costa vs starbucks
DESCRIPTION
This is about the production efficiency within costa and starbuckTRANSCRIPT
STARBUCKS VS COSTA
Presentation Outline• Introduce Starbucks & Costa
• Improve Quality and Efficiency
• Compare & Conclusion
STARBUCKS• Establishing time :1971
• Headquarters: Seattle, Washington U.S.
• Largest coffeehouse chains in the world
• Stores: worldwide 17,009 (2011)
COSTA NO.1coffee shop chain in the UK
• Establishing time : 1971
• First British store: London Nexport street
• Founder: Sergio and Bruno Costa.
• Stores:1800 stores spanning 25 countries
COFFEE QUALITY
• STARBUCKS insists four principles:
• refuse franchisee
• refuse to sell artificially flavored coffee beans.
• refuse to enter the supermarket
• they only choose the most advanced coffee beans
COFFEE QUALITY
• slowly roasted in low-temperature for 22 minutes.
• import coffee beans from nine countries where are fertile in coffee
• professional baristas
SERVICE QUALITY
• warm atmosphere
• best coffee machine
• thoughtful service
Costa inside
COSTA
Efficiency• Epicor software • Windows Server 2008
Epicor software
• removed some redundant procedures
• improve search quality
• meet more consumer’s demand.
Windows Server 2008
• simplified IT management and streamlined auditing capabilities
• decrease the basic frame but supply the same quality service
Expanding chains too fast
Starbucks’s crisis
• expanding too fast to ensure the quality( product and service) leads to close 600 stores
• http://life.dwnews.com/news/2009-01-09/4658325.html
Costa’s spring
• http://news.bbc.co.uk/1/hi/business/7370632.stm
CONCLUSION
Thanks for you attention
Amanda group 3