country analysis iran
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Automotive, Iran; Middle East, Car Production, AnalysisTRANSCRIPT
Suranjan Das 1
Iran Automotive Industry
Country AnalysisSuranjan Das
Growing Industry in The region
Suranjan Das 2
State of Iranian Auto industry
Iran’s auto sector is the second most active industry of the country, after its oil and gas industry.
Iran has become the largest vehicle producer in the region by producing 46% of all cars produced in the region and its neighboring countries.
During the past decade Iran’s auto industry has had an increasing trend; car production has increased 445% between 1998-2008.
Many new automotive manufacturing companies have been established as well as a relaxation of the Iranian government’s protective policies.
Some sources suggest Iran will emerge as the world’s sixteenth largest automaker by 2012.
In 2007-2008 there were 7.17 people per car produced, while in 2001-2002 this figure was 16.8 people per car production Iran.
The increase in car production is mostly attributed to the strong demand in the market because of population growth, urbanization, Iran’s emerging youth population as well as the increase in presence of women in the society.
Suranjan Das 3
Car Production in Iran
Cars
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Ja
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Ge
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So
uth
Ko
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Fra
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Ind
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Ca
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Cze
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Re
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Be
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Tu
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Ind
on
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Th
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Arg
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Su
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lem
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tary
Au
str
alia
Ro
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Slo
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nia
Po
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ga
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Eg
yp
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Fin
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Iran Automotive Industry
Suranjan Das 4
Structure of Iranian Auto industryOEM Presence
Iranian auto industry is government protected, but not at the expense of quality.
Automakers can use premium parts in their production and if parts are not produced domestically, they can import with new and eased tariffs.
Many major foreign companies are currently present in Iran through JVs with domestic car manufacturing companies such as
Iran Khodro-Peugeot, Saipa-Renault, Aidco Iran- Proton of Malaysia, Khodrosazan Bam-Volkswagen etc.
To import cars to Iran, OEMs should at first establish at least one repair shop for each 500 cars and to guarantee to provide spare parts and repairs for ten years.
Six foreign companies have secured the necessary permits to import cars to Iran. They are Toyota, Peugeot, BMW, Mercedes Benz, Volkswagen, Hyundai and Mitsubishi.
Suranjan Das 5
Automotive Growth in IranIran’s car production grew by 688% during past decade
11
9,4
19
27
4,9
85
31
6,3
34
43
9,1
16
51
6,9
30 70
7,7
73
72
5,0
00
80
0,0
00
88
2,0
00
94
0,8
70
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Cars CV
Suranjan Das 6
Automotive Growth Comparison with B-R-I-C countries
725000 882000800000 940870Iran
Brazil
Russia
India
China
4% 14.7% 7%
10.27% 9.4% 14%
16.5%16.3%
6.78%
70% 22% 5.5%
10.3% 10.25% 6.7%
2006 2007 20082005
Suranjan Das 7
OEM Projected Growth
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Brillance
Changan
Cherry
Lifan
Daimler
Fiat
GAZ
Hafei Motor
Hyundai-Kia
Iranian
Isuzu Motors
Mazda
Mitsubishi
Proton
PSA
Renault-Nissan
Ssangyoung
Suzuki
VW
Source: JD Power Q3 2009
Suranjan Das 8
In the race in Iran
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Hyundai-Kia Iranian PSA Renault-Nissan
Source: JD Power Q3 2009
Apr-09Logan Pickup
Iran KhodroSaipa
Apr-09Nissan TeanaPar Khodro
Jul-10Nissan QashqaiIran Khodro
Jan-11Renault MeganePar Khodro
Apr-13LoganIran KhodroSaipa
Oct-13Dacia SanderoIran KhodroSaipa
Suranjan Das 9
How the winners are positioned
0
200000
400000
600000
800000
1000000
1200000
1400000
16000002
00
6
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
Hyundai-Kia Iranian PSA Renault-Nissan
98%97%
96%94% 87% 81%
79%
77% 74%71%
70%
Suranjan Das 10
Hyundai-Kia in Iran
SOP Model Name Code Platform Plant
Jan-98 Kia Pride Y Y (Hyundai) Saipa
Apr-02 Hyundai Chorus Other (Hyundai) Iran Khodro
Apr-04 Kia Pride Y Y (Hyundai) Pars Khodro
Sep-04 Hyundai Verna LC Verna 1 Kerman Motor
Jul-05 Kia Rio B-III Rio 1 Saipa
Apr-06 Hyundai Avante HD HD 1 Kerman Motor
Apr-09 Hyundai Verna MC TC 1 Kerman Motor
Apr-09 Kia Rio TC TC 1 Saipa
Jul-10 Hyundai i10 PA PA 1 Kerman Motor
Jul-13 Hyundai Avante HD(ng) HD 2 Kerman Motor
Oct-13 Hyundai i10 PA(ng) PA 2 Kerman Motor
Suranjan Das 11
Renault-Nissan In IranSOP Model Name Code Platform Plant
Apr-02 Nissan Cefiro PQ2 PQ 2 Pars Khodro
Apr-02 Nissan Pickup D21 PU 1 Pars Khodro
Apr-02 Nissan Saipa 24 Other (Ren-Niss) Zamyad
Dec-02 Nissan Roniz Other (Ren-Niss) Pars Khodro
Jan-07 DaciaLogan X90 P1 (Ren-Niss) 1 Saipa
Feb-07 Dacia Logan X90 P1 (Ren-Niss) 1 Iran Khodro
Jan-08 Renault Megane X84 P3 1 Pars Khodro
Apr-09 Dacia Logan Pickup U90 P1 (Ren-Niss) 1 Iran Khodro
Apr-09 Dacia Logan Pickup U90 P1 (Ren-Niss) 1 Saipa
Apr-09 Nissan Teana L42F P5 2 Pars Khodro
Jul-10 Nissan Qashqai P32L P3 1 Iran Khodro
Jan-11 Renault Megane W95 P3 2 Pars Khodro
Apr-13 Dacia Logan X90(ng) P1 (Ren-Niss) 2 Iran Khodro
Apr-13 Dacia Logan X90(ng) P1 (Ren-Niss) 2 Saipa
Oct-13 Dacia Sandero B52 P1 (Ren-Niss) 2 Iran Khodro
Oct-13 Dacia Sandero B52 P1 (Ren-Niss) 2 Saipa
Oct-13 Nissan Qashqai P32L(ng) P3 2 Iran Khodro
Suranjan Das 12
PSA in Iran
SOP Model Name Code Platform Plant
Jan-98 Peugeot 405 D50/SR 405 Iran Khodro
May-98 Peugeot 405 RD 405 Iran Khodro
Sep-99 Peugeot Pars Other (PSA) Iran Khodro
May-01 Peugeot 206 T1 PF1 1 Iran Khodro
Jul-01 Citroen Xantia X1 Xantia Saipa
Apr-08 Peugeot 407 D2 PF3 1 Iran Khodro
Jan-10 Citroen C4 B5 PF2 1 Saipa
May-10 Peugeot 207 A7 PF1 2 Iran Khodro
Oct-12 Citroen C4 B7 PF2 2 Saipa
Apr-13 Citroen M4 1 M3/M4 1 Iran Khodro
Apr-13 Peugeot M3 1 M3/M4 1 Iran Khodro
Suranjan Das 13
The Minority Players
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Changan Cherry Fiat Proton
Source: JD Power Q3 2009
Suranjan Das 14
The Minority Story
SOP Model Name Code Platform Plant
Chagan
Apr-09 Chagan Benben CV6 Chana Mini Car 1 Pars Khodro
CherryFeb-05 Cherry QQ A15 A 1 Kerman Motor
Mar-07 Cherry QQ A15 A 1 Iran Khodro
Jul-10 Cherry Fengyun 2 A 2 Iran Khodro
FiatMay-04 Fiat Daily L 1 Iveco LCV Zamyad
Apr-09 Fiat Palio 178/N5 178 Bonyan Auto
Oct-10 Fiat Strada 178/N5(ng) Small-Range 2 Bonyan Auto
Apr-11 Fiat Doblo 223(ng) Small-Range 2 Bonyan Auto
ProtonJun-03 Proton Wira M41/44 Old L Zagros Khodro
Jul-11 Proton IKV Iran Various Iran Khodro
Suranjan Das 15
Major Auto Manufacturers and Assemblers in Iran
Iran Khodro Renault
Nissan PSA Cherry Mazda Daimler Hyundai GAZ Proton Hafei Suzuki Own Brand
Saipa PSA Reanult-
Nissan Hyundai Saipa
Iran Khodro Renault
Nissan PSA Cherry Mazda Daimler Hyundai GAZ Proton Hafei Suzuki Own Brand
Saipa PSA Reanult-
Nissan Hyundai Saipa
Bahman group Isuzu Karvan Mitshubishi Mazda
Bonyan Auto Fiat Saangyoung
Dheer Khodro Great Wall
Kerman Motor Cherry Lifan Hyundai VW
Maad khodro Zhonghua
Bahman group Isuzu Karvan Mitshubishi Mazda
Bonyan Auto Fiat Saangyoung
Dheer Khodro Great Wall
Kerman Motor Cherry Lifan Hyundai VW
Maad khodro Zhonghua
Pars Khodro Chana Kia Renault-
Nissan PK Serenza Sepand
Tolidi Moratab Pajan Saangyoung
Zagros Khodro Proton
Zamyad Fiat-Iveco Renault-
Nissan Zarrin Kodro
Pars Khodro Chana Kia Renault-
Nissan PK Serenza Sepand
Tolidi Moratab Pajan Saangyoung
Zagros Khodro Proton
Zamyad Fiat-Iveco Renault-
Nissan Zarrin Kodro
Suranjan Das 16
Home Grown OEMs - Iran Khodro
Iran’s National Car
Samand Soren's Iran-made hybrid engine
PSA
Suzuki
Hafei
Proton
GAZ Hyundai
Daimler
Mazda
OWN
Cherry
Renault-Nissan
IranKhodro
Suranjan Das 17
Iran Khodro.….1
OEM Model Name Code Platform SOP
Chery Chery QQ A15 A 1 Mar-07
Chery Chery Fengyun 2 A 2 Jul-10
PSA Citroen M4 1 M3/M4 1 Apr-13
Renault-Nissan Dacia Logan X90 P1 (Ren-Niss) 1 Feb-07
Renault-Nissan Dacia Logan X90(ng) P1 (Ren-Niss) 2 Apr-13
Renault-Nissan Dacia Logan Pickup U90 P1 (Ren-Niss) 1 Apr-09
Renault-Nissan Dacia Sandero B52 P1 (Ren-Niss) 2 Oct-13
GAZ GAZ Gazella (ng) Other (Europe) Oct-09
Hyundai Hyundai Chorus Other (Hyundai) Apr-02
Daimler Mercedes-Benz Sprinter L T1N T1 1 Dec-04
Suranjan Das 18
Iran Khodro…..2
OEM Model Name Code Platform SOP
Daimler Mercedes-Benz E-Class W211 W211 Mar-07
Daimler Mercedes-Benz E-Class W212 W212 Apr-10
Mazda Mazda Mazda3/Axela J68A C1 MCA 1 Jul-11
Renault-Nissan Nissan Qashqai P32L P3 1 Jul-10
Renault-Nissan Nissan Qashqai P32L(ng) P3 2 Oct-13
PSA Peugeot 206 T1 PF1 1 May-01
PSA Peugeot 207 A7 PF1 2 May-10
PSA Peugeot 405 D50/SR 405 Jan-98
PSA Peugeot 405 RD 405 May-98
PSA Peugeot 407 D2 PF3 1 Apr-08
Suranjan Das 19
Iran Khodro…..3
OEM Model Name Code Platform SOP
PSA Peugeot M3 1 M3/M4 1 Apr-13
Iranian Manufacturers Peugeot Pickup Other (PSA) Jan-98
PSA Peugeot Pars Other (PSA) Sep-99
Proton Proton IKV Iran Various Jul-11
IKCO Samand (Iran) Samand Iran Various Dec-00
IKCO Iran Khodro Runna Iran Various Jan-10
Hafei Motor Hafei Lobo Alto 1 Apr-09
Suzuki Suzuki Escudo JL3 Theta 1 Mar-07
Suzuki Suzuki Escudo 4 Theta Epsilon 1 Apr-12
Suranjan Das 20
Home Grown OEMs - Kerman Motors
Lifan
VW
Hyundai
Cherry
KermanMotor
Suranjan Das 21
Kerman Motors
OEM Model Code NamePlatfor
mSOP
Chery QQ A15 Chery Qiyun A15 A 1 Feb-05
Hyundai Verna LC Hyundai Verna LC Verna 1 Sep-04
Hyundai Verna MC Hyundai Verna MC TC 1 Apr-09
Hyundai Avante HD Hyundai Avante HD HD 1 Apr-06
Hyundai Avante HD(ng) Hyundai Avante HD(ng) HD 2 Jul-13
Hyundai i10 PA Hyundai i10 PA PA 1 Jul-10
Hyundai i10 PA(ng) Hyundai i10 PA(ng) PA 2 Oct-13
Lifan 520 LF7160 Lifan 520 LF7160 Car-1 Apr-08
VW Gol AB9 VW Gol AB9 AB (VW) Mar-05
VW Gol PQ24 VW Gol PQ24 PQ24 Apr-09
Suranjan Das 22
Home Grown OEMs - SAIPA GroupS
AIP
A(F
ou
nd
ed
: 1
96
6)
SA
IPA
(Fo
un
de
d:
19
66
) Saipa Diesel(Founded:1966)
Saipa Diesel(Founded:1966)
Par Khodro(Founded: 1967)
(51%)
Par Khodro(Founded: 1967)
(51%)
ZamyadZamyad
Trucks : 20,000Trailers & truck bodies: 6,000Trucks : 20,000Trailers & truck bodies: 6,000
Fiat (Iveco LCV)Renault-Nissan (Pickup)Fiat (Iveco LCV)Renault-Nissan (Pickup)
HyundaiRenault-NissanChanganSepand
HyundaiRenault-NissanChanganSepand
Saipa (Founded:1966)
Saipa (Founded:1966)
PSA: Xantia; C4Renault-Nissan: Logan; Logan pickupHyundai/Kia: Rio; PrideKarvan: VanSapia: Miniator
PSA: Xantia; C4Renault-Nissan: Logan; Logan pickupHyundai/Kia: Rio; PrideKarvan: VanSapia: Miniator
Suranjan Das 23
SAIPA GroupSaipa Subsidiaries
Pars Khodro Passenger car
ZamyadCommercial
Vehicle
Saipa DieselCommercial
Vehicle
Mega Motor Power Train
Heavy Dies Dies
Saipa Azin Seat
Indamin Shock Absorber
Plasco Kar Plastic Parts
Malleable Casting Parts
Steel Ring Steel Wheel
Shisheh Nashkan Glass
Shisheh Imeni Glass
SazegostarCoordination of suppliers
Reserch & Innovation
Design
Saipa Yadak After sale service
Rayan Saipa Finance
Saipa Press Pressing
Saico Quality control
Aetesco Engineering
Expansion of Engineers
Project Manager
Vehicle Engineers Consulting
AbzaralatTools & Engineering
Saipa Sport Culture & Sport
Suranjan Das 24
Saipa
OEM Model Code Name Platform SOPIranian
ManufacturersLight Truck Badsan Light Truck Iran Various
May-02
PSA Xantia X1 Citroen Xantia X1 Xantia Jul-01
PSA C4 B5 Citroen C4 B5 PF2 1 Jan-10
PSA C4 B7 Citroen C4 B7 PF2 2 Oct-12
Renault-Nissan Logan X90 Dacia Logan L90P1 (Ren-Niss)
1Jan-07
Renault-Nissan LoganX90(ng
)Dacia Logan L52
P1 (Ren-Niss) 2
Apr-13
Renault-NissanLogan
PickupU90
Dacia Logan Pickup U90
P1 (Ren-Niss) 1
Apr-09
Renault-Nissan Sandero B52 Dacia Sandero B52P1 (Ren-Niss)
2Oct-13
Hyundai Kia-Rio B-III Kia Rio B-III Rio 1 Jul-05
Hyundai Kia-Rio TC Kia Rio TC TC 1 Apr-09
Hyundai Kia-Pride Y Kia Pride Y Y (Hyundai) Jan-98
Iranian Manufacturers
Van Karvan Van Iran VariousAug-
01
Iranian Manufacturers
Miniator Saipa Miniator Iran Various Apr-09
Suranjan Das 25
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