course catalogue exchange students autumn … · course catalogue exchange students autumn 2016:...

Published - mai 09 2016

COURSE CATALOGUE

Exchange Students Autumn 2016: Introduction Year to Business and

Management Grande Ecole Programme

English Track

Burgundy School of Business 29 rue Sambin - BP 50608 - 21006 DIJON Cedex - France Tel. +33 (0) 380 725 900 – Fax : +33 (0) 380 725 999 E-mail : [email protected] – Internet : http://www.bsbu.eu

Published - mai 09 2016

Summary :

BiB – Core courses - (English) S1 - Financial Accounting 1 ......................................................................... 3

BiB - Core courses - (English) S1 - Financial and economic news ............................................................... 4

BiB – Core courses - (English) S1 - Industrial Economics (Economics for Business) ................................ 5

BIB – Core Courses – (English) S1 – Information Technology for Managers ............................................ 6

BiB – Core courses - (English) S1 - Introduction to Marketing ................................................................... 7

BiB – Core courses - (English) S1 - Organisational Behaviours ................................................................... 8

BiB – Core courses - (English) S1 - Sales fundamentals ............................................................................. 10

Français et Culture - French - Elementary .................................................................................................. 11

Français et Culture - French - Intermediate ................................................................................................ 12

Français et Culture - French - Advanced 1 .................................................................................................. 13

Français et Culture - Culture & Société ....................................................................................................... 14

Français et Culture - French culture and society ........................................................................................ 15

Français et Culture - Intercultural Management and Communication .................................................... 16

All courses descriptions are based on 2016-17 syllabi and are subject to modifications

3/16

BiB – Core courses - (English) S1 - Financial Accounting 1

Time volume (in hour): 20 Total student workload: 60 ECTS: 3 Semester: Autumn

Module's Manager: BRULLEBAUT Bénédicte

Pre-requisites: None

Description: During this course students will study accounting: how to collect and to present the financial information of a business: measuring and reporting financial position.

- Measuring Income and present the Income statement, - Recording transaction and the Double-Entry Accounting System, - Accrual accounting, accounting for sales : recognition of sales revenue and measurement of sales revenue - Inventories and cost of goods sold, - Long-lived assets, and depreciation, - Liabilities and interests, - Stockholder's Equity

Learning objectives: GK3.1 - To understand the fundamental principles of accounting

Methodology: Teaching in English and French Lectures, Exercises

Teaching tools: E-learning. Cases. Course support

Pedagogical methods: Case studies

Assessments:

Continuous individual assessment - Quiz 20%

Continuous collective assessment - Collective dossier 30%

Final individual assessment - Written exam 50%

Skills:

MGE GK 03 - To be acquainted with the fundamentals of accounting, management control and finance

MGE GK 03.01 - To understand the fundamental principles of accounting

References:

ATRILL Peter (2012), Accounting: an introduction, Pearson

ATRILL Peter (2012), Accounting: an introduction [E-BOOK], Pearson, 132.55 ATR

HARRISON Walter T (2014), financial accounting: international financial standards, Pearson

4/16

BiB - Core courses - (English) S1 - Financial and economic news


Module's Manager: ASHTA Arvind

Pre-requisites: teaching language: English

Description: Basics of Financial economics Applications with critical reading of the news the major themes being reported in the Financial and economic press Financial and banking system Course based on press reading and class debates

Based on the news, the following subjects can be treated: 1. Monetary and financial economics 2. Financial system architecture 3. Principal Financial markets and principal financial products 4. Banking system (role of banks, money creation, central bank, lender of last resort) 5. International Monetary problems: exchange rate, Balance of Payments) 6. International Financial problems (crisis, bank regulation and international finance)

Learning objectives: MGE GK 01.01 - Knowing the theoretical representation of the firm, the different market structures and the mechanisms of market regulation. MGE GK 03.03 - Understanding the role of financial markets and the principles of valuation of assets (financial assets, projects, firms).

Methodology:

Teaching tools: Periodical. Course support

Pedagogical methods: Critical analysis. Oral presentations

Assessments:

Continuous collective assessment - Collective oral presentation 30%

Final individual assessment - Individual dossier 70%

Skills:

MGE GK 01 - To be acquainted with the economic, legal and political environment of the firm

MGE GK 01.01 - To be acquainted with the theoretical representations of the firm, the various market structures and the workings and regulation of markets

References:

MISHKIN Frederic (2013), the economics of money, banking, and financial markets, Pearson, 335.55 MIS

YUNUS Muhammad (2003), Banker to the poor: micro-lending and the battle against world poverty, Perseus, 131.60 YUN

PIKETTY Thomas (2014), Capital in the Twenty-First Century, The Belk nap press of Harvard university press, 332.32 PIK

STIGLITZ Joseph E. (2002), Globalization and its discontents, Penguin Books, 333.54 STI

5/16

BiB – Core courses - (English) S1 - Industrial Economics (Economics for Business)


Module's Manager: SOULAS Céline

Pre-requisites: Economics (basic insights, basic concepts)

Description: This course introduce strategies with actualities. Case studies: - theories of firm, agency theories and governance (airline industry) - structure of market (diamond cartel) - integration and strategies (F&A) - Innovation and biotechnology - Offer and market: wine industry.

Learning objectives: Introduce students to contemporary developments in industrial economics and particularly business economics.

Methodology: PBL Case study Classroom experiments

Teaching tools: Cases. Fascicule. Cases. Fascicule

Pedagogical methods: Seminars. Workshops for identifying problems and opportunities. Critical analysis. Case studies. Researches. Discussion groups. Oral presentations. Debates. Diagnostics. Internet. Free discussion around a theme. Teach. Consulting activity

Assessments:


Continuos collective assessment - Collective dossier 30%

Skills:

MGE GK 01 - To be acquainted with the economic, legal and political environment of the firm

MGE GK 01.01 - To be acquainted with the theoretical representations of the firm, the various market structures and the workings and regulation of markets

References:

MOSCHANDREAS Maria (2000), Business Economics, Business Press,

6/16

BIB – Core Courses – (English) S1 – Information Technology for Managers


Module's Manager: LENTZ Frank

Pre-requisites: Installation of Microsoft Office 2013

Description: • The purpose of the course is to develop participants' ability to choose and use standard software to process data, yield information, make decisions and communicate. • The course is organized on an e-learning program and basic to advanced exercises so as to favour skills improvement.

At the end of the course, participants will be able to efficiently use: — a spreadsheet

Learning objectives:

Methodology:

Teaching tools: E-learning. Cases. Course support

Pedagogical methods: Case studies. Discussion groups. Simulations. Internet

Assessments:

Continuous individual assessment - Written exam 30%


Remedial classes - Big lecture hall 100%

7/16

BiB – Core courses - (English) S1 - Introduction to Marketing


Module's Manager: BONESCU Mihaela

Pre-requisites: none

Description: Marketing is an important part of business which focuses on the needs and wants of customers and has a direct impact on business profitability. This class is designed to introduce the principle marketing decisions. It explains the role of marketing within a business, including market research, understanding the market, consumer behaviour and decision making criteria and the marketing mix.

The aim of this course is to introduce the basic concepts, models and frameworks of marketing. The focus is on the following: marketing fundamentals: analysis and design of marketing plans: understanding markets: consumer behaviour, segmentation, positioning and branding.

Learning objectives: GK2.3 to understand and to make the connection between the marketing strategy and the commercial plan of action GS6 to work with others, to possess relational qualities GS7 to know how to communicate effectively, both orally and in writing

Methodology: This course will be given in both French and English. The course will include basic lectures and case studies. Students are expected to work in groups within the class time to analyse case studies and other material. Participation in class is essential.

Teaching tools: E-learning. Cases. Course support. Manual

Pedagogical methods: Case studies. Debates. Internet. Oral presentations

Assessments:

Continuous individual assessment - Quiz 25%

Final collective assessment - Collective dossier 50%

Continuous individual assessment - Oral participation 25%

Skills:

MGE GK 02 - To be acquainted with the fundamentals of marketing and sales

MGE GK 02.03 - To understand and to make the connection between the marketing strategy and the commercial plan of action

MGE GS 06 - To work with others, to possess relational qualities

MGE GS 07 - To know how to communicate effectively, both orally and in writing

References:

KOTLER Philip (2008), Marketing management / 13th ed. 2008, Pearson Education,

KOTLER Philip (2008), Principles of marketing / Ed. 2008, Pearson Education, 121.55 KOT

KOTLER Philip (2013), Principles of marketing / European edition [E-BOOK], Pearson Education,, 121.55 KOT

8/16

BiB – Core courses - (English) S1 - Organisational Behaviours


Module's Manager: SUTAN Angela

Pre-requisites: Basic skills in microeconomics and mathematics

Description: The experimental method has recently become an indispensable, but still controversial tool in the manager’s toolbox. This course offers a view in the promises and pitfalls of the experimental approach in management and business, with a focus on 10 items related to decision making. The course tries to make a strong case of the need for experimentation based on game theory in management and business. The following table reports the 10 items, together with a brief description. On each item the relevant experimental literature is discussed, together with other (biased) observation techniques. Course based on experimental methods in economics and psychology: hot (laboratory) experiments, cold (strategy method) experiments, field experiments (as part of a team project). At the end of this course, students will know: That « common sense » is not a research method What are the research methods to study behaviour That you have to try to walk in your neighbour's shoes That you should always evaluate the consequences of all interaction between people That we can have an influence on the others What is trust, envy, manipulation, motivation…

The teaching hours will consist in a mixture of lectures, experiments, films and case study discussions, project work and field experimental work, on each item (each listed item is overviewed trough all these methods). The lectures will give students the opportunity to learn about new experimental tools to study fundamentals of decision making and to understand how and when they should be used by a manager. They will familiarize students with dealing with uncertainty about human reactions in several decision problems and show them general facts about behaviour. The lab experiments will show students how proper data about people can be collected, how to avoid declarative problems, how to be surprised about own reactions and to take them into account. The film and case study discussions will help students to deeply understand the day-to-day behavioural issues in managing people. The project work will give students the opportunity to put into practice all terms and tools they are learning in a decision problem, will give them the opportunity to exchange within a group and to peer evaluate their knowledge and skills and will allow them to construct a lab experiment with people. The field experiments are closely related to the project work and will familiarize students with collecting data without biases, choosing the right method, interpreting data and formulate recommendations. 10 items Focal point: motivation Between two classes: think about strategy into a game each class: theory plus laboratory experiment From October until December: teamwork on a project

Learning objectives: Take into account perceptions about others and about others' perceptions... This module will give students the opportunity to explore the experimental method in management decision making, in order to state unbiased conclusions, to analyse interactions, to understand behaviour. Each topic will allow students to understand a new issue related to behaviour and decision making in business (as indicated in the course content). In addition to these and generally speaking, at the end of the module, they should be able to: • Understand the principles of the experimental method and the need to use it in management. • Develop a lab or a field experiment to study a behavioural issue • Understand and analyse behaviour and relation to contexts • Reason logically and work analytically on human interactions in business • Justify conclusions using economic and psychological arguments with appropriate rigour.

Methodology: Experimental lab, field experiments, films

Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Cases. Periodical. Data base. Course support

Pedagogical methods: Seminars. Workshops for identifying problems and opportunities. Critical analysis. Case studies. Researches. Critical incidents. Discussion groups. Projects. Oral presentations. Debates. Aquarium. Simulations. Diagnostics. Internet. Games. Events organization. Methods & tools for self-analysis. Inquiries. Analysis of similar behaviours. Panel analysis. Free discussion around a theme

9/16

Assessments:

Final individual assessment - Individual dossier 50%

Continuous individual assessment - Simulation game 50%

Skills:

MGE GK 04 - To be acquainted with the fundamentals of the management of organisations and strategy

MGE GK 04.01 - To be acquainted with, to understand and to be capable of explaining the behaviour of individuals and groups within organisations

MGE GK 05 - To be acquainted with decision-making tools and a firm’s information systems

MGE GS 06 - To work with others, to possess relational qualities

References:

CAMERER Colin F. (2004), Advances in behavioural economics, Princeton university press, 332.55 CAM

CAMERER Colin F. (2003), Behavioural game theory: experiments in strategic interaction, Princeton University press,

10/16

BiB – Core courses - (English) S1 - Sales fundamentals


Module's Manager: BONESCU Mihaela


Description: This module aims to provide students with an understanding of the range of communicative practices that businesses require in order to market their goods and services more effectively. Particular attention is paid to the marketing communication domains of selling/negotiation. Each session of this module focuses on a small number of important aspects of selling communications activity, e.g. i) the structure of real-life sales/negotiations; ii) describing products and services persuasively; iii) managing customer commitments and obligations; iv) dealing with and resolving non-acceptances and ‘objections’; v) the relationship between verbal and non-verbal business communication; vi) the role and impact of silence during real-life negotiations; vii) the importance of the opening and closing phases of sales and negotiations; and viii) establishing rapport and building customer trust.

Sales Negotiation role play simulation exercise plus lectures/classroom discussion/ video analyses of the following topics: i) the structure of real-life sales/negotiations; ii) describing products and services persuasively; iii) managing customer commitments and obligations; iv) dealing with and resolving non-acceptances and ‘objections’; v) the relationship between verbal and non-verbal business communication; vi) the role and impact of silence during real-life negotiations; vii) the importance of the opening and closing phases of sales and negotiations; and viii) establishing rapport and building customer trust.

Learning objectives: On completion of this module, students should be able to: (1) Understand and critically evaluate the main marketing and communicative processes employed by salespeople to sell goods and services. (2) Determine (and academically justify) best practice verbal and nonverbal communication strategies for a diverse range of goods, services and types of communicative situations. (3) Successfully communicate effective marketing related sales communication strategies to other members of an organization. GK 2.4 To understand and to know how to make use of a marketing / sales information system GS6 - To work with others, to possess relational qualities GS7 - To know how to communicate effectively, both orally and in writing

Methodology: Lectures, classroom discussion, role-play simulations,

Teaching tools: Cases. Course support

Pedagogical methods: Critical analysis. Case studies. Oral presentations

Assessments:

Continuous individual assessment - Individual oral presentation 100%

Skills:

MGE GK 02 - To be acquainted with the fundamentals of marketing and sales

MGE GK 02.04 - To be acquainted with the rudiments of negotiation / sales

References:

Manning, Reece, Ahearn, (2010), selling today: creating customer value, 11th edition, Pearson International Edition, New-Jersey.

JOBBER David (1997), Selling and sales management, Pitman, 124.55 JOB

11/16

Français et Culture - French - Elementary


Module's Manager: CASEAU Cornelia

Pre-requisites: no

Description: Surviving with basic French

Learning objectives: PGE GK06 to be able to communicate in foreign languages the general objective at this level is to develop communication skills which will enable the student to cope with the simple situations he/she may encounter.

Methodology: The themes are illustrated by examples from French and international social, political and economic life. Media used: press, radio, video the acquisition of this know-how is carried out according to the capacity and needs of the students.

Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support. Compact audio cassette

Pedagogical methods: Oral presentations. Debates. Internet

Assessments:

Continuous individual assessment 100%

Skills:

References:

Alter Ego A1, Annie Berthet, Catherine Hugot, V. Kizirian, Béatrix Sampsonis, Monique Waendendries, Hachette,2006

DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette F.L.E.,

12/16

Français et Culture - French - Intermediate



Pre-requisites: To have a good level of elementary French. (The level is determined by a test.)

Description: Survival French for real life situations. Discussions with the French

Learning objectives: PGE GK06 to be able to communicate in foreign languages

Methodology: Reading little texts, role plays, debates. Oral comprehension exercises.

Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support

Pedagogical methods: Oral presentations. Debates. Internet

Assessments:


Skills:

Référence:

Le français par les textes 2, niveau intermédiaire, M. Barthe, B. Chovelon. Pug, 2003 Activités pour le CECR, niveau B1, M-L Parizet, E. Grandet, M. Corsain, 2006 Grammaire expliquée du français, niveau intermédiaire, S. Poisson, R. Miran, M. Mahéo-Le Coadic, 2003 Communication progressive du français, niveau intermédiaire, C. Leroy-Miquel, A. Goliot-Lété, 2004 Vite et bien 2, Claire Miquel, 2010 Vocabulaire progressif du français, niveau intermédiaire, CLE international, Claire Leroy - Miquel & Anna Galiot - Lété, 2001 Echo 2, CLE international, J. Girardet & J. Pécheur, 2008 Phonétique progressive du français, CLE international, Lucile Charliac & Annie - Claude Motron, 2001 Les 500 exercices de grammaire, Hachette, Marie - Pierre Caquineau - Gündüz, Yvonne Delatour, Jean - Pierre Girodon, Dominique Jennepin, Françoise Lesage - Langot & Pascal Salomé, 2007 Compréhension orale, niveau 1, CLÉ international, Michèle Barféty et Patricia Beaujouin, 2004 Compréhension orale, niveau 2, idem..., 2005 Grammaire progressive du français, niveau intermédiaire, CLE international, Maïa Grégoire & Odile Thiévenaz, 1995

STEELE Ross (2004), Civilisation progressive du français avec 400 activités : niveau intermédiaire, Nathan / CLE international, 903 STE

DELATOUR Y. (1991), Grammaire du français : cours de civilisation française de la Sorbonne, Hachette FLE (Français Langue Etrangère), 907 DEL

13/16

Français et Culture - French - Advanced 1



Pre-requisites: Bon niveau de français intermédiaire déterminé par un test.

Description: Découverte du français de la vie professionnelle. Approfondissement de la connaissance du comportement, de la culture et de la civilisation du pays.

Calendrier

Learning objectives: Pouvoir évoluer dans un environnement professionnel

Methodology: Ce cours se caractérise par l'interactivité et la mise en situation. Utilisation d'articles de journaux, jeux de rôles, débats.

Teaching tools: CD - Support Audio. E-learning. DVD - Video support. Course support

Pedagogical methods: Oral presentations. Debates. Interviews. Games

Assessments:


Skills:

References:

Affaires à suivre, Anatole Bloomfield, Béatrice Tauzin, Hachette, 2001

Vocabulaire progressif du français des affaires, J-L Penfornis, Cle International, 2013 Grammaire progressive du français, Intermédiaire, Maïa Grégoire, Odile Thiévenaz, Elisabeth Franco et Alina Koskocki,Cle International, 2003 Compréhension Orale, Niveau 2, Michel Bartefy, Patricia Beaujouin, Cle International, 2005 Compréhension Orale, Niveau 3, Michel Bartefy, Cle International, 2007

14/16

Français et Culture - Culture & Société

Time volume (in hours): 16 Total students workload: 60 ECTS: 3 Semester: Autumn

Module's Manager: CHAPUIS Claude

Pre-requisites: Aucun

Description: Vie sociale et politique, sociologie de la France. Vie intellectuelle, artistique et spirituelle

Voir calendrier

Learning objectives: PGE GS11 Savoir évoluer dans un environnement multiculturel A la fin du module, les étudiants devront être capables de mieux comprendre comment la société française fonctionne, quelles sont les valeurs et les croyances des Français, les caractéristiques qui les distinguent des personnes d'autres pays et quelles sont les différences culturelles entre leur pays et la France

Methodology: Lectures personnelles Cours du professeur et discussion en classe

Teaching tools: DVD - Video support. Others. Museum, Show. Course support

Pedagogical methods: Seminars

Assessments:



Skills:

Référence:

MERMET Gérard (2004), Francoscopie 2005 : pour comprendre les Français : faits - analyses - tendances - comparaisons - 10 000 chiffres, Larousse, 122.82 MER

FRISCHER Dominique (1990), La France vue d'en face : l'image de la France analysée et jugée par des étrangers, R. Laffont

MICHAUD Guy (1996), Le nouveau guide France, Hachette

NADEAU Jean-Benoît (2005), Pas si fous, ces français !, Le Seuil, 903 NAD

1990 Peyrefitte (Alain) Le Mal français. Albin Michel.

15/16

Français et Culture - French culture and society


Module's Manager: CHAPUIS Claude


Description: A panorama of today's French culture and society: The family, work and employment, entertainment, religion, education, the institutions...

See calendar

Learning objectives: At the end of this module, students will be able to understand the way the French society works, the values and beliefs held by the French, some of the people's idiosyncrasies and cultural differences between their native country and France.

Methodology: Preparatory work: reading assignment Lecture and discussion

Teaching tools: CD - Support Audio. DVD - Video support. Course support

Pedagogical methods: Critical analysis. Discussion groups. Oral presentations. Debates

Assessments:



Skills:

References:

Bernstein (Richard). Fragile Glory. Plume. 1990 Nadeau (Jean-Benoît) & Barlow (Julie) Pas si fous ces Français Bernstein. Seuil. 2005 Peyrefitte (Alain) the French Evil Platt (Polly) French or Foe? Culture crossings Ltd. London 1994 Zeldin (Theodore) The French

ARDAGH John (1990), France today, Penguin Books, 861 ARD

STEELE Ross (2006), the french way: the keys to the behaviour, attitudes and customs of the French, McGraw-Hill, 903 STE

16/16

Français et Culture - Intercultural Management and Communication


Module's Manager: RAIMBAULT Sophie


Description: foreign culture and communication: foreign students will be mixed in the class to share their experiences and are asked to understand other cultures. They can therefore approach intercultural management during the sessions through exercises and situations from other cultures.

Lectures, role plays, cases studies

Learning objectives: PGE GK 06 to be able to communicate in foreign languages make the students more communicative in a foreign country and team building

Methodology: Lectures, role plays, case studies, oral presentations

Teaching tools: Cases

Pedagogical methods: Seminars

Assessments:


Continuous collective assessment 30%

Skills:

References:

BENNETT Milton J. (1998), Basic concepts of intercultural communication: selected readings, Intercultural Press

HOFSTEDE Geert (1994), Cultures and organizations: software of the mind: intercultural cooperation and its importance for survival, McGraw-Hill

PAIGE Michael (1993), EDUCATION FOR THE INTERCULTURAL EXPERIENCE, Intercultural Press

CHANEY Lillian H. (1995), Intercultural business communication, Prentice Hall

HALL Edward T. (1990), UNDERSTANDING CULTURAL DIFFERENCES, Intercultural Press

JONES Colin (1994), The Cambridge illustrated history of France, Cambridge University Press, 903 JON

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