profitable (dot) com
Registration and questions
• Register and guarantee your space http://tinyurl.com/ideadash
• Ask a question using my online form http://tinyurl.com/RogerQuestions
• Email [email protected]