country analysis uae

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PRESENTATION BY:• Vishwas Tiwari

PESTAL ANALYSIS OF

UNITED ARAB

EMIRATES



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The United Arab Emirates consists of a federation of seven states (emirates) formed in 1971 after Britainwithdrew from the Gulf.

Geographically, UAE has a land area of 83,600 sq. km.The capital city is Abu Dhabi but Dubai has the highest

population of approximately 1.6 million people.

Sheikh Zayed Bin Sultan Al Nahyan is the president.Currency: The UAE Dirham (DH) , 1Dh =

12.2895INR

Exchange Rate: 3.671 DH per US $1

INTRODUCTION



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Organizations go through detailed analysis before anysteps are taken towards marketing process. The analysis isall part of the planning process that helps set priority and

plan functions that are to be carried out by the

organization.

PEST stand for:

PESTAL



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The political situation in the UAE is stable.

Gaining loan is based on credibility and relationship.

Almost every financial institution invest & assists inUAE`s capital market.

ADCCI (Abu Dhabi Chamber of Commerce and Industry)that serve as a bridge between the private sector and the

government.The strong banking system increases presence of

venture capital and government funding providesubstantial financial resources to foreign and local

entrepreneurs.

POLITICAL FACTOR



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The UAE has an open economy with one of thehighest GDP per capita($40,300) in the worldand a sizable annual surplus.(www.emirates.org/economy)

In the last fifteen years the economy of UAE has beenimproved very quickly.

The primary trade strength of the UAE has been

reconfirmed with the discovery of oil & its development.Dubai Financial Market provides an

environment, sufficiently attractive to act as amagnet for the massive overseas reserves

(estimated at $600 billion by the IMF).

ECONOMIC FACTOR



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The culture of the UAE is mixture of traditional andmodern essentials.

The UAE has a high number of expatriate workers withinthe country, it was found that expatriate workers made up

78.1 % of the population

In Dubai they give their resident, the non-Emeriti, someopportunities to enjoy their own culture and religiousassociation.

Although men are dominating in the gulf countries butnowadays women are playing the vital part in the society.This will help the business to get more customers.

SOCIO-CULTURAL FACTOR



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Emirates Internet & Multimedia had a big increase in thenumber of Internet users, which reached approximately920,000 Internet users.

Most of technical job such as data distribution, integrated business processes and networked communication is inuse.

It provide all up-date-technological facilities for all kindof investment.

TECHNOLOGICAL FACTOR



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Competition law. (helps SME to grow)

Foreign investment law. (25% a yeargreenfield investment)

Effective communication campaign betweenG2G, G2B and G2C.

Free zones. (highly attractive with 100% of foreign investment is allowed.

Commercial licenses covering all kinds of trading activity;Professional licenses covering professions, services,craftsmen and artisans; Industrial licenses for establishingindustrial or manufacturing.

LEGAL FACTOR



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Plan 2030 in Abu Dhabi with an investment over $100million.

Transport master plan with investment over DH300

billion which will challenge as the car mean of transport.Abu Dhabi airport expansion with increasing capacity.

Dubai strategic plan-2015 unveiled in 2007 which looksupon energy, electricity and water; roads and

transportation and environment.

http://yearbook.uaeinteract.com/Yearbooks/2010/ENG/#102

INFRASTRUCTURE



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Lots of tourism attraction like Burj al Khalifa, Palmislands, triple S, etc.

Dubai internet city for creating platform for ICT

companies.http://www.dubaiinternetcity.com/

Quality products and services , a good financial track record, good management or leaders and innovations are

the immerging key drivers for UAE. ( by Philip kotler )Better payment with better training for employees leads to

retain them longer and hence business gets best of theemployees.

KEY DRIVERS OF CHANGE



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The business will grow in the condition like UAE.

Political environment allows or even invites new businessto set up in the country.

Social factor also supports the business and its growth.UAE is one of those countries which have the highest

internet users and also the technology is cheap in theUAE.

Hence, it is quite economical and beneficial to set up a business in the market like UAE and get it flourished withina short span of time.

CONCLUSION



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...شكرا



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http://www.emiratesbank.com

http://www.arab.de/arabinfo/uae.htm

www.marketingteacher.comhttp://www.dubaiislamicbank.com/

http://www.uaeforever.com

http://www.uae.org.ae

www.emirates.org/economy

REFERENCES

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