cover me - understanding & engaging gen y in aquatics
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TRANSCRIPT
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COVER MEUnderstand & engage generation Y
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Icebreaker
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snowflakes Pairs: 1 instructor & 1 participant Instructor envelope/Participant envelope• Participants can NOT see the document in the envelope
Instructors – read instructions When all hands are up, when for my signal
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What we’ll cover
How Who• Generation Y & mocial
Exercise 1: part 1• What
Mocial Exercise 1: part 1• What if
Platforms Exercise 2: Your social network Summary
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How do you communicate?
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Exercise #1 – pt 1: what?
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Communications plan Teams of 2-3
List #1:• elements you currently communicate to your teams
List #2:• which of those elements could be communicated
digitally?
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Who am I talking to?
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Who is a lifeguard? Born 1989-1994 (17 to 22 years old) Slightly more female Social Outgoing Driven Ambitious
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SOCIAL + MOBILE = MOCIAL
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Gen Y & Mocial 80% + own a cellphone• 30%+ smartphone
90%+ access Internet via their phones 50%+ use Internet to learn & communicate 80%+ send 2200+ SMS/month 90%+ use their phones to• access Facebook• share photos• write blog posts
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Mobile growth dsadhttp://www.youtube.com/watch?v=0aUQLIPdtg8
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Exercise #1 – part 2: what if?
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Take 10
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Recap Audience: generation Y, mostly female Types of communications• Schedule• Change in protocol• Training• Community announcements• Pay• Other
Can we convert communication methods to mocial?
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Platforms
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Why communicate via mocial platforms? Timely & relevant Always on Direct access Preferred method of communications Community-creator Uniform message
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Options
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yammer Must have same email extension (@redcross.ca;
@milton.ca)• You will not have access with a general email extension
(@gmail.com; @live.ca) Completely private network Can upload files (any type) Can create smaller groups (i.e. Aquafit; Adult lessons) Can send private messages Cost: Free
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Options
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ning By invite only – any email address Direct link: http://miltonsportsplex.ning.com Mobile application: simply add /m to the end of your network Can sign in via Facebook or email address/password combo Completely customizable• Organization header• Each individual can customize their page/profile• Can create forum, groups, blog posts, videos, photos, chats,
workstations, events Cost: $2.95 per month (for up to 150 people)
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Options
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facebook Levels of control Share: updates, photos, documents, events Email push for new posts: mobile friendly Recognizable & easy to participate Easily links to other platforms Cost: Free
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Exercise #2: the social network
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Build your social network In groups of 3-4 (ideally if you work togeher) Design the front page of you social network Consider• Key information• Secondary information• Groups• Chats• Videos• Events• What else?
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Share
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Summary Your audience is connected… always! Your message needs to be communicated… always! Yes, you can… create your own social network.
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Socialnomics 2011 http://www.youtube.com/watch?v=3SuNx0UrnEo
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Q&AJudi [email protected]
t: @chieflemonheadwww.slideshare.net/chieflemonheadwww.thelemontwist.wordpress.com
Judi SamuelsManager, Corporate CommunicationsMaritz Canada