cp foods usa products fall 2016
TRANSCRIPT
CharoenPokphandFoodsPublicCompanyLimited
KITCHENOF THEWORLD
AboutCPFandCPFPCharoenPokphandFoodsPublicCompanyLimited(CPF)
• HQBangkok,Thailand,est.1920• 2015Sales$12.67Bwithexportsto40+countries• World’slargestverticallyintegratedshrimpproducer• World’slargestshrimpfeedproducer• Verticallyintegratedpoultryandporkproducer
C.P.FoodProducts,Inc.(CPFP)
• FullyownedsubsidiaryofCPFintheUSA• HQColumbia,MD– WestCoastOffice,Irvine,CA• USSales,Marketing,andLogistics• Expertstaffdedicatedtocustomerservice• Financialstability/VMIPrograms• CPFPVendorCommunitySourcing• OurMissionistobetheUSA’smosttrustedAsianfoodcompany
• CPFasa globalleaderandinnovatorinthemostadvanced,SustainableAquaculturetechnology
• CPFverticalintegration:ensuresFoodSafetyandFullTraceability ofallproducts.
• CPFGreenTechnology
• CPFasacooperatecitizen:ResponsibleSourcingandSocialResponsibility
1. FEED SOURCING 2. HATCHERY 3. HARVESTING 5. PACKAGED FOOD4. PROCESSING
CPFAquaculture
GlobalLeaderinSustainableAquaculture
Feedmills Hatcheries Farms ProcessingPlants
VerticallyIntegrated ● Traceable ● Sustainable
HACCP ISO 22000 BRC IFS HAL GMP CPF FOOD SAFETY
u Raw Material Sourcing
v Breeding and Farming
w Processing
FoodSafety&Traceability
AntibioticFree
• Healthyshrimpdonotrequiremedication• Probioticdiet• OnlySPFbroodstock
Bio-secureFarmingSystem
• Reducetheincidenceandlossfromdisease.• Nonlethalbirdcontrol
ClosedSystemFarming
• Limitdischargeofwastewatertoenvironment• Waterisrecycled• Solidsandsludgeareretained• Reducesescapeestothewild
MangroveRestoration
• Noantibiotics,nofertilizing,nochemicals• Very lowdensity• Nofeeding,thankstonaturalnutrientscomingfromthemangroveandthenaturalwaterexchange– the
tideprovidesacontinuousinfluxofwildeggsandlarvae.• Preservationofthemangrove:Farmsaresituatedinazoneofprotectedmangrovewhichsustainsa
uniqueecosystemtoproducethebestqualityBTshrimpbyanenvironmentfriendlyaquaculture• BTSizerange4/6– 31/40• IQFRawShell-on,P&D,Skewers
NaturlandCertifiedOrganic
CamauOrganicShrimp– CPVendorPartner
Head On Shell On Headless Shell On Peeled Deveined Tail On Peeled Deveined Tail Off
Peeled Deveined Tail On Skewer
Nobashi Butterfly Block Frozen
Raw
Head -On Head Off Tail On
Tail On Skewer
Tail Off
Shrimp Ring Sushi EbiTail Off Skewer
Cooked
Peeled Deveined Tail On Shrimp Spring Roll Coconut Shrimp
Tempura Shrimp Torpedo Shrimp
Buffalo Shrimp
Butterfly
Breaded/ValueAdded
Whole Shrimp Wonton
WholeShrimpWonTonNoodleSoup
Key selling pointsüMadefromtraceableshrimp.üHand-wrappedwithfreshlymadepastry.üNoMSG,NopreservativesandNoadditivesadded.
ü5Wontonsperbowl.üSimplyaddwaterandreadytoservewithminutes.
WholeShrimpWonTonSoup RawWholeShrimpWonton
AAShrimpWontonNoodle4Bowls
AAShrimpWontonSoup4Bowls
AAShrimpWontonSingleBowl
AAShrimpWontonNoodleSingleBowl
AAShrimpWontonNoodle3PcSingleBowl
AARawShrimpWonton50pcs
MasterCaseUPC 10780526511538 10780526512337 10780526325012 10780526310261 10780526511217 10780526304239UPC 780526511531 780526512330 780526325015 780526310264 780526511210 780526304232NetWt.(OZ) 36.4 20.4 5.1 9.1 7.83 22.22CasePack 6 6 12 12 12 10GrossCaseWt.(lbs.) 14.5 13.24 5.86 9.04 8.04 20.75NetCaseWt.(lbs.) 13.65 7.65 3.84 6.83 5.87 13.9OuterCaseDimension(LxDxH)inches 18.74x12.83x11.85 15.75x10.5x12 15.17x10.56x6.75 17.95x12.13x6.53 17.95x12.13x6.53 17.40x13.15x8.94Pkg.Dimensions(LxDxH)inches 11.62x5.83x5.31 9.50”x4.75”x5.50” 4.75x2.75x4.75 5.75x2.75x5.75 5.75x2.75x5.75 8.27x2.36x8.27CaseCube(cu.ft) 1.649 1.148 0.626 0.823 0.823 1.184Palletsize Noinfo.BtoB 10Tix6Hi East 10TiX10Hi; West 12Tix10Hi 8Tix10Hi 8Tix10Hi 10Tix5HiCasePrice($) $41.94 $37.80 $19.86 $24.36 $21.60 $92.50UnitPrice(S) $6.99 $6.30 $1.66 $2.03 $1.80 $9.25SRP($)/Unit $9.99-$10.xx/Unit $8.99-$9.99/Unit $2.69-$3.19/bowl $2.99-$3.49/bowl $2.99-$3.49/bowl $10.99-$11.99/Unit
GrossMargin 30.00% 29.9%-36.9% 38.2%-47.9% 32.1%-41.8% 39.7%-48.4% 15.8%-22.8%
ShrimpWontonSoup&RawShrimpWontonPricing
StrongDomesticOEMPartner
C.P.FoodsUSAInnovations
WholeShrimpWonTonNoodleSoup- HongKongBBQPork- JapaneseChickenTatsutaage
Deli/Foodservice– BringingCPClassicstotheUSA–
WholeCookedShrimp– Head-onshell-on.
CurrentRetailCustomers
C.P.FoodsUSAInc.ContactInformation
[email protected]:(410)505– 5351Cell:(949)521-2058(LocatedinWestCoastOffice)
USAOfficeLocations
CorporateOffice-MD7135MinstrelWaySuite#203Columbia,MD21045Office:(800)720-6668Fax:(410)381-6868
WestCoastOffice17801SkyParkCircleSuite#KIrvine,CA92614Office:(410)505- 5351Fax:(949)536- 5252