Cost/Benefit Analysis

&Break-Even

AnalysisProject

Pricing

Competitor's App

Competitor's App

Competitor's App

Competitor's App

Competitor's pricing

Differences in features

compared to yours

Compare your graphics,

sound....How does your

app compare to free appsDoes your app

do more than free apps on the

market?

BREAK-EVEN ANALYSISComplete this table for your

app toCalculate your break-even

point$4.99 iPhone/iPad App$4.99 iPhone/iPad App Break-Even AalysisBreak-Even Aalysis

Fixed Development Fixed Development CostsCosts

Price of App on App Price of App on App StoreStore

Contribution Margin Contribution Margin (Apple's Commission (Apple's Commission

Deducted)Deducted)Breakeven (Required paid Breakeven (Required paid

downloads)downloads)Fixed costs/Contribution MarginFixed costs/Contribution Margin

Estimated Time to Estimated Time to BreakevenBreakeven

100 downloads per day100 downloads per day

Monthly revenue after Monthly revenue after break-evenbreak-even