coulee parenting social media campaign
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Coulee ParentingSocial Media Consulting Campaign
Facebook: Engaging Posts
• Submission Contests (weekly- post on Monday, announce on Thursday)• Example: Kids say the darnest things- a popular phrase that holds a lot of
truth. Share your child’s funniest moment for your chance to be featured.
• Interactive Posts (daily)• Example: Like this post if you can relate: "I don't like veggies.”
• Giveaways (monthly)• Caption this: If you were asked to submit a caption for this photo, what
would it be? Comment for your chance to win a $10 Toys"R"Us gift card.
• Engage Audience• Advertisement• Promotes Community (local)
Twitter: Immediacy
• Create Short, Memorable Account: @CouleeParenting• Hashtags to Promote: #CP2014, #Cparenting• Encourage Others to Share Stories for Retweets• Connect/Promote Facebook and Instagram Contests• Relevant Posts
MemeAppropriate HashtagsEngagementTimelinessRelevance
Pinterest: Connect with Readers
• Boards: Tips & Tricks, Crafts, Education Tools, Pregnancy, Just for Dads, Moms Only, Contest Winners, Party Ideas, Food, Holidays, Coupons/Deals
• Connect with Other Platforms
Instagram: Visual Element for Audience
• Photo/Video Contests• Quotes/Memes• Share Pinterest Photos• Office Insights
Blog: Voice from the Audience
• Stories from Issues• Writers Contests• Best of….(recipes, DIY)• Content from Newsletters