cosmoprof preview 2017 ! 2 0 1 7 e r i c a tb i g h a m b...

elcome to BeautyIndustry Report’s2017 Cosmoprof

North America Preview.We understand thatyou’re busy. That’s whyBIR has done the legwork,

uncovering 500 new products to help youexperience a successful show and drive yourbusiness well into 2018.

With so many interesting products, howdo you choose?

1. First, look at the trends. See what’s hotin your market. Then, look at your portfolio.What’s missing?

2. Next, consider your brand. Whatcategories or products are consistent withyour story and image? Which are a good fitand will add value to your brand?

3. Study logistics. How much inventoryare you willing to carry?

4. Finally, add something fun that willdelight your team, and your customers—andalso sell.

See you on the show floor!

by Jayne MorehouseCEO, Beauty Industry Report

COSMOPROF PREVIEW 2017volume 20

Guest column cont. on page 2

Ulta opens store #999 on Michigan Ave. 3Appliance category grew 4.5% in 2016 4How can brands survive? 5J. White launches strategic partnerships 7Partner with the next big trend: Marula 8BIR previews 500 CPNA launches 10ISBN builds the Ultimate Experience 28Beauty Brands is making a difference 30Royal Rhino Club plays to men 32See you at these CPNA special events 40

This is your newsletter. Beauty IndustryReport welcomes your feedback! Tell us how we can help you.Jayne Morehouse, CEO [email protected] Messaro, Executive Editor [email protected] Nave, Founding Editor, [email protected]

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CHECK OUT BIR’s NEW! 2017 Show Calendar!

A NEWSLETTER FOR BEAUTY BUSINESS EXECUTIVES

Mane St.highlights

CEOs must react tocustomer complaintsBy John R. DiJulius

ealing with customer complaints thatmake it to senior executives is a critically

important strategy, one that most companiesfail miserably at in three ways:

1. Not creating a CEO communicationstrategy nor giving it the attention it deserves.

2. Making it impossible for customers toget in touch with the CEO/president.

3. Too often, when someone does get intouch with the CEO, the CEO makes it worse;see PWC, Lululemon and United Airlines.

How Accessible Are You? It isincomprehensible to me how many corporateoffices and senior management teams do nothandle it well when dealing with thecustomer. Service Management Group did astudy and found that only 35% of customerswere highly satisfied with the servicerecovery of senior leadership, due to themmaking excuses, spinning it and insultingcustomers by not validating their challenges.

However, there are exceptions. UmpquaBank is aggressive at inviting customerfeedback. Every location has a phone in thelobby with a sign that reads, "Let's talk." Pick itup and you get CEO Ray Davis’ office. Youcan tell him what you think the bank is doingright and what you think it can do better, oryou can ask him anything.

Mark Cuban, the billionaire owner of theNBA’s Dallas Mavericks, shares one of hisfavorite quotes in his blog Connecting to YourCustomers: "Treat your Customers as if theyown you . . . because they do. You have to re-earn their business every day."

It's interesting to watch how CEOs dealwith making customers happy. You can tellthe ones who don't trust their products orservices. They protect themselves from anypossible interactions and they respond withform letters or assistants, if at all.

D

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COSMOPROF NORTH AMERICA

PREVIEW

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Regis Corporation (NYSE: RGS) recentlyannounced that it is considering strategicalternatives for its mall-based salons.Those salons constitute one of the largestshopping mall-based personal servicesretailers in North America, with more than900 retail locations employing over 7,500stylists across the United States, Canada andPuerto Rico. They provide services in a mallretail environment via two principal brands:one addressing a premium, upscaleexperience and the other addressing a value-based experience. The premium concept,operating under the Regis Salons brand, istargeted primarily to young, suburban femaleguests and the value concept, operatingunder the MasterCuts brand, is targetedprimarily to price- and time-conscious male,female and family guests. Regis has retainedHuron Transaction Advisory for financialadvisory and investment banking services toassist in its review. Visit regiscorp.com.

In the June 22, 2017 Women’s Wear Daily,JCPenney CEO Marvin Ellison discussed hisroadmap. In addition to bringing inappliances and toys, expanding women’ssizes and reviving the window coveringbusiness, he places a strong focus on beauty.

• Because the Sephora store-within-a-store concept helps drive incremental traffic,in some cases, he is reducing apparel spaceto add or expand a Sephora. Sephora shopsaverage 1,600 square feet, with some as largeas 2,600 square feet. In addition to 70 newSephoras opening over the next few months,they will expand 32 existing Sephoras bynearly 50% for new products and services,such as Benefit Brow Bars, which will beadded to 25 Sephora shops.

• A former Home Depot executive vicepresident, Marvin says that salons andSephora help “weatherproof” JCPenney’sbusiness.

• When Marvin joined JCPenney, somesalons were being closed, but data show thatsalon customers shop JCPenney twice asoften and are twice as profitable. Of thedepartment store’s 750 salons, 123 have beenre-branded as The Salon By InStyle, with 50more rebranding this year. Changes includeupdated graphics, photography, accentlighting, new fixtures and furnishings,elevated service areas and a revitalized spacefor prestige salon products, tools andaccessories from Matrix, Paul Mitchell,Redken and other brands. Marvin said thatlast year, the salon business recorded its firstpositive comp in over 10 years.

Marvin and his team have a big challengeahead of them, but his leadership style—focused on getting management into thestores weekly and listening to everyone—might just turn this legacy company around.The full article is worth a read. Find it here:http://bit.ly/2rGJNCo

The Independent Cosmetic Manufacturersand Distributors is teaming up withBologna Fiere Cosmoprof Worldwide andCorferias, the International Business andExhibition Center of Bogotá, to power a newinternational hall during Feria Belleza ySalud, a beauty show in Bogota, Columbia,on September 27-29, 2017. With an exhibitionarea that hosts 279 exhibitors and 55,000visitors, Belleza y Salud is for companies thatare looking for business opportunities inSouth America, and for distributors,suppliers, import/export companies andbeauty managers interested in trends in thecosmetic industry.

The International Hall 7, powered byCosmoprof, will host internationalcompanies that want to take advantage ofspecific initiatives and an internationalcommunication plan to help them attractSouth-American distributors and retailersand make networking and businessrelationships easier.

For more information, contact PamBusiek, CEO/president of ICMAD, [email protected] and visit icmad.org. Visithttps://feriabellezaysalud.com/ and clickthe prompt to view the site in English.

The Beauty Industry Report Visit bironline.com

I make my email available to everyone andanyone. I make sure that all the customerservice emails get forwarded to me. Ifsomeone is complaining, I want to know whatabout, and I want to get it fixed quickly. Thebest focus groups are your customers.

Give your customers permission tocommunicate with you and make it easy forthem to share. Ask for their advice andfeedback. Market to your customers oninvoices, orders, emails, at checkout, on thewebsite and in restrooms. Here are examples:

"Please tell us about your experience. It isimportant for us to know how we are doing."

"We want your advice. How can we bebetter?"

"Did we hit the mark today? Tell us. Did wemiss? Tell us, please!"

"Was someone a hero for you today? Wewant to recognize them."

"Were we the best part of your day? If youcan't answer yes, we need to know why."

Start a customer service revolution today!______________________________John R. DiJulius III is the author of The Customer

Service Revolution (Greenleaf Books). He is thepresident of The DiJulius Group—a customer service consultingfirm that works with leadingcompanies like Starbucks, Chick-fil-A, The Ritz-Carlton, Nestle,PwC and Lexus, and owns JohnRoberts Salons & Spas. Registertoday for his Secret Service

Summit, America’s No. 1 Customer Service Conference,October 26-27, in Cleveland, atsecretservicesummit.com. BIR will be there! Reach himat [email protected].

BIR invites you to become a Guest Columnist andgive us your take on a relevant topic. Forconsideration, send your thoughts in 475 words, plusa one-paragraph bio and your headshot no smallerthan 300 dpi at 5 x 7 inches to [email protected]. Wewill edit your column for style and space.

Guest column cont. from page 1

2 2017 COSMOPROF NORTH AMERICA PREVIEW

More than 25 years after opening its firstdoors in Chicagoland, Ulta Beauty recentlyopened its 999th store on Chicago’s famedMagnificent Mile at 430 North MichiganAvenue. The bright, open store design boaststwo digital walls, features well-establishedand emerging beauty brands and a full-service salon.

The downtown location, which is one of11 locations in Chicago and one of 100 to beopened this year, will be one of the first UltaBeauty stores tooffer M.A.C.products andmakeup servicesand the only UltaBeauty location tooffer Skin Laundryproducts and theSkin Laundry 15-minute Laser &Light Facial.

The downtownChicago location,while slightly larger,is similar to Ulta’straditional 10,000- square-foot store format.The store reflects the products and servicesthat beauty enthusiasts love, with productdisplays and testers so guests can sample,touch and explore.

The new location’s offerings include: • An expanded Salon at Ulta Beauty,

offering haircuts and styles, hair color andblowouts.

• Professional hair care, including

Redken, Matrix, Paul Mitchell, Kenra,Living Proof, Sexy Hair, Flawless byGabrielle Union and more.

• Professional hair tools, such as CHIand Hot Tools. In addition, Ulta recentlyadded Paul Mitchell’s Neuro Toolscollection at all stores and Dyson tools inselect doors, including this one.

• Benefit Brow Bar Brow Services.• M.A.C. Makeup Applications/Lessons.• Skin by Dermalogica Skin Bar: Facials,

Skin Treatments and Peels.• Skin Laundry: 15-minute Laser & Light

Facial.• Makeup: Urban Decay, IT Cosmetics,

bareMinerals, M.A.C., Estee Lauder,bareMinerals, Tarte, Becca, Clinique,Lancôme, NYX, Maybelline, MakeupRevolution and L’Oréal.

• Skincare: Dermalogica, Mario Badescu,Philosophy, Skinfood, Olay andNeutrogena.

• Fragrances: Marc Jacobs, Calvin Klein,Estee Lauder, Gucci, Vera Wang and Dolce& Gabbana.

• Nails: OPI, Essie and Sally Hansen.• Ulta Beauty

Collection,including makeup,skin care,bath/body, suncareand haircare.Guests will also be

able to takeadvantage of thepopular loyaltyprogram that, freeof charge, letsshoppers earn onepoint for everydollar spent on

products, hair services, brow and makeupservices and at ulta.com. Ultamate Rewardsmembers can redeem points on any of UltaBeauty’s more than 20,000 products with norestrictions. Members also receive access tothe newest trends, tips and top-secret offersthrough Ulta Beauty’s magazine, a freebirthday gift and special invites to UltaBeauty events. For more information, visitulta.com.

The third Amazon Prime Day will takeplace on Tuesday, July 11, (while most of usare at Cosmoprof North America) and run for30 hours. This “epic day of deals” will featuremore than 100,000 new deals posted asfrequently as every five minutes throughoutthe event, according to Amazon, and saleswill take place in 13 countries. It is open toAmazon Prime members only. Voice shoppers—those shopping via one of Amazon’sdevices like Echo—will be able to accessselect Prime Deals two hours before thegeneral public, beginning July 10 from 4 p.m.to 6 p.m. PDT.

Not only did Amazon break its single-daysales record during Prime Day last year—bigger than Black Friday and CyberMonday—but the FREE buzz created aroundPrime Day is huge. Media coverage started aweek ago in outlets ranging from bargain-hunter blogs to all of the major nationalmedia across print, broadcast and digital.

In the past, retailers like Walmart, Sears,and Best Buy piggybacked onto Prime Day bylaunching their own special deals in store andonline. Have you created any special deals tocoincide with Amazon Prime day? If so, emailus at liz@bironline and let us know.

A public opinion poll conceived andcommissioned by LAVIDGE and MosaicMulticultural found revealing consumersentiments about advertising from personalcare businesses, such as fitness clubs, salons,massage clinics, spas and beauty products.Among the key findings of the "2017Southwest Personal Care MarketingReport" are that consumers prefer televisionand direct mail over other media, and areinfluenced to make decisions when they seeand hear the words "trustworthy," "safe" and"honest" in advertising and marketing.

In addition, the statement, "Our staff iswell-trained and knowledgeable" stronglyresonated with consumers. The surveysurprisingly revealed that consumers don'tprefer advertising messages that say, "You willfeel younger." The report is free and availableat lavidge.com/industries/personal-care/2017-report Check it out and let usknow what you think.

News cont. on page 4

Ulta Beauty’s 999th store recently opened at430 North Michigan Ave. on Chicago’s

Magnificent Mile.

M.A.C. offers makeup application and lessons atthe new Ulta store.

2017 COSMOPROF NORTH AMERICA PREVIEW 3



Manufacturer sales for the professionalsalon industry’s appliances category grew4.5% in 2016, according to the new 2016Professional Salon & Pro Beauty IndustryAppliances & Shears Studyfrom ProfessionalConsultants & Resources,the U.S. salon andprofessional beautyindustry’s leading strategicconsulting, marketintelligence and dataresearch company. That rateis 32% greater than theoverall salon industry’sgrowth rate of 3.4% in 2016.Sales to the open-line/probeauty and gray marketposted lower growth at 1.8%.This comprehensive, 93-pluspage study reports on salesof professional hair dryers,curling/flat/styling irons,trimmers, clippers andshavers to professional salons and stylists,Sally Beauty and gray market outlets. It alsoincludes a complete section on shears,covering major trends and influences on themarket, categories and segments. A 5-yearhistorical and 5-year growth projection areincluded, along with market needs of bothstylists and consumers. The study auditsleading salon industry beauty store stocking bybrand and by manufacturer, while tapping theexpert resources of veteran executives in theprofessional salon industry and salonappliances marketplace.

“Salon appliances continued their ‘hot’streak as a leading growth category in theprofessional beauty industry for the eighthstraight year,” says Cyrus Bulsara, president ofProfessional Consultants & Resources. “As aresult, major professional softgoods saloncompanies have entered the hardgoods

category, now identified as a high-margin, high-profit market segment. A major struggle forindustry domination and leadership at the topcontinued during 2016, with Conair leading promarket sales by dollar volume for the fourthstraight year. Significant erosion occurred withsome major brands, as new entries increasedtheir market shares and captive store brandsgained importance.”

Top Brand by brand analysis is reported.The Top 10 professional salon appliance

companies by dollar volume are: 1. Conair (BaByliss, Forfex, Italia Brava,

BeLissPro, Jilbere, Rusk, One n’ Only/ Argan,Mira Curl, Volare)

2. Helen of Troy (Belson, NextGen, GoldN’ Hot, Hot Tools, Revlon, Sassoon, BrazilianHeat, Laila Ali, TIGI)

3. Andis 4. Farouk Systems (CHI) 5. Wahl (Sterling) 6. John Paul Mitchell Systems 7. Oster (a division of Newell-

Rubbermaid/Jarden) 8. Sally Beauty Brands 9. ghd 10. Remington Note: Based only on styling appliances

(excluding clippers/trimmers), Bio Ionic, TurboPower and Cricket made the Top 10 List.

Some key findings and growth drivers

influencing appliance sales during 2016:• Professional channel curling and flat iron

sales grew at 4.1%; blow dryers grew 2.8% andclippers/trimmers at 5.3%.

• Important style trends and growth factorsdriving appliances included the continueddemand for curling and specialty irons, alongwith sustained strength of flat irons, plusnewer heat-control technologies introducedinto the market.

• Growth in chair and suite rental salonscontributed to sales at BeautySystems Group/CosmoProf,SalonCentric and other full-service distributor stores.Rentals are the fastest-growingindustry segment and use thenewest hardgoods.

• Continuing gray marketdiversion accounted for nearly25% of all appliance sales, with“exclusive” salon lines nowavailable at QVC, HSN,Sephora, Target,Bloomingdales, Nordstromand other mass and departmentstore retailers.

• Helen of Troy reporteddecreased overall personal caresales, with only modest strengthin its professional brands.

• New premium and deluxe productfeatures resulted in higher prices and offsetsales of lower-priced base models.

• Farouk (CHI Brand), which ranked fourth inoverall pro distribution and third in stylingappliances, gained share.

• The study reviews clipper/trimmer marketleaders Andis, Wahl, Oster andBaByliss/Conair/Forfex and features an in-depth category report on pro shears.

Trade advertising data for appliances andshears are reported in depth, along with ananalysis of 2016 promotions. A special sectionreveals market shares and significant changes attop companies and lists more than 130 NorthAmerican brands.

For purchasing information and additionalquestion, reach Cyrus [email protected]. Visitproconsultants.us.

Source: Professional Consultants & Resources—Mega Salon Stores include Ulta,Beauty Brands and other professional beauty supply stores.


News cont. from page 3


revolution is occurring: Brand loyaltyis a thing of the past, retail doors are

closing at an alarming rate, and powerand influence have shifted into the handsof consumers, who now have the abilityto take down a brand or a retailer in 140characters or less.

"We are experiencing a renaissance inwhich the consumer is transitioning fromrelying on brands for information toactually telling brands what they expectand need, ultimately providing branddirection," stated the beauty industryprofessionals in the Fashion Institute ofTechnology's Master of ProfessionalStudies program in Cosmetics andFragrance Marketing and Managementat the program's annual Capstone ResearchPresentation, sponsored by ShiseidoAmericas, in New York City.

Consumer Research Survey and KeyFindings: The FIT 2017 Millennial ConsumerExpectation and Brand Perception Surveydiscovered that an emotional connection iswhat really motivates millennials to purchase abranded product. According to the survey:

• 48% are more likely to buy from a brand ifthey know the people behind it.

• 47% want a brand to take ownership forits mistakes.

• 47% want a brand to take their feedbackinto account.

In other words, millennials seek a bond oftrust between the brand and themselves—acombination of transparency, experience andcommunity—defined as The Trust Loop.

The graduate students further examinedthe data, conducted extensive global research,and interviewed industry executives, focusingon two thesis areas: 1. Brand Expression—theDNA of brand; and 2. Brand Experience—howbrands are presented at retail. The followingare highlights of their findings.

Brand Expression: Brands used to be amark of quality, but in today's volatile world,trust, purpose, connection and communityhave become the key brand attributesvalued by millennial consumers. According

to the research, "Brands in the future mustwin the hearts, minds and now mostimportantly, the trust of their consumers.”

The question is how? The students’ answeris the Brand Humanization Theory. It iscomposed of the following three elements.

• Brand Actualization: 1. Develop anidentifiable purpose that goes beyond amission statement. It's why you do what youdo. 2. Think small, act big; small is the new big.3. Foster a strong brand community.

• Personalization of Scale: 1. Treat eachcustomer as a market of one. Great examplesare Netflix and Spotify. 2. Engage rather thantarget customers. 3. Use consumer data toimprove their lives and offer convenience.

• Inside Out Organization: 1. Emphasizeemployee relationship management.2. Cultivate a work environment in which ideasfreely flow between employees at all levels.3. Empower employees to be internalinfluencers, rather than hiring externalinfluencers, to reach consumers in a moreauthentic way.

When adopted, the Brand HumanizationTheory will create what the researchersdescribe as Community Fluidity—asymbiotic relationship between the brandand its community that allows the brand tobe agile and responsive while remainingtrue to its core DNA.

Brand Experience: Retail is at atipping point. The rise of e-commercehas fundamentally changed howconsumers choose to interact with andexperience brands. In addition, malltraffic is down 13%, and year-to-date,3,000 retail doors have closed and nineretailers have declared bankruptcy; yetthe U.S. is still over-stored compared toother major global markets.

The research further revealed thatconsumers are evolving faster thanretailers, resulting in the Consumer

Experience Gap. As only the mostadaptable retailers will survive, thestudents developed five retail imperatives:

1. Variation: Demonstrate greaterflexibility with store locations and formats.Variation provides more relevant, unique andlocalized shopping experiences. All stores donot, and should not, have to look alike.

2. Inheritance: Liberate the role of retailassociates via training and empowerment sothey can transmit the brand's DNA to betterconnect and serve customers.

3. Selection: Prioritize the consumer overconsumption with experiences that transcendtransaction via immersive brand experiences,social spaces and holistic lifestyle hubs.

4. Time: Recognize that time will soon bethe No. 1 currency for future shoppers.

5. Adaption: Consumers will evolve intoseekers, pursuing discovery of newexperiences that lead to a sense of fulfillment.Anticipating consumer expectations will bethe ultimate marker of success and survival.

This study challenges retailers to selectconsumer experience over consumption: 57%of U.S. consumers say they want stores toserve a higher function than simply sellingproduct. Because tomorrow's brands will bemuch more than product, retailers/brandsmust think beyond the shelves.

The CFMM program has become thebeauty industry's think tank, producing high-level research presented to industry executivesand organizations in both academia andindustry. Visit fitnyc.edu/cfmm for more info.

FIT discovers how brands can survive in the futureA

Nicolas Vissat, marketing director, Haircolor, Matrix—L’Oréal USA, presents findings at the 2017 FIT Capstone

research event on the Future of Brands, presented by thegraduating class of FIT’s Cosmetics and Fragrance Marketing

and Management Master’s Degree program.


BRINGING TRENDS TO LIFE.

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Organizer - North American Beauty Events LLC.: Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - [email protected] Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - [email protected] - for info: ph. +39.02.796.420 - fax +39.02.795.036 - [email protected] | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - [email protected]



s Rep firms go in the professional beautybusiness, J. White & Associates has alwaystaken a bit of a different path. The husband

and wife duo of Jeffery and Kristel White,the agency’s founders, are drawn to theentrepreneurial spirit, taking a chance andhelping to pioneer edgier and higher-endbrands. When Jeff called Beauty IndustryReport to share breaking news, we stoppedthe presses to share it with our readers. BIR: Welcome, Jeff. I know that J. White &Associates is adifferent type ofRep firm. Let’sstart there.

Jeff White(JW): Our story isfueled by passionand determination.Kristel and I havespent our entireprofessional livesin this industry byCHOICE; we lovethe business and itspeople. We also respect the fact that it hasgiven birth to the dreams and ambitions ofmany smart folks who are willing to work hard.J. White & Associates is born of that samegreat opportunity and spirit.BIR: Tell me about your story.

JW: Kristel and I founded J. White &Associates in 2009. I had worked as amanufacturers’ representative with anotherindustry leading rep firm for 16 years prior tostarting our company. Kristel had been nationalsales manager during that time for a prominentindustry brand. The combination of our twoskill sets offers a unique value proposition toour vendor partners. We not only performsales functions, but we frequently serve asconsultants to our manufacturers in areas suchas promotional planning, inventorymanagement, pricing and much more.BIR: What is your big news?

JW: We are excited to announce that wehave recently formed two separate strategicalliances with other beauty sales agencies—The Freeman Group and Coleman Harrison.

We work with The Freeman Group and theirteam of four sales reps in the Western U.S.territory, and we are aligned with ColemanHarrison's team of 15 sales agents in theMidwest, Southwest and Northeast. Thesealliances bring our collective sales agent totalto 23, and they enable us to go much deeperinto markets throughout the country than wewere able to do consistently prior to formingthem. As a result, we can now provide farmore comprehensive coverage throughout the

United States for ourbrands.BIR: How do youoperate differentlyfrom traditionalfirms?

JW: When webegan, Kristel and Ilooked at the marketand determined thatthere was a differentway to approach the

business. Our approachwas to focus primarily

on large national distribution, as well asprestige beauty retail. It worked quite well formany years. Then, we realized that we hadevolved to a point where we needed to godeeper. We needed to cover more accountsthan our existing manpower could support;hence, the strategic alliances referenced herein.

What is also different about us is that wehave never shied away from pioneering a newline, item or idea. Many of the companieswe’ve worked with over the years are ownedby husband and wife teams or individuals withgreat ideas. We get tremendous reward out ofwatching these businesses take off after theyare placed with the right distribution and/orretail partners. We are very much drawn tothat entrepreneurial spirit! BIR: What types of brands are a good matchfor your firm?

JW: Our biggest successes are with brandsabout whose products we are personallypassionate. We are also drawn toward edgierand often higher-end brands. People arealways interested in what’s new and hip. That is

a universal truth. And when customers see theinherent value in an opportunity that they areattracted to, they don’t automatically resistspending a bit more to acquire that item.BIR: What does a brand need to do to besuccessful when working with a rep firm?

JW: I will credit Tom Harrison, one of ourcritical alliance partners, with this sentiment: “Abrand needs to be willing to receive what theyNEED to hear, not just what they WANT tohear.” When Tom first said that to Kristel andme, it was a total light-bulb moment—and it is100% true.

One of the first things we ask a prospectivevendor partner is, “Where do you want to be?”That is a surefire way to determine whether ornot the brand owners have a true sense ofidentity. They need to understand theirproduct and show us how it is unique and/orsuperior for us to do our job effectively.

There are many places you can sellproducts. But, I always tell our brand partners"to whom you refuse to sell your products isjust as important as to whom you aspire to sellthem." That can be tough to accept if yourimmediate goal is to simply move product.After all, that’s what you are in business to do,right?! However, control is extremelyimportant, especially as you get into the moreprestigious product lines. They must behandled with care.BIR: Are you exhibiting at Cosmoprof?

JW: We will be participating at Cosmoprofagain this year; however, we will not be takinga booth. We have numerous vendor partnerswith show booths, and we find that we spendthe overwhelming majority of our timeshuttling between their locations. As in yearspast, we will host two full days of vendormeetings prior to the show, and then we willall be meeting with customers on the showfloor throughout the three-day event. We lookforward to seeing your readers there!

Contact Jeffery M. White, president, orKristel S. White, vice president, at office:704-335-1502; Jeff’s mobile: 612-600-6633 orKristel’s mobile at 704-771-4147. Or reach themat [email protected] and [email protected]. Visit jwhite-assoc.com.

J. White & Assoc. launches two strategic partnershipsA

Kristel and Jeffery White are the principals atJ. White & Associates



Partner up with the next big trend: Marulahe beauty world and consumers alike arevery aware of how argan oil has taken the

beauty industry by storm over the past 10years, and now with the introduction of anentire menu of oils, “oil” is now its owncategory. As a distributor or beauty buyer, it’simperative to have an oil brand in yourportfolio, just like a color line, wet line andprofessional tool brand.

With that in mind, Beauty Industry Reportrecently met with Ian Murphy, president ofMarula Oil, the newest entry into the oilcategory, to understand how Marula isdifferent and whydistributors need it.BIR: Welcome, Ian.We’ve heard aboutso many beautyoils. What’s thebig buzz aboutmarula oil?

Ian Murphy(IM): Marula oil isthe next generationin beauty formulas,including both haircare and skin careproducts. In Africa, it’s called the “miracle oil”because of its many benefits. It’s a pure andorganic, sustainably harvested oil thathas been clinically proven tohydrate and add shine to hairand provide superior anti-aging skin care benefits.BIR: How is itdifferent from arganoil?

IM: Clinicalstudies show thatmarula oil has thehighest concentrationof a fatty acid calledOmega 9—almost doublethe concentration found inargan oil. That means itpenetrates deeper andfaster into both the skinand hair. Translated, this

means that Marula beauty products workbetter, because there is less residue left onthe surface of the skin and hair, and moreactive ingredients at work. The first thing younotice when you rub a few drops ofMarula on to your skin ishow well it absorbs. It’s non-greasy.BIR: What makes yourmarula oil special?

IM: It’s all in the quality ofthe oil. We have the bestpartners who collect thefruit off the marula trees,carefully extract the nutinside (imagine an apricot)and then after the nuts areleft out to dry, they arecracked to reach theprecious blond kernelsinside. These kernels are hand-picked tomaintain the highest quality, and then cold-pressed like olive oil.

The important thing to know is that the oilisn’t boiled to remove bacteria andcontaminants like other oils. Instead, we use aproprietary process that maintains the richnessof the nutrients. Imagine if you boil yourvegetables too long, you get a soggy mess and

the goodness is floating around in the hotwater instead of in the food.

BIR: What makes Marulaproducts perform better?

IM: When the oil arrivesin Los Angeles, we

formulate the mostadvanced beautysolutions that combinethe “born-in” organic

richness with the newesttechnology from the

science world. We call thisapproach “Nature-Tech.”

Marula’s Hair Oil Treatmentscontain a proprietaryingredient called MarulaShinyWrap, which isclinically proven to repair,

protect and infuse shine into the hair shaft. In skin care, the hottest new category is

Anti-Aging Essences, andMarula’s Skin Renewalcombines marula oilwith advanced

hexapeptides, whichimprove the skin’scomplexion in just60 days or less.Marula Shampooformulas use theproprietaryMarulaCleanSulfate-freeSurfactant system,making them color-safe.BIR: How did youget involved with

Marula?IM: Just over a year

ago, I was approachedby the investmentcompany Lucas BrandEquity from New York,led by Bain expert JayLucas, who had

T

Ian Murphy, president,Marula Oil

The elegant Marula Skincare Collection features pure marula oil,which absorbs into the skin quickly and locks in hydration,

making it a great anti-aging moisturizer. Used daily, it helps skinfight free radicals and reverse the signs of premature aging.

Marula offers itssilicone-free, color-safe

hair treatment andstyling oil in intensiveand light formulas to

moisturize and smoothall hair types.

Marula Weightless Moisture Shampoo isinfused with the oil from the preciousmarula nut to replenish moisture and

shine, naturally.


recently acquired Marula. I wasexcited about Marula’s efficacy versusother oils and the heart-warmingphilanthropic background story….it’slike the Tom’s Shoes of hair care,employing thousands ofimpoverished women in SouthernAfrica, helping put food on the tablefor their children.

In addition, Marula’s formulas aredoctor-recommended by leadingOrange County, CA, plastic surgeonAshton Kaidi MD, which brings a realcredibility to the brand, as does theluxury, prestige-looking packagingthat distributors need in theirportfolios today, to compete withdepartment stores, chain beauty andthe big game-changer, the internet, where it iseasier than ever for consumers to accessluxury brands.BIR: What is the brand’s price positioning?

IM: Marula is a prestige brand. The hair-careproducts are priced to the consumers from$28.00 for shampooand conditioner to$36.00 fortreatments. Thehero skin care sku,the Pure FacialOil, retails for$58.00 for the 30-ml bottle. Marulais a brand forthose salondistributors thathave A and Baccounts and forbeauty retailersthat can supportprestige pricepoints.BIR: What areyour expansionplans?

IM: We areactively lookingfor partners in the beauty industry todistribute the brand. For salon distribution, wehave been testing the brand in southernFlorida, with the help of Morlin Login atAffinity, who had great success with the brand

at the recent Premiere Orlando show. Nextup, John Philipp’s Tru Beauty Concepts islaunching Marula across eight states. We haveconversations planned with more distributorsat Cosmoprof North America in Las Vegasand invite parties interested in exclusive

territories to meet with us to learn moreabout how they can get in on the ground

floor with the “next big thing” in beauty. BIR: How are you creating brand awarenessto support your business partners?

IM: We are using QVC to generate interest.In addition, today’s beauty consumers areengaged with subscription boxes, so we havelaunched programs with IPSY, Boxycharm andBirchBox.

In the field, we support every Maruladistributor with sample sizes and DSCpresenter kits. We use the partnership ofpublic relations and social media tocreate identity and awareness, andto that end, Marula hassurrounded itself with twoindustry leading partners,Creative Media Marketingand BeachHouse. In thepast few months, Marulaproducts have beenrecognized by magazinessuch as Star, Marie Claire,Dr. Oz and Prevention, andhas been featured on GoodMorning America.BIR: What have been some

of the special highlights for Marula so far?IM: In the first 12 months, the Marula team

has built a new office, hired a new team,launched into 10 countries around the world,launched three new products (Facial RenewalEssence, Nourishing Lip Oil Treatment and3in1 Rejuvenating Eye Treatment) andexhibited at beauty trade shows in Russia,Dubai and Las Vegas. (We also raised the officepuppy, which was the most challenging of all.)

Find Marula in booth 51461 at CosmoprofNorth America. In addition, interested buyersand distributors are invited to contact IanMurphy, president of Marula Oil, [email protected] or Andre Chiavelli, beautydistribution expert, [email protected] to set up anappointment. Visit marula.com.

The Pure Marula hair-care range features luxe packaging and effective formulas, creating a prestige linewith limited skus for manageable inventory control. Proprietary MarulaClean technology cleanses gently

without stripping color, while formulas are free of sulfates, parabens and phthalates.

Marula Oil supports its distributors and retail partners withbeautiful deluxe sample sizes to encourage interest and trial,

and markets through subscription boxes.

New 5-in-1 Volumizing Spray(SRP $29.00) features a

patented dual-volume nozzlethat helps create immediate

volume at the roots andbuilds overall body and

thicker-looking hair.


undreds of new companies, brandsand products from all over the

world await you at Cosmoprof NorthAmerica. This mega show bringstogether all aspects of beauty at theMandalay Bay Convention Center in LasVegas, on July 9-11, 2017. To give ourreaders a jump on their competition,Beauty Industry Report has spent monthsasking innovative companies from traditionallegacy brands to new boutique finds to sharetheir newest products. Here are almost 500for you! Most are looking for reps, distributorsand stores, so use this preview to bookmeetings and plan your approach to the showfloor.

Aloxxi/Booth 43363will preview fashionshades for its AndiamoExpress PermanentColour (2-oz. tube/salon $6.95). Andiamodevelops in 10minutes, reducing thetime it takes toprovide a permanentcolor service. It’sperfect for salonclients who arepressed for timeand/or want color

on demand. Thecollection launches in 2018 and the companyseeks distributors for open territories. ReachAbbie Porche, director of sales, [email protected]. aloxxi.com

Amika/Booth 46129 launches the AmoryCollection, a range of professional hair toolswith new technology. Le Marcel is designedwith session and salon styling in mind. ThisJack-of-all-curls lets stylists cut down on thenumber of tools in their kits, while providingthe power and precision needed to createcoils from structured spirals to free-formwaves with a quick twist of the grip.

The Chameleon 5Barrel InterchangeableCurling Kit (SRP $300.00)features five titaniumbarrels that clip easily intoone base for full curlcreativity. Multitaskingdoesn’t begin to describe it,

with this clipless wand and its wide tonarrow cool-tip barrels, which shapecurls that range from fat to tight.

Plus, Amika has teamed up withworld-renowned Swiss dryer

manufacturer Valera to build theultimate drying machine—The MastermindDryer (SRP $335.00). This sleek,fierce, super-quiet dryerworks super-sonicfast. Thanksto one

patented technology and onepatent-pending technology, thishigh-performance dryer allowsfor maximum styling creativity.Contact Shay Kadosh, CEO, [email protected]. loveamika.com

Aria Beauty/Booth 50422 seeks domesticand international distributors for its line,including these three new tools. The AriaBeauty Global Styler by Celebrity StylistGiannandrea (SRP $239.99) is a professionalbeauty prestige styling tool. The iron featuresvisible infrared heat thatwarms hair from the insideout, preventing damage andstatic, and improving the hair’smoisture balance. An optionalinfrared function createsextra volume. Heat adjusts upto 450°F. Titanium-tourmalineplates provide fast, even heattransfer, sliding easily forsnag-free styling. With thesmart mode function, stylistscan set the iron to Giannandrea’srecommended heat settings to coordinate withthe hair type and texture.

The Aria Beauty Unicorn Super GlamHairstyling Set (SRP $149.99) was created for

ultimate convenience with a professionaltouch. This all-in-one luxury set comes in anon-trend unicorn inspired tri-color ombre, allpacked in a matching box. It includes a 100%ceramic straightener, a salon paddle brush, atail comb, two pro jaw clips and a goddessponytail cuff.

Finally, the tiny Aria Beauty Unicorn MiniBlowdryer (SRP $69.99)—inthe on-trend unicorninspired tri-color ombré—packs a punch at 1,200watts. Perfect for gym,travel or salon retail, thesehigh-low setting, negativeionic, anti-frizz mini dryerskeep hair silky smooth. It’scompact, lightweight anddesigned for use anywherein the world. For more

information or to set up a meeting, contactLeah Todd, brand manager, [email protected]. ariabeauty.com

HBIR’s Guide to 500 new products at Cosmoprof NA



Artizen/Booths40086 (JayHalaby) and46204 (BTB)launches digitalceramic curlingirons in both spring

(SRP $65.00) andMarcel (salon$49.00) designs.Both areavailable in ¾-

inch, 1-inch and1 ¼-inch diameters.

The companyincorporated

favorite features frommultiple curling irons into one tool. The ceramicionic barrel is healthier for the hair. The springiron has an extra-long barrellength, making it easier to useon long-hair. Digitaltemperature controls top outat 450°F for precise heat andkeratin curls. One of the mostunique features is the handle.With both the spring andMarcel designs, the user hasthe option of a locked orrolling handle for wand ironeffects. Reach ErnieBrauchli, president/creator,at [email protected] seeks NorthAmerican distributors and isrepresented in the Northeast by Jay Halaby andAssociates and in the Southeast and LatinAmerica by BTB Sales & Marketing.artizenusa.com

Balmain Paris Hair Couture/Booth 43449debuts the Balmain Paris Hair CoutureSignature Foundation, the ultimate backstagesecret for healthy-looking hair with a luminousshine. The combination of Leave-inConditioning Spray and Moisturizing ArganElixir (SRP $90.00) provides the ultimate stylingsurface for any hairstyle. The duo detangles,conditions and nourishes the hair. It protectsagainst the heat of styling tools and provides ahigh-gloss finish. The company seeks NorthAmerican distributors for its high-end, fashion-

focused collection. The company is also asponsor of the North American HairstylingAwards. Reach Nancy Carroll, businessdevelopment manager, [email protected]

BeaSquared/Booth 29050seeks reps, distributors andbeauty stores for Dr. PawPaw,(25-ml tube/SRP $10.00, 10 ml-tube/SRP $6.00) and 7-in-1

Hair Treatment Styler (SRP$20.00), a soothing balm importedfrom the United Kingdom. PawPaw LipBalm features fermented pawpaw, thefruit of the carica papaya. The pawpawhas been found to have natural healingqualities. This multi-purpose producthas a variety of uses, including lip balm,brow smoother/ shaper, skin soother,eye primer, makeup primer and cracked

heel balm. It also can be used on sun burn,skin irritations and as a hair conditioningtreatment. It’s available in a peach-pink or redtint. A counter display

holds 24 25-ml tubes. It’s cruelty-free andvegan. The 7-in-1 Hair Treatment Styler reducessplit ends, detangles, reduces frizz and providesheat protection. Reach Beatrice Fogle,president/owner of BeaSquared, [email protected]. beasquared.com

Betty Dain Creations/Booth 46249 debutsnew salon essentials in its Betty Dain andColortrak lines. The Betty Dain Hands-Free

All-Purpose Cape (salon $26.95) givesclients the freedom to use theirhands while getting their hair done.The advanced fabrics and anti-static nano materials are washer-and dryer-safe and will not melt,

crack or peel. They are bleach-, chemical- and

color-proof for extradurability.

Inspired by its popularSummer of Color campaign,

the new Colortrak ColorCollection features afun and eye-catching

assortment of tools, including multi-coloredcaddy bowls (salon $9.99); multi-coloredbrushes with fairy floss feather bristles (salon$4.99); the Melting Kit, which includes onepaddle and three spongelights (salon $9.99); andthe Candy Box (salon $19.99), which features

three reusable spongelights, one paddle, threemulticolored caddy bowls and threemulticolored brushes with feather bristles.

All of these hair color tools come in amouth-watering array of candy colors. Thecollection features tools so sweet, they lookgood enough to eat! For more information,reach Dale Hill, vice president, sales, [email protected]. bettydain.comcolortrak.com

BIR’s BIG Cosmoprof Preview cont. on page 12



Cherry Blooms/Booth DBS 55 unveils MatteVolumizer, a matte liquid lip formula in fiveshades with volumizing and long-wear

ingredients that boost lip volumeover time. The high-performancegelling system creates a non-

drying, non-flakingcreamy texture that stayson your lips, using a 3-layer application process.The company seeksdistributors in NorthAmerica, the EuropeanUnion and the UnitedKingdom. Reach ReneeKeel, head of sales/North America, at

[email protected]

ColorpHlex/Booth 47407 debutsMultipurpose Styling Cream (3 oz./SRP $15.99),

a nutrient-rich conditioning creamthat creates moveable hold,enhances natural texture and addsdefinition to curly, wavy or straighthair. It tames frizz while addingincredible shine. ColorstrongComplex strengthens weak, brittle ordamaged hair, while smoothing anddetangling unruly locks with humiditycontrol.

Also new is the ColorpHlex One-Step Damage-Control Hair Color Additive(SRP $4.99). The treatment is formulated withColorstrong Complex to penetrate the hair andfill in sites ofdamage.Simply add tohome colorand process tostrengthen hairduring thecoloring orbleachingprocess. Eachpackagecontains twoindividual treatments. For more information orto set up a meeting, contact Laura Sweet,domestic sales manager, [email protected]. colorphlex.com

Crazy Color/Booth 43117 seeks domestic andinternational distributors, as it celebrates its40th year. The company will debut two ranges.First, Crazy Color Metallics (100 ml/salon$6.00) are four semi-permanent, fashionablecolors—Slate, Sapphire, Ice Mauve and RoseGold—each containing quartz to cover the hairin light-reflecting pigment.

Also new, the Crazy Color Pastel Spray Ins(250 ml/SRP $9.99) are four ready-to-use sprayswith built-in pastel pigment that gives blondehair an instant twist of color. Available inBubblegum, Peachy Coral, Marshmallow andLavender, the temporary formula lasts for threewashes and is ammonia- and peroxide-free.Reach Johanne Markwick, international salesmanager, at [email protected]://www.crazycolor.co.uk/

Denman/Booth 50398 seeks internationaldistributors for its range of hair brushes.

• The D91 DressOut Brush(SRP $7.00) is theessential tool fordressing long hairand creating theperfect updo. Its pintail handle works asa sectioning tool,whilethree

rows of stiff bristle provide gripand control for long hair work,backcombing, wigs and extensions.

• The D92 Edge Tamer (SRP$30.60) features soft boar bristlesthat gently smooth and control thehairline and tame fly-aways. Its air-cushioned pad adjusts to thecontour of the head, while theclassic Denman teardrop handlefits snugly in the hand. It’s suitablefor all hair types, particularly naturally curly hair.

• The D78 Neck Duster Sanitizable Brush(SRP $27.85) features soft nylon bristles thatremove loose hair from the face and neck. Theergonomically designed handle provides two

grip options.• The Jack

Dean Flat TopClipper Comb

(SRP $11.20) in black orwhite is ideal for

fading, blending,tapering, clipper-over-comb and flat-topcutting. Its flat surface provides for precisecutting, and is heat- and chemical-resistant, andsterilizer-compatible. Reach Victoria Fishman,CEO, at [email protected]

Derma E/Booth 29114 introduces products forskin and hair. Rejuvenating Sage & LavenderFace Oil (SRP $16.50), Illuminating Rosehip &Cranberry Face Oil (SRP $16.50) andSunKissAlba Radiant Glow Oil (SRP $22.50) areplant-based oils that reveal softer skin. RadiantFace Glow Oil, co-created with SunKissAlba, aYoutuber and blogger passionate about organic

beauty and sustainable living, softens,illuminates and hydrates face, body and hair.Also new, alcohol-free Radiance Toner (SRP$15.50) tones, tightens and brightens skin.

Derma E’s new hair care collection is infusedwith plant-based ingredients, vitamins,botanicals, extracts and proteins to nourish,restore, strengthen and add shine. Products aresafe for color-treated hair. The collectionincludes Nourishing Shampoo, NourishingConditioner, Restoring Shampoo andRestoring Conditioner (all 8 oz./SRP $9.99),Dry Shampoo (2 oz./SRP $10.99) and 3-in-1 HairProtection Serum (4 oz./SRP $10.99). ReachMichelle Lamey, North American beauty salesmanager, at [email protected]. dermae.com

The Beauty Industry Report Visit bironline.comBIR’s BIG Cosmoprof Preview cont. from page 11


Dermelect/Discover Beauty Spotlight 5 willpreview three products for fourth quarter

launches. DermelectResist Nail Bite Inhibitor& Restorative Treatment(0.4 fl. oz./SRP $15.00) actsas a high-shine, clear top orbase coat that providestwo purposes—deterringusers from biting their nailsand promoting healthy nail

growth. It is formulated with keratin peptide,vitamin E and calcium to strengthen and garlicextract to discourage nail biting and thumb-sucking.

New for the brows, DermelectRevitalite Brow Lift (0.098 oz./SRP $24.00) is a professional, defining andhighlighting pencil that achievesa lasting, luminous and youthfullook. It instantly brings brows tolife on any skin tone with a simple liftand pop of color. In just two easy steps,the Brow Lift delivers special pigmentsthat conceal or blur wrinklesand unwanted lines. First, thematte (define) finish helps to establishprecise brows. Next, the pearl (highlight)finish results in an expressive look, makingeyes appear brighter.

Finally, Dermelect Revitalite BrowTransformer (0.012 oz./SRP $26.00) delivers fulland natural-looking eyebrows for a polished anddefined waterproof look. Available in twoshades, this conditioning, peptide-infused

universal brow pencil fills in andperfects thin brows anddefines thicker ones,

while also covering anyunwanted gray hairs. A double-ended

tool, it features a triangular tipped,retractable pencil that offers universal

color depending on pressureapplied, and a custom spooley

end that allows users toseamlessly blend color into the brow,resulting in a styled and refined brow arch.The company is repped by Jay Halaby &Associates. For more information or to

schedule a meeting, reach Amos Lavianat [email protected]

New from ECRU New York/Booth 45345 isThe Velvet Air Lipstick Collection. Thesetexture-transforming lipsticks (SRP $24.00 each)deliver velvety lip color that glides on lips,leaving an airy, weightless cushion of long-lasting color. The new technology combinespowder pigments and carefully crafted oils thathug lips with intense, weightless color, makingthem perfect for women who hate the feel oflipstick. Each shade transforms from a rich,moisturizing satin color into a highly pigmented

matte with a swipe of your finger. ReachMark DePasquale, general manager, atmdepasquale.com. ecrunewyork.com

Elchim/Booth 47344 debuts the Nature’sTouch Styler (SRP $169.00), a wand that

minimizes styling time and respects thehair’s natural look, for soft, smooth hair.

The irons offer 11 different heat settingsfrom 203°F to 455°F to cover every hair type. Itheats up in just 17 seconds. Two floating platesself-adapt to the hair’s surface for consistent,uniform heat. Distributors from North America,Europe and Latin America are invited to contactKenneth Bellizi (U.S.), vice president of sales, [email protected]. International inquiriesgo to Sergio Bove, international sales, [email protected]

Erbaviva/Discover Beauty 1, a prestige organicskin care lifestyle brand, seeksnational beauty distributors for itsline, including more than 30 newproducts that will debut at CPNA. Thecompany, which manufactures its ownUSDA Organic products in SouthernCalifornia, will also relaunch its fullline of Baby and Mommy OrganicSkincare.

New Erbaviva Adult Buzz Spray(4 oz./SRP $21.00) combats annoyinginsects with an all-natural, non-

synthetic and chemical-free formula. Its blendof organic and biodynamic essential oils andorganic catnip forms a barrier to naturally repelbuzzing insects. It features a sweet, citrus,woodsy aroma.

Erbaviva Adult Sunscreen (2.5 oz./SRP$23.00) for face and body is a light and purely

natural mineral SPF 30 water-resistant formula that disappearson the skin to provide 80 minutesof water-resistant protection. Itprovides a high level of UVA andUVB broad-spectrum protectionwith zinc oxide (20%), one of thesafest, most effective ingredientsfor protecting the skin. It is naturalwith no chemicals or synthetics and

is also free from parabens, phthalates, chemicaladditives and fragrances.

Erbaviva Foot Balm (1.75 oz./SRP $20.00) iscustom-blended and wonderfully scented. Itrelieves and refreshes tired and swollen feet,ankles and legs with organic ginger root extract.It boasts a zesty warm aroma.

Erbaviva Belly Butter (1.75 oz,/SRP $24.00)is a luxuriously rich butterthat caressesthe skin,leaving it soft,smooth andwellnourished.Organicessential oils of lavender, mandarin, sandalwoodand rose reduce the effects of stretch marksand ease itchiness. Cocoa butter and carrotseed oil moisturize and protect the skin.

Erbaviva Jasmine Grapefruit OrganicDeodorant (3.5 oz./SRP $26.00) fuses quicklyevaporating organic grainalcohol with organicextracts of sage, lemon,patchouli and tea tree oilsfor a refreshing burst ofpure bacterial and odorprotection. It’s free fromaluminum, propyleneglycol and chemicals.Reach Steve Levin, vicepresident of global sales,[email protected]





Eslabondexx/Booth 39140 in the ItalianPavilion seeks distributors for its EslabondexxHair Color with built-inbond-builder,plus these newproducts. TheEslabondexxRestart Kit(5 retailunits/salon$48.00) is atwo-phase reactivation kit that lets clientsrefresh their in-salon Eslabondexx treatmentsat home. Each kit includes Re-actifier 1 and

Re-actifier 2, which keep thehair restructured andmoisturized between salonservices. Eslabondexx HairToners (60 ml/salon $9.95) aretoning creams that are appliedafter bleaching to give hair sheenand brightness with luminous,natural highlights. Six shades,include silver blonde, rosé blonde,violet blonde, Irise blonde, goldenrosé blonde and caramel. For moreinformation or to set up a meeting,contact Tom Calabretta, vicepresident, sales, [email protected] or Andre

Chiavelli, consultant, [email protected]

evo/Surf A/Level 2 seeks distributors for itsAustralian line. The Spike Nylon Pin BristleBrush in three sizes (38 mm/SRP $54.00, 28mm/SRP $48.00, 22 mm/SRP $44.00) featuresnatural boar bristles to stimulate the scalp andreduce frizz, even on thick, curly and frizzyhair. The boar bristle carries sebum from scalp

to ends to addshine. Nylon pinssmooth andpolish the cuticleby detangling and

smoothing the hair.Heat-resistant pinscan withstand heatup to 160°F. A handlepik allows for easysectioning.

Fabuloso Pro Black Colour Intensifier(salon $80.00) adds depth toexisting formulations and allowscolorists to create black, gray anddarker shades. Featuring directpigments, these deposit-only, ammonia-free,peroxide-free colors in aconditioner base can bemixed together to createunlimited semi colors.Cationic pigments helpcolor molecules adherestrongly to the hair shaft.

Water Killer Dry Shampoo Brunette(50 ml/SRP $12.00, 200 ml/SRP$28.00) has the perfect pigmentcombination (without usingpropylene glycol, propylenecarbonate or titanium dioxide), soit blends with the hair and

provides gray coverage. Inaddition, rice starchabsorbs oil, leaving a lightfinish that brushes through,so there’s no tell-taleresidue. and hair appearsand smells freshly washed.For more information,reach Brad Gauvin,

international sales director, [email protected]. evohair.com

Fake Bake/Booth 45205 debuts the CoconutExfoliating Packet (24 pre-moistened

wipes/SRP $17.50).These dual-sidedexfoliating wipesclean and preparethe skin for theperfect sunless tan.Pre-moistened witha special botanicalblend and coconutoil, the wipes leavethe skin silkysmooth and aregreat for travel. Formore information

or to set up and appointment, contactLaDonna Sheridan, sales manager, [email protected]. fakebake.com

Fisk Group/Booth 30087 has new offeringsfrom two of its brands. From Hair Chemistcomes the Collagen + Vitamin E Collection tovolumize and strengthen hair. It includesVolumizingShampoo(10 oz./SRP $11.99),VolumizingConditioner(10 oz./SRP $11.99)and Hair TextureMaximizer (4 oz./SRP 11.99).

Also new areDemactin SheetMasks (SRP $2.99).The Rose Cooling Facial Mask, BubbleCharcoal Deep Purifying Sheet Mask andCoconut Hydrating Sheet Mask purify,detoxify and hydrate skin. For moreinformation, contact Ira Adler [email protected]. fiskgroup.com

Grande Cosmetics/Booth 43397 launchesGrandeLIPS Matte Plumping Liquid Lipsticks,a color and treatment in one that quenchesyour lips with hydration and provide an instant

plump, all with a matte finish.Volulip, Instaplump and

Hyaluronic Acid create aninstant plump in 3

to 5 minutes withno stringsattached.When usedtwice daily for30 days,

GrandeLIPSHydrating LipPlumper will

provide long-term benefits of increased hydration (+51%),plumpness (+15%), firmness (+13%) and softness(+11%), while adding a pop of high- pigmentcolor. For more information, reach KarenMone, global accounts executive, [email protected] grandewholesale.com

Innovative Beauty Products/Booth 45445debuts Godefroy MyBrows, Long LastingEyebrow Transfers (12 pairs of eyebrow

BIR’s BIG Cosmoprof Preview cont. from page 13

RETINOL

ACIAL MASKPEEL OFF

RETINOL

ACIAL MASKPEEL OFF

ACI FFACIAL MASK

ACIAL MASK

Net Wt. 50 g / 1.76 fl oz

Net Wt. 50 g / 1.76 fl oz


tattoos perpackage/SRP $4.95). About 1 in 5 women hasthinning or sparse eyebrows. My Brows long-lasting eyebrow transfers are feathered tocreate a beautiful and natural-looking eyebrowin seconds. Easy-to-apply and remove,MyBrows are waterproof and smudge-proof,and with proper care, can last for up to 5 days.They’re available in three colors (natural black,dark brown, medium brown) and each colorcomes in three shapes. Packs can be pegged instore or can ship in a free 18-piece display.Distribution opportunities are available.Contact Lena Campbell, owner, [email protected]

HAI Beauty Concepts/Booth 14142 unveilsthe STYLSET blow dryer (SRP $139.99, salon$109.99, caseprice $55.00each), aprofessional 1875-watt ACblow-dryer that offers completeheat and wind speed control for acustomized look with a simpledial swipe. Negative ions and far-infrared rays eliminate static andboost shine. Blue UV lightconditions the scalp, keeping hairshiny from root to tip. Tourmalineand ionic technologies allow hair to be moremanageable. A sweet jasmine scent is releasedwhen powered on. It includes two nozzles.Contact Derek Russo, operations manager, [email protected]

HairUWear/Booth 47153 adds two styles toits Raquel Couture Collection. Thecompany’s longest style, Glamour and More,features a sensual silhouette with just enough

layering in the front toadd softness and gentlemovement, whileblending seamlessly withthe more solid lengths inthe back. Softly texturedends in the back allowfor movement. 100%Remy human hair’sunidirectional cuticlesmeans hair tangling is minimal, and the FrenchDrawn lace front monofilament top offers awealth of styling options,

Also new, Calling all Complimentsfeatures a FrenchDrawn lace frontmonofilament top forversatile stylingoptions. The softsweeping front can fallgently to the side orstyled up and awayfrom the face. Thetapered back can beworn gently huggingthe neck or sculptedfor a dramatic effect.

100% cuticlealigned Remyhuman hair allowsfor easy styling.

Under theHairdo brand, thecompany hasalmost 20 newhairpieces. The 16-Wrap AroundHuman Hair Ponyfeatures soft andnatural 100% human hair that can be styled

and colored. Style itlow and wavy or highand straight. Clip-InHuman Hair Bangscan be styled orcolored to blendflawlessly with yourown hair. These 100%human hair clip-inbangs are 4¼ incheslong with 9-inch face-framing sides.

The 6-Piece Color Extension Kit featurescustom colored pieces that showcase thewearer’s unique stylewith added lengthand fashion-forwardcolor. The Tru2Lifeheat-friendlysynthetic hair can bestyled to match anyhair style.

Fine hair? Noproblem with the22-inch 4-PieceFineline Straight Extension Kit, whichprovides length and volume without the bulk.Achieve a smooth and seamless applicationthat’s light and incredibly comfortable. TheTru2Life heat-friendly synthetic hair can bestyled to match any texture.

The 23-inch Color Splash Pony gives youinstant “it girl” status with a splash of color.Pick the color thatmatches yournatural hair, thenchoose yourfavorite fashionshade as a beautifulaccent. The uniquewrap-around designis quickly andsecurely attached.

Finally, the Topof Head is a practical piece that makes avolume of difference. It can be clipped intoyour hair for coverage and volume right whereyou need it or used to conceal roots inbetween touch ups. The 2½- by 5-inchmonofilament base is hand-tied for a natural

look and the Tru2Lifeheat-friendlysynthetic hair feelslike you’re wearingnothing at all. (Themodel to the left iswearing StyleR14/25). For moreinformation, contactEllen Williams,senior director ofbusiness

development, at 954-514-2942.hairuwear.com




Helen of Troy/Booth 47285 previews theCurlBar Set (SRP $249.99). Capitalizing on thesuccess of the CurlBar, this new curling ironsystem combines an ergonomic design withfour interchangeable barrels for unlimitedstyling options. It features ¾-inch, 1-inch, 1¼-

inch and 1½-inchbarrel sizes, all

in 24k gold.CurlBarreaches

450°F.It

features PulseTechnology, a

rotating temperaturedial for digital accuracy, as well as anadjustable timer with vibrating notificationwhen the curl is ready. It also comes with aheat-resistant barrel stand to store barrels andhandle, as well as a heat-resistant mat andglove, plus a 3-year warranty

The new Black Gold line from the vault ofHot Tools Professional combines elegancewith performance. Using the company’s besttechnologies, the dryers, flat irons and curlingirons are crafted to be the ultimate in stylingtools (SRPs $64.99 to $99.99). The Black Goldstyling surface emulates the even heatdistribution of thecompany’s 24k goldstyling surface forbeautiful,consistentresults. BlackGold alsocombinestitanium’sdurability andcorrosion-resistanceto stylingproductswith a Micro-Shine finish tominimizefriction and

reduce damage. Formore information, contact Scott Hagstrom,vice president, beauty professional sales, [email protected]

INOAR Professional/Booth 47111 will showthe Vegan Collection, a hair-care regimensuitable for all hair types and formulated withstrengthening coconut oil and moisturizingolive oil. Both penetrate deeply into the hairfibers, leaving hair softer, shinier and healthier.Products include Vegan Shampoo (300 ml/SRP $22.00), Vegan Conditioner (300 ml/SRP $26.00), Vegan Leave-In/Combing Cream(300 ml/SRP $24.00), Vegan Moisturizing Oil(150 ml/SRP $52.00) and Vegan MultipurposeMask (500 grams/SRP $40.00). Reach FlaviaVieira, director of operations and sales, [email protected]

International Beauty Exchange/Booth 31181will launch grooming products with 100%naturalextractsand noanimal fat.AfricanFormulaSoaps (100grams/SRP$2.49) have a 100% vegetable base with acreamy moisturizing texture. Vitamin E andnatural extracts are beneficial to cleanse andlightly scent the skin. Soaps are free ofparabens, sulfates and animal fat. Also new,Morgan's Beard & Mustache Cream(75 ml/SRP $12.99) and Morgan's Styling Putty(100 ml/SRP $9.99) contain natural olive oil,aloe vera and beeswax for texture and shine.To learn more, contact John Graterol,vice president of sales, [email protected]

Kampalook USA/Booth 33129 debuts theMichel Mercier Detangling Brush Line. Thetool brushes through the hair with ease,removing knots and tangles. With a worldwidepatent, it’s scientifically engineered with 428bristles with 32 varying heights to create manydifferent points to disperse the pressure and 16widths and diameters of bristles to create ahealthy touch on the scalp for shiny hair.Styles include the Wet'n Dry Detangler Brush,Elegant Detangler Brush, Travel DetanglerBrush, Girlie Detangler Brush, the Pro BeautyWood Handle Detangler Brush (SRP $19.95 to$22.95) and the Pro Beauty Hair DryerDetangler Brush (SRPs $24.95 to $26.95).

Also new is SOS Color Recover in blondand warm brown shades (SRP $12.99). Itspatented applicator offers a fast, at-homesolution to cover grayroots between salonappointments,without staining thescalp, skin or clothes.Color Recover willnot fade, flake or ruboff. After applyingColor Recover, thehair is refreshed,revitalized andrestored to its uniformcolor for the mostbeautiful look in betweencolor treatments. Reps in allchannels are invited to contact MauryWinnick, North American sales director, [email protected]. kampalook.com

Kavella/Discover Green 26 debuts its fullcollection of Kavella Hair Care (retailshampoos and conditioners/SRP $29.00, 32-oz.backbar shampoos and conditioners/salon$22.00, styling products and treatments/SRP$16.00 to $22.00). These vegan and gluten-freeprofessional salon products with the brand’ssignature natural cherry-almond fragrancecater to the growing need for salons to carryclean product lines that appeal to all clients,including those with ingredient sensitivities.Kavella supports non-profit organizationsdedicated to animal rights and welfare,including Best Friends Animal Society andMercy for Animals.



Kavella is donating 1,000 deluxe samples ofRecovery Leave-In Lotion to CosmoProf’sBoutique sampling bar. Interested distributionpartners can reach Ashley Feinberg, founder,at [email protected]. kavella.com

Keratherapy/Booth 36151 previewsKeratherapy Brazilian Renewal KeratinSmoothing Treatment (32 oz./salon $250.00),

an advanced keratin smoothingtreatment that offers maximumcurl reduction, alongwith amazing shine and no-frizz smoothing for all hairtypes. Especially effectiveon coarse, unruly,extremely curly or very resistanthair, it’s enriched with keratin,collagen, argan oil, soy and riceproteins for brilliance, strengthand protection. Clients can washtheir hair the same day with no

downtime. Reach David Mulhollen, president,at [email protected]. keratherapy.com

La Palm/Booth 38181 debuts numerousproducts for hands and feet. First, La PalmVolcano Spa is a new luxury spa experience ina single-use pedicure treatment. Five stepsinclude Detox Volcano Crystals, Detox

Volcano Activator, Exfoliating SugarScrub, Collagen Organic Cream

Mask and Collagen OrganicMassage Lotion. Add steps one

and two to thewater toexperience thebubblingvolcanoeruption. Eachpacket holds

the precise amountof product for a single pedicure. It’s availablein four scents.

The new Gel II Essence of AutumnCollection features six rich nature-inspiredshades (SRP $11.99each) reminiscent ofcrisp autumn days.All colors are alsoavailable inmatching ExtendedShine (SRP $4.00)nail polish. ColorsincludeG249/ES249Autumn Sunset, aluxurious copperwith flecks of goldglitter; G250/ES250 Black Cherry,an elegant deepburgundy; G251/ES251 Antique Rose,a beautiful dusty rose accented with aniridescent finish; G252/ES252 Overcast, aneveryday neutral gray; G253/ES253, a cool bluewith gray undertones; and G254/ES254Woodland, a stylish deep olive with a hint ofshimmer. Luminous color applies fast, feelsthin and lasts.

The Gel II True Beauty Collection featureseight new nudes in its no-base-coat gel polish.

Luminous colorapplies faster, feelsthinner and lastslonger. All colors areavailable in Gel II(SRP $11.99) andmatching ExtendedShine (SRP $4.00)

nail polish or buy Gel II, receive the matchingExtended Shine free. Polishes are non-solventand free of harmful elements. The True BeautyCollection featuresa rich mix of subtlehues to flatter anyskin tone, including;G241 and ES241Cream Couture,G242 and ES242Skin Deep, G243and ES243 Bashful Blush, G244 and ES244 SunKissed, G245 and ES245 Turning Heads, G246and ES246 Cool Confidence, G247 and ES247Graceful, and G248 and ES248 Flaunt It.

New Gel II Vitamin Dip Powder debuts in66 fashionable shades for stronger, longer-lasting manicures. Formulated with micronizedvitamins to help promote healthier nails, theeasy-to-use system adds strength anddurability to nails while maintaining a naturallook and feel. The superfine powder provideseven coverage with a two-coat dippingapplication that requires little-to-no buffingand no LED/UV curing. Vitamin Dip offersfaster removal than other powders.

New 4D Gel by Gell II offers thelightweight feel of natural nails with thedurability of acrylics. This soakable systemoffers the strength of acrylic liquid andpowders in an odorless formula that appliesquickly and easily. Thisversatile product is lightenough to create nailenhancements on naturalnails, strong enough tobuild out on nail forms andnail tips, and moldableenough to createdimensional art. It’s availablein 20 colors.

Simply squeeze thedesired amount of productfrom the tube, place onto thenail with the Gel II tool, shapeand sculpt using the brush and4D Sculpting Solution. 4D Gel will not hardenuntil it’s cured, is not self-leveling and stays inplace until the Sculpting Solution is applied,allowing techs to work at their own pace. Anallergy-conscious product, 4D Gel contains noHEMA, and produces no airborne dust whenfiled. It also reduces filing time to create thedesired nail shape and thickness.

The newest LED Gel II Pro-Cure 2.0Cordless Lamp includes a rechargeablebattery, automatic digital timer with motionsensor and safety auto off in a shimmeryplatinum package. The lamp provides up to 3hours of battery life. Also new, La PalmParaffin Wax returns skin to a smooth, healthyglow and luxurious feel with Vitamin E andorganic moisturizing oils.

Reach Margo Reed, director of businessdevelopment, international and NorthAmerica, at [email protected] lapalmspaproducts.com




Lakme/Booth 45345 introduces the PureCollection 2017, featuring three looks fromthe brand’s creative and education team. Pureadvocates bringing out the innate beauty ofwomen, who are radiant in any situation in

their daily lives.True Brunette byChroma (left)(tube/salon $7.40)featuresnatural waveswith volumeand a slightlyuncombedtexture thatevokes the

most pure elegance. Essential Blonde byGloss (tube/salon $6.25) offers a practicaland natural look with a cut that surroundsthe nape. Longer on the top, the hairstyleoffers greater volume. Innate Copper byCollage (tube/salon $6.35) createsperfect harmony with nape-length hairand soft waves that reflect a natural simplicity.

New i.plex brings back the beauty, strengthand shine of youthful hair, thanks to a uniquekeratin complex, Keratec, which strengthensand reconstructs capillary fibers. There arethree parts: Strengthening Premium Bondwith Keravis prevents the breakage ofdisulfide sulfur bonds and strengthens the hairduring restructuring treatments. ReconstructKeratech Power deeply reconstructs theinternal bonds of the hair. Rejuvenate HairPerfection, a protective mask with Keravisand Kerate, continues the i.plex ritual at homefor the client. For additional information or toset up an appointment, reach ColleenMatorano, vice president of sales, [email protected], or PabloCoromina, export director, [email protected].

lakme.com

Lasio/Booth 40418 seeks North Americanand international distributors for its line ofkeratin treatments and support products.Lasio Keratin Treatments feature a spray-onapplication, which cuts application time by50% and zero processing time, plus they canbe washed out the same day.

The new Lasio Trico pH Hair System isdesigned to restore the hair and scalp, leaving

overall body,thickness andfullness. The rangeincludesTricogenaShampoo(9.5 oz./SRP$28.00),TricogenaConditioner(9.5 oz/SRP$32.00), TricovitaMasque (5.6 oz./SRP $50.00) and

Tricophix Scalp Therapy (1.7 oz./SRP $72.00).Also debuting is the Hypersilk Collection.

These aftercare products prolong the resultsof the keratin treatments. The range includesReplenishing Shampoo (12 oz./SRP $15.50),Replenishing Conditioner (12 oz./SRP $15.90),Color-Treated Shampoo (12 oz./SRP $16.00),Color-Treated Conditioner (12 oz./SRP$16.50), Smoothing Balm (4 oz./SRP $16.00),Advanced Serum (4 oz./SRP $14.66),Revitalizing Masque (4 oz./SRP $18.00) andVolumizing Hairspray (12 oz./SRP $16.50). Formore information or to set up a meeting,contact Nadine Ramos, founder/CEO, [email protected]. lasioinc.com

Le Chat/Booth 41345 debuts the PerfectMatch Modern Muse Fall 2017 Collection(salon $100.02), featuring six rich shades in bothPerfect Match Gel (15 mL/salon $16.67) andmatching Dare to Wear Lacquer (15 mL/salon$3.25). This collection is an open love letter toall the women who inspire each other everyday to be strong, fierce and beautiful.Domestic and international distributors areinvited to contact Newton Luu, CEO, [email protected]. lechatnails.com

Ligo Electric SA/Booth 47345 will launch fivetools, extending its Valera Salon Exclusiveline. New hairdryers include the Academy Pro2.1 (salon $149.00), an 1875-watt dryer with anextra long-life AC motor; the Academy ProLight 2.0 (salon $139.00), with 1600 watts ofpower and a durable, lightweight DC-Promotor; and the Premier Pro 1.0 (salon $109.00),which at just 355 grams without the cable, itfeatures 1600 watts of power and a lightweightDC motor. The Academy Pro range is power ina compact size (just 17 cm long) with a durableyet lightweight DC-Pro motor. All salonexclusive hairdryers are equipped with Valera’sswivel Rotocord and cool nozzle Touch Me.

Also new, the Sleek Pro 6.0 Swiss-madehair straightener (salon $99.00) forprofessionals has a five-layered ceramiccoating with tourmaline, for smooth success increative styling.

Finally, the new Vario Pro 7.0 (salon$189.00), a Swiss-designed ergonomic hairclipper for professionals, guarantees cuttingperfection with diamond-ground stainless steelblades. Reach Pascal Aenishänslin, salesmanager, at [email protected] valera.com



Londontown USA/DB 29 previews color andcare for hands and feet. The Hyde Park ColorCollection for Fall/Winter 2017-18 (12-ml

bottle/SRP$16.00) offersa chic retreatfrommetropolitanlife withnatural earth

tones. They include Bell Flower, a romanticdusty pink; Silver Birch, a beautiful slatereminiscent of the crisp breeze in the autumnair; Star Moss, an olive shade; and Black Thorn,

a moody midnight purple.Launching fourth quarter is KurCuticle Remover (12 ml/SRP$18.00) with a gentle formulathat makes maintaining thecuticle area simple and quick.Lakur Perfect Match Mini Set(8 ml, 4-piece/SRP $25.00, 8 ml,6-piece/SRP $32.00) combines

Londontown’s favorite colors into the perfectgift. New Lakur Minis (8-ml bottle/SRP$10.00) offer vibrant colors without the full-

sized commitment. Distributorsare invited to contact Kelly Gardi [email protected] or MarinaDimentman [email protected]

Lottabody/SURF C previews LottabodyFortify Me Leave-In Conditioner (8 oz./SRP$4.49) and Lottabody Twist Me Curl Styling

Pudding (7 oz./SRP $4.99),which launch in September.Both formulas are enrichedwith coconut and shea oils,which deeply penetrate andhydrate hair, leaving it soft andnourished with a brilliant shine.Lottabody Fortify Me Leave-InConditioner features a shake-to-activate formula, whichstrengthens, helps prevent

breakage and conditions while detangling hair.Lottabody Twist Me Curl Styling Pudding, anon-drying curl styling pudding, defines and

creates soft, crunch-free curls whileadding moisture andshine. It’s perfect fornatural and color-treated hair. Domesticand internationaldistributors may

contact Andy Morgan, director of sales,domestic OTC and international for Revlon, [email protected]. lottabody.com

Luseta/Booth 44033 launches new packagingin vivid color themes for its existing ranges andadds hair oils and hair masks to its existingseries. New are Tea Tree Hair Oil(3.38 fl. oz./SRP $24.00), Tea Tree Hair Mask(8.5 fl. oz./SRP $29.00), Keratin Hair Oil(3.38 fl. oz./SRP $24.00). Keratin Hair Mask(8.5 fl. oz./SRP $29.00), Macadamia & ArganOil Hair Oil (3.38 fl. oz./SRP $24.00) andMacadamia & Argan Oil Hair Mask(8.5 fl. oz./SRP $29.00).

The company also debuts two series—Biotin & Collagen to help thicken andstraighten all hair types and Marula Oil torepair split ends, fight frizz, and add shine andsoftness. In the Biotin & Collagen range,products include Shampoo and Conditioner(each 16.9 oz./SRP $14.00, 33.8 oz./SRP $24.00),Hair Oil (3.38 fl. oz./SRP $24.00) and CollagenHair Mask (8.5 fl. oz./SRP $29.00).

The Marula Oil range includes Shampooand Conditioner (each 16.9 oz./SRP $14.00,33.8 oz./SRP $24.00), Hair Oil (3.38 fl. oz./SRP$24.00) and Hair Mask (8.5 fl. oz./SRP $29.00).Distributors may contact Ben Huang, vicepresident of sales, at [email protected]

Manic Panic/Booth 49180 debuts ManicPanic Professional semi permanent vegan gelhair color (3 oz./salon $7.25) in 12 intermixable,deeply pigmented, vibrant shades that lastthrough 40-plus shampoos. Shades blendeasily for endless color options. The semi-translucent gel formula provides for a stainedglass-like application and fades true to tone.Castor seed oil and lactic acid leave the hairsmooth, shiny and healthier by controllingsplit ends and retaining moisture. The acidicformula also helps to close the hair's cuticleand lock in color. No developer is required.

Also new, theManic PanicBlue Lightning30 Volume HairBleach Kit(4 oz./SRP$13.99) helps toneutralize warmtones in the hair

during the lightening process. The conditioningvegan formula with vegetable protein gentlytones hair as it lifts.

Finally, new Manic PanicHair Freshener Powder DryShampoo (10 grams/SRP $7.99)instantly absorbs natural oils inthe hair between washes, as itprovides UV protection. Theformula is vegan, cruelty-free,paraben-free, SLS-free,sodium-free and alcohol-free,For more information or to set up a meeting,distributors are invited to contact Jane Rossi,key accounts representative, [email protected], CindyDunaway, domestic sales representative, [email protected], or AshleyRodriguez, international sales representative,at internationalsales@manicpanic.com.manicpanicprofessional.commanicpanic.com




Manna Kadar/Discover Beauty 14 debutsseveral multitasking products, including theEye Candy Collection, Priming Eye ShadowSticks, LipLocked Priming Lipsticks in 11Shades, LipLocked Priming Lip Wands in 11Shades, High Definition Pressed Powder,Blossom Floral Compact, Blush &Highlighter, Prime Time 3-in-1, Concealer,Highlighter and Eye/Lip Primer, PrecisionPoint Felt Tip Liner and The Paris DreamPalette. The company is also launching a newbrand—Beauty & the Bump (above). Itincludes products that help women feelrefreshed, renewed and revitalized during theirpregnancy, and beyond. The Beauty & theBump Kit (SRP $59.00) features Argon Oil, DryShampoo, Hydrating Face Mist, MicellarWater, Miracle Balm and RestorativeBlotting Papers, all in a stylish pink travel bag.Distributors, stores and manufacturers’ reps areinvited to contact Madison Hofer, accountexecutive, [email protected]

New from Marrakesh/Booth 47407 isMod Multipurpose Styling Cream(4 oz./SRP $16.99). It strengthens weak,brittle or damaged hair, while alsosmoothing and detangling unruly

locks and providing frizz andhumidity control. This nutrient-richconditioning cream lets you createmoveable hold, enhance naturaltexture and add definition to anyhair style. It great for curly, wavy orstraight hair and tames frizz, whileadding incredible shine and bounce.Reach Laura Sweet, domestic salesmanager, [email protected].

marrakeshhaircare.com

Marula/Booth 51461 seeks domestic andinternational distributors for its luxurious hairand skin range, including three new products.

Facial Renewal Essence (SRP $65.00) providesimmediate hydration to the skin, while long-term use improves the skin’s complexion byenhancing its natural cell renewalprocess. Anti-aging peptidessoften the appearance of finelines by helping reorganize andstabilize skin’s buildingblocks. Nourishing Lip OilTreatment (SRP $26.00) isloaded with anti-oxidant-richpure marula oil to infuse long-lasting moisture and help sootheand soften lips. Vitamin E helpsrepair dry, cracked lips, while avocado andjojoba oils help protect from environmentalstressors. CoQ10, along with pure marula oil,helps fight free radicals that cause premature

aging. A unique ceramic-tippedapplicator provides instantcooling relief for lips. Finally,3in1 Rejuvenating Eye Treatment(SRP $65.00) helps diminish signs ofpremature aging under the eyes.Pure marula oil and vitamin Eprovide immediate and long-lastinghydration and anti-oxidantprotection, while MarulaBrightComplex helps soften and brightendark circles under the eyes. Anti-wrinkle peptides instantly helptighten and firm the skin around the

eye area, reducing the appearance of fine linesand wrinkles. Reach Ian Murphy, president, [email protected]. marula.com

Mia Beauty/Booth 41181 launches innovativehair accessories. As women age, their hair thins

and falls out, making itdifficult to make a full,pretty ponytail. Now,they can have a fullponytail in seconds withthe patent-pendingPoofy Pony (SRP $5.99).This ponytail volumizingtool takes a ponytailfrom super-thin to full

in seconds, and you won’t even know that thetool is in your hair. Its contour shape fits snuglyagainst the head.

Also new, Bracelet Band (SRP $5.99)—abracelet that holds arubberband—makes itpossible to have arubberband handy onyour wrist without thewrist dent. It comeswith 19 metal-freeelastics and is availablein gold or silver.SqHair Pins (SRP $7.99)are square-shapedbobby pins for thosewith long and/or thick hair. 12 pieces come in areusable zippered storage pouch. Ez Braider

(SRP $5.99) makes braiding asnap! This Waterfall Styler& Volumizing Tool (SRP$5.99) helps poof up yourwaterfall instantly. Thesehair accessories are perfectfor beauty stores. To seethem all and many more,contact Mia Kaminski, CEO,[email protected]

Narian/DGL42 reveals its full product line,including the hero product Anti-Age NightSerum, (1 oz./SRP $87.00), representing thenatural bounty of the Armenian highlands.Textured like a balm, it melts on contact andworks all night to restore the skin. It includesArmenianapricotkernel oilfor ahealthydose ofvitamin Ethatprotects andnourishesmaturing skin, and a dash of high-altituderosehip and sea buckthorn oils to improvetexture and give the skin a youthful, radiantglow. Domestic and international distributorsare invited to contact Lilith Martirosyan,marketing and sales director, [email protected]. nairian.com



Novex Hair Care/Booth 35129 launches theMy Curls Mystic Black Collection for verydry, kinky, coily curly hair. It’s rich with vitaminsA, C, D and E plus omegas 3, 6 and 9 from theAfrican baobab seed to seal split ends, prevent

frizz andintenselyhydratecurls. TherangeincludesMy CurlsMysticBlackShampoo

(10 oz./SRP $10.99), My Curls Mystic BlackConditioner (10 oz./SRP $10.99), My CurlsMystic Black Deep Hair Mask (14 oz./SRP $10.99, 35 oz./SRP $20.99) and My CurlsMystic Black Leave in Conditioner(17 oz./SRP $15.99).

Also new, the Nutrisalon Brazilian KeratinProgressive Straightening System is aprofessional line of straightening treatmentswith Brazilian keratin. They seal cuticles andrestore capillary mass, providing smooth, frizz-free, shiny hair. The Nutrisalon BrazilianKeratin Progressive Straightening SystemKit (salon $140.00) includes NutrisalonBrazilian Keratin Hair Primer (500 ml),Brazilian Keratin Anti-Residue Shampoo(500 ml), Brazilian Keratin ProgressiveStraightener (500 ml) and Brazilian KeratinThermo Protector Leave In (500 ml).Distributors may contact Tayla Barreto, U.S.general manager, at [email protected]

Nutrapel Professional/Booth 20111 launchesUHD Permanent Hair Color(3.2-oz. tube with developerincluded/salon $6.25) for 100%gray coverage guaranteed. Clear(000) lifts up to 2 tones withoutusing bleach. The line features 46low-ammonia tones forcoverage, shine and conditioning.There’s no need to mix withnatural base colors. Reps,distributors and beauty storesmay contact Lori Garcia, CEO,

at [email protected]. nutrapel.com

Olivia Garden/Booth 46405 continues thecelebration of its 50th birthday year with thedebut of the iBlend Color & Care BrushCollection (salon $9.99). Designed to fullydistribute and evenly saturate all types of hair

color, the brushes work tocreate a natural,

blended effect.Dual-lengthbristles and ascalp-huggingdesign gentlydetangle and alloweven productdistribution to

avoid over-saturation and

minimizeproduct waste.iBlend alsoworks withbond-building

treatments, hair straightening treatments andmore.

Also new, the iStyle Brush Collection(SRP $13.25 each) for short-to-medium hair,bangs and men’s styling features scalp-huggingcomfort and Memory-Flex bristles designed towork on different hair types. Those includeultra-gentle Memory-Flex double bristles forfine hair, flexible Memory-Flex dual-lengthbristles for medium hair and Memory-Flextension bristles for thick hair.

All iStyle brushes feature scalp-huggingcomfort, a compact, travel-friendly size and ano-slip unibodyfinish with aneasy-grip,non-sliphandle that iscomfortableand offerssnag-freestyling. Formore

information or to book ameeting, contact Anne Maza, vice presidentof sales and marketing, [email protected]. oliviagarden.com

Oomph/Booth 50204 previews Rootie therootlifter, the third product in its line ofpatented hair volumizing irons. Rootie’s 1-inchplates lift and add lasting volume to any hairstyle. Domestic and international distributorsare invited to contact Bill Schwartz [email protected], voloom.com

Palladio/Booth 34157 previews cosmetics forSeptember launch. Under Eyes Disguise Full-Coverage Concealer (10 grams/SRP $7.00)

evens out skin tone, coversimperfections and conceals under-eye circles with its lightweight,

creamy, high-coverage formula. Usenatural shades for everyday coverage,yellow for camouflaging dark circles,mint to neutralize redness and peach tominimize blue undertones andneutralize dark spots. Chamomile andaloe extracts calm delicate areas andblemishes, while gingko biloba extract

helps reduce the appearance of brokencapillaries. Ginseng protects skin against

free radical damage and coconut oil addsmoisture. It’s available in nine concealer shadesand three color-correcting hues.

I’m Glowing Illuminating Primer(20 ml/SRP $12.00) has a pearly-pink tone withthree reflection pearls to add luminosity andboost the radiance of foundation, whileminimizing the appearanceof wrinkles, fine lines andpores. The vitamin-rich, free-radical fighting andquick-absorbing formulablends seamlessly for a silky,smooth finish. Aloe vera andgrape seed oil help skinretain moisture and staysupple and flexible, provideanti-inflammatory benefitsand help minimize theappearance of wrinkles, finelines and pores. Panax ginseng root extractrevitalizes the skin and green tea extract lendsanti-aging properties.




The Definer Highlight & Contour Palette(SRP $14.00) defines, refines and highlightsfacial features. Three contour shadesaccentuatefeatures, whilethree highlightshades strobeand illuminate.Buildable colorallows forcustomized universalshade matching for all skintones. Aloe vera and coconut oilhydrate and moisturize the skin, whilechamomile calms and softens.

Pressed Rice Powder (SRP $8.00) in aconvenient compact with a mirror and sponge

applicator is perfect foron-the-go touchups. Ricepowder absorbs oil andhelps makeup lastlonger, while leaving asilky finish. Thisemollient-rich skintreatment is availablein two shades.

Mattifying Rice Primer (20 grams/SRP$12.00), with a velvety, lightweight andnourishing formula, creates asmooth canvas by mattifyingand perfecting the skin, whilereducing the appearance ofwrinkles, fine lines and pores.Used alone or underfoundation, the silky texture ofthis oil-controlling formulaleaves a flawless finish andhelps foundation last all day.Panax ginseng root extract revitalizes the skin

while promoting elasticity. Aloevera and coconut oil hydrate andmoisturize the skin, chamomilecalms and softens, and gingkobiloba helps calm inflammation.

4 Ever + Ever Intense Lip Paint(6 grams/SRP $8.00) in 12 shadesdrenches lips in long-lasting, richcolor in one stroke. Its creamy, lushapplication provides infinite shineand a vinyl-like pout. Aloe veraextract, coconut oil and apricot oil

hydrate and moisturize lips.

Finally, Twisted in LoveIntensifying Mascara (10 ml/SRP$10.00) in black features a “twisted”heart-shaped brush to achieve

amplified volume and precisedefinition with a reservoirthat charges lashes with rich

black color. Elongated bristlescomb and separate each lash

for maximum fullness, lengthand panoramic effect. Panthenol

moisturizes and penetrates hair forthickness, Bayberry fruit extractconditions and bamboo extractstrengthens hair. Reach LorraineGuzzo at [email protected] Lorraine Guzzo. palladiobeauty.com

Personal Brands/Discover Beauty Pro debutsas an incubator for artist-driven brands. Thisbeauty innovation company creates high-performance, naturally derived and safe,meticulously formulated products that havebeen created with ethically-sourced botanicalingredients and sustainable manufacturingpractices to avoid inflicting harm on people,animals or the environment. As a family-owned and operated business, the companystarts with the people—the top hairstylists,beauty professionals, product formulators andbeauty lovers. The initial portfolio includesGroh Total Vitality Boost (Booth 38031), BethMinardi Signature (Booth 38039), WolffBehr(Booth 38025) and Peter Coppola.

Groh, created by Marvin Hausman, MD, isa dietary supplement and treatment ritualformulated to rejuvenate dormant cells in hair,scalp, skin, nails, lashes and brows, supportinga healthier and more optimized lifestyle. Bycombining the work of leading medical andnutritional researchers with the most potentand pure ingredients from nature, Groh has

developed products to treat the entire body—inside and out. Central to the line is DailyVitality Boost, aningestible supplementwith Ergo BoostComplex, a blend ofrich antioxidants andbionutrients that worksinternally andexternally with thebody’s complexbiological systems tosupport healthy skin,scalp, hair, nails and lashes.

Hair products include Shampoo,Conditioner, Leave-In Styling Treatment andStimulating Scalp Serum. Skin care featuresRejuvenating Skin Lotion, Hydrating FaceSerum and Invigorating Face Wash.

Beth Minardi’s eponymous Signature HairColor kicks it up a notch with more than 80intermixable, dimensional, high-shine shadesranging from the deepest pale to cool, smokytones to brilliant coppers and reds for amazingcoverage.

Originally created by legendary stylist PeterCoppola. Peter Coppola Professional HairCare has been redesigned and reformulated to

allow professionals and consumers to unleashtheir creativity. Salon services and home careproducts invite clients to experience resultsbeyond the highest industry standards.



New WolffBehr Lightener (16 oz./salon$21.30) is a balayagebleach containingazulene. Domesticand internationaldistributors maycontact RebeccaMariolis, vicepresident ofbusiness

development, at [email protected]

Phillips Brush/ Booth 48399 debuts thePhillips Maxx (SRP $9.99), a lightweight ventbrush witha criss-crossbristledesign thatpenetrates,lifts andholds thehair forprecisionstyling.The anti-staticbrush iscontouredto fit thehand. Contact Bart Simon [email protected]. phillipsbrush.com

Pink Pewter/Booth 48271 unveils its makeupline. 100% vegan and cruelty-free, it featurescoffee bean andcoconut oil tocreate creamy andhighly pigmentedlooks. The I Want ItAll Palette (SRP$75.00) consistsof 33 eyeshadow/highlighteroptions.The rest of thecollection retails from$8.00 to $75.00. Reach AlyxMartinez, sales director, [email protected]. pinkpewter.com

PreHeels/DBS 62 seeks distributors for itsskin-protectant spray (1.5 oz./SRP $14.99, 2.5

oz./SRP $22.99), whichhelps save feetfrom blisters.PreHeels driesin less than 60seconds into abreathablebarrier thatstays in placeand won’t ruboff on shoes.

Because it isclear, it works with all skin tones. PreHeels’aerosolized delivery ensures that theprotective coating conforms perfectly to theunique shape of the foot for optimal coverage,while making it easy to apply to hard-to-reachspots like the back of the heel. preeheels.com

Product Club/Booth 45381 debuts severalsundries. TheReady to Use,Pop-UpFoilComboBox (salon$17.99) featurestwo lengths of pre-cutfoil—400 sheets of 5 inches x 8 inches and500 sheets of 5 inches x 11 inches—in oneconvenient pop-up box.

Also new, the EZ-Dispense Liter Holder(salon $9.00) keeps developers, shampoos andconditioners ready for easy dispensing. Iteliminates waste and saves money by

dispensing every last drop of liquids. Eachholder includes anon-drip cap.Multiple units linktogether to keepdispensaryclean and

organized. Formoreinformation or toset up anappointment, contact JayOhlrich, vice president of sales, [email protected]

PUR attitude/Discover Beauty DB 13 fromCDS Holdings is a new line of safe skin carethat replaces the water found in traditionalskin care products with Hyaluronix, a naturalnew beauty ingredient with a similarcomposition to the hydration substance foundin almost every cell of the human body.Hyaluronix draws moisture from the air andbinds up to 1,000 times its weight in moisture,making it even more effective than waterwhen hydrating the skin. By combining thispatent-pending technology with essentialvitamins, anti-oxidants and nutrients, PURattitude seeks to redefine innovation in beautywith 100% pure active skin care ingredients.

The PUR attitude launch collection featuressix key categories, each with Hyaluronix. SkinEssentials features a hydrating wash thatremoves makeup and impurities while gentlyexfoliating dead skin cells, a soothing tonerthat prevents blemishes and protects the skin’snatural pH balance, a lightweight high-performance hydro-cream that increases skinhydration by 90% and an advanced eye creamthat works to prevent and smooth puffy eyesand dark circles. Kits are available for normal,oily or dry skin.

Targeted Serums address customers’specific concerns, including wrinkle

prevention, hyperpigmentation, skinbrightening and instant fine lines. Nutri-Cosmetics features dietary supplements

that can be mixed into water, juice orshakes to help beautify the skin from

within using different molecular weights ofhyaluronic acid, phytoceramides and other

nutrients.Head to Toe Body Care includes an

all-over moisturizing lotion, a foamingbamboo scrub that deep cleanses andrejuvenates the skin, a bath and shower gelused to stimulate cell renewal, a cellulite




lotion to smooth the appearance of cellulite,and a shampoo and conditioner duoformulated with caviar to nourish the scalpand replenish dry, brittle hair.

The Men’s Line features a hair and bodywash combo, a protein shave cream forultimate nourishment and an after-shave gel tohelp protect the skin against the signs of aging.

Health Care advanced topical solutionsinclude HA85, which is designed forchemotherapy and radiation patients, andPain Assassin, which helps relieve minoraches and pains associated with backache,sprains and/or arthritis.

Each product in the PUR attitude line isbacked by independent clinical studies andleaves out harsh chemicals, parabens, PEGs,glycols, sulfates, petro-chemicals, syntheticfragrances and artificial dyes. For more details,reach Adrienne Kramer, ProBeauty Partners,at [email protected]

Redavid/Booth 49398 launches a collectionof products that treat, reinforce and thicken

the hair withoutadding weight. Orchid

oil restores andmaintains thehair’s moisture to

renew every strand ravaged by chemical andthermal damage, while Dynagen promotesfollicle structure strength, boosts folliclenutrition and increases resistance to weatherand aging for healthier, shinier and strongerhair. Products include Orchid Oil Shampoo(250 ml/SRP $32.00, liter/SRP $69.00), OrchidOil Conditioner (250 ml/SRP $32.00, liter/SRP $69.00), Orchid Oil Treatment (30 ml/SRP $14.00, 90 ml/SRP $35.00, 250 ml/SRP$69.00), Orchid Oil Curl Defining Creme(150 ml/SRP $38.00) and the hero product,Orchid Oil Dual Therapy (100 ml/SRP $54.00)to repair hair and add shine. For moreinformation or to book a meeting, contactMarco Redavid, CEO, [email protected]. redavidhair.com

RefectoCil/Booth44396 debuts the RefectoCil Lash & Brow Bar(salon $189.95). The bar contains all of theRefectoCil original tints and accessoriesneeded to perform hundreds of brow and lashtinting applications. It is small, balanced, handyand light. It can be moved anywhere in thesalon or spa easily with the integrated handle.The Lash & Brow Bar is the perfect tool forprofessionals who need their products nearthem at all times. The idea is to have aconvenient and eye-appealing lash & brow barto work out of in every situation for everycustomer.

Also new, the RefectoCil LashCurl Kit(salon $98.00) is today’s hottest lash service. Itcurls lashes, making the eye appear bigger andmore expressive. At the same time, it nourisheslashes with its gentle formula. One LashCurl Kitcan do up to 36 applications. The results arewaterproof and last up to 6 weeks. This servicecan be combined with a lash tint for acomplete treatment and even greatercustomer satisfaction. Interested distributorsare invited to contact Ranae Breslow, U.S.sales manager, at [email protected]://refectocilnorthamerica.com/

Reuzel/Booth 50401 heralds classic barberingwith its line of pomades and men’s groomingessentials created at Schorem, an old-schoolbarbershop in the heart of Rotterdam. Theshop specializes in the classic cuts that haveproven themselves over the decades:pompadours, flattops, contours and the otherstyles featured on Schorem’s famousbarbershop posters. The collection (travel sizesto liters/SRPs $6.25 to $38.50) includes FiberPomade, Shave Cream, Beard Foam, BeardBalm, Scrub Shampoo, After Shave DailyShampoo and Conditioner, Hair Tonic,Grooming Tonic, Clay Matte Pomade, BluePomade, Pink Pomade, Green Pomade andRed Pomade. Interested distributors areinvited to contact Marta Rubenstein Harmon,senior vice president, global sales, [email protected]. reuzel.com

Robanda International/Booth 46151 offers avariety of new products under its portfolio ofbrands. First, Bodyography adds fall colors toits Lip Lava collection (SRP $19.00 each). Thislong-wearing formula goes on opaque, driesinstantly and lasts forhours, so lips stay fierceand fabulous all day long.Lip Lava Liquid Lipsticksfeature exclusive MicroAbsorb Technology,making lips bulletproofagainst smearing and wear.bodyography.com

Prorituals adds nineshades to its collection ofMetallics hair color. Thebrand also debuts ModernFirm hair spray (SRP$19.00). This buildablespray allows the stylist and consumer to create



unlimited looks withoutthat lacquered-down feel.Inspired by catwalks aroundthe world, hair has evolvedto be fixed, but not forced,and ProRituals Modern Firmhairspray will help achievethat balance.

Also new, Dry Shampooand Texture Spray(SRP $19.00) eliminatesexcess oils found in the hairwith a simple spray,massage and brush. Itcreates grippable,touchable texture all whileextending your style.

Finally, ReFresh DryShampoo is available in a

new larger 200-ml can that’s 25% lessexpensive. Its oil-absorbing ingredientsincrease volume, leaving hair clean, texturizedand fresh smelling. The lightweight formulaturns lifeless, flat hair into clean, touchabletexture. Simply spray at the roots or spray allover to add texture and volume for supportingstyles and sets or to keep curls from clumpingor drooping. The freshly scented formulasprays clear. prorituals.com

Under its newly acquired PebcoProtools brand, thecompany willpreview a hairdryer and flat iron.The tools feature new technology,a sleek design and greatperformance. They are also the firstlaunch since Robanda purchased thebrand. pebcoprotools.com

Mr. Pumice offers its minimetal foot file in a new pink color. The metalfoot file helps remove thick calluses and isused on dry skin. mrpumice.com

To schedule a meeting for domestic sales,reach Anita Zappacosta [email protected]. For international sales,contact Shawn Russell [email protected]

Roux/Surf C debuts new packaging for itsclassic temporary hair colors—Fanci-FullInstant Color Rinse (15.2 fl. oz./SRP $7.49),Fanci-Full Instant Color Mousse (6 oz./SRP

$10.49) and ’Tween Time Instant RootConcealer (SRP $7.49)—along withnew formulas for Fanci-Full Mousse

and ’Tween Time. The clean,modern packaging repositionsFanci-Full as “instant” hair color,identifies the shade inside andadds model images to the ’TweenTime card.

Available in 13 natural-lookingshades, Fanci-Full Rinse is perfectfor refreshing faded color, colorcorrection and toning. Stylinglotion allows for coloring andstyling in one easystep. There’s no

ammonia, no peroxide, nodamage and no commitment.

Fanci-Full Mousse tones andenriches hair color, blendsgrays, and adds depth andshine. Now more moisturizingwith a richer color payoff andfresh new scent, Fanci-FullMousse styles in instantvolume, body and shine, as it

delivers beautiful color. It’savailable in 11 natural-lookingshades.’Tween Time Instant Root Concealer makes

it easy to color on camouflage instantly whenpesky grays or roots start to peek out betweenhair color treatments. Available in five shades,the extra moisturizing,non-flaking, non-damaging, touch-upcolor crayon can beused every day fornatural-lookingresults. Domestic andinternationaldistributors maycontact AndyMorgan, director ofsales, domestic OTCand international forRevlon, at [email protected] for moreinformation. rouxbeauty.com

Schique/Discover Green 11 seeks beautystores to retail its new anti-aging skin careproducts. The line incorporatesproprietary dandelionextract for itsunifying

radiance. The aesthetic nuance of dandelionextract enhances the therapeutic properties ofthe natural nutrients, rich fruit and plantextracts, power peptides and anti-oxidantsVitamins C and E. Jacqueline Schaffer, MD,created the line after watching her motherbattle skin cancer twice. The line includesInsightful Contour Eye Cream, IntuitiveRestoration Mask, Lumistone Hydrate FaceMoisturizer, Hydra Glisten Freshening Mist,Brilliantly Firm Serum, Pure Clarity DailyCleanser and Daily Polish Scrub. ReachFranchesca Geller, operations manager, [email protected]. schique.com

Scruples debuts Power Blonde FashionToners (Kit/salon $29.95, open stock 60ml/salon $6.75) in three fashion shades—Cosmo, Iris and Mist. These ammonia- andPPD-freeconditioningtoners areappliedfollowing aPower Blondelighteningservice. Alsonew, ScruplesTrue IntegrityOlive Series(kit/salon $29.95, openstock 60 ml/salon $6.75) features green ash-based shades that neutralize warmundertones, producing cool results forbrunettes and dark blondes. Part of a low-ammonia permanent and demi-permanentsystem, shades provide 100% gray coverage.Reach Michael Riley, chief operating officer,at [email protected]




SmartStep/Booth 50255 adds sixnew sizes with the Bella Design to its DesignerSeries’ Black Onyx collection. The entire lineis made 100% in America from a one-piececonstruction of polyurethane with no cheapglues, foam or plastics, and is backed by abest-in-class five-year warranty. The DesignerSeries helps stylists stand comfortablythroughout the day and complements anysalon’s décor. The largest size—4 feet by 5 feet(salon $259.00)—features a chair depressionand allows both feet to stay on the mat.Smaller mats—3 feet by 5 feet rectangle orhalf circle—cost salons $239.00. Domestic andinternational distributors are invited to contactDro Bush, account manager, [email protected]

Sophie la Girafe Cosmetics/Discover Beauty19 seeks prestige partners for its award-winningEco-cert skin care line for children. Sold inabout 30 countries, this certified natural andorganic cosmetics brand, developed and run byJonna Jalkanen, the co-founder of the Finnishcompany Alva Organics Oy, has won several

awards, and its products are sold in the world'sfinest retail outlets, including Harrods andSelfridges in the United Kingdom; Boots andHolt Renfrew department stores in Canada;and the Emporium department store inBangkok.

The delightful baby line includes Baby Oil(200 ml/SRP $22.00), Bubble Bath (150 ml/SRP$18.00), SOS Cream Face & Body (50 ml/SRP$18.00), Body Lotion (150 ml/SRP $22.00), FaceCream (50 ml/SRP $18.00), Hair & Body Wash(200 ml/SRP. $22.00), Starter Kit with 20-mlsizes of Baby Oil, Body Lotion, Hair & BodyWash and Face Cream (SRP $24.00), Gift Set of150-ml Body Lotion and 200-ml Hair & BodyWash (SRP $40.00), and Gift Set of 200-mlHair & Body Wash plus a bamboo hair brush(SRP $40.00). Sophie la girafe is a 56-year-oldFrench icon—a beloved baby toy giraffe madeof natural rubber. For more details or to set upa meeting, distributors may reach AdrienneKramer, ProBeauty Partners, [email protected]://www.sophiethegiraffe-usa.com/

Sparks/Booth previews Urban Wonderland(3-oz tube/SRP $7.99), a new hair collection

featuring fivenew haircolors. Anextension ofSparks VibrantColor, the newshades are ontrend with the

demand for creative hair color. Hues includeDesert Rose, Denim Blue, Camo Green, NightIndigo and Sugar Plum. For more informationor to set up a meeting, contact Joe Magnano,national sales manager, [email protected]

SpongelleLLC/Booth 32111previews theShimmer BodySouffléCollection(8 oz./SRP$28.00), anextension tothe Shimmer Buffer Collection of bodywash-infused buffers. The company seeksNorth American and international distributors.For more information, contact Eric Binder,chief operating officer, at [email protected]

Spoolies/Discover BeautySpotlight 64 debuts SpooliesLeave-in Curl Enhancer (4-oz.

spray/SRP $17.99) to work withSpoolies Hair Curlers forstyling hair in beach wavesand curls. Reach JeanneJames, owner, [email protected],spoolies.com

Spornette/Booth 41287 debuts the MetallicSwizzle collection (SRP $9.00). Available insilver, gold androse goldshades thatare perfectfor theholidays,these brushesfeature wavynylon bristlesthat glidethrough anddetangle wet and dry hair. The wavy bristlesreduce breakage, flyaways and static. Domesticand international distributors may contactJeffrey Sporn, sales, at [email protected]

Supermood/Discover Beauty 25 bows to theU.S. market. Best seller One Minute FaceliftSerum combines immediate gratification withlong-term improvement of skin throughboth natural topical formulas and nutritionalsupplements. The Egoboost line givesan immediate lift to the face, the BeautySleep line helpsrejuvenate skinand mind duringthe night and theYouth Glo linerestores skin andspirit. Naturalingredients like

chagamushrooms, seafennel stem cells, moth bean extract (naturalretinol) and glutathione are the cornerstonesof the line. Retailers can reach AdrienneKramer, ProBeauty Partners, [email protected]. supermood.fi



Tela Beauty Organics/Discover Beauty 17launches the Tela Life Force Collection, afour-product style and treatment collectionfor root-to-end recovery. Products use thepower of probiotics for hair, scalp and folliclerejuvenation. The collection features PowerShampoo and Conditioner (8.45 oz./SRP$34.00), Fountain of Hair Vitality Serum(3.3 oz./SRP $42.00) and Probiotic Hair Mask(6.8 oz./SRP $48.00). All are designed tosustain hair, scalp, and follicle strength,balance and vitality. The collection alsofeatures a limited edition introduction set,containing all four products in deluxe sizes(SRP $89.00). In addition to probiotics,products contain over 35 certified organicsplus superfruits for youthful, bouncy, resilienthair. For more information or to set up anappointment, contact Jennifer Danilchick-Pelusi at [email protected]

Terax/Discover Pro 7launches Crema + KeratinRinse-Out Conditioner(6.7-oz tube/SRP $24.00,16-oz. bottle/SRP $54.00).Based on the award winningOriginal Crema conditionerformula, Crema + Keratinfeatures the company’sSmartKeratin blend.SmartKeratin attaches onlyto the damaged part of thehair cuticle, therebyeliminating the possibility of

too much protein while still providing all thenecessary conditioning benefits. Reps,distributors and specialty retailers are invitedto contact Marco Musumeci, president, [email protected]

Truss Professional/Booth 48345 will showDeluxe Prime Blond(8.79 fl. oz/SRP $32.00), anat-home hair treatment tomaintain vibrant blonde,highlighted or metallic hair.Violet pigments neutralizewithout dehydrating, for theperfect platinum effect.

Also new, Truss NetMask (450 grams/SRP $42.00) features nano

regeneration technology,which helps hydrate,reconstruct and nourishthe porous areas of thehair to restore elasticity,strength and sheen. Thecompany seeksdistributors. Reach Lucas

Pontes, sales manager, [email protected]

Wahl Professional/Booth46381 launches the Wahl BeretTrimmer (SRP $72.00), an ultra-quiet,lithium-ion corded or cordlessdetachable blade trimmer. Run time is2-plus hours. The trimmer has high-precision snap-on blades and sits in arecharging stand. It also comes withfour trimming guides, ranging from ⅛to ½ inch. Distributors are invited tocontact Anne Marie Kollias,national sales manager, at

[email protected]://wahlpro.com/

Zadro/Booth 44220 debuts theUltimate Compact Mirror (ModelULTC110/SRP $49.99), the next-generation LED lighted compactmirror. It features patented auto

on/off technology and a topmirror that swivels 180° andfolds down. The slim luxe

design is the perfect gift. ReachLizzy Brooks, national beauty sales, socialmedia, PR and content manager, [email protected]. zadroinc.com

Zotos/Booth 40301 has new products in avariety of its lines. Biotera Shine Sweetfeatures sugar cane extract, which is known forits polishing ability. Bioteraoptimizes the effectwith science, sohair is treated to ahealthy burst ofsweet, sparklingshine. The lineupincludes threecolor-safe,paraben- andsilicone-freeformulas fornormal hair thatappears dull or inneed of a burstof shine: Shine Sweet Brilliance Shampooand Conditioner (each 15.2 oz./SRP $8.99)polish, hydrate and remove dulling residue.Shine Sweet Lightweight Brilliance Mist(4 oz./SRP $8.99) instantly perfects anddelivers a lightweight, glossy finish.

Also new, Zotos Professional 180PROLength Revival offers color-safe Shampoo,Conditioner (each 12 fl. oz./SRP $8.99) andCombing Cream (8 oz./SRP $9.99) reinforced

with patented Pro-Peptide andLength-Lockcomplex to fortify

strands from root-to-tip. New technologyradically repairs andprotects to reducebreakage for longand hard-to-growhair. Distributors areinvited to contactBruce Selan, vicepresident sales, [email protected].

naturellepro.com zotosprofessional.comIf your products weren’t ready for our

CPNA Preview, we’d love to include them inour follow-up report. Please send your storyand photos to [email protected]. And if youwould like us to stop by your booth inLas Vegas, drop us an email [email protected]. Watch for an insider’sview into all the parties and special events inour post-show report.



ISBN focuses on Building the Ultimate Experiencen a world of commodities, the experiencebecomes the heart, soul and sales-driver of

every salon, spa and barbershop business.That’s why the International SalonSpaBusiness Network’s Annual Conferencefocused on “Building the Ultimate Experience.”The goal? To create astronger bondbetween salon, spaand barbershopguests, teammembers and thecommunity—bothlocally and thebroader salonindustry. Thebusiness-building,networking and funtook place at the RitzCarlton, GrandeLakes Orlando.

“Our ISBNConference feels like coming home; it feels likea family for the industry,” said ISBN PresidentRhoda Olsen, who is the CEO of Great Clips.“In spite of being competitors, we share, wehelp one another and we network in order tofind solutions to our common challenges andhelp our industry become stronger and ourcompanies grow at every level of ourorganizations. The ISBN Conference is the onlyforum in which I feel I can truly connect withold friends and forge new relationships withlike-minded owners and executives.”

As senior vice president andgroup head of marketinginsights for Mastercard,keynote Sarah Quinlanpredicts and evaluateseconomic trends andconsumer spending patternsusing data from Mastercardpurchases. “When LehmanBrothers filed for the biggestbankruptcy in U.S. history andBank of America swallowedMerrill Lynch on September 15,2008, sending the stock market

tumbling, it caused us to realize thatexperiences matter,” she explained. “Peoplelost their jobs through no fault of their own.What happened is that we actually like ourfamily and friends again, and we’d rather spendtime with them than work.” She added:

• Consumerspending is strong andaccounts for 70% ofGDP growth.

• Spending onhealth, beauty andfitness isoutperforming othercategories, whilespending on golf isdeclining becauseconsumers don’t havetime. Cosmetics and

cosmetic experiencescontinue to outperformother categories of

spending. • Females make 75% of household spending

decisions and influence the other 25%.• Apparel stores are not closing because

people are buying online. They’re closingbecause people no longer need separatewardrobes for work. They’re buying yoga pants.

• We are value-for-money consumers; weare not luxury consumers.

• Understand and consider the lifestyle ofthe consumer when making every decision.

In “Welcome to the Experience Economy,”

Keynote James H. Gilmore, CEO of StrategicHorizons LLP and author of The ExperienceEconomy, asserted, “Today, we’re automatingservices.Experiencesare distinctfrom servicesandproducts.Time iscurrency. Youcharge forthe timepeoplespend withyou.”

During “AGlimpse intoYour Future,”Sam Cheow,chief productaccelerator at L’Oréal, discussed how creatingcompelling, customized experiences for yourclients can preserve and even increase yourretail sales.

“The experience happens independent ofyour intent,” he explained. “What inspires oneperson induces eye rolls in another. What youcan hope to do is influence the experience.”Sam offered these pointers:

• Turn your salon, spa, barbershop orstore into an experiential destination. Forexample, create play stations. People love totest and play with products and tools. Let

I


ISBN President Rhoda Olsenfrom left: The Dry Bar’s Brittany Driscoll and

John Heffner with Joe Grooming’s Michael Kliskaand Steve Duross.

ISBN Board Members Peter Mahoney, Scott Missad,Eric Bakken and Jason Volk enjoy the Golf Tournament.

During a networking party, attendees earned points bycompleting activities, including shooting a group selfie.

them touch and smell your products.• We are in the human business.

Personalization and customization is a naturalresponse to the industrial revolution, massproduction and commoditization.

• The Personal Touch/Human Touch:When you write someone’s name on a bottleat the time of purchase, you can charge more.

• Create a bespoke box for yoursalon/spa/barbershop/beauty store withcustomized branding and packaging. Place theclient’s products in the box and send herhome with a special package.

• Educate consumers. They want to beauthorities about your service and products.Educate them and they will champion you.

• Selfie Spots: Every selfie taken withinyour location is reflected outside. Create aSelfie Spot in your salon with great lighting,and clients become your best spokespeople.

Government relations: ISBN is a force ingovernment relations and no where is there astronger push than in Ohio, where two ISBNmembers—Charles Penzone’s CharlesPenzone and Great Clips’ Clara Osterhage—serve on the state board. Charles offered this

action plan to ISBNmembers who wantto make a differencein their states:

• Volunteer foryour state board.

• Becomeproactive andpolitically active.

• Hold fundraisers.• Get in front of

your legislatorsfrequently so theyknow about you andyour business.

Gordon Logan,

chair of ISBN’s government relationscommittee, and ISBN President Rhoda Olsen,have workeddiligently withindustrycolleagues aspart of theFuture of theBeautyIndustryCoalition todrive positivechange, mostnotably,creatingconsistency incosmetologyeducation,gettingstudents into the workforce faster andlowering their student loan burdens.

“If we don’t proactively advise ourlegislators on how our industry should beregulated, they will make the decision for us,”said Gordon.

Thanks for the memories: Events designedto create memorable experiences included theannual golf outing; a kayak eco-tour of theEverglades; a Happy Hour Challenge,sponsored by Redken, Matrix, RevlonProfessional, American Crew, CND,Obliphica Professional, John Paul MitchellSystems, SuperSalon, Green Circle Salonsand Ecoheads; the President’s Reception,sponsored by Redken and Matrix; an icecream social, sponsored by Easihair Pro; ClubISBN, sponsored by TIGI; and the farewellparty, sponsored by Revlon Professional,American Crew and CND.

Concluded Scott Missed, CEO of GeneJuarez, “We are one big industry that plays indifferent areas. If we can put it all togetherand work in the same direction, we will haveindividual successes we can’t imagine, whilehelping our teams achieve their dreams. ISBNis the catalyst to help us achieve that.”

Save the date: ISBN’s 2018 Conference,Future Proof Your Business, is scheduled forMay 6-8 in Scottsdale. To learn more and toregister for or sponsor the conference, or formore information on ISBN membership, visitsalonspanetwork.org.


ISBN honored retired Regis CEO/Chairman Paul Finkelstein (fourth from left) with its2017 Legend Award. from left: Beauty Expres Canada’s Brian Luborsky, Ratner Companies’

Dennis Ratner, Sport Clips’ Gordon Logan, Great Clip’s Rhoda Olsen, Sport Clips’ Mark Kartarik,Regis’ Eric Bakken and Empire Education Group’s Frank Schoeneman.

top: Long-time sponsor Tom Stroup from Conair Corp. and Nick Karanfrom Salon Innovations catch up. above: Revlon Professional’s MichelleMyles and Keri Schricker, L’anza’s Mark Pojar, Sunbelt Business Advisor’s

William Ludwig and Obliphica Professional’s Tom Neuts.

L’Oréal’s Sam Cheow withUlta’s Sandra Ovington.


Beauty Brands is making a beautiful differencehen Beauty Industry Report learned thatBeauty Brands had a new CEO, we were

intrigued with the new approach that thehighly experienced fashion and beautyexecutive would bring to the salon, spa andretailer that was looking for a makeover.Known for her strategic thinking, strongbusiness acumenand team-basedapproach toleadership, CarynLerner has jumpedin with both feet.In just 120 days, shehas visited half ofthe more than 60Beauty Brandslocations to getfirst-handfeedback fromstylists, storeassociates andcustomers alike, and has begun meeting withvendors to strengthen business partnerships.She’s also looking forward to getting to knowthe beauty players at Cosmoprof NorthAmerica. With that in mind, we sat down withCaryn recently and invited her to share herinitial impressions and go-forward plan withour readers.BIR: Welcome, Caryn. Please give us a briefoverview of Beauty Brands.

Caryn Lerner (CL): Thanks so much. Ourvision at Beauty Brands is to be making abeautiful difference in the lives of all wetouch. I love that it reflects that we areconstantly making a difference—like beauty,we’re ever evolving and not standing still.“Beautiful difference” can mean color, cut,makeover and helping people. Our visionapplies to customers, to each other as wework together, how we work with vendorpartners, our communities in which we dobusiness and everyone we touch.

On the tactical level, Beauty Brandsprovides a complete beauty experiencethrough its trusted salon and spa professionals,curated product assortment, expert knowledge

and everyday value—all under one roof. Weoperate over 60 retail stores/salons and spasin Kansas, Missouri, Texas, Nebraska, Ohio,Arizona, Colorado, North Carolina, Oklahoma,Iowa, Illinois and Indiana. Our products arealso sold on beautybrands.com.

Our salons and spas offer everything fromquick-fix facials to total hair care solutions—alltailored to clients’ features, moods andlifestyles by our Beauty Experts, so they leavelooking and feeling even more beautiful. Ourknowledgeable associates are accessible tohelp each customer find products she needsto look and feel fabulous from head to toe.

Beauty Brands’ stores carry more than 65sought-after salon professional hair care andstyling brands, including Redken, Moroccanoil,Living Proof, Biolage, Pureology, CHI andBabyliss, just to name a few. We also offerpremium cosmetic brands like BareMinerals,Tarte, Stila, Peter Thomas Roth and more.

We have very exciting plans for making ourmerchandising more playful for our customers,as we educate and deepen our relationshipswith them. We are making the wall betweenthe salon/spa and retail areas invisible toencourage more cross pollination. For example,when a client’s hair color is processing, anassociate from thestore can do hermakeup. To thatend, we havecreated mobileplay stations thatallow us to bringcolor and skin careinto the salon, andservices into theretail environment.BIR: I understandthat you’re takingBeauty Brandsback to its hair-care roots.

CL: That’s right. Beauty Brands has awonderful heritage and a strong history in haircare, and today, I see a space for us to own themoniker of hair care experts and position

ourselves as the hair care authority. That’s animportant part of our go-forward strategy inhow we think about ourselves. Our expertisealso comes from carrying prestige hair careproducts. We’re proud that we use and sellonly the best professional salon brands. Ourgoal is to dominate the space with our retailofferings.

Also important to who we are: We providethe complete beauty experience, because wehave prestige offerings, expert advice, trustedsalon and spa professionals and we provideeveryday valueBIR: What is your story? How did you get towhere you are today?

CL: I have worked in retail for my entirecareer. I started my career as temporaryholiday help at Bloomingdale’s while I waswaiting to hear from law schools, and I fell inlove with the retail business. I said no to Yaleand New York University law schools—muchto my father’s chagrin—and accepted aposition in the Bloomingdale’s executivetraining program. It was cross-functional, so Ilearned the business from every angle.

Immediately prior to joining Beauty Brands, Iwas an operating partner at Palladin CapitalGroup, LLC, where I helped source investment

opportunities for theluxury, retail andconsumer productcategories. I served aspresident/CEO ofHolt Renfrew, LTD,between 2004 and2010, andpresident/chiefmarketing officer ofEscada, U.S.A. I heldsenior level positionsat QVC Networks,

Jones New York andBarney’s.

BIR: What attracted you to Beauty Brands?CL: I’ve had exposure to the beauty industry

throughout my career. Now it’s time to take onbeauty head on. It’s common knowledge in thefashion industry that beauty is one of its few

W

Caryn Lerner, CEO,Beauty Brands


The Beauty Brands team prides itself on making adifference in the lives of all they touch.

divisions that has been performing well.When I looked at Beauty Brands, I saw agreat business and a valuable franchise withtremendously loyal customers. All of thosefactors combined to make it an interestingopportunity.BIR: What is your management style?

CL: I like to use sports for analogies. Iplayed tennis competitively as a youngwomen and played No. 1 singles for VassarCollege. I also taught the sportprofessionally; I learned a great deal that’svery applicable to life, business andteamwork. I’m collaborative and like to hearideas from all associates and executives.

I am very involved in all aspects of thebusiness. In my first four months, I’ve visitedmore than half of our stores, and I’ve metevery general manager. I make it a point to visitour stores on a regular basis. That’s where theheartbeat of our business lives. It’s critical thatI stay in touch with our customers and all ofthe people who work in our stores and touchour customers every day.BIR: Tell us about your team.

CL: The team we're building here is firstrate. Mindi Coday is our senior vice president

in charge of hair care.She recently returned toBeauty Brands after ashort stint at Conair. I amthrilled that I was able torecruit her back.

Janet Love Bradleyheads our storeoperations. She is a verykey player for BeautyBrands and an importantpartner to me. She camefrom BareMinerals with a

very strong salon and spa background.BIR: Are you looking for new brands?

CL: We are always looking for innovationand newness. As we go forward, we areexamining the size and scope of our business.We are looking for gaps that we need to fill inour portfolio. So in addition to brands pitchingus, we are making sure that we seek the rightbrands for us.BIR: What is your plan going forward?

CL: I want make a beautiful difference inthe lives of all we touch. I want to bring our

vision to life. The metrics we will measure willinclude specifics on how the business isgrowing—both top and bottom line. It’s bothrecruiting talented people and also retainingthem through recognition, appreciation andrewards. It’s also about building a businesswhere every brand wants to be a partner withus and be a part of what we are bringing toour customers in the markets.

For the next 12 to 18 months, we arelooking at level-setting with our currentmarkets. There are many opportunities toimprove our existing business. We will test allof our ideas thoroughly. Once we haveconfidence that they can deliver the resultswe expect, we will look at new stores as oneavenue of growth, especially in markets wherewe have one or two stores. Building thosemarkets before we move to new marketsmakes sense. We operate 62 stores in anumber of markets, and I want to make surethat we are getting good traction there beforeexpanding.BIR: What is it like to work for BeautyBrands?

CL: What I hear over and over at the salonlevel is that the sense of community ouremployees feel is why they come to workeveryday. It’s also why they don’t leave us, whythey don’t go to booth rental and why theyaren’t easily recruited away. They tell me aboutthe importance of the rapport they feel withtheir colleagues and the constant training weprovide on everything from color correctionto new updo techniques.

In addition, we give them a lot of support

on the floor with ourbeauty concierges, whofocus on customerservice, including makingappointments, rebookingappointments andhelping to keep ourcustomers loyal.

I want everyone atevery level to feelvalued, to know theyhave a voice at the tableand that they will beheard. We have acollaborative

environment that helpsthem understand how what they do every dayhelps us achieve our business objectives.Finally, I want everyone to have fun every dayas part of our Beauty Brands team, as we’remaking a beautiful difference in the lives of allwe touch.BIR: What are your goals at CosmoprofNorth America?

CL: Our goals are to listen, learn, meetsome of our brand partners and look for somenewness with our hair-care team. The showprovides opportunity for us to see newinnovations across the hair-care industry in allcategories. I love being in the market, and Ilove learning. We have a young team who isvery passionate, eager to grow and determinedto be successful. I will be visible in the marketand our team will be a great partner with ourvendors.BIR: Any final thoughts to share?

CL: Beauty Brands is in a very strongposition right now, with a loyal customer baseand talented team. We are planning to deepenthose connections with our customers via ourstylists and associates in the field, which is keyto success. There aren’t many people whomwe allow to touch our hair, our shoulders, ourfaces, so the relationship our customers havewith us is quite intimate. We have anopportunity to be closer to our customersthan we are today and that’s somethingeveryone here is very excited about. Staytuned!

Look for Caryn to say, “Hello,” atCosmoprof North America. For moreinformation, visit beautybrands.com.

Mindi Coday,senior vice

president, hair care


The stylists at the Beauty Brands’ Salons are experts in hair care.

The Beauty Industry Report Visit www.bironline.com

Charles and Debra Penzone, who own theCharles Penzone Grand Salons and MaxThe Salon brands, are known for bringingtrends to Columbus, Ohio. Charles was oneof the first to offer Sassoon cuts and the dayspa concept to Middle America, and theirsalons consistently receive national and localaccolades.

Now, they’re taking the popularity ofbarbershops to the next level with the RoyalRhino ClubBarbershop andLounge.Targeted tomillennials, theclub is agrooming andgathering loungefor rakes, roguesand rebels.Guests areinvited to relaxin luxuriousarmchairs, grab asignaturebourbon cocktailat the full-servicebar, shoot agame of billiardsand freshen uptheir looks. And while the shop has amasculine feel, Charles says he expects 20 to40% of the clientele will be females whowant a really cool cut.

More than a haircut and a proper shave,the Royal Rhino Club Barbershop & Loungeputs a modern touch on the lost art of old-world barbering. Its barbers have meldedtheir highly respected craft with today’sfreshest haircut, beard trim and wet shavetechniques. Services include the hair cut($35.00), beard trim ($20.00), wet shave($20.00) and more. Series include the RRCCut League Series at $107.00 (four cuts permonth, a $34.00 savings) and the Royal RhinoClub Shave Society Series for $92.00 (fourwet shaves per month, a $28.00 savings).

The Royal Rhino Club carries Reuzel,Zenagen, Daimon Barber, Truefitt & Hilland other products lines. Optional add-onsinclude cigars, beverages, barber productsand Royal Rhino Club Swag.

And about the rhino in the room…rhinoscontinue to be poached at unprecedentedlevels throughout South Africa. Charles andDebra are committed to protecting rhinos.That’s where the barbershop comes in. Aportion of proceeds will benefit Care forWild, the biggest rhino orphanage andsanctuary in the world. Their mission is tosecure free-ranging African Rhinoceroses inprotected sanctuaries across Africa and toensure the survival of the species. Allproducts and tools used at the Royal RhinoClub are cruelty-free. While rhinos have aspecial place in their hearts, the Penzonesadvocate the conservation and safety of allanimals. Visit royalrhinoclub.com.

Four Seasons Sales & Service, Inc., aHouchens Industries company, launchedits professional beauty division—PinkProBeauty Supply—recently. Headquartered inParis, TN, the distributorship has a 120,000-square-foot warehouse and abrick-and-mortar storefront.

“It’s good business sense when oneunderstands that companies have toconstantly look for opportunities or reinventthemselves to expand their market share, andI had a dream!” says visionary entrepreneurEd Jerger, president. “We are ready to helplicensed beauty professionals dare to dream!”

PinkPro Beauty Supply was established ona commitment and long-standing philosophyof providing customers with the products


Charles and DebraPenzone welcome guests

to the opening of theRoyal Rhino Club. “I’ve

owned the company for48 years and put in 25

hair salons, but I’ve neverhad more fun than this

place,” says Charles.

Bourbon, billiards and barbers beckon men into the 2,000-square-foot Royal Rhino Club.Artwork of rhinos, antiques and collectibles greets guests at every turn.

Gerry Udell Inc. recently celebrated thesuccess of Color Trak’s Summer of ColorProgram. This year’s theme, The Candy

Collection, includes three multi-color caddybowls, three color brushes, three reusablespongelights and one paddle. Gary Udell

Inc. represents Color Trak in the NortheastUnited States. from left: Gerry Udell, Color

Trak’s Adam Leebow and Terri-Lee Dean,and Gary Udell.


and services they need, when they needthem to help support the operation of asuccessful stress-free business.

“We chose to partner with manufacturersthat would help us support our dream ofhelping licensed beauty professionals inbuilding a successful business,” says JenniferAmburgey, executive vice president. “We willcontinue to research and partner with theindustry’s favorite and established brands inaddition to seeking new and unique brandsthat offer a special niche in the beautymarket.”

Brands helping to propel the PinkProBeauty Supply name into the minds ofbeauty professionals are Milkshake and NoInhibitions by z. one concept, Inc., ID Hair,CND Nails by Revlon, Onesta, Muk, Gibs,Wet Brush, KeraColor, Parodi, Crack,Invisibobble and Make Me High stylingproducts.

Adds Jennifer, “PinkPro Beauty Supply willcontinually add to this line-up by beingforward-thinking and researching productbrands that are created for behind-the-chairstylists, barbers, colorists and nail techs whohave a dream to expand this ever-evolving,addictive and colorful world of beauty.”

To learn more, visit pinkprobeauty.com.Note: BIR is profiling distributors every

month. To tell us about your company, [email protected].

Mod Clean Disinfectant Pods, which arepre-measured hospital grade powderdisinfectant pods, are now available at all1,200-plus CosmoProf stores nationwide.MOD Clean offers a pre-measureddisinfectant pod that ensures perfectlymeasured and safe disinfectant in the salonor spa every time. The pods are small,lightweight, and will save distributors andsalons storage space. Visit modclean.com.

Beauty distribution company Louella Bellelaunched Footlogix, a professional foot-carepediceutical brand, in Belfast, Ireland at theProfessional Beauty Show in June. Footlogixprovides transformational care for a varietyof skin conditions affecting the feet—from

simple dryness to more severe conditionsresulting from diabetes—giving clients

healthy feet.Says Jamie

Crook,director ofLouella Belle,“This was theperfectopportunity todemonstrate

what the products are capable of and howthey can transform a pedicure menu,regardless of the size of business.” Visitfootlogix.com.

U.S. Secretary of Commerce Wilbur Rossrecently presented Cosmoprof NorthAmerica with the President’s “E” Award forExport Service in Washington, DC. Theaward is the highest recognition a U.S. entitycan receive for contributing significantly tothe expansion of U.S. exports.

“Cosmoprof North America hasdemonstrated a sustained commitment toexport expansion,” said Secretary Ross in hiscongratulatory letter. “The E AwardsCommittee was very impressed with

Cosmoprof North America’s extensive beautymatchmaking program to connect U.S.manufacturers and distributors withinternational buyers. The company’s four-yearrecord of growth in international attendeeswas also particularly notable. CosmoprofNorth America’s achievements haveundoubtedly contributed to national exportexpansion efforts that support the U.S.economy and create American jobs.”

Attracting over 1,100 exhibitors, almost40% of whom come from overseas,Cosmoprof North America focuses onhelping its 33,000 attendees to discoverunique brands and products, find newchannels for distribution, packaging andmanufacturing, and to form key relationshipswith top industry professionals and retailers.Visit cosmoprofnorthamerica.com.

Candy Shaw, CEO and founder of SunlightsBalayage, has been named both FemaleEntrepreneur ofthe Year andWoman of theYear in theWomen HelpingWomen categoryby the 2017Women inBusiness & TheProfessionsWorld Awards.

Fondly referredto as The BalayLama, Candy hasnurtured thousands of stylists, predominantlywomen, during her career. Sunlights Balayageis the maker and purveyor of balayageproducts and education. Candy also ownsAtlanta’s 50-chair, 5,000-square-foot JamisonShaw Hairdressers.

Candy started Sunlights with two goals—to increase stylists’ productivity by helpingthem work smarter, not harder, and todecrease the environmental impact thathairdressing has on the planet. Today,Sunlights is available in eight countries. ReachFred Codner at [email protected] sunlightsbalayage.com.


Cosmoprof North America’s JerusalemGirmay, Daniela Ciocan and Tony

Michalski accept the President’s E Award.

Candy Shaw


The 8th Annual Beauty Drive honoringindustry veteran Marianne Dougherty inLos Angeles raised more than $200,000 forthe Beauty Bus Foundation. More than 400supporters and sponsors experienced asampling of the services Beauty Bus patientsreceive. During the event, Marianne receivedher Lifetime Achievement Award from closefriend Ann Mincey.

“It was such an honor, and I was so happythat Annpresented theaward to me,”says Marianne.“It was theperfect endingto a career Inever couldhave imaginedwhen Ibecame west

coast editor ofAmericanSalon.”

Mariannespent 27 years

as a beauty editor, working as editor-in-chiefand publisher of American Salon, editor-in-chief of Beauty Launchpad andeditor-in-chief of The Colorist. She hasinterviewed nearly every major hairdresserfrom Vidal Sassoon to Oribe and wrote thebook Asian Beauty for makeup artistMargaret Kimura.

Beauty Bus Foundation is a non-profitorganization that provides dignity, hope and

respite to chronically andterminally ill men, women andchildren, and their caregiversthrough beauty and groomingtreatments and pamperingproducts. Beauty Bus Foundationwas founded in 2009 in memory ofMelissa Marantz Nealy, who losther battle to a degenerativeneuromuscular disease when shewas 28 years old. When Melissacould no longer go to a salon orspa, the beauty treatments herfamily arranged at home made her

feel human again. Melissa's family foundedBeauty Bus to bring this same dignity topatients and caregivers. Visit beautybus.org.

More than 25 of the beauty industry’smost creative companies have beenselected as finalists for 2017’s IndependentCosmetic Manufacturers and Distributor’sCosmetic Innovator of The Year Awards.The CITY Award winners will be recognizedfor their creative new products, packagedesigns and marketing programs at an awardsdinner hosted by Ian Ginsberg, president ofC.O. Bigelow and former ICMAD Board chair,on July 10, during Cosmoprof NorthAmerica in Las Vegas.

Judging was led by six experts in the fieldsof beauty, design and marketing. Theyinclude Brooke Carlson, PhD, professor,Fashion Institute of Technology; RonRobinson, founder/CEO, BeautyStat.com;Jerome Berard, principal, Berard &Associates; Jana Richele, Berard &Associates; Maria Corbiscello, president,STUDIO MC2; and Lara Eurdolian, editor,Pretty Connected.

“At ICMAD, we are committed tocelebrating and promoting entrepreneurs’ingenuity, and we will continue this legacy byhonoring innovators at the CITY Awards,” saysPam Busiek, ICMAD president/CEO. “Thisyear, we look forward to awarding individualsand companies in a new category, whichhonors those who exceed expectations,promote social responsibility and overcomebusiness challenges.”

In Color Cosmetics, finalists includeBeauty Velvet Air Lipstick, ECRU NewYork; LYN Nail Polish, Colour Collective-LYN Nail Polish; and Mysikol PowderedEyeliner, Iredale Mineral Cosmetics Ltd.

In the Facial Skincare Product category,finalists include Advanced CorrectingSerum with Illuminotex, Visha Skin Care;Magnetight Age-Defier Skin RechargingMagnet Mask, Cosmetic Essence Inc.-Dr.Brand; and Coola Sunless Tan Anti-AgingFace Serum, Coola Suncare.

Finalists in the Bath/Body/FragranceProduct category include Five DistinctiveFragrances, Innovative Body Science; CellSalt Enrich-Mineral Rich Body Moisturizer,Tiffany Andersen's Salts Alive (GaveeGold); and Thymes Bitter Orange andCedar Poured Candle, CurioBrands/Thymes.

In the Haircare Product category, finalistsinclude 24-Hour Root Touch-Up and HairColor, Temptu; Dry Foam Shampoo, OuaiHaircare; and Manic Panic Professional,Manic Panic.

Accessories and Tools finalists include theSlipsilk Pillowcase (Navy), Slipsilk;Clarisonic Sonic Foundation Brush,Clarisonic; and Amika-The ArmoryCollection, Amika.

Finalists in the Marketing/Advertisingsegment are Note Professional Cosmetics,ACT Cosmetics America Inc. – Note; Timeto Dream Again, World Wide PackagingLLC; and Slip X Jen Atkin, Slipsilk.

Competing for honors in the New ProductLaunch category are Texture Collection,ECRU New York; GrandeLIPS NudeCollection, Grande Cosmetics LLC; ande`volis REVERSE Hair Restoration 3-StepSystem, e`volis.

Vying for the Member Choice Award areCell Salt Infused-Mineral-Rich Shampoo,Tiffany Andersen Salts Alive; LiquidMattes, Cao Cosmetics; and Sun C PeptideSerum, Tiffany Andersen Gavee Gold.

Competing for the Package award areMarin Honey Bee Pure Honey SkincareCollection Launch, Marin Bee Company;and Milk Makeup, World Wide Packaging.



Ann Mincey (right)presented Marianne

Dougherty (left) with herLifetime Achievement

Award.

Hairdressing luminaries turned out for the Beauty Drive.From left: Marco Pelusi, Carla Gentile, Honoree

Marianne Dougherty, Melissa Yamaguchi, Michele Teleisand Beth Carson, plus Marianne’s daughter Erin.


Vying for Industry Contributor/InnovativeCompany honors are Colour Collective,Dynamic Blending Specialists Inc. andH2O+ Beauty. Competing in theEntrepreneur category are Steve Adler, FiskIndustries; Candy Shaw, Sunlights Balayage;and Tish and Snooky Bellomo, Tish andSnooky’s Manic Panic NYC. Finally, finalistsin the Charitable Company category includeDefineMe Fragrance, Redex Industries Inc.and Marin Bee Company. Visit icmad.org,

Michael F. Heines joins ColorProof ColorCare Authority as president. In this newposition, he will be responsible for themanagement and leadership of the sales,marketing, education and operating teams,while executing the brand vision of CEO andFounder, Jim Markham.

Jim shares, “Whenwe recognized theneed for this newposition, Michaelimmediately came tomind as the perfectfit. I have known himfor over 20 years andbelieve that hisability to buildbrands throughstrategic thinking andhis management style

will play a pivotal role in expanding ourpresence while driving revenue.”

Michael joins ColorProof from SallyBeauty Holdings’ CosmoProf division,where he served as group vice presidentsince June 2012. Prior to joining Sally, Michaelowned Pacific Salon Systems, a regionaldistributor that merged with Cosmoprof. Jimmet Michael and his father, Fred, when theydistributed of one of Jim’s prior brands, ABBAPure & Natural. Visit colorproof.com.

Industry veteran John Woloshyn joinsKeratin Complex as senior executive vicepresident. John will be responsible for thecompany’s sales and education division,

including oversight ofthe internal andexternal sales andeducation teams, aswell as thecompany’s vastdistributor network.

Says NoahLeFevre, chiefoperating officer.“John possesses awealth of experience

in the beauty industry and has a track recordof success at every level. His leadership skillswill be instrumental as we deliver on ourmission to be a global brand synonymouswith excellence. He brings a level ofcredibility and expertise to our sales divisionthat will serve us well.”

Adds John, “It is an honor to join KeratinComplex during an extremely exciting time.We have an incredible opportunity tocontinue building upon the success andinnovative heritage that the company hasenjoyed over the past decade. I look forwardto working closely with all of ourdistributors, chain and salon partners, as wellas the entire Keratin Complex team, salonsand stylists.”

Prior to joining Keratin Complex, Johnenjoyed a 29-year career at Redken 5thAvenue, most recently serving as senior vicepresident, sales where he helped spearheadthe company’s growth by developing andsupporting a multifaceted nationaldistribution network of over 85,000 salons.He was responsible for developing andimplementing the company’s goals andobjectives to maximize their sales growth inconjunction with salon consultants anddistributor stores across the United States.As a senior team member, he was alsoinvolved in the acquisition of Pureology in2007 and integrating the brand into theRedken distribution network. Visitkeratincomplex.com.

Colleen Martorano joins Lakme USA, aninspired brand of haircolor, and ECRU NewYork as vice president of sales/prestigecollection, haircare and cosmetics. She isresponsible for leading the efforts to expandthe distribution network and enhancingdistributors’ education and training.

During over 20 years in the beautyindustry, Colleen has worked as a stylist,educator/platform artist, salon chainoperations manager, and education and salesdirector. Her wealth of experience and globalperspective will support the company’s focus

on businessdevelopment.

“My first loveand passion is thesalon community,”she says. “It isexciting to alignwith brands thathave a rich salonheritage and havebeen developed

with the stylist as the centerpiece.”Prior to joining ECRU New York and

Lakme USA, Colleen worked for LuxuryBrand Partners, Living Proof Inc andAlterna Haircare. Reach Colleen [email protected]. Visitecrunewyork.com and lakmeusa.com.

Regis Corporation (NYSE: RGS) hasappointed Andrew H. Lacko as executivevice president and chief financial officer,effective July 1, 2017. He replaces MichaelPomeroy, who has served as interim chieffinancial officer since February 1, 2017.Andrew, 47, has over 20 years of broad-based,strategic finance experience. Most recently,he served as senior vice president, globalfinancial planning, analysis and corporatedevelopment, of Hertz Global Holdings, Inc.Prior to joining Hertz, he held financeleadership positions of increasingresponsibility at Best Buy, NorthwestAirlines and UnitedHealth Group. In hisvarious roles, he oversaw business analytics,planning, strategy, corporate developmentand investor relations. Visit regiscorp.com.

Michael F. Heines

John Woloshyn

Colleen Martorano




Dave Monday joins The Kirschner Group’sWestern Territory Sales Team. He will cover

Northern California,Oregon, Washington,Alaska and Hawaii.Dave began his careerin the beauty industryin 1997 as a distributorsales consultant andfield sales manager forCosmoProf. He has adiverse backgroundand broad experiencein sales, as well as

store management. Reach Dave [email protected].

In addition, Stephanie Taricco has leftthe company. Visit kirschnergroup.com.

Salon Lab Professional LLC introducesLis’n...because we do, a boutique line ofcolor-safe products that are free of gluten,paraben, sulfates, artificial dyes and animaltesting. Products are crafted with farm-to-fashion ingredients, including protein fromsheeps’ wool and moisturizers from corn, soy,and macadamia, topped off with the line’ssignature ruby red grapefruit scent.

“I was raised on a farm. That’s where Ilearned a handshake is a deal, your word isall you have in life and a great work ethic willtake you far,” explains Paulette Legred,founder. “As a nod to the American farmer, Iutilized nature’s gifts from the farm. As astylist, I’ve had the privilege of laughing andcrying, then laughing until we cried with myguests. In honor of that relationship, I namedmy brand, Lis’n, because we do. I createdLis’n Connect: 5 Marketing Strategies tohelp stylists raise awareness and buildrelationships with their guests. We launchedwith five multipurpose products, so salonscan stop cherry-picking lines and consumerscan simplify their lives.”

Shampagne Fresh Shampoo (12 oz./SRP$22.00, 32 oz./SRP $44.00) featuresCompanion Keratins—two sizes of naturalproteins derived from sheeps’ wool. Onepenetrates to strengthen and moisturize. Thesecond surrounds the hair, delivering UVprotection, thermal protection and shine. Inaddition, Latherplex, a sulfate-free surfactant,creates a color-safe luxurious foam.

Shampagne Clean Conditioning Balm(12 oz./SRP $22.00, 32 oz./SRP $44.00) alsofeatures companion keratins, along withHDSC Complex (Humidity Defying Shine andConditioning) to help maintain hair’s naturalsheen and condition without build-up.

All U (need) Styling Elixir (8 oz./SRP$22.00, 16 oz./SRP $42.00) featuresCompanion Keratins; Agrimaize, a USDA-certified, non-GMO, bio-based humectantderived from corn that adds moisture andsheen; and glycerin, a water-solublemoisturizer from soybeans for manageability,flexibility and body. All U (need) helps hairdry up to 40% faster, provides heat- and UV-protection, fights frizz and adds super shine.

Restyle Flexible Styling Mist (8 oz./SRP$22.00) has Companion Keratins, ApexControl for a humidity-resistant, workablehold; volume and curl enhancement. It givesstyling flexibility on wet or dry hair, leaving itbrushable, and restyles second-day hair.

Perfect Finish Hair and Body Oil (2 oz./SRP $22.00), features macadamia seed oil,which improves hair’s strength and elasticityto prevent breakage. Essential fatty acids andvitamin compounds help to eliminate frizz.Since its consistency is similar to naturalbody oils, macadamia oil is easily absorbedby the skin and hair for anti-aging benefits.Reach Paulette at [email protected] lisnbeauty.com.

Loma introduces Violet Shampoo (12 oz./SRP $17.00, liter/SRP $34.00) and VioletConditioner (12 oz./SRP $19.00, liter/SRP $38.00) to brighten blondes. The blue-violet pigmented shampoo enhances blondeand gray hair, while neutralizing yellow andbrassy tones. It’s sulfate-, gluten-, soy- andparaben-free and features a vanilla bean andblood orange aromatherapy scent.

Violet Conditioner uses pure direct dyecolor pigments, making it a stylist’s color-

enhancing and toningtool. It also enhancesblonde and gray hairwhile neutralizing yellowto brassy tones. It’sgluten-, soy- andparaben-free. It featuresa lemon and eucalyptusaromatherapy fragrance.

Loma DeepConditioner (8.45 oz./SRP $17.00, liter/SRP$38.00), a multi-purposeintensive deep

conditioner, luxurious cleansing conditionerand texturizing styler inone, is rich in oil fromthe baobab fruit, whichfeatures essential fattyacids and anti-oxidants.The silicone-freeformula also hassustainable olive, castorand coconut oils, plusAloemoist Complex.Creatine instantlyrebuilds the internalstructure of the hair. Ithas an orange, tangerine and cranberry pearscent. For more information, reach Martin J.Kvam, chief operating officer, at [email protected]. Visit lomaforhair.com.

Reviv3 Line launches several products forhair, skin and body. The Lanu Baby Linefeatures Ultra-Mild Tear-Free Shampoo(200 ml/SRP $14.00, 400 ml/SRP $19.00,800 ml/SRP $34.00), a gentle, fragrance-free,moisturizing and non-drying cleanser; Ultra-


Dave Monday


Mild Moisturizing Body Wash (200 ml/SRP $18.00, 400 ml/SRP $34.00, 800 ml/SRP$60.00) and Wonderfully MoisturizingBody Lotion (200 ml/SRP $26.00, 400 ml/SRP $46.00). Lanu contains no sulfates orparabens and is never tested on animals.For adults, the company debuts ScalpExfoliate (60 ml/salon $20.00) for in-salonuse only, which works with the Reviv3 3-partsystem for supporting hair growth.

Reviv3 is also adding Eyelash Serum withGrowth Factor (½ ml/SRP $115.00) and EyeSerum (15 gm/SRP $75.00) for treating eyelines and wrinkles. Reach Donald Starace,vice president of sales, [email protected]. Visit reviv3.com.

Hair stylists Patti Coyne and MichaelVictor, with more than 75 years ofexperience between them, have createdHotheads hair brushes for “Improving thequality of hair one head at a time.”

“We created this brand out of the needfor a better-performing styling brush withboth the weight and balance we desired,”explains Patti.

Hotheads hair brushes feature patentedand patent-pending features. Patentedcaptive ends prevent fatigue on the wrist,speed up drying time up to 50%, preventtangling of the hair on the brush and helpprevent frizz. A 3D bristle pattern helps witharranging hair on the brush, so there’s notangling. The unique grip helps create eithervolume or smoothness. The patent-pendingThermal Conductive material on the barrelallows the dryer to reach its highesttemperature in just 18 seconds and allows thebrush to cooldown fast,creating astrongerset/style ora longer-lasting finish.This coolingis what reallysets the hair.The fact thatit speeds updrying timealso meansless heatdamage on the hair. In addition, Hotheadsbrushes will improve the performance ofmost hair dryers, due to the brush’s shape.The patented shape allows for more air andmore heat across a larger surface. That meansless time, less heat and less damage. Just as ahigh-performance car controls hair flow byits design or shape, Hotheads hair brushescontrol airflow, increasing both the dryerand brush performance.

Styles include the Speed brush collectionin three sizes (small 37 mm/SRP $24.00,medium 56 mm/SRP $33.50, large 70mm/SRP $40.25), the Enforcer, the PaddlePlus and the Mini G.

For distribution inquiries, contact MichaelVictor at [email protected]. Visithotheadshairbrushes.com.

Safe-T Nails debuts three kits (ManicureKit, Pedicure Kit and Pedicure Pro Kit/SRP$4.99 each), which address safety at thesalon, while leaving a positive impact on theenvironment. Each kit provides a waterless,100% disposable system that is designed toconserve resources while reducing theamount of chemicals being washed down thedrain. And because there’s no need to soakhands and feet using this system, there’s lesscleanup work for nail technicians. Salons canturn over clients at a faster rate. All products,including the pouch itself, are recyclable andfree of parabens.

The Manicure Kit includes one pair ofplastic gloves containing a luxurious, activecream that serves as a cuticle softener,moisturizer and hand sanitizer in one, onedisposable towel, one nail stick, one nail fileand one nail buffer.

The Pedicure Kit & Pedicure Pro Kitinclude one pair of plastic socks with a high-quality active cream that serves as a cuticlesoftener, moisturizer and sanitizer in one, onedisposable towel, one nail stick, one nail file,one nail buffer and one plastic cover withbuffing pad (Pro kit only),

The products in each pouch are sterilizedhygienic to the same level that hospitals use.At the core of the Pedicure Pro Kit is a GermPrevention System that provides a plasticbuffing sleeve to slip over the foot file for aone-time solution to increase client safetyfurther. Visit safetnails.com.




Parodi Professional Care offers the footcare system that will leave feet lookingsmooth and feeling nourished and

moisturized.ParodiSmoothingExfoliant forFeet usesgentle chemicaland physicalexfoliants tohelp feet feelsmooth, soft

and refreshed. Follow with ParodiNourishing Foot Cream, which goes to workon dryness from wearing heels, flats, sling-backs and flip flops. Parodi Nourishing FootCream softens, soothes and hydrates dry,tired feet, keeps callouses under control andmoisturizes skin, while giving feet a luxuriouslook and feel. Parodi Nourishing Foot Creamis developed specifically with hard-workingsalon professionals in mind. Plus, many salonclients and individuals in other professionswho experience similar skincare obstacleswill also benefit. Visit parodicare.com.

The new Novalash fLASHlight createspicture-perfect lighting. For lash fans andprofessionals alike, fLASHlight willrevolutionize selfies and make lash pictures

appear professionallytaken. The adjustable clipallows you to attach yourfLASHlight to any device.Compact and lightweight,it turns any image into aneye-catching stunner in aflash. With threeilluminating lighting levels,the circular LED patterngives eyes a beautiful

glow and twinkle. Visithttps://novalash.com/product/flashlight/

The Professional Beauty Association iscalling for entries to its 2017 PBA ScruplesScholarship program. The program willaward one scholarship of up to $1,000 to anew salon owner who has been open for lessthan 12 months as of December 31, 2017 andwith fewer than four stylists on his or herteam. The scholarship can be applied tobusiness or technology-related education, aswell as resources for the salon owner. Thisscholarship is not for technical education orsalon equipment.

“The PBA Scruples Scholarship is one waywe can help salon owners who are juststarting to build their businesses accessresources and tools to help them continue tobuild a solid foundation for their business,”says Steve Sleeper, PBA executive director.

Apply online by visitingprobeauty.org/scholarships/. The fundsawarded must be used in 2018. Additionalscholarship terms, conditions and eligibilityrules can be found at probeauty.org.

Held this year at the Loews HollywoodHotel in Hollywood, CA, the Paul MitchellSchools 14th annual FUNraising Gala was astar-studded celebration attended byrepresentatives and celebrity spokespeoplefrom this year’s 10 supported charities, alongwith students and team members from theschools, plus families, friends and fans fromthe entertainment and beauty industries. Theblack-tie event celebrated two and a halfmonths of “FUNraising”—thousands of cut-a-thons, fashion shows, princess parties andother events hosted by the 14,000 futureprofessionals and team members from the110 Paul Mitchell cosmetology schools. Thisyear, they raised more than $1.5 million,bringing their 14-year total to $18.2 million.

Co-hosted by TV and radio personalityLeeza Gibbons and Paul Mitchell Schools’Dean and Cofounder Winn Claybaugh, thegala recognizes the top FUNraising schools

and other major contributors, includingartists and educators who donate their timeand talent to the campaign. This year’s eventacknowledged makeup expert DebraDietrich, who has singlehandedly raised over$1 million in the past six years by offeringspecialized makeup classes to schools acrossthe country and donating all proceeds.

The event also recognized winners of the“First 100” contest—the first 100 students andteam members to each raise at least $3,000were invited to attend the Gala, where theyenjoyed a photo op with celebrity guests,

plus a day ofhands-oneducation thenext day withlong-hairexpert MartinParsons,master barberDarrin “DL”Lyons andDebra Dietrich.

The Galaalso providedtheopportunityto mingle withleading icons

and artists, including Paul Mitchell Co-ownerAngus Mitchell; salon owner, reality TV starand daughter of legendary beauty icon VidalSassoon, Eden Sassoon; IntercoiffurePresident Frank Gambuzza; fitness guruChalene Johnson; Mary Wilson of theSupremes; industry icons and educatorsNicholas French and Melissa and BillyYamaguchi; men’s grooming expert DianaSchmidtke; Hollywood Hair Guy DeanBanowetz; Ellen DeGeneres’ hairdresser LainiReeves; Dancing with the Stars Emmynominee Melissa Jaqua; Broadway directorPaul Lambert; reality TV star Jason Wahler;former Miss USA Tara Conner; and actorsRenee Taylor, Joe Bologna and RayAbruzzo.

Marie Osmond represented Children’sMiracle Network, which she cofounded. Todate, Paul Mitchell Schools have donated


giving back

Angus Mitchell and WinnClaybaugh


$1.275 million to CMN Hospitals. Paul Mitchell Cofounder and Chairman

John Paul DeJoria acknowledged theschools’ longtime support for Food 4 Africa,an organization close to his heart. To date,Paul Mitchell Schools have donated$930,000 and provided orphaned childrenwith more than 24 million meals.

Fran Drescher delivered an impromptucomedy routine before acknowledging theschools for their contributions to CancerSchmancer. “I’m so grateful for yourgenerosity and support,” she said. “Wehonestly couldn’t get through the yearwithout you, so God bless you and thankyou!” To date, Paul Mitchell Schools havedonated $880,000 to Cancer Schmancer.

CAST Ambassador, UN Spokesperson onHuman Trafficking and Academy Awardwinner Mira Sorvino shared chilling statisticsabout human trafficking and the successfulefforts of the Coalition to Abolish Slaveryand Trafficking. “We are so incrediblygrateful to Paul Mitchell Schools for theirpartnership with CAST,” she said, “for theimpact they are having on the lives ofcountless survivors of human trafficking andfor providing scholarships to survivors whoare soon to graduate and start rebuildingtheir lives.” To date, Paul Mitchell Schoolshave donated $200,000 to CAST. Fundsprovided in the past three years have rescued400 trafficking victims.

Leeza Gibbons spoke about Leeza’s Care

Connection, which provides support servicesto caregivers and their families and connectscaregivers to one another and the much-needed resources in their own communities.As the founding charity partner of theFUNraising campaign, Leeza said, “That’s a lotof years we’ve been together, and I thank youthat you’re still inviting me in.” To date, PaulMitchell Schools have donated over$1 million to the Leeza Gibbons MemoryFoundation and Leeza’s Care Connection.

Eden Sassoon and Thirst Project founderSeth Maxwell addressed the worldwidewater crisis and Thirst Project’s efforts aroundthe world. “We work with a lot of amazinggroups, and the Paul Mitchell Schools, farand above, are unbelievable,” Seth said. “Youguys are so innovative and creative and giveof yourselves in so many amazing ways.” Todate, Paul Mitchell Schools have donated$300,000 to Thirst Project—providing safewater for more than 8,000 people for therest of their lives.

In their afterschool and theater programs,No Limits helps deaf and hearing-impairedchildren from low-income families developlanguage. Said spokesperson Kathy Buckley.“I wish you could be there when a motherfinally hears her child say hello…I see it on adaily basis. Connection is very important tobe able to be a part of this world—as crazyas it is. When I look in this room, I seeangels.” To date, Paul Mitchell Schools havedonated $700,000 to No Limits.

During his third deployment inAfghanistan in 2012, Gary SiniseFoundation Ambassador U.S.Army Master Sgt. Cedric King lostboth legs. He recently received asmart home from the Gary SiniseFoundation. “The need is so great inour country for guys like me whohave been injured,” Cedric said.“Gary understood that when awarrior comes back from a combat

zone, he or she is supposed to havea place to rest. This is all madepossible by that one bake sale, bythat one car wash that you did, andwe’ll forever be thankful.” To date,

Paul Mitchell Schools have donated $685,000to the Gary Sinise Foundation.

There is a continued trend to mandatedomestic violence training for licensedbeauty professionals (Arizona this year andIllinois last year). The Professional BeautyAssociation invites stylists to join its free CutIt Out! program Learn more about theprogram here:https://probeauty.org/cutitout/

There continues to be a trend in thereduction of cosmetology program hours,notably Kentucky (reduced hours from 1,800to 1,500), Montana (reduced from 2,000hours to 1,500) and Colorado (reduced hoursfrom 1,800 to 1,500 hours),

More states are passing hair-stylist-onlylicenses. Arizona passed legislation to createa hair-stylist-only license, which can becompleted with 1,000 hours of instruction.Utah passed a bill to create a hair designerlicense at 1,200 hours. New Mexico haspassed legislation to create a hairstylinglicense at 1,200 hours.

governmentrelations

In recognition of his selfless, compassionate service and tireless dedication, the 2017 Andrew GomezCompassionate Service Award was presented to Andrew Gomez Dream Foundation board member

Charles Riser, shown in the left picture above with Winn Claybaugh and Leeza Gibbons. Also receivingthe award was Cancer Schmancer Founder Fran Drescher, shown in the right picture above with Paul

Mitchell Co-Founder John Paul DeJoria, Winn Claybaugh and Leeza Gibbons.


CPNA’s Must-Attend EventsCity of Hope’s Spirit of LifeAnnual Gala, “The Beauty ofInnovation. The Beauty of Hope.”

honors BeautySystem Group’sMark Spinks. Cocktails, dinnerand music takeplace Saturday,July 8, at 6:30 p.m.

in the MandalayBay Ballroom. The evening willsupport research and treatmentof cancer, diabetes and life-threatening diseases. All-accesssponsors include Beauty SystemsGroup, ColorProof, Joico,RevitaLash and Zotos. Visitcityofhope.org/salon-spirit.

The Professional BeautyAssociation will host Earvin“Magic” Johnson as its keynote

speaker for PBA’sBusiness Forumon Sunday, July 9,at 7:30 a.m.

Magic hasparlayed his skills

and tenacity onthe basketball

court into the business world. Heis a Major League Baseball team

owner, an NBA Legend, a two-time Hall of Famer, anentrepreneur, a philanthropist anda motivational speaker. Magic willshare his inspirational story in his

address,“UnderstandYour Customerand OverDeliver.”

“Magic’s abilityto transition his

personal brandand business from professionalsports to entrepreneur tophilanthropist will inspire,” saysPBA Executive Director SteveSleeper. “The professional beautyindustry is adapting and changingbased on the needs of consumers.We’re focusing on what it takes tocreate relevancy, understandingand building ongoing relationshipswith our customers. Magic’smessage of focus, principles andpreparation will connect withyou.”

Steve and Reuben Carranza,PBA chairman of the board, willupdate attendees on theassociation’s 2020 StrategicRoadmap. It includes six pillars

focusing onmembership,events, education,governmentaffairs, researchand reputation.They will alsoshare informationabout the Future

of the Beauty IndustryCoalition, which is focusing onprotecting the industry fromderegulation by streamlininglicensing, education and testingrequirements while maintaininghigh standards for health andpublic safety. For tickets, visitprobeauty.org/beautyweek.

You're invited to the BeautyChanges Lives Press Conferenceand Champagne Toast onSunday, July 9, from 4:30 to 5:30p.m. It's in the Mandalay Bay PalmA on the 3rd Floor. Learn aboutnew scholarships, the 2018 LegacyHonoree, how you can helppeople enter our beloved industryand profession and more!

Celebrate the creativity ofhairdressers—your customers—atthe North American HairstylingAwards. The Red Carpet goes live on Sunday, July 9, at 6:30 p.m. Visitprobeauty.org/naha/ for ticketsand to view the beautiful imagescreated by all of the finalists. Whowill win? Stay tuned!

The Inaugural BeautyID Awards,created by CPNA and BeautyPackaging Magazine, recognizecreativity in packaging design,material and product formulationin the beauty segment. TheAwards include all cosmeticproduct categories acrossprofessional, prestige and massmarket segments. They will takeplace Monday, July 10, from 5:00to 6:00 p.m. at the Discover Caféon the CPNA show floor. Ticketsare required.

The Final Word“The consumer tells us what theywant, where they want it, howthey want it—I call it consumerpower in action.”—Camillo Pane,CEO, Coty Inc., on how socialmedia and distribution channelshifts are disrupting the beautybusiness

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