cove3 mobile marketing

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Who We Are Cove3 is a full-service mobile marketing agency specialising in innovative and engaging mobile communication programs, promotions and campaigns. We are linked to Australia’s largest business opportunity provider: Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising

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Page 1: Cove3 Mobile Marketing

Who We Are

Cove3 is a full-service mobile marketing agency specialising in innovative and engaging mobile communication programs, promotions and campaigns.

We are linked to Australia’s largest business opportunity provider:

Mobile Web Apps

QR Codes

Mobile Location Analytics

Text Message Marketing

Social Media Management

Mobile SEO & Mobile Advertising

Page 2: Cove3 Mobile Marketing

The Mobile Revolution

More then a third of adults own a smart phone.

95% of smartphone owners search locally

Customer attention span is only 7 sec. long

Page 3: Cove3 Mobile Marketing

MOBILE WEB

34%of Americans access

the web on their mobile device.

TRIPLEDIGITGROWTH

rate in usage.

(eMarketer)

(Quantcast)

Engagement is on the Rise

Page 4: Cove3 Mobile Marketing

Mobile Coupons are Booming

MOBILE COUPONS

Greater than 10x user growth in 2010 with triple digit increases in

2011 & 2012

(Yankee Group)

Page 5: Cove3 Mobile Marketing

37% 55% 44%18-24 YR OLDS 18-24 YR OLDS MOBILE USERS

checked their mobile in the last

five minutes.

checked their mobile in the last fifteen minutes.

checked their mobile in the last thirty minutes.

Source: InsightExpress

Mobile is Immediate!

Page 6: Cove3 Mobile Marketing

AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY

• Mobile Web• Mobile

Advertising• SMS Contesting

• Mobile Web• Mobile Coupon and Updates opt-in

• Mobile Web • Mobile Updates• Mobile Apps

• Mobile Web• SMS Coupon or

Incentives• Mobile Apps• mCommerce

• Mobile Web• SMS updates• Coupons (Web & SMS)• Mobile Apps• Polling and Voting

You get valuable data at each step along the path enabling ROI reporting and an optimisation feedback loop.

Mobile Purchase Decision Making

The Mobile Purchase Decision Funnel turns eyeballs into buyers.

Page 7: Cove3 Mobile Marketing

Use these tools to build brand preference, drive transactions, and increase customer loyalty.

APPS MOBILE WEB

Platform Independent

Rich Experience

Brand Extensible

Easily Publishable

No — A separate application is required for each platform.

Yes — The mobile web is accessible on each platform.

Yes — Apps can take total advantage of native features.

Yes/No — With work, some native features can be used.

Yes — Apps are a great extension of your brand.

Yes — Mobile sites are a great extension of your brand.

No — Apps require a lengthy approval process for release.

Yes — Updating a mobile site takes mere minutes.

Traditional Apps vs Mobile Web Apps

Page 8: Cove3 Mobile Marketing

Premium Mobile Websites

Our mobile sites lives in harmony with existing websites

We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand.

Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version

Page 9: Cove3 Mobile Marketing

Platform Benefits

Turnkey: easy, quick and inexpensive way to go mobile

Proven: our platform powers over 500 mobile websites worldwide

Scalable: always up-to-date, redundant, flexible and secure

Integrated: powerful CMS integrates with any existing website

Our platform is

Compatible with more than 98% of mobile traffic!

Page 10: Cove3 Mobile Marketing

Over 30 features

Page 11: Cove3 Mobile Marketing

DR CAMPAIGNTailor Mobile Marketing for

Lead Generation

SMS response from offline media (print, TV,

etc.)

SMS Contesting

CONVERSIONS AWARENESS

BRAND CAMPAIGNTailor Mobile Marketing for

Campaign Recall

TOOLS/TACTICS DATA AVAILABLE

SMS: Phone #, carrier, referring source

Mobile Web: Location, device type. Must ask for

personally identifiable info.

Mobile Web advertising

In-app advertising

Sponsored apps

TOOLS/TACTICS DATA AVAILABLE

Mobile Web: Impressions, clicks,

referring sources

In-app: Impressions, engagement, clicks.

The Big Picture: Mobile Strategy

Page 12: Cove3 Mobile Marketing

Mobile Microsites

Contact Information

Data Collection

Product Database

Social Networking

Content Download

Mobile Commerce

Geolocation

Contest Entry

Page 13: Cove3 Mobile Marketing

Customer Acquisition

Allows companies to engage users and capture information on location

Drive traffic through QR codes, SMS links, email, Facebook and Twitter

Provides an instant and secure contact capture form to acquire new customers anytime, anywhere

Page 14: Cove3 Mobile Marketing

Mobile Offers & Loyalty Discounts

Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform

Create a campaign, broadcast it, and experience an immediate increase in traffic!

Mobile coupons are a great way to:

• Have immediate impact on your brand

• Eliminate printing and mailing costs

• Track redemption rates

• Minimise investment in your POS set-upSample

Page 15: Cove3 Mobile Marketing

mCommerce – Mobile Sales On-the-Go

Gives your consumer the ability to purchase instantly, when and where the impulse strikes!

Combines:

1. ease of purchase

2. location-awareness

3. ready access to information

Mobile commerce will surpass eCommerce

A must have for ticket-based events and retail

Accessible via social media, SMS and QR codes

Use these tools to drive transactions,

and increase loyalty.

Page 16: Cove3 Mobile Marketing

Connect With Us

Cove3 L1 39F The Promenade PO BOX 757 Sanctuary Cove Queensland 4212

Australia Phone 1300 298 898 Email [email protected]