creacities innovative...

A program developed by Creative Dialogue.

CreaCities Innovative Gastronomy 1-5 Oct. 2019Barcelona & San Sebastian

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CreaCities

CreaCities Gastronomy Program

Program Brief 2019

What is CreaCities?

With over 29 million creatives fueling global economies,

how do you stand out from the crowd?

CreaCities trips provide an opportunity to explore,

connect and interact with the creative minds of the

world’s most dynamic cities, a real world experiences

with successful industry leaders sharing their knowledge,

experience, contacts and feedback.

Through workshops, talks, tours and consultancy

sessions, CreaCities provides your talent the skills,

inspiration and network you need to get a leading edge

in your sector, all while having the chance to explore and

enjoy inspiring cities.

Join CreaCities, refresh your mind and

continue your journey!

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CreaCities


Program Brief 2019

Gastronomy Program Program Overview

Get a clear 360 view of the world of gastronomy business.

Learn directly from the industry's key influencers how

trends and technologies are shaping a new era of

creativity.

During the trip you will:

-Meet the makers and creators applying innovative

design to the world of gastronomy.

-Experience inspirational Spanish cuisine and culture.

-Learn about the new wave of culinary and cultural

tourism sweeping the world.

- Establish your place in the industry.

- Learn from successful professionals how to build a loyal

customer base, effectively create and manage a business,

and become part of the global culinary community.

- Develop and define your own style.

-Learn to clarify and communicate your brand.

- Be exposed to emerging trends & techniques in our

exploration of the cities through talks and tours.

-Build your network and create lasting international

relationships.

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CreaCities


Program Brief 2019

Your Journey: 5 days 1-5 October 2019 | Barcelona & San Sebastian

Day 01: Barcelona 1.10.2019

Gastronomy and Design

3h. Talk & Tour: How to design for a

Michelin Star restaurant!

— led by Carmelo Zapulla, designer

specialized in Michelin Star

Restaurants

3h. Talk & Exclusive Tasting: Josper,

the art of fire

— led by Emilio Ortega, expert chef

of Josper team


Gastronomy and Innovation

6h. Talk & Gastronomic Tour through

El Nacional and Lomo Alto

— led by Carles Tejedor, Michelin

Star Chef

Day 05: San Sebastian 5.10.2019

Gastronomy and Tourism Development

4h. Talk & Tour: The international

gastronomic boom

2h. Wrapup Session and Farewall

Ceremony

Back to Bilbao / San Sebastian Airport

*Optional extra: Gastronomic

Evening Experiences in premier

restaurants of the city every day

during the program. This is an

optional extra and requires advance

booking.


Gastronomy and Product

3h. Talk & Tour: Gastronomy Markets

in Barcelona

— led by an expert on Gastronomic

Business

Trip Barcelona - Bilbao / San Sebastian

Day 04: San Sebastian 4.10.2019

Gastronomy as a city brand.

2h. Talk & Tour: Basque Culinary

Center

4h. Exclusive talk & tour: Exploring

San Sebastian gastronomic map.

— led by Gabriella Ranelli, one of the

Top 10 Food Experts according to

The Wall Street Journal

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CreaCities


Program Brief 2019

Program Directors

Carles Tejedor

Michelin Star Chef

Business man, assessor and

designer of gastronomic concepts.

Its objective is to transform

professional expertise into

procedures, methods, systems,

implantation, tools and resources.

Harvard and MIT lecturer in

Innovative Gastronomy.

Gabriella Ranelli

One of Top 10 Food Guides

worldwide

She is a pioneer in Spanish food and

culture and works closely with chefs

to convey the wonders of Spanish

and Basque foods and wines. She

is a former instructor at the Basque

Culinary Center. She was awarded

the Mahasti Jaun prize and The

Glutton Club award. The Wall Street

Journal has named her as one of the

Top 10 guides in the world.

Carmelo Zappulla

Best designed Restaurant

in the World

Awarded designer of Michelin

Star Restaurants, and active

in design and research in the

fields of sensorial spaces,

interior design, architecture, and

landscape design. PhD architect

and founding partner of Barcelona

based External Reference

Architects.

Emilio Ortega

Passion for Grilling

JOSPER have been developing

and innovating based on the

same product for over 45 years,

combining tradition and the

knowledge of local craftsmen with

the most innovative design and

production technologies.

Barcelona

B

arcelona Barce

lona

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CreaCities


Program Brief 2019

Day 01: Gastronomy Business and Design

We will star our program in Barcelona, the design city per

excellency, this day we will be exploring one of the most

successful designed products, concepts and restaurants

by the hand of experts in gastronomic concept creations,

industry products and architecture and design firms.

To succeed in the world of gastronomy you need to stand

out, and to stand out you need to share your talents with

authenticity and flair. On this day we learn about the im-

portance of creativity and inspired design as applied to

gastronomy, using successful case studies as examples.

Alkimia Resturante - BCN

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CreaCities


Program Brief 2019

Day 01:

Gastronomy Business and Design

Talk & Tour:

3h. How to design for a Michelin Star

restaurant!

— led by Carmelo Zapulla, designer

specialized in Michelin Star

Restaurants and designer

of Alkimia*1: Best Designed

Resturante Award 2017.

*The role of architecture in creating

high-level gastronomic experiences

cannot be underestimated. Here we

visit a Michelin Star restaurant to

learn the importance of aesthetics

and design.

*Other succesful designes for

restaurants and bars designed by

awarded firm External Reference.

Talk & Exclusive Tasting:

3h. Josper, the art of fire

— led by Emilio Ortega, expert chef

of Josper team

Talk and preparation of different

dishes at Pura Brasa restaurant

and Josper Headquarter, as a

successful business based on a new

gastronomic concept (Passion for

Grilling) developed by the company.

**Optional: Gastronomic Evening

Experiences in premier restaurants

of the city. This is an optional extra

and requires advance booking.

*1 Alkimia is a Michelin-starred restaurant

located in the city center of Barcelona,

on the main floor of a modernist building

(dating back to 1864) left unoccupied for 40

years. The project design has been carried

out taking into consideration two elements:

the pre-existing architectural context

(including its old patina and typology) and

the specific gastronomic offer of the chef

Jordi Vilà (which is 80% based on fish).

*2 Passion for Grilling

JOSPER have been developing and

innovating based on the same product for

over 45 years, combining tradition and

the knowledge of local craftsmen with the

most innovative design and production

technologies.

Barcelona

B

arcelona Barce

lona

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CreaCities


Program Brief 2019

Day 02: Gastronomy & Innovation

To succeed in the world of gastronomy you need to stand

out, and to stand out you need to share your talents with

authenticity and flair. On this day we learn about the im-

portance of creativity and inspired design as applied to

gastronomy, using successful case studies as examples .

This is your chance to meet the makers and creators ap-

plying innovative design and technology to the world of

gastronomy, and learn how they’re shaping the future.

Design Cook / OilMotion Oilmotion is a all-round gastro-

nomic studio that develops advisory services and consul-

tancy for the design, definition, implementation, control,

evaluation and improvement of gastronomic offerings in

the catering, the Horeca channel and the food industry.

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CreaCities


Program Brief 2019

Talk & Gastronomic Tour:

6h. Talk & Gastronomic Tour through

Oil Motion* headquarters, El

Nacional and Lomo Alto

— led by Carles Tejedor, Michelin

Star Chef

*Portfolio review: Identify your

strengths & challenges and receive

direct feedback.

*Group session





Day 02: Gastronomy & Innovation

OILMOTION | ENGINEEREING, SCIENCE

AND GASTRONMY

Oilmotion is a all-round gastronomic

studio that develops advisory services

and consultancy for the design, definition,

implementation, control, evaluation and

improvement of gastronomic offerings in the

catering, the Horeca channel and the food

industry.

Its objective is develop products and/or

services that are consolidated in the projects

of its clients. Contributing those values and/

or defined results, to guarantee that they

reach the final client in the best conditions

and according to the objectives set.

Barcelona

B

arcelona Barce

lona

CreaCities

CreaCities Gastronomy Program 13

Program Brief 2017

Day 03: Gastronomy & Product

Barcelona is a city full of Markets. As we all know, fresh

products are the base for any kind of cuisine. La Boqueria

is one of the most renowed, not only as a turistic spot but

also for Chefs and Food Lovers from all over the world.

But that is not the only one. Each neighbourhood has

its own. Let's find out about the history behind the main

markets in the city, enjoy trying new flavors and smells.

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CreaCities


Program Brief 2019

Day 03: Gastronomy & Products

Talk & Tour:

3h. Talk & Tour: Gastronomy Markets

in Barcelona

— led by an expert on Gastronomic

Business

*Visit La Boqueria Market and

find out about its history and main

characters, including "inside the

market" restaurants and stores.

*Enjoy he amazing achitecture of the

Santa Caterina Market, one of the

jewels of Barcelona.

Trip Barcelona - Bilbao / San

Sebastian





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CreaCities


Program Brief 2019

Sant Senbast

ian

. San Sebastian

.

Basque culinary center

Days 04 and 05 Gastronomy as a city brand.

San Sebastián is one of the cities in the world to hold the

highest number of Michelin stars per square metre (only

beaten by Kyoto in Japan, and well ahead of cities like

Paris and Lyon). Why and how?

Another indicator of the city’s fine dining is the fact that

it is home to the first faculty of gastronomy in the world,

the Basque Culinary Center.

The Basque Culinary Centre contains the Faculty

of Gastronomic Sciences located in Donostia, San

Sebastián, and is attached to Mondragon University

and the Centre for Research and Innovation in Food

and Gastronomy. Housed in a unique building that

has won several awards, and equipped with the best

facilities, this is a space where food enthusiasts and

catering professionals live side-by-side, hosting events,

conferences and seminars.

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CreaCities


Program Brief 2019

Talk & Tour:

2h. Basque Culinary Center

*The Center not only focuses on the

cooking profession, but strives with

every project and initiative to imbue

a social component to ensure that

gastronomy is more present than

ever in society.

*BCC provides the training, work

placement and entrepreneurial

skills necessary in an increasingly

competitive culinary world.

Day 04: Gastronomy as a city brand.

Talk & Tour:

4h. Exploring San Sebastian

gastronomic map.

— led by Gabriella Ranelli, one of the

Top 10 Food Experts according to The

Wall Street Journal?

A talk and conversation hosted by

Basquetour, followed by a guided tour of

the most relevent sights of the city.


Experiences in premier restaurants of

the city. This is an optional extra and

requires advance booking.

Basquetour is the public company of the Ministry

for Tourism, Trade and Consumer of the Basque

Government, created in 2006 to head the

promotion and implementation of the strategy

for competitiveness established for the Basque

Country, defined nowadays in the “Strategic Plan

for Basque Tourism, 2020", in conjunction with

the public and private organisations which make

up the tourism industry in the Basque Country

and according to the "Responsible Tourism

Strategy of the Basque Country".

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CreaCities


Program Brief 2019

Day 05: Gastronomy and Tourism Development

Talks & Tour:

4h. Talk & Tour: The gastronomic

boom in the world.

3h. Wrap-up Session & Farewell

Ceremony.

*Discuss how to move forward once you

are back at home.

*Create collaborative concepts &

potential partnerships.

Back to Bilbao / San Sebastian Airport.

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CreaCities


Program Brief 2019

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Pricing | Up to 12 participants

If you are 2 or more joining,

contact us for special rates!

*Participation confirmed only upon receipt of payment, due within 1 week of acceptance to the program.

CreaCities Trip 30h 2500 €*

Program Fee

Other costs to consider not included in the program fee

3-4* Accommodation From € 30 - € 100 p/n

Flight BCN - Bilbao From € 80

City public transport From € 4 p/d

Included:

5 days Program Fee:

All talks, workshops, consultancies and visits.

Exclusive tasting in Josper Headquarters.

Guided Gastronomic tour through El Nacional and Lomo Alto restaurants.

Collective Local transportation as follows:

Barcelona - Josper - Barcelona by Bus

Barcelona - Barcelona Airport: by Bus

Bilbao Airport - San Sebastian: by Bus

The program will end at Bilbao International Airport

Access to the experts during the program.

Not included:

International and national flights

Airport pickup in Barcelona

Accommodation* (either hotels or Airbnb, it is totally open)

Meals

Personal costs

*We can help you for your hotel reservations and recommendations.

A program developed by Creative Dialogue.

If you have further questions: [email protected]

For registrations apply here

Please note: This Program brief is for information-purposes only and subject to change. Creative Dialogue retain the right to amend the details supplied.

CreaCities Innovative Gastronomy

1-5 Oct. 2019Barcelona & San Sebastian

creacities innovative...

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