cracking the social code 7 examples.pdf · wave 5 algeria argentina australia austria bahrain...
TRANSCRIPT
CRACKING THESOCIAL CODEThe Story of Why
#Wave7
The Wave story
pre-
2003
2007 2008 2009 2010 2011 2012 2013
200
3
2004
200
5
20069 January 2007
Apple launch the
first iPhone
March 2007
Tumblr launches
April 2008
Facebook overtakes
MySpace in popularity
August 2008
Facebook has over
100M users
20 September
2008
The launch of the first
Android phone
7 October 2008
Spotify launches
11 March 2009
Foursquare launches
19 June 2009
Farmville launches
July 2009
There are now more
than 3.6bn images
on Flickr
August 2009
Xiaonei becomes
RenRen
February 2011
Linkedinreaches
100M members
4 April 2011
Valued at over £3Bn
28 June 2011
GooglePlus launches
30 June 2011
Twitter: 200M+ tweets
per day
September 2011
QQIM has 700M+
active users
September 2011
Snapchat launches
December 2011
Facebook has over
845M active users
February 2010
Facebook Mobile has
100M+ users
3 April 2010
The first iPad
released
30 July 2010
100M check-ins
August 2010
Groupon: ‘fastest
growing company of
all time’
15 October 2010
‘The Social Network’
film released
21 December 2010
2.5 months after
launch, Instagram has
100M users
April 2012
Facebook buys
May 2012
Facebook floats on
NASDAQ
June 2012
500M+ users on Twitter
June 2012
NSA scandal
August 2012
Vine has over 40M users
October 2012
Facebook has over
1Bn users
15 countries
7,500 respondents
21 countries
10,000 respondents
29 countries
17,000 respondents
38 countries
23,200 respondents
54 countries
37,600 respondents
62 countries
42,000 respondents
72 countries
49,600 respondents
65countries
48,945respondents
The Wave universe now fully represents the world
Wave 1Australia
China
France
Germany
Italy
India
Japan
Mexico
Philippines
Russia
South Korea
Spain
United Kingdom
United States
Wave 2Australia
Brazil
China
France
Germany
Greece
India
Italy
Japan
Malaysia
Mexico
Pakistan
Philippines
Russia
Singapore
South Korea
Spain
Taiwan
Thailand
United Kingdom
United States
Wave 3Australia
Austria
Brazil
Canada
China
Czech Republic
Denmark
France
Germany
Greece
Hong Kong
Hungary
India
Italy
Japan
Mexico
Netherlands
Pakistan
Philippines
Poland
Romania
Russia
South Korea
Spain
Switzerland
Taiwan
Turkey
United Kingdom
United States
Wave 4Austria
Belgium
Brazil
Canada
China
Colombia
Czech Republic
Denmark
Ecuador
Finland
France
Germany
Hong Kong
Hungary
India
Italy
Japan
Latvia
Lithuania
Malaysia
Mexico
Netherlands
Norway
Peru
Philippines
Poland
Portugal
Romania
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Turkey
United Kingdom
United States
Wave 5Algeria
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Canada
Chile
China
Colombia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
France
Germany
Hong Kong
Hungary
India
Ireland (ROI)
Italy
Japan
Kuwait
Latvia
Lebanon
Lithuania
Malaysia
Mexico
Netherlands
Norway
Oman
Philippines
Poland
Portugal
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Taiwan
Thailand
Tunisia
Turkey
United Arab Emirates
Ukraine
United Kingdom
Wave 6Algeria
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Ireland (ROI)
Italy
Japan
Kuwait
Latvia
Lebanon
Lithuania
Malaysia
Mexico
Netherlands
Norway
Oman
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
United Arab Emirates
Ukraine
United Kingdom
United States
Vietnam
Wave 7Algeria
Argentina
Australia
Austria
Bahrain
Belgium
Bosnia & Herzegovina
Brazil
Bulgaria
Canada
Chile
China
Colombia
Cote d’Ivoire
Croatia
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Ireland (ROI)
Israel
Italy
Japan
Kenya
Kuwait
Latvia
Lebanon
Lithuania
Macedonia
Malaysia
Mexico
Netherlands
Nigeria
Norway
Oman
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Vietnam
63,6% 53,9% 74,5% 74,3% 80,8%
Brazil
45,1% 51,4% 61,4% 65,2% 68,3%
Global
Social networking growth has slowed but still continues
Q: Thinking about using the internet, which of the following activities have you done I
n the past 6 months? Manage a profile on an existing social network (eg. Facebook)
Base: Global
Wave 4 5 6 73
47,4% 51,4% 68,4% 68,9% 71,3%
China
26,3% 43,4% 53,2% 53,5% 57,3%
France
27,2% 36,6% 37,8% 53,1% 57,7%
Germany
51,4% 62,8% 72,5% 67,1% 72,1%
India
24,0% 34,4% 53,9% 61,2% 71,7%
Italy
31,3% 31,7% 26,2% 30,2% 38,3%
Japan
62,9% 66,4% 71,7% 69,3% 70,6%
Mexico
29,9% 46,2% 55,5% 59,6% 72,3%
Spain
64,8% 66,1% 79,8% 77,1% 70,8%
Russia
53,4% 55,5% 58,6% 62,9% 66,6%
United Kingdom
33,1% 48,3% 58,1% 64,5% 66,8%
United States
34,7% 58,4%
Brazil
44,8% 73,4%
Global
Smartphones are transformingthe device landscape
Q: Thinking about using the internet, which of the following activities have you done
n the past 6 months? Manage a profile on an existing social network (eg. Facebook)
Base: Global
Wave 6 7
36,6% 68,4%
India
44,1% 80,6%
Spain
59,5% 90,6%
China
41,3% 72,9%
Italy
28,5% 62,4%
Russia
37,8% 69,5%
France
22,0% 46,1%
Japan
52,5% 77,3%
United Kingdom
39,1% 74,3%
Germany
44,9% 66,3%
Mexico
43,8% 67,5%
United States
12,0% 35,2%
Brazil
19,4% 33,3%
Global
Tablets are also making a big impact
Q: Thinking about using the internet, which of the following activities have you done
n the past 6 months? Manage a profile on an existing social network (eg. Facebook)
Base: Global
Wave 6 7
19,5% 26,2%
India
14,0% 35,5%
Spain
33,0% 46,9%
China
13,7% 31,0%
Italy
9,6% 31,6%
Russia
11,2% 27,5%
France
7,8% 10,6%
Japan
12,1% 28,4%
United Kingdom
13,2% 26,5%
Germany
16,1% 28,4%
Mexico
14,4% 31,6%
United States
Microblogging continues its meteoric rise
Q: Thinking about using the internet, which of the following activities have you done
in the past 6 months? Use a Microblogging service (eg. Twitter)
Base: Global
14,9% 33,2% 42,9% 51,9%
Global
13,4% 43,9% 47,6% 51,9%
Brazil
26,3% 53,1% 71,5% 47,7%
China
4,1% 8,8% 12,2% 47,7%
France
6,2% 7,7% 15,9% 47,7%
Germany
24,4% 45,5% 42,9% 44,6%
India
9,4% 11,1% 17,7% 34,1%
China
14,9% 19,5% 31,8% 22,4%
Japan
15,8% 33,4% 40,1% 46,5%
Mexico
11,5% 19,1% 24,8% 39,9%
Spain
14,2% 19,9% 25,8% 25,1%
Russia
6,4% 19,3% 26,8% 38,3%
United Kingdom
8,5% 18,8% 22,1% 32,9%
United States
Wave 4 5 6 7