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TATA GROWTH SHOP 2010 A SUMMER INTERSHIP PROJECT ON Business Environment of Crane Relevant of Steel Industry for Tata Growth Shop A REPORT SUBMITTED TO SOA UNIVERSITY IN PARTIAL FULFILLMENT FOR AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION SANTOSH KUMAR JHA REG.NO.-0941333217 2009-2011(SESSION) UNDER THE GUIDANCE OF External Guide Internal Guide Mr. Anand Kumar chandnani Mr. Sanjib Pattnaik Head, BD & Contracts Tata Steel Asst. Prof ,IBCS(SOA University) Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 1

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TATA GROWTH SHOP 2010

A

SUMMER INTERSHIP PROJECT

ON

Business Environment of Crane Relevant of Steel Industry for

Tata Growth Shop A REPORT SUBMITTED TO SOA UNIVERSITY IN PARTIAL

FULFILLMENT FOR AWARD OF THE DEGREE OF

MASTER IN BUSINESS ADMINISTRATION

SANTOSH KUMAR JHA

REG.NO.-0941333217

2009-2011(SESSION)

UNDER THE GUIDANCE OF

External Guide Internal Guide

Mr. Anand Kumar chandnani Mr. Sanjib Pattnaik

Head, BD & Contracts Tata Steel Asst. Prof ,IBCS(SOA University)

INSTITUTE OF BUSISNESS AND COMPUTER STUDIES

(SOA UNIVERSITY)

BHUBANESWAR

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TATA GROWTH SHOP 2010

ACKNOWLEDGEMENT

On the job training give each and every MBA aspirants their first market

experience. My Summer Intership report in Business Environment of Crane

Relevant of steel industry for Tata Growth Shop gives me this opportunity. I am

very grateful to Mr. Anand Kumar chandnani for selecting me as a Summer

Internship trainee. I am also very grateful to Mr. S. M Sarkar for his kind co-

operation and valuable suggestion. Without his help I might not be able to

complete the project. I am also want to give my sincere thanks to Mr.

S.M.Sarkar without his valuable information. Lastly I want give my sincere

thanks to all the staff of Tata Growth Shop for their valuable support and co-

operation time to time during my 50 days on the job training.

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Certificate of the Guide

This is to certify that the work entitled “Business Environment of Crane Relevant of steel industry for Tata Growth Shop is a piece of Summer Internship project done by SANTOSH KUMAR JHA, a student of MBA bearing Reg.No.-0941333217 under my guidance and supervision for partial fulfillment of MBA curriculum of IBCS , under SOA University (Bhubaneswar).

Signature

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GUIDE CERTIFICATE

This is to certify that Mr. Santosh Kumar Jha Regd. No-0941333217,

is a student of IBCS. He has successfully completed his Summer Project

work on the topic “Environment of Crane Relevant of steel industry for Tata Growth

Shop” in TATA STEEL under my guidance in partial fulfillment of MBA

Programme in the Institute of Business & Computer Studies under Siksha

‘O’ Anusandhan University.

This is an original work of his own and has not been carried out by anyone

earlier.

Date: Mr. Sanjib PattnaikPlace: Bhubaneswar Asst. Professor, IBCS SOA University

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PERFACE

I had been assigned to do my Summer Intership project in Tata

Growth Shop(Tata Steel), Jamshedpur, under the faculty Guidance

of Mr. Sanjib Pattnaik lecturer IBCS.

During the job training period my job to how to analysis on the

Crane in steel sector , what is the bottleneck of the existing brand?

analyze the customer mood of existing brand, what is customer expect

the existing brand, so I try to give my best effort to try to learn that

people respond .

So we all know that there is a wide difference between what we

learn in the text & what we actually see in the real market situation &

I am very much grateful to the Tata Growth Shop (Tata Steel) for

giving me the opportunity to enrich my marketing knowledge as well

as teaching me how the analyze the brand, what is the need in the real

market. It will give my great pleasure if my study will help Tata

Growth Shop(Tata steel) in my respect.

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CONTENTS Page No.

Introduction to the organization 6-12 Profile 7-11

Mission

Vision 12

Policy of Tata Steel 13-16 Corporate social responsibility 13

Quality policy 13-14

Human Resource Policy 14

Safety Policy 15

Environment policy 16

Profile of Founders 18-19 Board of Director 21-22 Strategic Business Unit of Tata Steel 23-28 Genesis of Tata Growth Shop 30-41

Evaluation Story Customer and Product

Organizational Structure & Process 42-51

Review Of Literature 52-55 Introduction to Crane 53 Types of Crane 53-55

Research Methodology 56-74 Objective, Scope, Methodology Competitor of Tata Growth Shop(Crane) Customer of Tata Growth Shop (Crane) Data analysis and Interpretation

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SWOT Analysis 77 Bibliography 79

OBJECTIVES OF THE STUDY

This project titled , “The Study of Business Environment of Crane Relevant for

TATA STEEL GROWTH SHOP’S” is prepared with the objectives of finding out the

various projects of the companies which are under execution level and as well as

future ones. This project will help the company in projecting their demands and

knowing the potential market for its products.

SCOPE OF THE PROJECT

The project doesn’t have a vast scope but it carries a major importance. It directs the

company towards analyzing the orders to be gained by through the upcoming events.

It also helps the company to find out what are the weaknesses that the company has

and their competitors’ do not have. Or what are the strengths and opportunities of the

company so that it can be implemented to greater extent to gain orders.

METHODOLOGY

Data for the companies under analysis has been taken from their websites of the

companies. Data of Tata steel ltd has been taken from the annual report of the

company available on the websites.

Different Missing information is gathered by talking to the respective parties, Tata

steel designers and going through the news, journals etc.

PRESENTATION OF DATA

Graphical presentation has been shown for all companies for the period.

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Analysis has been done with reasoning.

LIMITATION

The Topic is a voluminous one for which the time allotted was insufficient.

Getting primary data from the company is very difficult. For being a private

company the employees of the company are reluctant to give any information,

which is specific to that company.

The most significant weakness of this study can be attributed to the chosen case

study research methodology. These include the lack of generalization,

perceived lack of rigor, subjectivity, and voluminous documents. This study is

an exploratory case study with a voluminous sample size. Therefore, the

findings cannot be generalized beyond the context of this study.

It is too tough to measure the Investment on various equipments of the

companies.

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Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 9

PROFILE

OF

TATA STEEL

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Tata Steel moves into its next target to become the world’s second largest steel company by 2012 with the help of its most expensive between worth $12.9 billions on Corus groups.

“BUSINESS STANDRAD”

INTRODUCTION

Tata Steel (BSE: 500470), formerly known as TISCO and Tata Iron and Steel

Company Limited, is the world's sixth largest steel company, with an annual crude

steel capacity of 31 million tonnes. It is the largest private sector steel company in

India in terms of domestic production. Ranked 258th on Fortune Global 500, it is

based in it is based in Jamshedpur , Jharkhand , India. It is part of Tata Group of

companies. Tata Steel is also India's second-largest and second-most profitable

company in private sector with consolidated revenues of Rs 1,32,110 crore and net

profit of over Rs 12,350 crore during the year ended March 31, 2008.

Its main plant is located in Jamshedpur, Jharkhand, with its recent acquisitions,

the company has become a multinational with operations in various countries. The

Jamshedpur plant contains the DCS supplied by Honeywell .The registered office of

Tata Steel is in Mumbai. The company was also recognized as the world's best steel

producer by World Steel Dynamics in 2005. The company is listed on Bombay Stock

Exchange and National Stock Exchange of India, and employs about 82,700 people

(as of 2007).

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Contents

History Capacity Expansion

Acquisitions Corus Other acquisitions

Controversies Dharma Port

Corporate rankings References

COMPANY HISTORY

Tata Iron & Steel Company Ltd. (TISCO) is the iron and steel production company

associated with the Tata group of some 80 different industrial and other business

enterprises in India, founded by members of the Tata family. TISCO operates as

India's largest integrated steel works in the private sector with a market share of nearly

13 percent and is the second largest steel company in the entire industry.

Its products and services include hot and cold rolled coils and sheets, tubes,

construction bars, forging quality steel, rods, structural, strips and bearings, steel plant

and material handling equipment, ferro alloys and other minerals, software for process

controls, and cargo handling services. Through its subsidiaries, TISCO also offers

tinplate, wires, rolls, refractories, and project management services.

Tata's Early Beginnings in the 1800s

Jamsetji Nusserwanji Tata was born into a well-to-do family of Bombay Parsees in

1839. Tata Steel was established by Indian Parsi businessman Jamsetji Nusserwanji

Tata in 1907 (he died in 1904, before the project was completed). Tata Steel

introduced an 8-hour work day as early as in 1912 when only a 12-hour work day was

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the legal requirement in Britain. It introduced leave-with-pay in 1920, a practice that

became legally binding upon employers in India only in 1945. Similarly, Tata Steel

started a Provident Fund for its employees as early as in 1920, which became a law for

all employers under the Provident Fund Act only in 1952. Tata Steel's furnaces have

never been disrupted on account of a labor strike and this is an enviable record.

Capacity Expansion

Tata Steel has set an ambitious target to achieve a capacity of 100 million tonne by

2015. Former Managing Director B. Muthuraman stated that of the 100 million tonne,

Tata Steel has lined up a series of greenfield projects in India and outside which

includes-

1. 6 million tonne plant in Orissa (India)

2. 12 million tonne in Jharkhand (India)

3. 5 million tonne in Chhattisgarh (India)

4. 3-million tonne plant in Iran

5. 2.4-million tonne plant in Bangladesh

6. 5 million tonne capacity expansion at Jamshedpur (India)

7. 4.5 million tonne plant in Vietnam (feasibility studies underway)

Acquisitions

Corus is Europe’s second largest steel producer. With main steelmaking

operations in the UK and the Netherlands, Corus supplies steel and related services to

the construction, automotive, packaging, mechanical engineering and other markets

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worldwide. Corus comprises three operating Divisions, Strip Products, Long Products

and Distribution & Building Systems and has a global network of sales offices and

service centers, employing around 37,000 people worldwide.  (www.corusgroup.com)

On 20 October 2006

Tata Steel announced that it had agreed to pick up a 100% stake in the Anglo-

Dutch steel maker Corus at 455 pence per share in an all cash deal,

cumulatively valued at GBP 4.3 billion.

On 19 November 2006

Brazilian steel company Companhia Siderúrgica Nacional (CSN) launched a

counter offer for Corus at 475 pence per share, valuing it at £4.5billion.

On 31 January 2007

Tata Steel won their bid for Corus after offering 608 pence per share, valuing

Corus at £6.7 billion; as a result and pending acceptance and completion of the

takeover, the joining of the two will create the fifth largest steel company in the

world.

NatSteel Holdings is headquartered in Singapore and is a leading supplier of

premium steel products for the construction industry. It became a 100% subsidiary of

Tata Steel in February 2004. NSH produces about 2 MT of steel products annually

across its regional operations. (www.natsteel.com.sg)

In August 2004

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Tata Steel entered into definitive agreements with Singapore based NatSteel

Ltd to acquire its steel business for Singapore $486.4 million (approximately

Rs 1,313 crore) in an all cash transaction.

Headquartered in Bangkok, Tata Steel Thailand is a major steel producer in

Thailand and is the largest producer of long steel products with a manufacturing

capacity of 1.7 mtpa. ( www.tatasteelthailand.com)

In 2005

Tata Steel acquired 40% Stake in Millennium Steel based in Thailand for $130

million (approx. Rs 600 crore).

Tata companies operate in seven business sectors:

1. Communications and information technology

2. Engineering

3. Materials

4. Services

5. Energy

6. Consumer products and.

7. Chemical

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Vision

We aspire to be the global steel industry benchmark for Value Creation and

Corporate Citizenship

We make the difference through

Our people, by fostering team work, nurturing talent, enhancing leadership

capability and acting with pace, pride and passion.

Our offer, by becoming the supplier of choice, delivering premium products

and services, and creating value for our customers.

Our innovative approach, by developing leading edge solutions in technology,

processes and products.

Mission

Consistent with the vision and values of the founder Jamsetji Tata, Tata Steel

strives to strengthen India’s industrial base through the effective utilization of

staff and materials. The means envisaged to achieve this are high technology

and productivity, consistent with modern management practices.

Tata Steel recognizes that while honesty and integrity are the essential

ingredients of a strong and stable enterprise, profitability provides the main

spark for economic activity.

Overall, the Company seeks to scale the heights of excellence in all that it does in an

atmosphere free from fear, and thereby reaffirms its faith in democratic values.

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POLICY OF TATA STEEL

Overall, the Company seeks to scale the heights of excellence in all that it does in an

atmosphere free from fear, and thereby reaffirms its faith in democratic values.

Corporate social responsibility

Tata Steel believes that the primary purpose of a business is to improve the quality of life of people.

Tata Steel shall volunteer its resources, to the extent it can reasonably afford, to

sustain and improve healthy and prosperous environment and to improve the

quality of life of the employees and the communities it serves.

Tata Steel shall conduct its business ever mindful of its social accountability,

respecting applicable laws and with regard for human dignity.

Tata Steel shall positively impact and influence its partners in fostering a sense

of social commitment for their stakeholders.

 Date:1stOctober2009

HM Nerurkar

( Managing Director)

Quality policy

Consistent with the group purpose, Tata Steel constantly strives to improve the

quality of life of the communities it serves through excellence in all facets of its

activities.

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We are committed to create value for all our customers and key stakeholders by

continually standardizing, improving and innovating our offerings, systems and

processes involving all our employees.

This policy shall form the basis of establishing and reviewing the Business

Objectives and Strategies and shall be communicated across the organization.

The policy will be reviewed to align with business direction and to comply

with all the requirements of TQM Principles.

Date: 1st October 2009 HM Nerurkar ( Managing Director )

Human Resource Policy

Tata Steel is an equal opportunity employer.Tata Steel recognizes that its people are the primary source of its competitiveness.It will pursue management practices designed to enrich the quality of life of its employees, develop their potential and maximize their productivity.It will aim at ensuring transparency, fairness and equality in all its dealings with its employees.Tata Steel shall strive continuously to foster a climate of openness, mutual trust and teamwork.In the process Tata Steel shall strive to be the employer of choice by attracting the best available talent and ensuring a cosmopolitan workforce.

Date: 1st October 2009

HM Nerurkar

( Managing Director)

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Safety Policy

Tata Steel’s safety and occupational responsibilities are driven by our

commitment to ensure zero harm to people we work with and society at large and are

integral to the way we do business.

Safety Principles

Safety is a line management responsibility.

All injuries can be prevented.

Felt concern and care for the employee on “24 hours safety” shall be demonstrated

by Leaders.

Employees shall be trained to work safely.

Working safely shall be condition of employment.

Every job shall be assessed for the risk involved and shall be carried out as per

authorized procedures/checklist/necessary work permit and using necessary work

permit and using necessary personal protective equipment.

 We are committed to continual improvement in our S&OH performance.

We shall set objective-targets, develop, implement and maintain management

standards and systems, and go beyond compliance of the relevant industry

standards, legal and other requirements.

 

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Date: 1st October 2009

HM Nerurkar

( Managing Director)

Environmental responsibilities

Tata Steel’s environmental responsibilities are driven by our commitment to preserve the environment and are integral to the way we do business.

1. We are committed to deal proactively with Climate Change issue by efficient use of natural resources & energy; reducing and preventing pollution; promoting waste avoidance and recycling measures; and product stewardship. 

We shall identify, assess and mange our environmental impact.

Environment policy

Well shall develop & rehabilitate abandoned sites through a forestation and landscaping and shall protect and preserve the bio-diversity in the areas of our operations.

We shall enhance awareness, skill and competence of our employees and contractors so as to enable them to demonstrate their involvement, responsibility and accountability for sound environmental performance.

2. We are committed to continual improvement in our environmental performance.

We shall set objectives, targets, develop, implement and maintain management standards and system, and go beyond compliance of the relevant industry standards legal and other requirements.

3. We will truly succeed when we sustain our environmental achievement and are valued   by the communities in which we work.

 

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Date: 1st October 2009

HM Nerurkar ( Managing Director )

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PROFILE OF

FOUNDERS

PROFILE OF

FOUNDERS

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Jamsetji Nusserji Tata ranks among the greatest

visionaries enterprises of All time. Gifted with the most extraordinary imagination and

Prescience, he laid the foundations of Indian industry, contributed to

Its consolidation, and became a key figure in India’s industrial

renaissance. Born on 3rd march 1839 into a family descended from

Parsi priests in Navsari, a centre for age old Parsi culture, he was

educated at Elphinstone College , Bombay Initiated early into the

Techniques of trade by his father, he travelled wide, gained a scientific

outlook, and set up at first, textile business in India, introducing new machinery that vastly

improved the production of cotton yarn in the country. He however realized that India’s real

freedom depended upon his self-sufficiency in scientific knowledge, power and steel, and thus

devoted the major part of his life, and his fortune to three great enterprise – the Indian Institute of

Science at Bangluru, the Hydro-electric schemes, and Iron & Steel Works at Jamshedpur.

Sir Dorabji Tata (1859-1933)

J N Tata had exhorted to his sons to pursue and develop his life’s work;

His elder son, Dorab Tata carried out the bequest with scrupulous zeal,

and distinction. Thus, even though it was Jamsetji Tata who had

envisioned the mammoth projects, it was in fact Doarb Tata who actually

brought the venture to existence and fruition. He was the first Chairman

of the gig an Tata enterprise. He had a deep interest in people. The great

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labor strike in 1920 in Jamshedpur ended in a day due to his intervention. It demonstrated

India could have no better employer of labor that Sir Dorab.

Jehangir Ratanji Dadabhai Tata (1904-1993)

JRD Tata has been one of the greatest builders and personalities of

modern India in the twentieth century. He assumed Chairmanship of Tata

Sons Limited at the young age of 34, but his charismatic, disciplined and

forward-looking leadership over the next 50 years and more, led the Tata

Group to new heights of achievement, expansion and modernization. Under

his stewardship, the number of Tata venture grew from 13 to around 80,

encompassing steel, power generation, engineering hotels, consultancy

services, information technology, art and culture, consumer goods, industrial products etc.

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Board of Director

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Senior Management People

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Ratan Naval Tata

Ratan Naval Tata, the chairman of the Tata Group, India's most respected

conglomerate. He was born in Mumbai on December 28, 1937. Ratan Tata holds a

degree in Architecture and Structural Engineering from Cornell University. He has

also done the Advanced Management Program from Harvard Business School in

1974-1975. He is also chairman of other Tata companies of other Tata

companies, including Tata Motors, Tata Consultancy Services, Tata

Power, Tata Tea, Tata Chemicals, Indian hotels and Tata Teleservices.

Mr. Tata joined Tata Steel in December 1962. After serving in various other

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Tata companies, he was appointed director-in-charge of National Radio & Electronics

Company Limited (NELCO) in 1971. In 1981, he was named chairman of Tata Industries,

the second Tata promoter company. Mr. Tata is also the chairman of two of the largest

philanthropic trust in the private sector in India.

Mr. Tata is associated with various organizations in India and abroad. He is

chairman of the Government of Indian’s Investment Commission and a member of the

prime minister’s Council on Trade and industry, the National Hydrogen Energy Board

and the National Manufacturing Competitiveness Council.

The Government of India honored Mr. Tata with its second highest civilian

award, the Padma Vibhushan, in 2008.Earlier, in 2000; he had been awarded the Padma

Bhushan. He has also been conferred an honorary doctorate in Business administration by the

Ohio State University, an honorary doctorate in technology by the Asian Institute of

Technology, Bangkok, an honorary doctorate in science by the university of Warwick, and

an honorary fellowship by the London School of Economics.

KEY ENTERPRISE PROCESS

Leadership

Strategic planning and risk management

Market Development

Investment Management

Human Resource

Improvement & change management

Order Generation

Operation and fulfillment

Supply Management

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Research & Development

Information Management

Strategic Business Units of Tata Steel

A part from main steel division, Tata Steel operation is grouped under the following strategic

Business Units:

Bearing division: manufactures ball bearing, double row self-aligning bearing, magneto,

bearing, clutch release bearing and tapered roller bearing for two wheelers, fans, water, and

pumps.

Ferro alloys and Minerals Division: operates chrome mines and has units for making Ferro

chrome and Ferro- manganese. It is one of the largest players in the global Ferro chrome

market.

Agrico Division: Tata Agrico is the first organized manufacturer in the India of hand tools

and implements for application in agriculture.

Tube Division: The biggest steel tube manufacturer with the largest market share in India, it

aspires to strengthen it market presences by expending and modernizing its commercial and

precision tube manufacturing capacity.

Wire Division: A pioneer in the manufacture of steel wire in India, it produces coated and

uncoated wires, branded as Tata wiron. The division also operates a wholly owned subsidiary

in Sri Lanka.

Joint venture, Associates and Subsidiaries

Tata steel has numerous joint ventures and subsidiaries. Among them are:

Jamshedpur injection powder ltd.

JAMIPOL manufactures carbide de-sulphurising compounds which are used

for de-sulphurising hot metal for the production of low-sulphur, high-quality

steel.

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Website:- www.jamipol.com

Jamshedpur utility and service company

Re-engineered out of Tata Steel's town services, JUSCO is a wholly owned

subsidiary of Tata Steel and is the country's first enterprise that provides

municipal and civic services for townships. JUSCO is the only EMS 14001

civic services provider in the country.

Website:- www.juscoltd.com

Lanka Special Steel Ltd.

The only unit in Sri Lanka manufacturing galvanized wires.

Sila Eastern Company Limited

  Established to develop limestone mines in Thailand, mainly for the captive use of Tata Steel

Tata Steel KZN

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 Proposes to set up high carbon ferrochrome plant in South Africa. The plant is slated to be

commissioned by October 2007 with an annual production capacity of 135,000 tonnes during

Phase I.

Tata Metaliks Limited

Tata Metaliks is recognized as India’s number one pig iron manufacturing and

selling company. Promoted by Tata Steel Limited and assisted by The West Bengal Industrial

Development Corporation, the pig iron produced by the Company is rated as the best in the

country for years now

Tata Pigments Limited

  TPL's range of products includes oxides of iron, dry cement paint, exterior

emulsion paint and distemper. Its products are used in paints, emulsion, cement floors, plastic

etc

Tata Refractories Limited (TRL)

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It produces High Alumina, Basic, Dolomite, Silica and Monolithic Refractories and

offers design, procurement and re-lining applications services. It is one of the few companies

worldwide to produce silica refractories for coke ovens and the glass industry. The Company

has a basic bricks manufacturing unit in China.

Tata Steel Processing and Distribution Limited (TSPDL)

  Tata Steel Processing and Distribution Limited is wholly owned subsidiary of

Tata Steel. With 8 large processing units, 17 sales locations and a host of partners like

external processing agencies, suppliers, retailers and other stakeholders, today TSPDL is

India’s largest steel service organization

Tata Sponge Iron Limited (TSIL)

  TSIL is the first Indian sponge iron plant based on Tata Steel's Direct

Reduction Technology. Its major product lines are sponge iron lumps and fines

Tayo Rolls Limited

  India's leading roll manufacturer and supplier, the company produces rolls

which find application in integrated steel plants, power plants, the paper, textile and food

processing sectors, and the government mint

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Tinplate Company of India Limited (TCIL)

  With a market share of over 35%, it is the industry leader in India. It has the

capability to supply all tinning line products including electrolytic tinplate / tin-free steel and

cold-rolled products

 TRF Limited

  TRF, one of India's leading companies in the business of design,

manufacture, supply, installation and commissioning of engineered-to-order equipment and

systems in the areas of bulk material handling, processing, reclaiming and blending. TRF has

also made its mark in the fields of coke oven equipment, coal dust injection systems for blast

furnaces and coal beneficiation systems

Joint Ventures

A JV between Larsen & Toubro Ltd. and Tata Steel Ltd., the company will build a deep draft

(18 metres) all weather port on the east coast of India. The port will handle 80 million tonnes

per annum of cargo.

www.dhamraport.com

mjunction services limited

  mjunction, operating at the cutting edge of Information Technology, is a

50:50 venture of SAIL and Tata Steel. It is India's largest e-Commerce company and the

world's largest e-marketplace for steel. mjunction offers a wide range of selling, sourcing and

knowledge services that empower businesses with greater process efficiencies

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Tata BlueScope Steel Limited

  A joint venture with BlueScope Steel Limited, Australia, Tata BlueScope

Steel Limited offers a comprehensive range of branded steel products for building and

construction applications. The Company is constructing a state-of-the-art metallic coating and

painting facility at Jamshedpur

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Introduction of Tata Growth Shop

Tata steel Growth Shop (TGS), a division of Tata Steel Ltd. is spread in area of more

than 350 acres of land at Gamharia, Dist-Saraikela, about 16 Kms from Jamshedpur

250 Kms. from Kolkata in eastern part of India.

The complex houses 9 covered sheds covering an area of above

72000Sq meter. The main strength of TGS is its multidisciplinary engineering

approach for the Design Manufacturing & supply of high precision equipment for

various industrial sectors such as:

Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 33

GENESIS OF TGS

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Steel

Aluminum

Energy & Power

Railways

Cement

Aviation & Space Research etc

The Manufacturing facilities include an excellent machining facility ,

one of the best country, a large & well equipped fabrication & welding shop with

crane lifting capacity of more than 100 t, a big assembly shop to carry any

complicated precise assembly shop to carry any complicated precise assembly and a

heat treatment shop.

Stringent Quality Control checks are ensured by a well equipped Quality

Assurance department having wide range of testing & inspections facilities.

The best in class facilities are manned with highly skilled people in each area

from designing to manufacturing and quality inspection, thus delivering the world

class product.

The product range include steel plant equipment like Blast

furnace ,Tarpedoladle cars casters equipment transfer cars , Rolling mills

equipment ,steel melting shop equipments sponge Iron, plant equipment, EOT cranes

up to 500T capacity locomotive parts like 16 cylinders & 6 cylinder engine blocks

case , under frame kit , floor name , Assembly Hydro & thermal power equipment like

spiral casing , Draft tube pit liners , Rope Drums stator frames fabricate structures etc.

Product faster than the normal markets lead time.

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The main mantra of Tata Growth Shop be the creating value for its customers

and ad been able to create substantial benefit for the customers in term for reducing

the project lead time.

Facility

Tata Growth Shop dept has experienced pool of over 50 design engineers and the

complete designing process is automated using state of the art 3D modeling and

analysis software.

TGS has a large scale Fabrication facility with number of CNC profile Gas

Cutting machine . Heavy plate binding machines having capacity of banding plate up

to 100 mm thickness and 5100mm width in cold conditions press brakes of capacity

500 etc.

Design

Since its inception in 1968, TGS is closely associated with design and development of new

product.

With fully computerized state-of-the –art CAD workstations, the Design Cell is the nerve-

centre of the Growth shop . Manned by more than 50 experienced designer and highly

skilled draftsman , the designer team has the capability to produce reliable concept designs

and detailed manufacturing drawing for vast spectrum of plant and equipment.

Design team has got specialist groups for EOT Cranes , Steel Cranes , Steel Mill

Equipment, Gear Drives Structural , Electric , Electronics & Instruments.

Fabrications & Welding

TGS has a large setup for Heavy Fabrication Assembly.

Machine Capacity No. of MachineRolling / Bending Machine 125 mm max. Thickness (Cold)

5100 mm max. width 5

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Shearing Machine 25mm X 3150 mm Max. 2

Angle Shearing Machine Angle 150 X 150 X 18 mm, Rod 65 mm, Square 55 mm

1

Press Brakes 500t Max. 3

Horizontal Presses 600 t max 6

Vertical Presses 600 t 1Drilling Machines 75 mm dia 3

Profile Gas Cutting Machine 300 mm thick 5000 mm max. width

4

Welding Generators & Transformers

75

Manipulators Up to 10t 5

HEAT TREATMENT

A Versatile set of facilities for Heat Treatment include . Normalizing, Stress Relieving

Flame Hardening Quenching Tempering and Carburizing.

DESCRIPTION CAPACITY QTY

FURNACES

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TATA GROWTH SHOP 2010

Gas Carburizing Furnace 600 MM DIA X 2200 MM

HEIGHT

1

1200 MM DIA X 1000 MM

HEIGHT

1

Stress Relieving Furnace 4500 MM X 3280 MM X

1500 HEIGHT

1

880 MM DIA X 1500 MM

HEIGHT

2

Hardening Machine

Spin Hardening Machine 800 MM DIA 1

Vertical Flame Hardening

Machine

1

Horizontal Flame Hardening

Machine

1200 MM DIA X 6000 MM

LONG

1

Main Strength

TGS’ manufacturing facilities have been recognized as one of the best in the country

and include:

Large and well-equipped fabrication and welding shop with crane lifting

capacity of more than 100T

Massive assembly shop for engaging in complex and precise assembly

Heat treatment shop.

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The main strength of the Growth Shop is its multidisciplinary engineering approach

for design, manufacture and supply of high precision equipments for various

industrial sectors such as:

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PRODUCTS OF TATA GROWTH SHOP

STEEL PLANT

COKE AND SINTER PLANT

The various equipment for Coke & Sinter Plant include.

Coke Plant/By Product Plant

Coke Transfer Car

Daub Car

Tar Catch Tank

Electronic Tar Precipitator

Stamp Charging & Pushing Machine

Coke Breeze Scrapper

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Electric Loco

Quenching Car

Ram Machine & Door Extractor

SINTER PLANT

Wagon Tilter

Cast Iron Pallets

BLAST FURANCE

The various supplies for the Blast Furance equipment include

PRODUCTS PRODUCTS

Blast Furnace Shells Mudgun

Hot Blast Stoves Revolving Distributor

Dust Catcher Variable Throat Armour

Bustle Pipe Rotating Chute

Uptake & Downcomer Larry Cars

Steel Making

Equipment For LD Shop

LD Converter

Gear Drives

Lance System

Lance Trolley

Ladle Tilter with Service cars

1100t Hot Metal Mixer

Slag Raking Machine

Steel Transfer Car.

Ladle Furnace Transfer car.

Ladles Tilting Stands.

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Lancing System For L.D. Converter.

WIRE & ROD MILL

Mill Drive Gear Boxes

Stelmor Conveyor

Two Arm Mandrel

Housing Less Stands

Coil Transfer Car

Crop Shear

Roll Changing Robot

Side Looper

Snap Shear

Reform Tub Station

Billet Skid

Hot Strip Mill

High Speed Slab Transfer Trolley

Roller Table

Rotating Trolley

Slab Receiving & Furance Charging Roller Table.

Slab Carry on Device & Slab Extractor

Various types of Roller Tables

De-Scaler

Manipulator on Entry And Exit Side

Bed Plates for Roughing Mill.

Various types of chocks & Accessories

3-Roll Leveler

Loopers

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Cold Rolling Mill

Pickling Line

Skin Pass Mill

Tandem Cold Mill

Continuous Galvanising Line

MATERIAL HANDLING EQUIPMENT

TGS has its own design of different transfer Cars , Combined Car Torpedo ladles car ,

Ladles Turret Etc.

Hot Metal & Liquid Steel

Ladles

Transfer Cars

Torpedo Ladles Car

Combined Hot Metal & Slag transfer Car

Steel Transfer Car

Slag & Scrap Transfer Car

Tundish Car

Semi-Finished & Finished Steel

Walking Beam Conveyor

Coil Tilter

Coil Transfer Car

Rolling Stocks

Electric Loco

Coke Transfer Car

Coke Quenching Car

Roll Transfer Car

Rotating Slab Transfer Trolley

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TATA GROWTH SHOP 2010

The Esteemed customers of TGS in different sectors in itself are shown below:-

Cement

Our Esteemed Customer in the Sector

CUSTOMER’S NAME:-

Ambuja Cement Ltd. Binani Cement Ltd.

Saudi Cement Company Humboldt Wedag

Thyssen Krupp Ltd. Shree Cements

Lafarge India pvt. Ltd. Birla Chitor Cement

Sponge Iron

CUSTOMER’S NAME:-

Bhushan Steel Ltd. Bhushan Power & Steel Ltd.

Visa Steel Ltd. Tata Sponge Iron Ltd.

Aarti Steel Ltd. Usha Martin Ltd.

Ramsarup Lohh Udyog ltd.

Aluminium

CUSTOMER’S NAME:-

Hindalco NALCO

INDAL Balco,Sterlite industries

Mannesmann Demag , Germany Dubal Aluminum, Dubai

R.C. MacDonald, New Zealand

CUSTOMER’S NAME:-

Aviation and Space:-

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Growth Shop has its presence though limited in Aviation & Space. The Supply for

Aviation include model cart for wind tunnel testing for NAL.

TGS is the first Indian company to successfully manufacture & supply the

mobile lunching pad of overall size 19.2 m * 19.2 m * 8 m weighing about 750 tonnes

for the second launch pad the Indian Space Research Organization (ISRO).

This has enhanced ISRO’S capability to launch satellites in to Space of payload

ranging from 1600 Kgs to 2500 Kgs.

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TATA GROWTH SHOP 2010

ORANISATIONAL STRUCTURE

BOARD OF DIRECTOR

Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 45

ORGANIZATIONAL STRUCTURE & PROCESS

CHAIRMANCHAIRMAN

MANAGING DIRECTORMANAGING DIRECTOR

VICE PRISEDENT(E&CP)VICE PRISEDENT(E&CP)

EIC (TATA GROWTH SHOP)EIC (TATA GROWTH SHOP)HEAD SERVICE &

CUSTOMER SUPPORT

HEAD SERVICE & CUSTOMER SUPPORT HEAD

COMMERCIAL

HEAD COMMERCIAL CHIEF (D&TS)

CHIEF (D&TS)CHIEF

MANUFACTURING

CHIEF MANUFACTURING

HEAD (F & W)HEAD (F & W) HEAD M/C SHOPHEAD M/C SHOPHEAD PPS

HEAD PPS

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TATA GROWTH SHOP 2010

PROCESS FOLLOWED AT TATA GROWTH SHOP

Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 46

CHIEF (P.M)CHIEF (P.M)

HEAD PROJECTHEAD PROJECT

BUSINESS DESIGN AND SALES

DISPATCH

PROJECT DESIGN

MANUFACTURINGCOMMERCIAL PPSQUALITY ASSURANCE

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BUSINESS DEVELOPMENT AND SALES

PROCESS………..

1) Recording and receiving of enquiries,

2) Preparation of estimates quotation,

3) Preparation of quotation,

4) Approval, dispatch and preservation,

5) Follow up of quotations,

6) Receipt of order and contract review,

7) Order acceptance,

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8) Documentation to project management,

9) Revision in scope of work,

10) Monitoring of customer perception

Recording and receiving of enquiries

Customers are received by business development from sources like paper notification ,

telephonic conversations, e-mail , direct enquiry etc. the enquiries thus received from

customers are logged in Baan erg system and a six digit budget code, unique to each

enquiry is allotted.

Preparation of estimates quotation

The enquiry letter is studied by BD in order to ascertain whether they contain all the

necessary information required to prepare the quotation.

Preparation of quotation

Prepared in following three parts:

TECHNICAL BID

COMMERCIAL BID

PRICE BID

Approval, dispatch and preservation -

The offers completed in all respects are checked by the concerned marketing head

before dispatch. Depending upon the critically and value, the offers are discussed with

departmental head/EIC for approval and if necessary revised also.

Follow up of quotations

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The quotation thus submitted to the various customers is followed by respective

marketing executives till the orders are finalized. Whenever required the techno-

commercial discussions /price negotiations with the customers are held.

Receipt of order and contract review

The order received from the various customers is entered into Baan system, where

specific project no. and sales is allotted for each order.

Order acceptance

After receipt of clarification regarding charges, the order is accepted by BD and

acceptance letter is sent to customer. A copy of letter is kept in file.

Documentation to project management

The accepted orders are sent to the head indicating the project no. and sales order no.

along with documents of executions.

Revision in scope of work

In event of any change or addition in scope of working during execution of the order

the information is communicated to BD by projects management group as the case

may be.

Monitoring of customer perception

Perception of customers regarding out products and services are captured from the

feedback received from then in the following-

Annual customer feedback

Annual customer meet

Visit to customer place

E- mail, letters / telephonic communications etc.

DESIGN AND ENGINEERING

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Since its inception in 1968, TGS is closely associated with design development of new

products.

With fully computerized state of the art cad workstations, the more than 50

experienced designers and highly skilled draftsman, the design team has the capability

to produce reliable concept for a vast spectrum of plants and equipment.

Design team has got specialist group for EOT cranes.

Equipment: gear drives structural, electrical, electronics, and instruments.

Planning and scheduling

Scope

This department is responsible for planning the overall process of TGS. It is

concerned with planning the time for completion of a process and allocation of

resource to it.

Responsibility of managers

Member 1

Assist departmental head in functioning of the department

Responsible to new report creation.

Responsible for allocation of work, time and resource.

Due date quotation for upcoming projects.

Member 2

Assist departmental heads.

Coordinate with it’s for handling critical database software.

Continuous updating of the task.

Coordinating changes in project networks with project managers.

Computation of delivery mangers.

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Member 3

Assist departmental head. In smooth functioning of the department.

Receive project plan templates for design activity.

Documentation of new process.

In charge (process)

He is responsible for all the activities of process planning group.

Activities given below:-

Define manufacturing sequences.

Calculation of standard man minutes

Make customized routing by computerized system.

Planning and scheduling has two selections.

Process

1. This is responsible for allocation of job, time recourse required for complication of

manufacturing process

2. Planning and scheduling.

Responsible for a detail project network as soon as order is received.

Responsible for work breakdown structure, Resource allocation

Project management

Project department is responsible for overall study of the project including design and

acts as a central co coordinator.

1) Either to manufacture inside

2) To purchase from outside.

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It has two departments-

1) Project management

2) Dispatch

Project in charge is responsible for taking all actions to complete the project as per

customer requirement/dispatch cum billing schedule.

Project management team is responsible for-

To ensure the efficient functioning of the respective area of pm in accordance

to relevant procedure

Regularly monitoring and receiving project progress.

Ensure that the document and data are controlled as per defined procedures.

Co ordinate with QA, customers and other agencies for resolving customer’s

complaints.

Receiving contractual requirement of orders

Controlling the receipt, processing and timely dispatch of all drawings.

Maintaining the quality system documents in accordance with requirement of

the standards.

Ensuring timely action for procurement and manufacturing.

Ensuring that dispatches are done only for the items approved by QA.

Ensuring that dispatches are done in accordance to the delivery/billing schedule

and as per payment terms and order.

Taking replacement actions when products are rejected.

Identifying & evaluating the training needs of personnel under project manager

qualifications as per their qualifications, experience, and skill & job

requirement.

Identify and maintain records in its area.

Co-ordinate with stores & production for receipts, verification & traceability of

customer supplied product are lost, damaged or is otherwise unsuitable for use.

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DISPATCH

Manager of dispatch is responsible for all activities of dispatch section & ensures

timely dispatches of consignment. Project manager co-ordinates with Project-In-

charge & the functional heads of PM, for prior planning of dispatch.

Project manager Ensures that all precautionary measures needed for safe dispatch of

equipment are taken. Project manager is also responsible for preparing & maintaining

the excise documents as per statutory regulations.

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TATA GROWTH SHOP 2010

Some Brief Introduction On Crane

TGS is the undisputed leader in the design and manufacture of cranes for various

classes of duty and application ranging from 1 ton to 340 tons.

The Growth Shop has manufactured more than 350 crane(including EOT

cranes, semi portal cranes, Gantry Cranes etc.) for application in steel , cement, Hydel

Power etc.

Types of Crane Produce By TGS

E.O.T Cranes

Ladle Handling Crane

Slab Handling Crane

Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 54

Review of Literature

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E.O.T Cranes

It stands for Electrically Operated Overhead Traveling Cranes.

   

E.O.T-CRANES are divided into two major types. They are:

1. Single Girder Cranes

2. Double girder cranes

Ladle Handling Crane

As it is usually the only crane in a steel mill that can perform ladle handling, the ladle crane’s

reliability is of paramount importance.

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An open-topped cylindrical container made of heavy steel plates and lined with refractory,

the ladle is used for holding and transporting liquid steel. Here all secondary metallurgical

work takes place, including deslagging and reslagging, electrical heating, chemical heating or

cooling with scrap, powder injection or wire feeding, and stirring with gas or with ...

Slab Handling Crane

These heavy-duty cranes feed the rolling mill and are therefore critical to its

operation.

 Sometimes they incorporate a rotating trolley in order to position the product

correctly in relation to the conveyor.

 Slab handling cranes are able to handle radiant heat from the product.

 These are high production cranes with high speed requirements. Load control is used for

smooth, accurate positioning of the load and assists the operator in maximizing throughput

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Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 57Research MethodologyResearch Methodology

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Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 58

Analysis on Crane

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Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 59

Competitor of Tata Growth Shop (Crane Sector)

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TATA GROWTH SHOP 2010

Competitor of Tata Growth Shop (Crane Sector)

The WMI Cranes Ltd. (Mumbai)

Anupam industries

Jessop (Kolkata)

Electromech material handling systems(Pune)

Sparkline Equipment(Pune)

Unique Crane (Mumbai)

Demag Cranes(Pune)

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Pune Cranes(Pune)

Unitek Engg. Pvt.Ltd.(Bangalore)

Unique Industrial & Handling Pvt. Ltd.

Armsel MHE Pvt.Ltd.

W.H Brady & Company

GRIP Engineering Faridabad

HEC (Ranchi)

The WMI Cranes Ltd. (Mumbai)

WMI has supplied over 5,000 cranes all over India,

THE PRODUCT RANGE:

Cranes:          General Purpose EOT

                       Power House Cranes

                       Scrap Handling Cranes

                       Hot Metal Handling Cranes

                       Billet Handling Cranes with Tongs or Magnets

                       Coil Handling Cranes 

Customer of WMI Cranes as

S.No. Customer Name Product Description

1 Central Inland Water Transport

Corporation

Crane 15 / 3 Ton Level Luffing Crane with 35 mtrs

radius, and 25 mtrs height of lift with

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weighing system.

2 Kandla Port Trust Crane

3 Ton Level Luffing Crane.

3 Kandla Port Trust Crane

6 Ton Level Luffing Crane

4 Rathi Ispat Crane

EOT Crane

5 Usha Alloys & Steels Crane

EOT Crane

6 Piramal Steels Crane

EOT Crane

7 Kalyani Steels Crane

EOT Crane

8 Nagpur Alloys Crane

EOT Crane

9 Indian Steel Crane

EOT Crane

10 Canara Steel Crane

EOT Crane

11 Bihar Alloys & Steel Crane

EOT Crane

12 Allied Steels Crane

EOT Crane

13 Andhra Pradesh Steel Crane

EOT Crane

14 Haryana Steel & Alloys Crane

EOT Crane

15 Jindal Steel Crane

EOT Crane

16 Mohata Ispat Crane

EOT Crane

17 Metal & Steel Factory, Ishapore Crane

EOT Crane

CRANES FOR INTEGRATED STEEL PLANTS

S.No. Customer Name Product Description

1  Essar Steels, Hazira Crane Three 100 / 25 Ton, 30 Mtrs Span

2 Jindal Vijayanagar Steels Crane 100 Ton, 37 Mtrs Span Slab Handling Crane

with Tongs

3 Rajinder Steels, Raipur Crane Two 10 Ton Scrap Handling MagnetCranes

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4 Bhilai Steel Plant Crane 10 Ton Rotating Trolley Finger Crane with

Magnet.

5 Vizag Steel Plant Crane Three 5 + 5 Ton Rotating Trolley Crane

with Magnet

S.No. Customer Name Product Description

6 Durgapur Steel Plant Crane 15 Ton EOT DC Crane with Magnet.

7 Tata Iron and Steel Company

Limited

Crane 15 Ton Slag Handling Crane

8 Salem Steel Plant Crane 63 Tons EOT Cranes.  

HOT METAL CRANES

S.No. Customer Name Product Description

1 Sunflag Iron & Steel,

Bhandhara

Crane 95 / 25 / 5 Ton Four Girder Ladle Crane

2 Usha Martin Crane 50 Ton Ladle Trolley Crane

3 Rajinder Steel Crane 90 / 25 Ton Ladle Crane

4 Ishar Alloys & Steels Crane 90 / 25 Ton Crane

5 Nova Steels Crane 90 / 25 Ton Ladle Crane

6 Bihar Alloys & Steels Crane 60 / 15 Ton Ladle Crane.

7 Aarti Steels Crane 60 / 20 Ton Ladle Crane

 Anupam industries:-

Product Range

Steel Plant Cranes & Equipments:

Four / Double Girder Ladle Cranes

Mill Duty Cranes

Coil/Slag Pot Transfer Car, Ladle Car, Ladle

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Jessop (Kolkatta)

Product Range

EOT Cranes for Power Plant.

Ladle Cranes for handling molten steel.

Rotating Trolley Cranes.

Ingot Stripper Cranes for Steel Plants.

Floating Cranes

Railway Breakdown Cranes.

Some Important Cranes manufactured by Jessop

S.No. Customer Name Product Description

1

Bokaro Steel Plant

Crane

450 + 100/20 Te x 25 M Span Ladle

Crane

2

TISCO

Crane

300 + 60/20 Te x 21 M Span Ladle

Crane

3

Rourkela Steel Plant

Crane

250 + 80/10 Te x 24 M Span Ladle

Crane

4

Essar Plant

Crane

260 + 63/15 Te x 18 M Span Ladle

Crane

5

Durgapur Steel Plant

Crane

200 + 50/15 Te x 15 M Span Ladle

Crane

6

DGNP, Mumbai

Crane

30/7.5 Te x 33 M Radius & 25/5 Te x

15 M Radius Level Luffing Cranes

7

Hindustan Shipyard,Vizag

Crane

60/10 T x 36M Radius Level Luffing

Cranes

8

BHEL,Tiruchirapalli Crane 300 x 50 T, 28 M Span E.O.T. Crane

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HEC (Ranchi )

HEC design for manufactures heavy duty Electric Over head (EOT) Cranes for application in

steel plant, Engineering Sector, Space Research etc.

The Highest capacity crane designed & Manufactured so far is 450 T Ladle Crane for

handling hot liquid metal.

Types of cranes supplied

General Purpose EOT Cranes for workshops and engineering sector

Ladle Crane for handling Hot metal Ladles in Steel and metallurgical plant

Soaking pit cranes for steel plant application

Soaking pit cover carriage cranes for steel plant application

Slab handling Tong cranes for steel plant application

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Scarfing Cranes

Magnet Grab Cranes

Plate Handling & Searing Cranes

Bridge Reloader Grab Cranes

Supplies made to:

Bharat Heavy Electricals Limited, Hardwar

Bhilai Steel Plant

Tata Iron & Steel Co., Jamshedpur

Bokaro Steel Limited, Bokaro Steel City, Bokaro

Visakhapatnam Steel Project, Visakhapatnam

Bhilai Steel Plant, Bhilai

Jayant Coal Handling Plant, Northern Coal Fields Ltd., Jayant

Durgapur Steel Plant, Durgapur

Rourkela Steel Plant, Rourkela

Isro, Sriharikota

Konark Met Coke Limited

Tamil Nadu Electricity Board

Neelachal Ispat Nigam Limited

Tiazhpromexport Moscow For Bulgaria

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Business Environment of Crane in Relevant of steel industry for Tata Growth Shop 67

Customer of Tata Growth Shop (Crane Sector)

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Customer Of Tata Growth Shop (Crane Sector)

Bhusan Steel Ltd.

Steel Authority India Ltd.(Bokaro)

Tata Steel

Subansiri Hydel Power Project Under NHPC.

Product Name Quantity Customer Name

EOT Crane 5T EOT to 280

+75/20T Hot Metal Ladel

Crane 1100 + Hot Metal

Mixer EOT Cranes

350 Nos. TATA STEEL

EOT Crane 4 Nos. Jindal Steel Ltd. (Belleary)

EOT Crane 4 Nos. Subansiri Hydel Power Project Under NHPC

EOT Crane 15 Nos. Jindal Steel Ltd.

EOT Crane 9 Nos. Steel Authourity India Ltd.

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According to this Fig. Tata Steel Is the larger Customer Of Tata Growth Shop.

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TATA STEEL GROWTH SHOP

LIST OF HEAVY CRANES DESIGNED & MANUFACTURED AT TATA STEEL GROWTH

SHOP DURING 2000-2009 (STEEL PLANT DUTY)

S.No Quantity Customer Year of Manufacture

1 1 Lafarge Cement 2000

2 2 Neyveli Lignite Corporation Ltd. TamilNadu 2001

3 1 HSM (Tata Steel) 2001

4 1 Jindal Vijaynagar Steel Ltd. 2001

5 1 Jindal Vijaynagar Steel Ltd. 2001

6 Jindal Vijaynagar Steel Ltd. 2001

7 1 Jindal Vijaynagar Steel Ltd. 2001

8 3 Cold Rolling Mill(Tata Steel) 2002

9 1 Cold Rolling Mill(Tata Steel) 2004

10 1 Cold Rolling Mill(Tata Steel) 2004

11 1 Cold Rolling Mill(Tata Steel) 2005

12 1 Cold Rolling Mill(Tata Steel) 2006

13 1 Cold Rolling Mill(Tata Steel) 2006

14 1 LD Shop (Tata Steel) 2006

15 1 LD 2 & Slab Caster(Tata Steel) 2006

16 2 Rebar Mill(Tata steel) 2006

17 1 Cold Rolling Mill(Tata Steel) 2006

18 1 Cold Rolling Mill(Tata Steel) 2006

19 2 Cold Rolling Mill(Tata Steel) 2007

20 1 LD 2 & Slab Caster (Tata Steel) 2004

21 1 LD 2 & Slab Caster (Tata Steel) 2005

22 1 LD 2 & Slab Caster (Tata Steel) 2004

23 1 LD 2 & Slab Caster (Tata Steel) 2004

24 1 LD 2 & Slab Caster (Tata Steel) 2005

25 1 LD 2 & Slab Caster (Tata Steel) 2005

26 1 LD 2 & Slab Caster (Tata Steel) 2005

27 1 LD Shop # 1 (Tata Steel) 2004

28 1 LD Shop # 1 (Tata Steel) 2005

29 1 LD Shop # 1 (Tata Steel) 2005

30 1 LD Shop # 1 (Tata Steel) 2004

31 1 LD Shop # 1 (Tata Steel) 2005

32 1 LD Shop # 1 (Tata Steel) 2004

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33 1 LD Shop # 1 (Tata Steel) 2005

34 1 LD Service (Tata Steel) 2005

35 1 LD Shop # 1 (Tata Steel) 2006

36 1 LD Shop # 1 (Tata Steel) 2006

37 1 LD Shop # 1 (Tata Steel) 2007

38 1 LD Shop # 1 (Tata Steel) 2007

38 1 Bhushan Steel Ltd. Angul orissa 2009

39 1 Bhushan Steel Ltd. Angul orissa 2009

40 1 Bhushan Steel Ltd. Angul orissa 2009

41 1 Bhushan Steel Ltd. Angul orissa 2009

42 1 Bhushan Steel Ltd. Angul orissa 2009

43 1 Bhushan Steel Ltd. Angul orissa 2009

44 1 Bhushan Steel Ltd. Angul orissa 2009

45 1 Bhushan Steel Ltd. Angul orissa 2009

46 1 Bhushan Steel Ltd. Angul orissa 2009

47 1 Bhushan Steel Ltd. Angul orissa 2009

48 1 Bhushan Steel Ltd. Angul orissa 2009

49 1 Bhushan Steel Ltd. Angul orissa 2009

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Q2:- According to this data which is the larger customer of Tata Growth Shop during this ten years?

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Tender of Crane some certain Company

S.No. Company Name PRODUCT PUB.DATE LOCATION TENDER VALUE

1 BHEL Crane 26-June-2010 Hyderabad

2 Central

Equipment &

Stores

Procurement

Organization

Crane 16-July-2010 Lucknow

3 NMDC Ltd. Crane 11-June-2010 Hyderabad

4 The

sanjivani(Takil)

Sahkari

KarKhana Ltd.

Crane 5-June-2010 Ahmednagar

Maharashtra

5 Northern Coal

Field Ltd.

Crane 12-June-2010 Bangalore 2,74,000,00

6 Paradip Port

Trust

Crane 10-July-2010 Orissa 2,00,000

7 North Eastern

Railway

Crane 26-June-2010 Izatnagar 3,93,000

8 NMDC Ltd. Crane 14-June-2010 Bangalore 2,45,000,00

9 Mazagon Dock

Ltd.

Crane 22-June-2010 Mumbai

10 Cofmow

(Railway)

Crane 4-june-2010 N.Delhi

11 Track Railway

Irrigation Dept

Crane 3-July-2010 Lucknow

12 Mazagon Dock

Ltd.

Crane 16-July-2010 Mumbai 62,50,000,00

13 Mazagon Dock

Ltd.

Crane 7-July-2010 Mumbai 62,50,000

14 Military Service

Engg.Ltd.

Crane 28-June-2010 A.P 1,20,000,00

15 Central Equipment

& Stores

Procurement

Organization

Crane 16-July-2010 Lucknow

S.No. Company Name PRODUCT PUB.DATE LOCATION TENDER VALUE

16 Military Service Crane 12-July-2010 Mumbai

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TATA GROWTH SHOP 2010

Engg.Ltd.

17 Military Service

Engg.Ltd.

Crane 18-July-2010 Orissa 12,000,00

18 Vaidyanath

Sahakari Sakhar

Kharkhana Ltd.

Crane 1-July-2010 Bhid(Maharashtra)

19 Indian Railway Crane 2-July-2010 N.Delhi

20 Directore of

purchase & store

Crane 28-May-2010 Tarapur(Maharashtra

)

21 N.E.R Crane 23-July-2010 Izanthnagar 3,93,000

22 Northeast

Frontier Railway

Crane 23-June-2010 Assam 2,05,696

23 BHEL Crane 9-July-2010 Bhopal

24 NMDC Crane 14-June-2010 Hyderabad 2,45,000,00

25 S.E.Railway Crane 17-July-2010 E Road 5,71,000

Source:- www.indiamart.com

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SWOT Analysis

Strength

Threats

Arrival of MNCs

China growing big in export

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Strong Financial support

Well Equipped & skilled design cell

Well equipped manufacturing setup

Corporate image-“TATA”-Quality of product and reliability

High Quality of equipment & spares supplied

Weakness

High Inventory cost

High conversion cost

Opportunities

High growth market

Opportunities in international market

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BIBLIOGRAPHY

1. Journal & publications :-Available from Tata steel BD & S department.

2. Marketing Management by Philip Kotler (Eleventh edition)

3. Research Methodology by C R Kothari (Second edition)

Library

Shavak Nanavati Technical institute (SNTI) library

Tata Management Development Centre (TMDC) library

WEBLIOGRAPHY

1. www.tatasteel.com

2. www.tatagrowthshop.com

3. www.indiamart.com

4. www.google.com

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