covid-19 - retail council of canada

COVID-19Ongoing Monitoring of Canadian Perceptions & Behaviour

WAVE 31

February 9, 2021

02P A G E

Methodology

STUDY

With the coronavirus outbreak in

Canada and abroad, the Angus Reid

Group commenced a weekly (and

now bi-weekly) tracking study that

began on March 16, 2020. The

purpose of this study is to investigate

the current state of Canadian

perceptions, the way this pandemic

has affected their day-to-day lives

and how it’s changing over time.

FIELD DATES

Wave 31: Feb 5-8, 2021

SAMPLE

Wave 31: n=1,504

For this most recent wave, a

representative sample of n=1,504

Canadian Adults (age 18+ yrs.) who

are members of the Angus Reid

Forum. The sample frame was

balanced and weighted on age,

gender, and province according to

latest Census data. For comparison

purposes only, a probability sample

of this size would yield a margin of

error of +/- 2.5 percentage points,

19 times of out 20.

NOTE

Throughout the report, and

are used to denote statistically

significant increases or decreases

from previous waves at 95%

confidence level.

03P A G E

5 Things You Should Know

01

02

03

04

05

Still focused on health: Canadians are still clearly focused on the health issue over the economy - holding steady at 62% vs 38%, respectively. Since last June when the economy was on equal footing with health care, health care has taken the lead.

Desire for "Back to normal": The sentiment that "it's time for things to get back to normal" is at its highest point since the pandemic began (57% agree).

Things are getting better all around: Since the start of the new year, there has been a dramatic increase in perceptions that things are getting better in Canada (now 54%), in the U.S. (41%) and around the world (51%)

Uptick in openness to go to stores: Over the last couple of weeks, Canadians are expressing slightly more willingness to go to retail stores, restaurants, movie theaters, and airports.

Online transaction consistency: Throughout the pandemic we've seen relatively consistent proportions for transactions conducted for banking, food delivery services, click & collect groceries. Online retail shopping grew steadily throughout the pandemic until October where it has since stayed consistent around the 70% mark.

Key Findings

05P A G E

Level of Stress from COVID-19 PandemicFeb 5 to Feb 8, 2021

Base: TOTAL (n=1,504)Q: Generally speaking, how would you describe your level of stress, if any, about the coronavirus outbreak?Base: TOTAL applicable (n=various)Q: How concerned are you about . .

K 2K 6K 9K 9K 11K 12K 12K 9K 8K 8K 6K 5K 3K 3K 3K 2K 3K 3K 3K 5K 8K 14K 17K 22K 34K 40K 46K 54K 44K 25K

57%

25%

33%

K

5K

10K

15K

20K

25K

30K

35K

40K

45K

50K

55K

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mar

16-17

Mar

23-24

Mar

30-

31

Apr 6

- 7

Apr

13-

14

Apr

20-

21

Apr

27-28

May

4-5

May

11-12

May

19-20

May

25-26

Jun

1-2

Jun

8-9

Jun

15-16

Jun

22-23

Jun

30 -

Jul 1

Jul

13-14

Jul

29-30

Aug

11-12

Aug

24-25

Sept

10-11

Sept

22-23

Oct

7-8

Oct

20-22

Nov

3-4

Nov

18-19

Dec

1-2

Dec

16-17

Jan 5-

6

Jan

19-20

Feb

5-8

Extremely/very

stressedConcern for

parents

Concern for

childrenConcern for

self

8%

17%

42%

27%

7%

Extremely stressed Very stressed

Stressed Not very stressed

Not at all stressed

25% Very / Extremely

Stressed

Level of Stress

CANADA.CA# new cases

in Canada each week(in thousands)

57%

30%

34%

25%

Your parents (if over 65 yrs.)

People in your community

Your children (under 12 yrs.)

You personally

Concern about Getting Sick(Extremely ,very concerned)

Not very/not at all

stressed

New Cases

<1K

06P A G E

Are Things Getting Better or Worse?Feb 5 to Feb 8, 2021

Base: TOTAL (n=1,504)Q: Thinking about coronavirus, do you think things are getting better or worse…

66K 222K 434K 466K 557K 558K 555K 563K 592K 629K 666K 774K 848K 916K 1,062K 1,402K 1,484K 1,803K 1,810K 1,777K 2,129K 2,045K 2,167K 2,700K 3,572K 4,145K 3,987K 4,362K 4,266K 4,438K 3,028K

46%

49%

59%

K

300K

600K

900K

1,200K

1,500K

1,800K

2,100K

2,400K

2,700K

3,000K

3,300K

3,600K

3,900K

4,200K

4,500K

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Are things getting better or worse?

# new cases Globally each week

(in thousands)

In Canada

46% Worse

54% Better

Worldwide

49% Worse

51% Better

Worse – around the world Worse – in Canada

New Cases

In the United States

59% Worse

41% Better

Worse – in United States

07P A G E

Financial ConcernFeb 5 to Feb 8, 2021

Base: TOTAL (n=1,504)Q: As a result of the coronavirus, how concerned are you about The Canadian economy?Q: As a result of the coronavirus, how concerned are you about Your personal finances?

$15,072 $12,685 $12,571 $13,379 $13,614 $14,258 $13,940 $14,798 $14,812 $14,881 $14,998 $15,148 $15,394 $15,834 $15,516 $15,571 $15,527 $15,912 $16,299 $16,575 $16,617 $16,185 $15,817 $16,534 $16,279 $16,298 $17,655 $17,828 $18,018 $18,378

57%

28%

$0

$5,000

$10,000

$15,000

$20,000

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Very/extremely concerned

Canadian economy

Very/extremely concerned

Personal finances

13%

15%

32%

29%

10%

Extremely concerned Very concerned

Concerned Not very concerned

Not at all concerned

Concern about Canadian Economy

S&P TSX

27%

30%33%

9%2%

Extremely concerned Very concerned

Concerned Not very concerned

Not at all concerned


Concerned

Concern about Personal Finances


Concerned

TSX S&P

08P A G E

Perceptions of the Rise of COVID-19 CasesFeb 5 to Feb 8, 2021

Base: TOTAL applicable (n=1,504)Q: To what extent do you agree or disagree with the following statements about the coronavirus?

75%

60%

58%

52%

Most Canadians are doing a good job with taking precautions (e.g.

social distancing, masks).

Even though cases are increasing in Canada, our economy cannot

afford another full lock-down

I find taking precautions (e.g. social distancing, masks) to be fatiguing

I am confident that Canadians will be able to bring the COVID-19 case

count down quickly

On responding to COVID-19. . . % Agree (Strongly agree or Agree)

Most Canadians are doing a good job with taking precautions (e.g. social distancing, masks)

Even though cases are increasing in Canada, our economy cannot afford another full lock-down

I find taking precautions (e.g. social distancing, masks) to be fatiguing

I am confident that Canadians will be able to bring the COVID-19 case count down quickly

Δ last wave

Jan 20-21

Jan 5-6

Dec 16-17

Dec 1-2

Oct 20-21

+5 70% 62% 68% 66% 71%

+5 55% 56% - - 71%

+2 56% 55% 54% 57% 54%

+5 47% 35% 42% 41% 52%

NET: AGREE

09P A G E

COVID-19 PerceptionsFeb 5 to Feb 8, 2021

Base: TOTAL (n=1,504)Q: To what extent do you agree or disagree with the following statements about the coronavirus

% Agree (Strongly agree or Agree)


63%

57%

28%

K

5K

10K

15K

20K

25K

30K

35K

40K

45K

50K

55K

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mar

16-17

Mar

23-24

Mar

30-

31

Apr 6

- 7

Apr

13-

14

Apr

20-

21

Apr

27-28

May

4-5

May

11-12

May

19-20

May

25-26

Jun

1-2

Jun

8-9

Jun

15-16

Jun

22-23

Jun

30 -

Jul 1

Jul

13-14

Jul

29-30

Aug

11-12

Aug

24-25

Sep

10-11

Sep

22-23

Oct

7-8

Oct

20-22

Nov

3-4

Nov

18-19

Dec

1-2

Dec

16-17

Jan 5-

6

Jan

19-20

Feb

5-8

Things are going to get worse before they get better It’s time for things to go back to normal

New Cases

<1K

The health risk of the coronavirus has been overblown

63% Things are going to get worse

before they get better

57% It’s time for things to get back to

normal

28% The health risk has been

overblown

010P A G E

Use of Online TransactionsFeb 5 to Feb 8, 2021

Base: TOTAL (n=1,504)Q: Within the last two weeks, have you been doing any of the following?

88%

70%

28%

18%

5%

Online banking

Retail shopping online (e.g. Amazon)

Food ordering services (like SkipTheDishes or Ritual)

Online grocery services (i.e. Click & Collect)

None of these

% Have Done in the Last Two WeeksΔ last wave

Jan 20-21

Jan 5-6

Dec Total

Nov Total

Oct Total

Sept Total

Aug Total

July Total

June Total

May Total

April Total

Mar 23-24

Mar 16-17

+2 86% 88% 89% 85% 86% 87% 84% 84% 85% 83% 79% 79% 72%

+1 69% 72% 73% 65% 68% 66% 62% 64% 65% 65% 54% 44% 38%

-1 29% 27% 26% 26% 25% 23% 22% 23% 24% 25% 21% 17% 13%

-1 19% 19% 21% 16% 15% 15% 14% 15% 17% 18% 18% 16% 10%

-2 7% 5% 4% 8% 5% 6% 6% 7% 5% 6% 9% 11% 19%

Online banking

Retail shopping online (e.g. Amazon)

Food ordering services (like SkipTheDishes or Ritual)

Online grocery services (i.e. Click & Collect)

None of these

011P A G E

Concern Over Economy versus Health Crisis During Pandemic

Feb 5 to Feb 8, 2021

Base: TOTAL (n=1,504)Q. If you had to choose, which aspect of the COVID-19 situation are you currently more personally concerned about?

% Concerned About the Economy vs. the Health Crisis

38%

62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

May4-5

May11-12

May19-20

May25-26

Jun 1-2

Jun 8-9

Jun15-16

Jun22-23

Jun 30- Jul 1

Jul 13-14

Jul 29-30

Aug11-12

Aug24-25

Sep10-11

Sep22-23

Oct 7-8

Oct20-22

Nov 3-4

Nov18-19

Dec 1-2

Dec16-17

Jan 5-6

Jan19-20

Feb 5-8

More concerned about the health crisis More concerned about the economy

More Concerned about:

62% Health Crisis

38% The Economy

012P A G E

Perceptions of Advertising and BusinessesFeb 5 to Feb 8, 2021

Base: TOTAL applicable (n=various)Q: To what extent do you agree or disagree with the following statements about the coronavirus?

On advertising & businesses . . .% Agree

(Strongly agree or Agree)

Generally speaking, Canadian companies are

doing a great job of responding to this crisis

I’m holding off making any major purchases

I’m holding off making any new investments

My bank (or primary financial institution) has my

back during this crisis

This is the wrong time for companies to advertise

to me to buy their products/services

I don’t want to see companies launching any new

advertising or promotions at this time

I’m concerned about my employer’s ability to keep

paying me

I don’t want to see companies launching any new

products or services at this time

Δ last

wave

Jan 19-20

Jan 5-6

DecTotal

Nov Total

Oct Total

Sept Total

Aug Total

July Total

June Total

May Total

Apr Total

Mar 23-24

Mar 16-17

-1 72% 72% 73% 78% 80% 79% - - - - 84% 80% -

+1 63% 68% 68% 64% 61% 62% 63% 65% 69% 75% 85% 90% 80%

-1 60% 63% 67% 66% 65% 64% 60% 67% 67% 74% 79% 85% 77%

-3 46% 41% 38% 44% 45% 43% - - 49% 49% 49% - -

+2 37% 43% 40% 35% 36% 36% 35% 39% 35% 42% 53% 65% 58%

+2 33% 38% 36% 33% 33% 34% 32% 38% 36% 43% 53% 64% 60%

-4 36% 35% 34% 36% 35% 34% 37% 38% 37% 42% 50% 58% 49%

+3 28% 32% 31% 29% 29% 28% 29% 33% 30% 37% 48% 61% 57%

AGREE

71%

64%

59%

43%

39%

35%

32%

31%

013P A G E

Perceptions of Advertising During the PandemicFeb 5 to Feb 8, 2021

Base: TOTAL (n=1,504)Q: To what extent do you agree or disagree with the following statements about the coronavirus?


39%

31%

K

5K

10K

15K

20K

25K

30K

35K

40K

45K

50K

55K

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mar

16-17

Mar

23-24

Mar

30-

31

Apr 6

- 7

Apr

13-

14

Apr

20-

21

Apr

27-28

May

4-5

May

11-12

May

19-20

May

25-26

Jun

1-2

Jun

8-9

Jun

15-16

Jun

22-23

Jun

30 -

Jul 1

Jul

13-14

Jul

29-30

Aug

11-12

Aug

24-25

Sep

10-11

Sep

22-23

Oct

7-8

Oct

20-22

Nov

3-4

Nov

18-19

Dec

1-2

Dec

16-17

Jan

5-6

Jan

19-20

Feb

5-8

This is the wrong time for companies to advertise

to me to buy their products/servicesI don’t want to see companies launching any

new products or services at this time

CANADA.CA# new cases

in Canada each week% Agree

(Strongly agree or Agree)

39%This is the wrong time for

companies to advertise to me

to buy their products/services

31%I don’t want to see companies

launching any new products or

services at this time

New Cases<1K

014P A G E

Perceptions of Going OutFeb 5 to Feb 8, 2021

Base: TOTAL (n=1,504)Q: As a result of the coronavirus, how do you feel about going to..

40%

25%

21%

20%

15%

15%

12%

53%

47%

33%

35%

19%

16%

15%

7%

27%

45%

45%

66%

69%

73%

Grocery

Retail (in store)shopping

Restaurants

Malls

Movie theaters

Airports

Live sportingevents

I'm fine with it I would go cautiously I avoid it

93%

73%

55%

34%31%27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Retail shopping (in-store)

Restaurants

Grocery

% That Would Go(fine with it + cautiously)

Malls

Movie TheatresAirportsLive sporting events

015P A G E

Telecom SatisfactionFeb 5 to Feb 8, 2021

81%

90%

80%

50%

55%

60%

65%

70%

75%

80%

85%

90%

95%

100%

Customer Service Cellphone reliabilityInternet reliability

Base: TOTAL if applicable (n=various)Q: Over the last two weeks, how satisfied have you been with your...Q: Have you experienced any issues with your internet connectivity over the last two weeks?

35%

21%

29%

55%

60%

51%

10%

20%

19%

Cellphoneservice

Telecomcustomer

service

Reliability ofhome

internet

Very satisfied Satisfied Dissatisfied

Satisfaction with…(very satisfied/satisfied)

Satisfaction with…

016P A G E

Appendix

017P A G E

Field Dates & Sample for Past Waves

FIELD DATES

Wave 1: March 16 – 17, 2020, Wave 2: March 23 – 24, 2020

Wave 3: March 30 – 31, 2020, Wave 4: April 6 – 7, 2020

Wave 5: April 13-14, 2020, Wave 6: April 20 – 21, 2020

Wave 7: April 27-28, 2020, Wave 8: May 4-5, 2020

Wave 9: May 11-12, 2020, Wave 10: May 19-20, 2020

Wave 11: May 25-26, 2020, Wave 12: June 1-2, 2020

Wave 13: June 8-9, 2020, Wave 14: June 15-16, 2020

Wave 15: June 22-23, 2020, Wave 16: June 30 – July 1, 2020

Wave 17: July 13 – July 14, 2020, Wave 18: July 29 – July 30, 2020

Wave 19: Aug 11 – Aug 12, 2020, Wave 20: Aug 24 – Aug 25, 2020

Wave 21: Sept 10-11, 2020, Wave 22: Sept 22-23, 2020

Wave 23: Oct 7-8, 2020, Wave 24: Oct 20-22, 2020

Wave 25: Nov 3-4, 2020, Wave 26: Nov 18-19, 2020

Wave 27: Dec 1-2, 2020, Wave 28: Dec 16-17, 2020

Wave 29: Jan 5-6, 2021 Wave 30: Jan 19-20, 2021

Wave 31: Feb 5-8, 2021

SAMPLE

Wave 1: n=1,514, Wave 2: n=1,004

Wave 3: n=1,006, Wave 4: n=1,007

Wave 5: n=1,015, Wave 6: n=1,003

Wave 7: n=1,004, Wave 8: n=1,002

Wave 9: n=1,003, Wave 10: n=1,510

Wave 11: n=1,008, Wave 12: n=1,005

Wave 13: n=1,007, Wave 14: n=1,010

Wave 15: n=1,001, Wave 16: n=1,005

Wave 17: n=1,001, Wave 18: n=1,003

Wave 19: n=1,012, Wave 20: n=1,010

Wave 21: n=1,004, Wave 22: n=1,003

Wave 23: n=1,000, Wave 24: n=1,505

Wave 25: n=1,504, Wave 26: n=1,504

Wave 27: n=1,504, Wave 28: n=1,510

Wave 29: n=1,504 Wave 30: n=1,515

Wave 31: n=1,504

For more information please contact

Demetre EliopoulosSVP & Managing Director, Public [email protected]

covid-19 - retail council of canada

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