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Cover Angebot

we show you the way Annual Offer – Market Intelligence

Baby Products

Worldwide 2018

www.interconnectionconsulting.com

© Interconnection 2

IC Market Insight Baby Products • Consumer Insight (incl. Price Types):

Brand awareness, brand scorecard, penetration rate…

• Buying Behavior for 1st vs 2nd Hand Market (incl. Offline-Online)

Contents

IC Market Tracking Baby Products

Forecast and Competion Analysis: • Safety Seats Europe Top 7, Worldwide,

Latin America • Strollers and Prams Europe Top 7,

Worldwide, Latin America • Indoor Baby Products Europe Top 7

Our Annual Offer for the Baby Products Industry…

Ad-Hoc Studies Baby Products • Neuromarketing-Neuroanalysis: Analysis

of Advertising Touchpoints through NM Tools (Eye-Tracking, EEG, Facial Coding)


IC Market Tracking Page 04

IC Market Insights Page 20

Ad-Hoc Studies 0

References Page 38

Contact Page 39

Content



IC Market Insights Baby Products

Content

Safety Seats

Strollers

Indoor Baby

Ad-Hoc Studies Baby Products


Strollers Safety Seats

IC Market Tracking IC Market Tracking

IC Market Tracking Baby Products 2018

Focus

Report

Main Topics

Regions

• Total Market

• Average Prices

• Split by Segments

• Competition Analysis

Overview

• Total Market

• Average Prices

• Split by Segments


• Europe Top 7

• USA/China

• Latin America

• Worldwide

• Europe Top 7

• USA/China

• Latin America

• Worldwide

Indoor Baby

IC Market Tracking

• Total Market

• Average Prices

• Split by Product Groups


• Europe Top 7




Content

Safety Seats

Strollers

Indoor Baby



Safety Seats in Europe Top 7

Market Structure

For each segment the total market and market shares of the top players for the last two years and forecasts for the next three years are available in the study

UK France Nordics Italy Germany Spain Benelux

Boutiques

Mass Market

Chain Specialised Dealers

Online Stores

Product Group

Group 0/0+

Group 0+/1

Group 1

Group 1/2/3

Group 2/3

Booster Cushions

Extended Convertibles

Seat Base

per

Sold Separately

Sold with trios or duos systems

<50€

50€-100€

100€-250€

Market by

IC Market Tracking Safety Seats Europe Top 7

Distribution Channel Price Segment (at

POS Prices)

% of i-Size

250€-500€

>500€


Safety Seats Tracking Worldwide

Market Structure

Distribution Channel

% of Online Sales

Product Group

Convertible

Infant

TOP10 by Quantity

TOP10 by Value

Seat Base

Booster Seat

Others

For each segment the total market for the last two years and forecasts for the next three years are available in the study

Price Segment (at POS prices)

EU-Top 7 USA

Rest of America

China

Rest of Europe

AUS/NZ

Japan Turkey

Brasil

Market by…

Competition Analysis

Rest of the World Canada

Russia

IC Market Tracking Safety Seats Worldwide

25$-50$

<25$ 100$-250$

50$-100$

250$-500$

>500$


Safety Seats in Latin America 2017

Market Structure

Market by

For each segment the total market from 2012 and forecasts for the next three years are available in the study

Chile

Argentina Brazil

Country

Safety Seats in Latin America 2017

Distribution Channels

Mexico

Peru

Boutiques Chain specialized dealers

Colombia

Ecuador

Seat Base

Infant Convertibles

Product Group

Uruguay

Booster Seats

Others

Mass market Online stores

Regions of each country


Prices & Conditions

Investment Plan for Your Market Research

* IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in

the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.

Price includes an interactive PDF Document. All prices shown exclude sales tax

IC Market Tracking® Baby Safety Seats Worldwide 2018

USA Cat. B

Price per country Cat. A 1.750,-

Price per country Cat. B 4.950,-

Single Issue IC Market Tracking

>From 4,000€ 20% >From 7,400€ 33% >From 10,000€ 40%

Scale of Discount (2 reports or more)

CHN

ESP BNL FRA GER ITA

NE UK

9.950,-

AR BR CL MEX PE CO

IC Tracking Worldwide

Subscription*

ECU VEN

Price per country Cat. C

Cat. A

Cat. C

3.500,-

IC Tracking Latin America 16.800,-




Content

Safety Seats

Strollers

Indoor Baby



Strollers in Europe Top 7

Market Structure

For each segment the total market and market shares of the top players for the last two years and forecasts for the next three years are available in the study


Boutiques

Mass Market


Online Only

Market by

IC Market Tracking Safety Europe Top 7

Tandem

Compact

Comfort

3 Wheelers

Buggies

Prams Duo Carrycot

Duo Seat

Systems with 3 Wheelers

Systems with 4 or more Wheelers

Product Group Type of System Distribution Channel

<50€

50€-100€

100€-250€

Price Segment (at POS Prices)

250€-500€

>500€


Strollers Tracking Worldwide

Market Structure


% of Online Only

Product Group

TOP10 by Quantity

TOP10 by Value

For each segment the total market for the last two years and forecasts for the next three years are available in the study

Price Segment (at POS Prices)

Europe Top 7 USA

Rest of America

China

Rest of Europe

AUS/NZ

Japan Turkey

Brasil

Market by…


Rest of the World Canada

Russia

IC Market Tracking Strollers Worldwide

25$-50$

<25$ 100$-250$

50$-100$

250$-500$

>500$

Standard

Lightweight

Double or Triple

Jogging

% of Multitravel System

Type of System


Strollers in Latin America 2017

Market Structure

Market by

For each segment the total market from 2012 and forecasts for the next three years are available in the study

Chile

Argentina Brazil

Country

Strollers in Latin America 2017


Mexico

Peru

Boutiques Chain specialized dealers

Colombia

Ecuador

Standard

Lightweight Double or Triple

Product Group

Uruguay

Jogging

Multi optional System

Mass market Online stores

Regions of each country


Prices & Conditions





IC Market Tracking® Strollers Worldwide 2018

USA Cat. B

Price per country Cat. A 1.750,-

Price per country Cat. B 4.950,-

Single Issue IC Market Tracking

>From 4,000€ 20% >From 7,400€ 33% >From 10,000€ 40%

Scale of Discount (2 reports or more)

CHN

ESP BNL FRA GER ITA

NE UK

9.950,-

AR BR CL MEX PE CO

IC Tracking Worldwide

Subscription*

ECU VEN

Price per country Cat. C

Cat. A

Cat. C

3.500,-

IC Tracking Latin America 16.800,-




Content

Safety Seats

Strollers

Indoor Baby



Indoor Baby Products

Market Structure

For each product group, we will provide an independent report with the total market development, the development of all segments, market shares of the TOP 10 players plus forecasts for the next three years.


Boutiques

Mass Market


Online Only

Market by

Indoor Baby Products Europe Top 7

High Chairs Travel Beds Playpen Bouncers/Swings Infant Carriers Safety Gates

Product Groups

Distribution Channels Price Segment

Each by

Economy: <30€

Medium: 30€<60€

Premium: >60€


Definition and Demarcation

Definitions

Product Groups

High Chairs

Bouncers/ Swings

Turnover is stated in Mio Euro. Values are always Net-Turnovers (No List-Prices), discounts included

Traditional chair to feed a young child. It has 4 long legs and a detachable tray.

Seats with a full size frame. Some can bounce, some with activities above baby's head

Travel Beds Bed for babies that can be folded and easily transported.

Supporting device worn by an adult for holding an infant in the front or in the back. NOT INCLUDED: Baby carriers used for hiking and wraps (super-long piece of fabric you can configure and tie around your body).

Infant Carriers

Safety Gates Gates used to prevent the baby to go down the stairs or to other dangerous areas

Playpen A small area closed with barriers in which the baby can safely play.


Prices & Conditions


S.19




IC Market Tracking® Indoor Baby Products Worldwide 2018

Baby Carriers

High Chairs

4.950,-

Single Issue IC Market Tracking Europe Top 7

>From 5,000€ 5% >From 9,000€ 10% >From 14,000€ 20% >From 19,000€ 30% >From 24,000€ 40%

Scale of Discount (2 reports or more) Subscription*

Travel Beds

IC Market Tracking All Product Groups

17.820,-

Bouncers/Swingers

Safety Gates

Playpen

4.950,-

4.950,-

4.950,-

4.950,-

4.950,-

14.256,-



IC Market Insight Baby Products

Content

Customer Insight incl. Price Types

Second-Hand Market



Customer Insight

Structure of the Customer Insight Study

Online Survey

300 standardized online questionnaires with mothers

Survey Topic

Product Group

Strollers & Prams Safety Seats

Aided

Brand Awareness

Unaided

Superior Brands

Inferior Brands

Brand Scorecards Price Types

Strengths

Weaknesses

Market segmentation based on 5 price types


Indoor Baby Products


Customer Insight

What makes a good customer insight analysis?

Brand Triangle We not only analyze the aided and unaided brand notoriety and brand use, but inferior and superior brands too.

Brand Scorecards You directly see the strengths and weaknesses of your brand regarding different product features and criteria in contrast to your competitors.

Causal Analysis We not only show brand strengths / weaknesses but moreover we analyze the reasons. E.g. the reasons for the willingness to change can be displayed.

Buying Behavior

Price Types

Questions that are relevant for buying behavior are answered and related to the brand.

We investigate which brand competes with you on the same price types and so it is possible for you to find growth potentials and initiate defensive strategies.

Penetration Rate Among the information about what products the families have, you will also discover how many from them belong to our product groups and, above all, from which brands they are.


Sample Questionnaire

Which brands do you know? Which of the following brands do you know? Brand Awareness

Order each of the following brands in terms of how you perceive them Brand Image

Which brand would you buy if you were not budget-constrained? Which brand would you never buy in any case?

Superior / Inferior Brands

Which brands are you actually using? Have you seen advertising materials from the following brands?

etc.

Brands

Where do you get informations about the products? Order the following information channels…

Information

Who is the decision maker? Who can influence your buying decision? Decision-

maker/Influencer

Which are the most important criteria affecting your buying decisions? Buying Criteria

Buying Decisions

Price sensitivity, Knowlege of price differences etc.

Sample Questions of a Customer Insight


Price Types

Five Price Types With Completely Different Buying Behavior

Bargain-Buyer Interest in bargain offers, bargain tarifs, rebates and premiums. Buys mostly because, instead of contempt for the price and sometimes buys even pointless items just because they are cheap and does this in all price categories.

No-Risk-Buyer Loss averse buyers - always see the risks of a purchase they want to avoid. Risk prevention strategies: personal advise, fair price, active information obtaining.

Brand-Loyal Buyer Has a price notion, but is very receptive for brand, image and quality. Compares products, less so the prices and is innovative. Often spends more then planned.

High-Risk Buyer Little interest in price negotiation or rebates, promise of quality and the brand counts. Prices are not being monitored as long as the experience suits the customer.

Low-Interest Buyer Very Emotionless. Sees himself as being highly informed and buys to satisfy a current need. Little price interest and nearly no price comparison.


Customer Insight

IC Consumer Insight® Baby Products

€ 2.950,-

Prices

Single Issue

Package: 4 Country Reports, 1 Product Group € 9.950,-

Subscription*

Your Investment in our Consumer Insight Analysis

Country Report

Package: 4 Country Reports, 2 Product Groups € 16.950,-







Content

Customer Insight incl. Price Types

Second-Hand Market



2nd Hand Market

Structure of the Insight Study 2nd Hand Market

Online Survey

300 standardized online questionnaires with mothers

Survey Topic

Product Group

Safety Seats

Online-Offline 1st vs. 2nd Hand

Strollers & Prams Indoor Baby Products



Sample Questionnaire

Have you ever bought a 2nd hand stroller in the past? Are you currently planning to buy a 2nd hand stroller? Do you usually buy 2nd hand products?

Future vs. Past Decision

Which are the main motives behind the decision to buy a brand new stroller? Which are the motives behind the the decision to buy a 2nd hand stroller?

Motives

Which requisites should a 2nd hand stroller possess to be attractive to the final consumer? Buying criteria

Which brands of strollers will you take into consideration for a brand new vs. 2nd hand stroller?

Brand sensitivity

1st vs 2nd Hand Market

Where do you get information before buying a stroller? Does your sources differ in case of new vs. 2nd hand stroller? How many hours do you spend to get information before buying a strollers?

Information

What is your preferred path to purchase? Direct, showrooming, webrooming? Path to purchase

How do you evaluate previous experience in buying stroller online vs. offline? Feedbacks

Offline-Online

Sample Questions of 2nd Hand Market Insight


IC Market Insight® 2nd Hand Market Baby Products

€ 2.950,-

Prices

Country Report

Single Issue

Your Investment in our Insight Second-Hand Market

2nd Hand Market

Package: 4 Country Reports, 1 Product Group € 9.950,-




Package: 4 Country Reports, 2 Product Groups € 16.950,-

Subscription*




Content

Neuroanalysis



Chances and Possibilities of a Neuroanalysis for a Successful Marketing The new approach to central marketing questions Benefits

A neuroanalysis… Time for new paths…

is based on neuroscientific methods

combines technologies such as EEG, Eye Tracking and Facial Coding to make valid predictions about consumer behavior

One of the main keys to success is for company's to understand the customer’s needs and behavior.

Where traditional marketing reaches its limits, Neuromarketing combines the insights of modern brain research to better understand the customers’ buying motives and use them for marketing.

Newest neuroscientific methods help to make unconscious processes and reactions to advertisement visible, such as attention, emotion and motivation.

helps to identify the emotional effect of advertising

helps to predict the success of an advertising campaign


Facial Coding draws facial

expressions and provides insights into the emotional states of your customers while looking at your

advertisements.

Electroencephalography (EEG)

measures activity in specific regional spectra of the brain

response and gives insights into the emotional and motivational

states of the brain.

Eye Tracking identifies focal

attention and gives insight about the level of consumer‘s visual

attention. It provides information on which elements in a TV Spot for example is relevant to the

involvement of attention.

Neuroscientific approach: a method which combines EEG, Eye Tracking and Facial Coding

IC – Neuromarketing-Tools

Eye Tracking

EEG Facial

Coding

1 2 3

Tools


Test Setup of Neuroanalysis (All Tools Combined) Test Setup


All You Can Improve with Neuromarketing Areas of Applications and Tools (EEG, Eye Tracking and Facial Coding) Touchpoints

Analysis of Marketing-relevant Factors

The perception and the impact of advertisment tools is analyzed through the following dimensions:

• Type and strenght of emotional reactions (through Facial Coding)

• Level of Visual Attention (Trough Eye Tracking)

• Motivation and Engagement (through EEG)

For each touchpoint… Touchpoints

Video Spots

Print Advertisement

Website

Newsletter

Others


IC Neuroanalysis Baby Products

€ 18.500,- 5 Advertisement Touchpoints (2 Video-Spots, 2 Print-

Advertisements, Website)

Single Issue

Your Investment in our Neuroanalysis

Neuroanalysis


About Interconnection

Interconnection Delivers Data for Company Decisions

Interconnection is the leading institute for market data in the furniture

industry.

Our studies support the leading companies in defining targets and

marketing strategies, including competition monitoring and control of

marketing actions.

Interconnection draws its Know-how from over 100 international

market studies per year and a number of Ad-hoc studies in several

industries.

Next to market data we offer for the construction branch Ad-hoc

studies in the field of distribution analyses, pricing, market entry

strategies, customer satisfaction, image analyses etc.

Our Consultant supports companies also when it comes to translating

data into actions, i.e. the development of marketing strategies.


About Interconnection

Our Market-Intelligence Tools

Brand Scorecards

Brand - Triangle

Brand Affinity

Price-Sales-Function

Price-Simulation-Tool

Optimal Pricing

Importance/Satisfaction Portfolios

Customer Loyalty

Customer Typology

Customer Insight Market Forecasts Market Analysis

Brand Analysis Customer Satisfaction Price Research

Distribution Analysis

Market Volume

Market Shares & Entry


Channel Map

Distribution Matrix

Margins

Indicator Models

Life Cycle Models

Econometric Analysis

Webverstärker

E Commerce Insights

Search Engine Marketing

Web Channel Analysis

Focus Groups

Buying Motives

Customer Benefits


"IC is a permanent partner of ours and provides helpful data for decisions."

Herr Bernd Blümmers

General Manager, Saint-Gobain Solar Systems Central Europe

References

References

http://www.djge.nl/

http://www.mambaby.com/content/econt/framset.htm

http://www.interconnectionconsulting.com/


Interconnection Consulting

Vienna • Bratislava • Lviv • Buenos Aires • Oberstdorf

www.interconnectionconsulting.com

If there are any questions please

do not hesitate to contact us!

Interconnection Consulting

Getreidemarkt 1, A-1060 Wien

Dr. Stefano Armandi– Market Analyst

Tel: +43 1 5854623 -54

Fax: +43 1 5854623 -30

[email protected]

Dr. Frederik Lehner – Managing Director

Tel: +43 1 5854623 -11

Fax: +43 1 5854623 -30 [email protected]

we show you the way

Contact

cover angebot - interconnection consulting · • strollers and prams europe top 7, worldwide,...

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