couchsurfing brand book

20
COUCHSURFING

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An internal brand book for Couchsurfing.org

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Page 1: Couchsurfing Brand Book

COUCHSURFING

Page 2: Couchsurfing Brand Book
Page 3: Couchsurfing Brand Book
Page 4: Couchsurfing Brand Book

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

Page 5: Couchsurfing Brand Book

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

TO CHANGE THE REPUTATION oF THE AMERICAN TOURIST

NOTyour

POINTER FINGERis NOT

THE LEANING TOWERof

PISA

HOLDINGUP

TRAVE

L LIKE A LOCAL

UPPANDA EXPRESS

ChinaGO TOEAT PANDA EXPRESSand

Or ask for a FORK

TRAVE

L LIKE A LOCAL

Page 6: Couchsurfing Brand Book

WHO WE ARE TEACHINGIMAGINE

EVADING BARRIERS

hospitality networkWe are a community of hospitality; a network of culture enthusiasts who challenge barriers and live to surpass the imagination of what could be.

Free-spirited and young, we are interested in the world outside our own. We want to touch and feel and discover new possibilities. Let the journey continue.

Page 7: Couchsurfing Brand Book
Page 8: Couchsurfing Brand Book

WHAT ISCOUCHSURFING

?Couchsurfing is a network of international people who invite you to sleep on their couch for free while you are traveling.

Page 9: Couchsurfing Brand Book
Page 10: Couchsurfing Brand Book

6,7

64

,61

7PO

SITIVE

COU

CHSU

RFIN

G EXP

ERIEN

CES

Page 11: Couchsurfing Brand Book

First-hand encounters shift boundaries and introduce us to unfamiliar ways of being. We have the opportunity to practice experiencing the world differently.

Page 12: Couchsurfing Brand Book

WITHOUT ITINERARIES OR EXPECTATION

Page 13: Couchsurfing Brand Book

TAKE OFFfanny packthe

OFFAND

live a little

TRAVE

L LIKE A LOCAL

Page 14: Couchsurfing Brand Book

3,824,371COUCHSURFERSWORLDWIDE

28average surfer age is...

Page 15: Couchsurfing Brand Book

2869%

between the ages of 18 & 29

FRIENDSHIPSCREATED4,129,034

Page 16: Couchsurfing Brand Book

1. NEW YORK, USA

2. PARIS, FRANCE

3. LONDON, ENGLAND4. BERLIN, GERMANY

5. Istanbul, turkey

TOP COUCHSURFING CITIES

Page 17: Couchsurfing Brand Book

HOW IT WORKSStart by searching for people who interest you.

Once you’ve found someone, send them a message, inviting them to your home or requesting to stay in theirs.

Then, meet up in person and share a unique experience.

HOW IT WORKS

Page 18: Couchsurfing Brand Book

BECOME A CITIZEN OF THE

COUCHSURFER.ORG

Page 19: Couchsurfing Brand Book
Page 20: Couchsurfing Brand Book