Courses in Online Marketing: Pinterest

This week for our courses in online marketing we are going to be taking a

look at Pinterest, the new social media craze that is taking the web by storm. Pinterest is a social media site

where its users can create digital categorized bulletin boards that they

can share publicly or with their friends.

Pinterest is attractive because it gives its users an outlet to express

themselves through sharing pictures that define their lifestyle. Popular pins are centered around fashion,

design, recipes, and other aesthetically pleasing pictures.

This is important to include in our courses in online marketing because including pictures that include your

products, infographics, or just company lifestyle could bring back great links to your site if your post

goes viral.

For our first section in courses in online marketing for Pinterest, we just want to show you the basics and some

tips that will make it really easy to access from your favorite browser whenever you need to post a pic.

Courses in Online Marketing | Stories of Successful Pinsters

We make a note to include how to use these social media sites as a user in all

of our courses in online marketing, because you need to know how your customers are using the site in order for you to dominate. Here’s a crash course in getting started with your

Pinterest account by Salon:

Once you’re in, simply install a “Pin it!” bookmarklet in your favorite Web

browser. From that point on, any time you see a gorgeous photo online, simply click “Pin it!” and a popup

window will appear, allowing you to add that photo to one of several photo collections, or “boards,” you maintain

on Pinterest.

Pinterest operates on a follower-following basis, just like Facebook and

Twitter. You can jump-start your Pinterest network by connecting your FB and Twitter user names. That will

populate your Pinterest wall with your friends’ pinned images, and show your

pins to people who follow you.

If you’re a business, it might be best to try and add all or many of the fans that

liked your Facebook page. You could easily get this work done by using Fivver and contracting it out to an

outsourcer for cheap. Go ahead and search for people that pin images that are related to your company’s niche market. Lets move on to step two in

courses in online marketing.

If you take anything away from courses in online marketing for Pinterest then

remember to never make your bulletins too sales related.

Mashable explains why in their courses for online marketing for

Pinterest:

Courses in Online Marketing | Don’t Make it Obvious

Pinterest calls for a more holistic approach to marketing, and it can be

more effective and engaging than traditional advertising because the consumers can really see how your

brand fits into their lives.

For example,Bon Appetit can’t just pin pictures from the website or magazine,

but it can pin images of cooking appliances, beautiful kitchen decor, cutlery, dinner parties and delicious

creations or recipes

— basically anything related to cooking and food. Seeing these

culinary items will continually drive home the Bon Appetit brand, thus

making pinners more familiar with and more likely to trust the brand, visit the website and maybe even subscribe to

the magazine.

Pinterest is all about the images and therefore this is a place where

designers can shine. These courses in online marketing recommend that you

find someone in your company that with a creative sense or design talent

to make your images stand out amongst the rest.

Courses in Online Marketing | Designers This is For You

Salon gives us their strong opinion about the importance of

design on Pinterest.

While many of the good moms using Pinterest aren’t clued in to the latest

design looks, they are a madly appreciative crowd — if you offer up

your gorgeous images, you will be met with copious applause.

Anyone posting their portfolio to Behance or Core77 should double up

with a little Pinterest test.

http://www.salon.com/2012/02/21/your_pinterest_cheat_sheet/singleton/

Anyone posting their portfolio to Behance or Core77 should double up

with a little Pinterest test.

http://www.salon.com/2012/02/21/your_pinterest_cheat_sheet/singleton/