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Business Environment of Crane Relevant of Steel Industry forTata Growth ShopTRANSCRIPT
TATA GROWTH SHOP 2010
A
SUMMER INTERSHIP PROJECT
ON
Business Environment of Crane Relevant of Steel Industry for
Tata Growth Shop A REPORT SUBMITTED TO SOA UNIVERSITY IN PARTIAL
FULFILLMENT FOR AWARD OF THE DEGREE OF
MASTER IN BUSINESS ADMINISTRATION
SANTOSH KUMAR JHA
REG.NO.-0941333217
2009-2011(SESSION)
UNDER THE GUIDANCE OF
External Guide Internal Guide
Mr. Anand Kumar chandnani Mr. Sanjib Pattnaik
Head, BD & Contracts Tata Steel Asst. Prof ,IBCS(SOA University)
INSTITUTE OF BUSISNESS AND COMPUTER STUDIES
(SOA UNIVERSITY)
BHUBANESWAR
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 1
TATA GROWTH SHOP 2010
ACKNOWLEDGEMENT
On the job training give each and every MBA aspirants their first market
experience. My Summer Intership report in Business Environment of Crane
Relevant of steel industry for Tata Growth Shop gives me this opportunity. I am
very grateful to Mr. Anand Kumar chandnani for selecting me as a Summer
Internship trainee. I am also very grateful to Mr. S. M Sarkar for his kind co-
operation and valuable suggestion. Without his help I might not be able to
complete the project. I am also want to give my sincere thanks to Mr.
S.M.Sarkar without his valuable information. Lastly I want give my sincere
thanks to all the staff of Tata Growth Shop for their valuable support and co-
operation time to time during my 50 days on the job training.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 2
TATA GROWTH SHOP 2010
Certificate of the Guide
This is to certify that the work entitled “Business Environment of Crane Relevant of steel industry for Tata Growth Shop is a piece of Summer Internship project done by SANTOSH KUMAR JHA, a student of MBA bearing Reg.No.-0941333217 under my guidance and supervision for partial fulfillment of MBA curriculum of IBCS , under SOA University (Bhubaneswar).
Signature
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 3
TATA GROWTH SHOP 2010
GUIDE CERTIFICATE
This is to certify that Mr. Santosh Kumar Jha Regd. No-0941333217,
is a student of IBCS. He has successfully completed his Summer Project
work on the topic “Environment of Crane Relevant of steel industry for Tata Growth
Shop” in TATA STEEL under my guidance in partial fulfillment of MBA
Programme in the Institute of Business & Computer Studies under Siksha
‘O’ Anusandhan University.
This is an original work of his own and has not been carried out by anyone
earlier.
Date: Mr. Sanjib PattnaikPlace: Bhubaneswar Asst. Professor, IBCS SOA University
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 4
TATA GROWTH SHOP 2010
PERFACE
I had been assigned to do my Summer Intership project in Tata
Growth Shop(Tata Steel), Jamshedpur, under the faculty Guidance
of Mr. Sanjib Pattnaik lecturer IBCS.
During the job training period my job to how to analysis on the
Crane in steel sector , what is the bottleneck of the existing brand?
analyze the customer mood of existing brand, what is customer expect
the existing brand, so I try to give my best effort to try to learn that
people respond .
So we all know that there is a wide difference between what we
learn in the text & what we actually see in the real market situation &
I am very much grateful to the Tata Growth Shop (Tata Steel) for
giving me the opportunity to enrich my marketing knowledge as well
as teaching me how the analyze the brand, what is the need in the real
market. It will give my great pleasure if my study will help Tata
Growth Shop(Tata steel) in my respect.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 5
TATA GROWTH SHOP 2010
CONTENTS Page No.
Introduction to the organization 6-12 Profile 7-11
Mission
Vision 12
Policy of Tata Steel 13-16 Corporate social responsibility 13
Quality policy 13-14
Human Resource Policy 14
Safety Policy 15
Environment policy 16
Profile of Founders 18-19 Board of Director 21-22 Strategic Business Unit of Tata Steel 23-28 Genesis of Tata Growth Shop 30-41
Evaluation Story Customer and Product
Organizational Structure & Process 42-51
Review Of Literature 52-55 Introduction to Crane 53 Types of Crane 53-55
Research Methodology 56-74 Objective, Scope, Methodology Competitor of Tata Growth Shop(Crane) Customer of Tata Growth Shop (Crane) Data analysis and Interpretation
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 6
TATA GROWTH SHOP 2010
SWOT Analysis 77 Bibliography 79
OBJECTIVES OF THE STUDY
This project titled , “The Study of Business Environment of Crane Relevant for
TATA STEEL GROWTH SHOP’S” is prepared with the objectives of finding out the
various projects of the companies which are under execution level and as well as
future ones. This project will help the company in projecting their demands and
knowing the potential market for its products.
SCOPE OF THE PROJECT
The project doesn’t have a vast scope but it carries a major importance. It directs the
company towards analyzing the orders to be gained by through the upcoming events.
It also helps the company to find out what are the weaknesses that the company has
and their competitors’ do not have. Or what are the strengths and opportunities of the
company so that it can be implemented to greater extent to gain orders.
METHODOLOGY
Data for the companies under analysis has been taken from their websites of the
companies. Data of Tata steel ltd has been taken from the annual report of the
company available on the websites.
Different Missing information is gathered by talking to the respective parties, Tata
steel designers and going through the news, journals etc.
PRESENTATION OF DATA
Graphical presentation has been shown for all companies for the period.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 7
TATA GROWTH SHOP 2010
Analysis has been done with reasoning.
LIMITATION
The Topic is a voluminous one for which the time allotted was insufficient.
Getting primary data from the company is very difficult. For being a private
company the employees of the company are reluctant to give any information,
which is specific to that company.
The most significant weakness of this study can be attributed to the chosen case
study research methodology. These include the lack of generalization,
perceived lack of rigor, subjectivity, and voluminous documents. This study is
an exploratory case study with a voluminous sample size. Therefore, the
findings cannot be generalized beyond the context of this study.
It is too tough to measure the Investment on various equipments of the
companies.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 8
TATA GROWTH SHOP 2010
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 9
PROFILE
OF
TATA STEEL
TATA GROWTH SHOP 2010
Tata Steel moves into its next target to become the world’s second largest steel company by 2012 with the help of its most expensive between worth $12.9 billions on Corus groups.
“BUSINESS STANDRAD”
INTRODUCTION
Tata Steel (BSE: 500470), formerly known as TISCO and Tata Iron and Steel
Company Limited, is the world's sixth largest steel company, with an annual crude
steel capacity of 31 million tonnes. It is the largest private sector steel company in
India in terms of domestic production. Ranked 258th on Fortune Global 500, it is
based in it is based in Jamshedpur , Jharkhand , India. It is part of Tata Group of
companies. Tata Steel is also India's second-largest and second-most profitable
company in private sector with consolidated revenues of Rs 1,32,110 crore and net
profit of over Rs 12,350 crore during the year ended March 31, 2008.
Its main plant is located in Jamshedpur, Jharkhand, with its recent acquisitions,
the company has become a multinational with operations in various countries. The
Jamshedpur plant contains the DCS supplied by Honeywell .The registered office of
Tata Steel is in Mumbai. The company was also recognized as the world's best steel
producer by World Steel Dynamics in 2005. The company is listed on Bombay Stock
Exchange and National Stock Exchange of India, and employs about 82,700 people
(as of 2007).
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 10
TATA GROWTH SHOP 2010
Contents
History Capacity Expansion
Acquisitions Corus Other acquisitions
Controversies Dharma Port
Corporate rankings References
COMPANY HISTORY
Tata Iron & Steel Company Ltd. (TISCO) is the iron and steel production company
associated with the Tata group of some 80 different industrial and other business
enterprises in India, founded by members of the Tata family. TISCO operates as
India's largest integrated steel works in the private sector with a market share of nearly
13 percent and is the second largest steel company in the entire industry.
Its products and services include hot and cold rolled coils and sheets, tubes,
construction bars, forging quality steel, rods, structural, strips and bearings, steel plant
and material handling equipment, ferro alloys and other minerals, software for process
controls, and cargo handling services. Through its subsidiaries, TISCO also offers
tinplate, wires, rolls, refractories, and project management services.
Tata's Early Beginnings in the 1800s
Jamsetji Nusserwanji Tata was born into a well-to-do family of Bombay Parsees in
1839. Tata Steel was established by Indian Parsi businessman Jamsetji Nusserwanji
Tata in 1907 (he died in 1904, before the project was completed). Tata Steel
introduced an 8-hour work day as early as in 1912 when only a 12-hour work day was
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 11
TATA GROWTH SHOP 2010
the legal requirement in Britain. It introduced leave-with-pay in 1920, a practice that
became legally binding upon employers in India only in 1945. Similarly, Tata Steel
started a Provident Fund for its employees as early as in 1920, which became a law for
all employers under the Provident Fund Act only in 1952. Tata Steel's furnaces have
never been disrupted on account of a labor strike and this is an enviable record.
Capacity Expansion
Tata Steel has set an ambitious target to achieve a capacity of 100 million tonne by
2015. Former Managing Director B. Muthuraman stated that of the 100 million tonne,
Tata Steel has lined up a series of greenfield projects in India and outside which
includes-
1. 6 million tonne plant in Orissa (India)
2. 12 million tonne in Jharkhand (India)
3. 5 million tonne in Chhattisgarh (India)
4. 3-million tonne plant in Iran
5. 2.4-million tonne plant in Bangladesh
6. 5 million tonne capacity expansion at Jamshedpur (India)
7. 4.5 million tonne plant in Vietnam (feasibility studies underway)
Acquisitions
Corus is Europe’s second largest steel producer. With main steelmaking
operations in the UK and the Netherlands, Corus supplies steel and related services to
the construction, automotive, packaging, mechanical engineering and other markets
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 12
TATA GROWTH SHOP 2010
worldwide. Corus comprises three operating Divisions, Strip Products, Long Products
and Distribution & Building Systems and has a global network of sales offices and
service centers, employing around 37,000 people worldwide. (www.corusgroup.com)
On 20 October 2006
Tata Steel announced that it had agreed to pick up a 100% stake in the Anglo-
Dutch steel maker Corus at 455 pence per share in an all cash deal,
cumulatively valued at GBP 4.3 billion.
On 19 November 2006
Brazilian steel company Companhia Siderúrgica Nacional (CSN) launched a
counter offer for Corus at 475 pence per share, valuing it at £4.5billion.
On 31 January 2007
Tata Steel won their bid for Corus after offering 608 pence per share, valuing
Corus at £6.7 billion; as a result and pending acceptance and completion of the
takeover, the joining of the two will create the fifth largest steel company in the
world.
NatSteel Holdings is headquartered in Singapore and is a leading supplier of
premium steel products for the construction industry. It became a 100% subsidiary of
Tata Steel in February 2004. NSH produces about 2 MT of steel products annually
across its regional operations. (www.natsteel.com.sg)
In August 2004
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TATA GROWTH SHOP 2010
Tata Steel entered into definitive agreements with Singapore based NatSteel
Ltd to acquire its steel business for Singapore $486.4 million (approximately
Rs 1,313 crore) in an all cash transaction.
Headquartered in Bangkok, Tata Steel Thailand is a major steel producer in
Thailand and is the largest producer of long steel products with a manufacturing
capacity of 1.7 mtpa. ( www.tatasteelthailand.com)
In 2005
Tata Steel acquired 40% Stake in Millennium Steel based in Thailand for $130
million (approx. Rs 600 crore).
Tata companies operate in seven business sectors:
1. Communications and information technology
2. Engineering
3. Materials
4. Services
5. Energy
6. Consumer products and.
7. Chemical
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 14
TATA GROWTH SHOP 2010
Vision
We aspire to be the global steel industry benchmark for Value Creation and
Corporate Citizenship
We make the difference through
Our people, by fostering team work, nurturing talent, enhancing leadership
capability and acting with pace, pride and passion.
Our offer, by becoming the supplier of choice, delivering premium products
and services, and creating value for our customers.
Our innovative approach, by developing leading edge solutions in technology,
processes and products.
Mission
Consistent with the vision and values of the founder Jamsetji Tata, Tata Steel
strives to strengthen India’s industrial base through the effective utilization of
staff and materials. The means envisaged to achieve this are high technology
and productivity, consistent with modern management practices.
Tata Steel recognizes that while honesty and integrity are the essential
ingredients of a strong and stable enterprise, profitability provides the main
spark for economic activity.
Overall, the Company seeks to scale the heights of excellence in all that it does in an
atmosphere free from fear, and thereby reaffirms its faith in democratic values.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 15
TATA GROWTH SHOP 2010
POLICY OF TATA STEEL
Overall, the Company seeks to scale the heights of excellence in all that it does in an
atmosphere free from fear, and thereby reaffirms its faith in democratic values.
Corporate social responsibility
Tata Steel believes that the primary purpose of a business is to improve the quality of life of people.
Tata Steel shall volunteer its resources, to the extent it can reasonably afford, to
sustain and improve healthy and prosperous environment and to improve the
quality of life of the employees and the communities it serves.
Tata Steel shall conduct its business ever mindful of its social accountability,
respecting applicable laws and with regard for human dignity.
Tata Steel shall positively impact and influence its partners in fostering a sense
of social commitment for their stakeholders.
Date:1stOctober2009
HM Nerurkar
( Managing Director)
Quality policy
Consistent with the group purpose, Tata Steel constantly strives to improve the
quality of life of the communities it serves through excellence in all facets of its
activities.
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TATA GROWTH SHOP 2010
We are committed to create value for all our customers and key stakeholders by
continually standardizing, improving and innovating our offerings, systems and
processes involving all our employees.
This policy shall form the basis of establishing and reviewing the Business
Objectives and Strategies and shall be communicated across the organization.
The policy will be reviewed to align with business direction and to comply
with all the requirements of TQM Principles.
Date: 1st October 2009 HM Nerurkar ( Managing Director )
Human Resource Policy
Tata Steel is an equal opportunity employer.Tata Steel recognizes that its people are the primary source of its competitiveness.It will pursue management practices designed to enrich the quality of life of its employees, develop their potential and maximize their productivity.It will aim at ensuring transparency, fairness and equality in all its dealings with its employees.Tata Steel shall strive continuously to foster a climate of openness, mutual trust and teamwork.In the process Tata Steel shall strive to be the employer of choice by attracting the best available talent and ensuring a cosmopolitan workforce.
Date: 1st October 2009
HM Nerurkar
( Managing Director)
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TATA GROWTH SHOP 2010
Safety Policy
Tata Steel’s safety and occupational responsibilities are driven by our
commitment to ensure zero harm to people we work with and society at large and are
integral to the way we do business.
Safety Principles
Safety is a line management responsibility.
All injuries can be prevented.
Felt concern and care for the employee on “24 hours safety” shall be demonstrated
by Leaders.
Employees shall be trained to work safely.
Working safely shall be condition of employment.
Every job shall be assessed for the risk involved and shall be carried out as per
authorized procedures/checklist/necessary work permit and using necessary work
permit and using necessary personal protective equipment.
We are committed to continual improvement in our S&OH performance.
We shall set objective-targets, develop, implement and maintain management
standards and systems, and go beyond compliance of the relevant industry
standards, legal and other requirements.
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Date: 1st October 2009
HM Nerurkar
( Managing Director)
Environmental responsibilities
Tata Steel’s environmental responsibilities are driven by our commitment to preserve the environment and are integral to the way we do business.
1. We are committed to deal proactively with Climate Change issue by efficient use of natural resources & energy; reducing and preventing pollution; promoting waste avoidance and recycling measures; and product stewardship.
We shall identify, assess and mange our environmental impact.
Environment policy
Well shall develop & rehabilitate abandoned sites through a forestation and landscaping and shall protect and preserve the bio-diversity in the areas of our operations.
We shall enhance awareness, skill and competence of our employees and contractors so as to enable them to demonstrate their involvement, responsibility and accountability for sound environmental performance.
2. We are committed to continual improvement in our environmental performance.
We shall set objectives, targets, develop, implement and maintain management standards and system, and go beyond compliance of the relevant industry standards legal and other requirements.
3. We will truly succeed when we sustain our environmental achievement and are valued by the communities in which we work.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 19
TATA GROWTH SHOP 2010
Date: 1st October 2009
HM Nerurkar ( Managing Director )
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 20
PROFILE OF
FOUNDERS
PROFILE OF
FOUNDERS
TATA GROWTH SHOP 2010
Jamsetji Nusserji Tata ranks among the greatest
visionaries enterprises of All time. Gifted with the most extraordinary imagination and
Prescience, he laid the foundations of Indian industry, contributed to
Its consolidation, and became a key figure in India’s industrial
renaissance. Born on 3rd march 1839 into a family descended from
Parsi priests in Navsari, a centre for age old Parsi culture, he was
educated at Elphinstone College , Bombay Initiated early into the
Techniques of trade by his father, he travelled wide, gained a scientific
outlook, and set up at first, textile business in India, introducing new machinery that vastly
improved the production of cotton yarn in the country. He however realized that India’s real
freedom depended upon his self-sufficiency in scientific knowledge, power and steel, and thus
devoted the major part of his life, and his fortune to three great enterprise – the Indian Institute of
Science at Bangluru, the Hydro-electric schemes, and Iron & Steel Works at Jamshedpur.
Sir Dorabji Tata (1859-1933)
J N Tata had exhorted to his sons to pursue and develop his life’s work;
His elder son, Dorab Tata carried out the bequest with scrupulous zeal,
and distinction. Thus, even though it was Jamsetji Tata who had
envisioned the mammoth projects, it was in fact Doarb Tata who actually
brought the venture to existence and fruition. He was the first Chairman
of the gig an Tata enterprise. He had a deep interest in people. The great
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 21
TATA GROWTH SHOP 2010
labor strike in 1920 in Jamshedpur ended in a day due to his intervention. It demonstrated
India could have no better employer of labor that Sir Dorab.
Jehangir Ratanji Dadabhai Tata (1904-1993)
JRD Tata has been one of the greatest builders and personalities of
modern India in the twentieth century. He assumed Chairmanship of Tata
Sons Limited at the young age of 34, but his charismatic, disciplined and
forward-looking leadership over the next 50 years and more, led the Tata
Group to new heights of achievement, expansion and modernization. Under
his stewardship, the number of Tata venture grew from 13 to around 80,
encompassing steel, power generation, engineering hotels, consultancy
services, information technology, art and culture, consumer goods, industrial products etc.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 22
TATA GROWTH SHOP 2010
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 23
Board of Director
TATA GROWTH SHOP 2010
Senior Management People
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 24
TATA GROWTH SHOP 2010
Ratan Naval Tata
Ratan Naval Tata, the chairman of the Tata Group, India's most respected
conglomerate. He was born in Mumbai on December 28, 1937. Ratan Tata holds a
degree in Architecture and Structural Engineering from Cornell University. He has
also done the Advanced Management Program from Harvard Business School in
1974-1975. He is also chairman of other Tata companies of other Tata
companies, including Tata Motors, Tata Consultancy Services, Tata
Power, Tata Tea, Tata Chemicals, Indian hotels and Tata Teleservices.
Mr. Tata joined Tata Steel in December 1962. After serving in various other
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 25
TATA GROWTH SHOP 2010
Tata companies, he was appointed director-in-charge of National Radio & Electronics
Company Limited (NELCO) in 1971. In 1981, he was named chairman of Tata Industries,
the second Tata promoter company. Mr. Tata is also the chairman of two of the largest
philanthropic trust in the private sector in India.
Mr. Tata is associated with various organizations in India and abroad. He is
chairman of the Government of Indian’s Investment Commission and a member of the
prime minister’s Council on Trade and industry, the National Hydrogen Energy Board
and the National Manufacturing Competitiveness Council.
The Government of India honored Mr. Tata with its second highest civilian
award, the Padma Vibhushan, in 2008.Earlier, in 2000; he had been awarded the Padma
Bhushan. He has also been conferred an honorary doctorate in Business administration by the
Ohio State University, an honorary doctorate in technology by the Asian Institute of
Technology, Bangkok, an honorary doctorate in science by the university of Warwick, and
an honorary fellowship by the London School of Economics.
KEY ENTERPRISE PROCESS
Leadership
Strategic planning and risk management
Market Development
Investment Management
Human Resource
Improvement & change management
Order Generation
Operation and fulfillment
Supply Management
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 26
TATA GROWTH SHOP 2010
Research & Development
Information Management
Strategic Business Units of Tata Steel
A part from main steel division, Tata Steel operation is grouped under the following strategic
Business Units:
Bearing division: manufactures ball bearing, double row self-aligning bearing, magneto,
bearing, clutch release bearing and tapered roller bearing for two wheelers, fans, water, and
pumps.
Ferro alloys and Minerals Division: operates chrome mines and has units for making Ferro
chrome and Ferro- manganese. It is one of the largest players in the global Ferro chrome
market.
Agrico Division: Tata Agrico is the first organized manufacturer in the India of hand tools
and implements for application in agriculture.
Tube Division: The biggest steel tube manufacturer with the largest market share in India, it
aspires to strengthen it market presences by expending and modernizing its commercial and
precision tube manufacturing capacity.
Wire Division: A pioneer in the manufacture of steel wire in India, it produces coated and
uncoated wires, branded as Tata wiron. The division also operates a wholly owned subsidiary
in Sri Lanka.
Joint venture, Associates and Subsidiaries
Tata steel has numerous joint ventures and subsidiaries. Among them are:
Jamshedpur injection powder ltd.
JAMIPOL manufactures carbide de-sulphurising compounds which are used
for de-sulphurising hot metal for the production of low-sulphur, high-quality
steel.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 27
TATA GROWTH SHOP 2010
Website:- www.jamipol.com
Jamshedpur utility and service company
Re-engineered out of Tata Steel's town services, JUSCO is a wholly owned
subsidiary of Tata Steel and is the country's first enterprise that provides
municipal and civic services for townships. JUSCO is the only EMS 14001
civic services provider in the country.
Website:- www.juscoltd.com
Lanka Special Steel Ltd.
The only unit in Sri Lanka manufacturing galvanized wires.
Sila Eastern Company Limited
Established to develop limestone mines in Thailand, mainly for the captive use of Tata Steel
Tata Steel KZN
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 28
TATA GROWTH SHOP 2010
Proposes to set up high carbon ferrochrome plant in South Africa. The plant is slated to be
commissioned by October 2007 with an annual production capacity of 135,000 tonnes during
Phase I.
Tata Metaliks Limited
Tata Metaliks is recognized as India’s number one pig iron manufacturing and
selling company. Promoted by Tata Steel Limited and assisted by The West Bengal Industrial
Development Corporation, the pig iron produced by the Company is rated as the best in the
country for years now
Tata Pigments Limited
TPL's range of products includes oxides of iron, dry cement paint, exterior
emulsion paint and distemper. Its products are used in paints, emulsion, cement floors, plastic
etc
Tata Refractories Limited (TRL)
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TATA GROWTH SHOP 2010
It produces High Alumina, Basic, Dolomite, Silica and Monolithic Refractories and
offers design, procurement and re-lining applications services. It is one of the few companies
worldwide to produce silica refractories for coke ovens and the glass industry. The Company
has a basic bricks manufacturing unit in China.
Tata Steel Processing and Distribution Limited (TSPDL)
Tata Steel Processing and Distribution Limited is wholly owned subsidiary of
Tata Steel. With 8 large processing units, 17 sales locations and a host of partners like
external processing agencies, suppliers, retailers and other stakeholders, today TSPDL is
India’s largest steel service organization
Tata Sponge Iron Limited (TSIL)
TSIL is the first Indian sponge iron plant based on Tata Steel's Direct
Reduction Technology. Its major product lines are sponge iron lumps and fines
Tayo Rolls Limited
India's leading roll manufacturer and supplier, the company produces rolls
which find application in integrated steel plants, power plants, the paper, textile and food
processing sectors, and the government mint
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TATA GROWTH SHOP 2010
Tinplate Company of India Limited (TCIL)
With a market share of over 35%, it is the industry leader in India. It has the
capability to supply all tinning line products including electrolytic tinplate / tin-free steel and
cold-rolled products
TRF Limited
TRF, one of India's leading companies in the business of design,
manufacture, supply, installation and commissioning of engineered-to-order equipment and
systems in the areas of bulk material handling, processing, reclaiming and blending. TRF has
also made its mark in the fields of coke oven equipment, coal dust injection systems for blast
furnaces and coal beneficiation systems
Joint Ventures
A JV between Larsen & Toubro Ltd. and Tata Steel Ltd., the company will build a deep draft
(18 metres) all weather port on the east coast of India. The port will handle 80 million tonnes
per annum of cargo.
www.dhamraport.com
mjunction services limited
mjunction, operating at the cutting edge of Information Technology, is a
50:50 venture of SAIL and Tata Steel. It is India's largest e-Commerce company and the
world's largest e-marketplace for steel. mjunction offers a wide range of selling, sourcing and
knowledge services that empower businesses with greater process efficiencies
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 31
TATA GROWTH SHOP 2010
Tata BlueScope Steel Limited
A joint venture with BlueScope Steel Limited, Australia, Tata BlueScope
Steel Limited offers a comprehensive range of branded steel products for building and
construction applications. The Company is constructing a state-of-the-art metallic coating and
painting facility at Jamshedpur
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 32
TATA GROWTH SHOP 2010
Introduction of Tata Growth Shop
Tata steel Growth Shop (TGS), a division of Tata Steel Ltd. is spread in area of more
than 350 acres of land at Gamharia, Dist-Saraikela, about 16 Kms from Jamshedpur
250 Kms. from Kolkata in eastern part of India.
The complex houses 9 covered sheds covering an area of above
72000Sq meter. The main strength of TGS is its multidisciplinary engineering
approach for the Design Manufacturing & supply of high precision equipment for
various industrial sectors such as:
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 33
GENESIS OF TGS
TATA GROWTH SHOP 2010
Steel
Aluminum
Energy & Power
Railways
Cement
Aviation & Space Research etc
The Manufacturing facilities include an excellent machining facility ,
one of the best country, a large & well equipped fabrication & welding shop with
crane lifting capacity of more than 100 t, a big assembly shop to carry any
complicated precise assembly shop to carry any complicated precise assembly and a
heat treatment shop.
Stringent Quality Control checks are ensured by a well equipped Quality
Assurance department having wide range of testing & inspections facilities.
The best in class facilities are manned with highly skilled people in each area
from designing to manufacturing and quality inspection, thus delivering the world
class product.
The product range include steel plant equipment like Blast
furnace ,Tarpedoladle cars casters equipment transfer cars , Rolling mills
equipment ,steel melting shop equipments sponge Iron, plant equipment, EOT cranes
up to 500T capacity locomotive parts like 16 cylinders & 6 cylinder engine blocks
case , under frame kit , floor name , Assembly Hydro & thermal power equipment like
spiral casing , Draft tube pit liners , Rope Drums stator frames fabricate structures etc.
Product faster than the normal markets lead time.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 34
TATA GROWTH SHOP 2010
The main mantra of Tata Growth Shop be the creating value for its customers
and ad been able to create substantial benefit for the customers in term for reducing
the project lead time.
Facility
Tata Growth Shop dept has experienced pool of over 50 design engineers and the
complete designing process is automated using state of the art 3D modeling and
analysis software.
TGS has a large scale Fabrication facility with number of CNC profile Gas
Cutting machine . Heavy plate binding machines having capacity of banding plate up
to 100 mm thickness and 5100mm width in cold conditions press brakes of capacity
500 etc.
Design
Since its inception in 1968, TGS is closely associated with design and development of new
product.
With fully computerized state-of-the –art CAD workstations, the Design Cell is the nerve-
centre of the Growth shop . Manned by more than 50 experienced designer and highly
skilled draftsman , the designer team has the capability to produce reliable concept designs
and detailed manufacturing drawing for vast spectrum of plant and equipment.
Design team has got specialist groups for EOT Cranes , Steel Cranes , Steel Mill
Equipment, Gear Drives Structural , Electric , Electronics & Instruments.
Fabrications & Welding
TGS has a large setup for Heavy Fabrication Assembly.
Machine Capacity No. of MachineRolling / Bending Machine 125 mm max. Thickness (Cold)
5100 mm max. width 5
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 35
TATA GROWTH SHOP 2010
Shearing Machine 25mm X 3150 mm Max. 2
Angle Shearing Machine Angle 150 X 150 X 18 mm, Rod 65 mm, Square 55 mm
1
Press Brakes 500t Max. 3
Horizontal Presses 600 t max 6
Vertical Presses 600 t 1Drilling Machines 75 mm dia 3
Profile Gas Cutting Machine 300 mm thick 5000 mm max. width
4
Welding Generators & Transformers
75
Manipulators Up to 10t 5
HEAT TREATMENT
A Versatile set of facilities for Heat Treatment include . Normalizing, Stress Relieving
Flame Hardening Quenching Tempering and Carburizing.
DESCRIPTION CAPACITY QTY
FURNACES
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 36
TATA GROWTH SHOP 2010
Gas Carburizing Furnace 600 MM DIA X 2200 MM
HEIGHT
1
1200 MM DIA X 1000 MM
HEIGHT
1
Stress Relieving Furnace 4500 MM X 3280 MM X
1500 HEIGHT
1
880 MM DIA X 1500 MM
HEIGHT
2
Hardening Machine
Spin Hardening Machine 800 MM DIA 1
Vertical Flame Hardening
Machine
1
Horizontal Flame Hardening
Machine
1200 MM DIA X 6000 MM
LONG
1
Main Strength
TGS’ manufacturing facilities have been recognized as one of the best in the country
and include:
Large and well-equipped fabrication and welding shop with crane lifting
capacity of more than 100T
Massive assembly shop for engaging in complex and precise assembly
Heat treatment shop.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 37
TATA GROWTH SHOP 2010
The main strength of the Growth Shop is its multidisciplinary engineering approach
for design, manufacture and supply of high precision equipments for various
industrial sectors such as:
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 38
TATA GROWTH SHOP 2010
PRODUCTS OF TATA GROWTH SHOP
STEEL PLANT
COKE AND SINTER PLANT
The various equipment for Coke & Sinter Plant include.
Coke Plant/By Product Plant
Coke Transfer Car
Daub Car
Tar Catch Tank
Electronic Tar Precipitator
Stamp Charging & Pushing Machine
Coke Breeze Scrapper
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 39
TATA GROWTH SHOP 2010
Electric Loco
Quenching Car
Ram Machine & Door Extractor
SINTER PLANT
Wagon Tilter
Cast Iron Pallets
BLAST FURANCE
The various supplies for the Blast Furance equipment include
PRODUCTS PRODUCTS
Blast Furnace Shells Mudgun
Hot Blast Stoves Revolving Distributor
Dust Catcher Variable Throat Armour
Bustle Pipe Rotating Chute
Uptake & Downcomer Larry Cars
Steel Making
Equipment For LD Shop
LD Converter
Gear Drives
Lance System
Lance Trolley
Ladle Tilter with Service cars
1100t Hot Metal Mixer
Slag Raking Machine
Steel Transfer Car.
Ladle Furnace Transfer car.
Ladles Tilting Stands.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 40
TATA GROWTH SHOP 2010
Lancing System For L.D. Converter.
WIRE & ROD MILL
Mill Drive Gear Boxes
Stelmor Conveyor
Two Arm Mandrel
Housing Less Stands
Coil Transfer Car
Crop Shear
Roll Changing Robot
Side Looper
Snap Shear
Reform Tub Station
Billet Skid
Hot Strip Mill
High Speed Slab Transfer Trolley
Roller Table
Rotating Trolley
Slab Receiving & Furance Charging Roller Table.
Slab Carry on Device & Slab Extractor
Various types of Roller Tables
De-Scaler
Manipulator on Entry And Exit Side
Bed Plates for Roughing Mill.
Various types of chocks & Accessories
3-Roll Leveler
Loopers
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 41
TATA GROWTH SHOP 2010
Cold Rolling Mill
Pickling Line
Skin Pass Mill
Tandem Cold Mill
Continuous Galvanising Line
MATERIAL HANDLING EQUIPMENT
TGS has its own design of different transfer Cars , Combined Car Torpedo ladles car ,
Ladles Turret Etc.
Hot Metal & Liquid Steel
Ladles
Transfer Cars
Torpedo Ladles Car
Combined Hot Metal & Slag transfer Car
Steel Transfer Car
Slag & Scrap Transfer Car
Tundish Car
Semi-Finished & Finished Steel
Walking Beam Conveyor
Coil Tilter
Coil Transfer Car
Rolling Stocks
Electric Loco
Coke Transfer Car
Coke Quenching Car
Roll Transfer Car
Rotating Slab Transfer Trolley
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 42
TATA GROWTH SHOP 2010
The Esteemed customers of TGS in different sectors in itself are shown below:-
Cement
Our Esteemed Customer in the Sector
CUSTOMER’S NAME:-
Ambuja Cement Ltd. Binani Cement Ltd.
Saudi Cement Company Humboldt Wedag
Thyssen Krupp Ltd. Shree Cements
Lafarge India pvt. Ltd. Birla Chitor Cement
Sponge Iron
CUSTOMER’S NAME:-
Bhushan Steel Ltd. Bhushan Power & Steel Ltd.
Visa Steel Ltd. Tata Sponge Iron Ltd.
Aarti Steel Ltd. Usha Martin Ltd.
Ramsarup Lohh Udyog ltd.
Aluminium
CUSTOMER’S NAME:-
Hindalco NALCO
INDAL Balco,Sterlite industries
Mannesmann Demag , Germany Dubal Aluminum, Dubai
R.C. MacDonald, New Zealand
CUSTOMER’S NAME:-
Aviation and Space:-
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 43
TATA GROWTH SHOP 2010
Growth Shop has its presence though limited in Aviation & Space. The Supply for
Aviation include model cart for wind tunnel testing for NAL.
TGS is the first Indian company to successfully manufacture & supply the
mobile lunching pad of overall size 19.2 m * 19.2 m * 8 m weighing about 750 tonnes
for the second launch pad the Indian Space Research Organization (ISRO).
This has enhanced ISRO’S capability to launch satellites in to Space of payload
ranging from 1600 Kgs to 2500 Kgs.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 44
TATA GROWTH SHOP 2010
ORANISATIONAL STRUCTURE
BOARD OF DIRECTOR
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 45
ORGANIZATIONAL STRUCTURE & PROCESS
CHAIRMANCHAIRMAN
MANAGING DIRECTORMANAGING DIRECTOR
VICE PRISEDENT(E&CP)VICE PRISEDENT(E&CP)
EIC (TATA GROWTH SHOP)EIC (TATA GROWTH SHOP)HEAD SERVICE &
CUSTOMER SUPPORT
HEAD SERVICE & CUSTOMER SUPPORT HEAD
COMMERCIAL
HEAD COMMERCIAL CHIEF (D&TS)
CHIEF (D&TS)CHIEF
MANUFACTURING
CHIEF MANUFACTURING
HEAD (F & W)HEAD (F & W) HEAD M/C SHOPHEAD M/C SHOPHEAD PPS
HEAD PPS
TATA GROWTH SHOP 2010
PROCESS FOLLOWED AT TATA GROWTH SHOP
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 46
CHIEF (P.M)CHIEF (P.M)
HEAD PROJECTHEAD PROJECT
BUSINESS DESIGN AND SALES
DISPATCH
PROJECT DESIGN
MANUFACTURINGCOMMERCIAL PPSQUALITY ASSURANCE
TATA GROWTH SHOP 2010
BUSINESS DEVELOPMENT AND SALES
PROCESS………..
1) Recording and receiving of enquiries,
2) Preparation of estimates quotation,
3) Preparation of quotation,
4) Approval, dispatch and preservation,
5) Follow up of quotations,
6) Receipt of order and contract review,
7) Order acceptance,
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 47
TATA GROWTH SHOP 2010
8) Documentation to project management,
9) Revision in scope of work,
10) Monitoring of customer perception
Recording and receiving of enquiries
Customers are received by business development from sources like paper notification ,
telephonic conversations, e-mail , direct enquiry etc. the enquiries thus received from
customers are logged in Baan erg system and a six digit budget code, unique to each
enquiry is allotted.
Preparation of estimates quotation
The enquiry letter is studied by BD in order to ascertain whether they contain all the
necessary information required to prepare the quotation.
Preparation of quotation
Prepared in following three parts:
TECHNICAL BID
COMMERCIAL BID
PRICE BID
Approval, dispatch and preservation -
The offers completed in all respects are checked by the concerned marketing head
before dispatch. Depending upon the critically and value, the offers are discussed with
departmental head/EIC for approval and if necessary revised also.
Follow up of quotations
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 48
TATA GROWTH SHOP 2010
The quotation thus submitted to the various customers is followed by respective
marketing executives till the orders are finalized. Whenever required the techno-
commercial discussions /price negotiations with the customers are held.
Receipt of order and contract review
The order received from the various customers is entered into Baan system, where
specific project no. and sales is allotted for each order.
Order acceptance
After receipt of clarification regarding charges, the order is accepted by BD and
acceptance letter is sent to customer. A copy of letter is kept in file.
Documentation to project management
The accepted orders are sent to the head indicating the project no. and sales order no.
along with documents of executions.
Revision in scope of work
In event of any change or addition in scope of working during execution of the order
the information is communicated to BD by projects management group as the case
may be.
Monitoring of customer perception
Perception of customers regarding out products and services are captured from the
feedback received from then in the following-
Annual customer feedback
Annual customer meet
Visit to customer place
E- mail, letters / telephonic communications etc.
DESIGN AND ENGINEERING
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 49
TATA GROWTH SHOP 2010
Since its inception in 1968, TGS is closely associated with design development of new
products.
With fully computerized state of the art cad workstations, the more than 50
experienced designers and highly skilled draftsman, the design team has the capability
to produce reliable concept for a vast spectrum of plants and equipment.
Design team has got specialist group for EOT cranes.
Equipment: gear drives structural, electrical, electronics, and instruments.
Planning and scheduling
Scope
This department is responsible for planning the overall process of TGS. It is
concerned with planning the time for completion of a process and allocation of
resource to it.
Responsibility of managers
Member 1
Assist departmental head in functioning of the department
Responsible to new report creation.
Responsible for allocation of work, time and resource.
Due date quotation for upcoming projects.
Member 2
Assist departmental heads.
Coordinate with it’s for handling critical database software.
Continuous updating of the task.
Coordinating changes in project networks with project managers.
Computation of delivery mangers.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 50
TATA GROWTH SHOP 2010
Member 3
Assist departmental head. In smooth functioning of the department.
Receive project plan templates for design activity.
Documentation of new process.
In charge (process)
He is responsible for all the activities of process planning group.
Activities given below:-
Define manufacturing sequences.
Calculation of standard man minutes
Make customized routing by computerized system.
Planning and scheduling has two selections.
Process
1. This is responsible for allocation of job, time recourse required for complication of
manufacturing process
2. Planning and scheduling.
Responsible for a detail project network as soon as order is received.
Responsible for work breakdown structure, Resource allocation
Project management
Project department is responsible for overall study of the project including design and
acts as a central co coordinator.
1) Either to manufacture inside
2) To purchase from outside.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 51
TATA GROWTH SHOP 2010
It has two departments-
1) Project management
2) Dispatch
Project in charge is responsible for taking all actions to complete the project as per
customer requirement/dispatch cum billing schedule.
Project management team is responsible for-
To ensure the efficient functioning of the respective area of pm in accordance
to relevant procedure
Regularly monitoring and receiving project progress.
Ensure that the document and data are controlled as per defined procedures.
Co ordinate with QA, customers and other agencies for resolving customer’s
complaints.
Receiving contractual requirement of orders
Controlling the receipt, processing and timely dispatch of all drawings.
Maintaining the quality system documents in accordance with requirement of
the standards.
Ensuring timely action for procurement and manufacturing.
Ensuring that dispatches are done only for the items approved by QA.
Ensuring that dispatches are done in accordance to the delivery/billing schedule
and as per payment terms and order.
Taking replacement actions when products are rejected.
Identifying & evaluating the training needs of personnel under project manager
qualifications as per their qualifications, experience, and skill & job
requirement.
Identify and maintain records in its area.
Co-ordinate with stores & production for receipts, verification & traceability of
customer supplied product are lost, damaged or is otherwise unsuitable for use.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 52
TATA GROWTH SHOP 2010
DISPATCH
Manager of dispatch is responsible for all activities of dispatch section & ensures
timely dispatches of consignment. Project manager co-ordinates with Project-In-
charge & the functional heads of PM, for prior planning of dispatch.
Project manager Ensures that all precautionary measures needed for safe dispatch of
equipment are taken. Project manager is also responsible for preparing & maintaining
the excise documents as per statutory regulations.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 53
TATA GROWTH SHOP 2010
Some Brief Introduction On Crane
TGS is the undisputed leader in the design and manufacture of cranes for various
classes of duty and application ranging from 1 ton to 340 tons.
The Growth Shop has manufactured more than 350 crane(including EOT
cranes, semi portal cranes, Gantry Cranes etc.) for application in steel , cement, Hydel
Power etc.
Types of Crane Produce By TGS
E.O.T Cranes
Ladle Handling Crane
Slab Handling Crane
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 54
Review of Literature
TATA GROWTH SHOP 2010
E.O.T Cranes
It stands for Electrically Operated Overhead Traveling Cranes.
E.O.T-CRANES are divided into two major types. They are:
1. Single Girder Cranes
2. Double girder cranes
Ladle Handling Crane
As it is usually the only crane in a steel mill that can perform ladle handling, the ladle crane’s
reliability is of paramount importance.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 55
TATA GROWTH SHOP 2010
An open-topped cylindrical container made of heavy steel plates and lined with refractory,
the ladle is used for holding and transporting liquid steel. Here all secondary metallurgical
work takes place, including deslagging and reslagging, electrical heating, chemical heating or
cooling with scrap, powder injection or wire feeding, and stirring with gas or with ...
Slab Handling Crane
These heavy-duty cranes feed the rolling mill and are therefore critical to its
operation.
Sometimes they incorporate a rotating trolley in order to position the product
correctly in relation to the conveyor.
Slab handling cranes are able to handle radiant heat from the product.
These are high production cranes with high speed requirements. Load control is used for
smooth, accurate positioning of the load and assists the operator in maximizing throughput
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 56
TATA GROWTH SHOP 2010
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Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 57Research MethodologyResearch Methodology
TATA GROWTH SHOP 2010
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 58
Analysis on Crane
TATA GROWTH SHOP 2010
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 59
Competitor of Tata Growth Shop (Crane Sector)
TATA GROWTH SHOP 2010
Competitor of Tata Growth Shop (Crane Sector)
The WMI Cranes Ltd. (Mumbai)
Anupam industries
Jessop (Kolkata)
Electromech material handling systems(Pune)
Sparkline Equipment(Pune)
Unique Crane (Mumbai)
Demag Cranes(Pune)
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 60
TATA GROWTH SHOP 2010
Pune Cranes(Pune)
Unitek Engg. Pvt.Ltd.(Bangalore)
Unique Industrial & Handling Pvt. Ltd.
Armsel MHE Pvt.Ltd.
W.H Brady & Company
GRIP Engineering Faridabad
HEC (Ranchi)
The WMI Cranes Ltd. (Mumbai)
WMI has supplied over 5,000 cranes all over India,
THE PRODUCT RANGE:
Cranes: General Purpose EOT
Power House Cranes
Scrap Handling Cranes
Hot Metal Handling Cranes
Billet Handling Cranes with Tongs or Magnets
Coil Handling Cranes
Customer of WMI Cranes as
S.No. Customer Name Product Description
1 Central Inland Water Transport
Corporation
Crane 15 / 3 Ton Level Luffing Crane with 35 mtrs
radius, and 25 mtrs height of lift with
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 61
TATA GROWTH SHOP 2010
weighing system.
2 Kandla Port Trust Crane
3 Ton Level Luffing Crane.
3 Kandla Port Trust Crane
6 Ton Level Luffing Crane
4 Rathi Ispat Crane
EOT Crane
5 Usha Alloys & Steels Crane
EOT Crane
6 Piramal Steels Crane
EOT Crane
7 Kalyani Steels Crane
EOT Crane
8 Nagpur Alloys Crane
EOT Crane
9 Indian Steel Crane
EOT Crane
10 Canara Steel Crane
EOT Crane
11 Bihar Alloys & Steel Crane
EOT Crane
12 Allied Steels Crane
EOT Crane
13 Andhra Pradesh Steel Crane
EOT Crane
14 Haryana Steel & Alloys Crane
EOT Crane
15 Jindal Steel Crane
EOT Crane
16 Mohata Ispat Crane
EOT Crane
17 Metal & Steel Factory, Ishapore Crane
EOT Crane
CRANES FOR INTEGRATED STEEL PLANTS
S.No. Customer Name Product Description
1 Essar Steels, Hazira Crane Three 100 / 25 Ton, 30 Mtrs Span
2 Jindal Vijayanagar Steels Crane 100 Ton, 37 Mtrs Span Slab Handling Crane
with Tongs
3 Rajinder Steels, Raipur Crane Two 10 Ton Scrap Handling MagnetCranes
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 62
TATA GROWTH SHOP 2010
4 Bhilai Steel Plant Crane 10 Ton Rotating Trolley Finger Crane with
Magnet.
5 Vizag Steel Plant Crane Three 5 + 5 Ton Rotating Trolley Crane
with Magnet
S.No. Customer Name Product Description
6 Durgapur Steel Plant Crane 15 Ton EOT DC Crane with Magnet.
7 Tata Iron and Steel Company
Limited
Crane 15 Ton Slag Handling Crane
8 Salem Steel Plant Crane 63 Tons EOT Cranes.
HOT METAL CRANES
S.No. Customer Name Product Description
1 Sunflag Iron & Steel,
Bhandhara
Crane 95 / 25 / 5 Ton Four Girder Ladle Crane
2 Usha Martin Crane 50 Ton Ladle Trolley Crane
3 Rajinder Steel Crane 90 / 25 Ton Ladle Crane
4 Ishar Alloys & Steels Crane 90 / 25 Ton Crane
5 Nova Steels Crane 90 / 25 Ton Ladle Crane
6 Bihar Alloys & Steels Crane 60 / 15 Ton Ladle Crane.
7 Aarti Steels Crane 60 / 20 Ton Ladle Crane
Anupam industries:-
Product Range
Steel Plant Cranes & Equipments:
Four / Double Girder Ladle Cranes
Mill Duty Cranes
Coil/Slag Pot Transfer Car, Ladle Car, Ladle
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 63
TATA GROWTH SHOP 2010
Jessop (Kolkatta)
Product Range
EOT Cranes for Power Plant.
Ladle Cranes for handling molten steel.
Rotating Trolley Cranes.
Ingot Stripper Cranes for Steel Plants.
Floating Cranes
Railway Breakdown Cranes.
Some Important Cranes manufactured by Jessop
S.No. Customer Name Product Description
1
Bokaro Steel Plant
Crane
450 + 100/20 Te x 25 M Span Ladle
Crane
2
TISCO
Crane
300 + 60/20 Te x 21 M Span Ladle
Crane
3
Rourkela Steel Plant
Crane
250 + 80/10 Te x 24 M Span Ladle
Crane
4
Essar Plant
Crane
260 + 63/15 Te x 18 M Span Ladle
Crane
5
Durgapur Steel Plant
Crane
200 + 50/15 Te x 15 M Span Ladle
Crane
6
DGNP, Mumbai
Crane
30/7.5 Te x 33 M Radius & 25/5 Te x
15 M Radius Level Luffing Cranes
7
Hindustan Shipyard,Vizag
Crane
60/10 T x 36M Radius Level Luffing
Cranes
8
BHEL,Tiruchirapalli Crane 300 x 50 T, 28 M Span E.O.T. Crane
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 64
TATA GROWTH SHOP 2010
HEC (Ranchi )
HEC design for manufactures heavy duty Electric Over head (EOT) Cranes for application in
steel plant, Engineering Sector, Space Research etc.
The Highest capacity crane designed & Manufactured so far is 450 T Ladle Crane for
handling hot liquid metal.
Types of cranes supplied
General Purpose EOT Cranes for workshops and engineering sector
Ladle Crane for handling Hot metal Ladles in Steel and metallurgical plant
Soaking pit cranes for steel plant application
Soaking pit cover carriage cranes for steel plant application
Slab handling Tong cranes for steel plant application
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 65
TATA GROWTH SHOP 2010
Scarfing Cranes
Magnet Grab Cranes
Plate Handling & Searing Cranes
Bridge Reloader Grab Cranes
Supplies made to:
Bharat Heavy Electricals Limited, Hardwar
Bhilai Steel Plant
Tata Iron & Steel Co., Jamshedpur
Bokaro Steel Limited, Bokaro Steel City, Bokaro
Visakhapatnam Steel Project, Visakhapatnam
Bhilai Steel Plant, Bhilai
Jayant Coal Handling Plant, Northern Coal Fields Ltd., Jayant
Durgapur Steel Plant, Durgapur
Rourkela Steel Plant, Rourkela
Isro, Sriharikota
Konark Met Coke Limited
Tamil Nadu Electricity Board
Neelachal Ispat Nigam Limited
Tiazhpromexport Moscow For Bulgaria
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 66
TATA GROWTH SHOP 2010
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 67
Customer of Tata Growth Shop (Crane Sector)
TATA GROWTH SHOP 2010
Customer Of Tata Growth Shop (Crane Sector)
Bhusan Steel Ltd.
Steel Authority India Ltd.(Bokaro)
Tata Steel
Subansiri Hydel Power Project Under NHPC.
Product Name Quantity Customer Name
EOT Crane 5T EOT to 280
+75/20T Hot Metal Ladel
Crane 1100 + Hot Metal
Mixer EOT Cranes
350 Nos. TATA STEEL
EOT Crane 4 Nos. Jindal Steel Ltd. (Belleary)
EOT Crane 4 Nos. Subansiri Hydel Power Project Under NHPC
EOT Crane 15 Nos. Jindal Steel Ltd.
EOT Crane 9 Nos. Steel Authourity India Ltd.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 68
TATA GROWTH SHOP 2010
According to this Fig. Tata Steel Is the larger Customer Of Tata Growth Shop.
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 69
TATA GROWTH SHOP 2010
TATA STEEL GROWTH SHOP
LIST OF HEAVY CRANES DESIGNED & MANUFACTURED AT TATA STEEL GROWTH
SHOP DURING 2000-2009 (STEEL PLANT DUTY)
S.No Quantity Customer Year of Manufacture
1 1 Lafarge Cement 2000
2 2 Neyveli Lignite Corporation Ltd. TamilNadu 2001
3 1 HSM (Tata Steel) 2001
4 1 Jindal Vijaynagar Steel Ltd. 2001
5 1 Jindal Vijaynagar Steel Ltd. 2001
6 Jindal Vijaynagar Steel Ltd. 2001
7 1 Jindal Vijaynagar Steel Ltd. 2001
8 3 Cold Rolling Mill(Tata Steel) 2002
9 1 Cold Rolling Mill(Tata Steel) 2004
10 1 Cold Rolling Mill(Tata Steel) 2004
11 1 Cold Rolling Mill(Tata Steel) 2005
12 1 Cold Rolling Mill(Tata Steel) 2006
13 1 Cold Rolling Mill(Tata Steel) 2006
14 1 LD Shop (Tata Steel) 2006
15 1 LD 2 & Slab Caster(Tata Steel) 2006
16 2 Rebar Mill(Tata steel) 2006
17 1 Cold Rolling Mill(Tata Steel) 2006
18 1 Cold Rolling Mill(Tata Steel) 2006
19 2 Cold Rolling Mill(Tata Steel) 2007
20 1 LD 2 & Slab Caster (Tata Steel) 2004
21 1 LD 2 & Slab Caster (Tata Steel) 2005
22 1 LD 2 & Slab Caster (Tata Steel) 2004
23 1 LD 2 & Slab Caster (Tata Steel) 2004
24 1 LD 2 & Slab Caster (Tata Steel) 2005
25 1 LD 2 & Slab Caster (Tata Steel) 2005
26 1 LD 2 & Slab Caster (Tata Steel) 2005
27 1 LD Shop # 1 (Tata Steel) 2004
28 1 LD Shop # 1 (Tata Steel) 2005
29 1 LD Shop # 1 (Tata Steel) 2005
30 1 LD Shop # 1 (Tata Steel) 2004
31 1 LD Shop # 1 (Tata Steel) 2005
32 1 LD Shop # 1 (Tata Steel) 2004
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 70
TATA GROWTH SHOP 2010
33 1 LD Shop # 1 (Tata Steel) 2005
34 1 LD Service (Tata Steel) 2005
35 1 LD Shop # 1 (Tata Steel) 2006
36 1 LD Shop # 1 (Tata Steel) 2006
37 1 LD Shop # 1 (Tata Steel) 2007
38 1 LD Shop # 1 (Tata Steel) 2007
38 1 Bhushan Steel Ltd. Angul orissa 2009
39 1 Bhushan Steel Ltd. Angul orissa 2009
40 1 Bhushan Steel Ltd. Angul orissa 2009
41 1 Bhushan Steel Ltd. Angul orissa 2009
42 1 Bhushan Steel Ltd. Angul orissa 2009
43 1 Bhushan Steel Ltd. Angul orissa 2009
44 1 Bhushan Steel Ltd. Angul orissa 2009
45 1 Bhushan Steel Ltd. Angul orissa 2009
46 1 Bhushan Steel Ltd. Angul orissa 2009
47 1 Bhushan Steel Ltd. Angul orissa 2009
48 1 Bhushan Steel Ltd. Angul orissa 2009
49 1 Bhushan Steel Ltd. Angul orissa 2009
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 71
TATA GROWTH SHOP 2010
Q2:- According to this data which is the larger customer of Tata Growth Shop during this ten years?
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 72
TATA GROWTH SHOP 2010
Tender of Crane some certain Company
S.No. Company Name PRODUCT PUB.DATE LOCATION TENDER VALUE
1 BHEL Crane 26-June-2010 Hyderabad
2 Central
Equipment &
Stores
Procurement
Organization
Crane 16-July-2010 Lucknow
3 NMDC Ltd. Crane 11-June-2010 Hyderabad
4 The
sanjivani(Takil)
Sahkari
KarKhana Ltd.
Crane 5-June-2010 Ahmednagar
Maharashtra
5 Northern Coal
Field Ltd.
Crane 12-June-2010 Bangalore 2,74,000,00
6 Paradip Port
Trust
Crane 10-July-2010 Orissa 2,00,000
7 North Eastern
Railway
Crane 26-June-2010 Izatnagar 3,93,000
8 NMDC Ltd. Crane 14-June-2010 Bangalore 2,45,000,00
9 Mazagon Dock
Ltd.
Crane 22-June-2010 Mumbai
10 Cofmow
(Railway)
Crane 4-june-2010 N.Delhi
11 Track Railway
Irrigation Dept
Crane 3-July-2010 Lucknow
12 Mazagon Dock
Ltd.
Crane 16-July-2010 Mumbai 62,50,000,00
13 Mazagon Dock
Ltd.
Crane 7-July-2010 Mumbai 62,50,000
14 Military Service
Engg.Ltd.
Crane 28-June-2010 A.P 1,20,000,00
15 Central Equipment
& Stores
Procurement
Organization
Crane 16-July-2010 Lucknow
S.No. Company Name PRODUCT PUB.DATE LOCATION TENDER VALUE
16 Military Service Crane 12-July-2010 Mumbai
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TATA GROWTH SHOP 2010
Engg.Ltd.
17 Military Service
Engg.Ltd.
Crane 18-July-2010 Orissa 12,000,00
18 Vaidyanath
Sahakari Sakhar
Kharkhana Ltd.
Crane 1-July-2010 Bhid(Maharashtra)
19 Indian Railway Crane 2-July-2010 N.Delhi
20 Directore of
purchase & store
Crane 28-May-2010 Tarapur(Maharashtra
)
21 N.E.R Crane 23-July-2010 Izanthnagar 3,93,000
22 Northeast
Frontier Railway
Crane 23-June-2010 Assam 2,05,696
23 BHEL Crane 9-July-2010 Bhopal
24 NMDC Crane 14-June-2010 Hyderabad 2,45,000,00
25 S.E.Railway Crane 17-July-2010 E Road 5,71,000
Source:- www.indiamart.com
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TATA GROWTH SHOP 2010
SWOT Analysis
Strength
Threats
Arrival of MNCs
China growing big in export
Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 75
Strong Financial support
Well Equipped & skilled design cell
Well equipped manufacturing setup
Corporate image-“TATA”-Quality of product and reliability
High Quality of equipment & spares supplied
Weakness
High Inventory cost
High conversion cost
Opportunities
High growth market
Opportunities in international market
TATA GROWTH SHOP 2010
BIBLIOGRAPHY
1. Journal & publications :-Available from Tata steel BD & S department.
2. Marketing Management by Philip Kotler (Eleventh edition)
3. Research Methodology by C R Kothari (Second edition)
Library
Shavak Nanavati Technical institute (SNTI) library
Tata Management Development Centre (TMDC) library
WEBLIOGRAPHY
1. www.tatasteel.com
2. www.tatagrowthshop.com
3. www.indiamart.com
4. www.google.com
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Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 77