COSMETICS AND PERSONAL CARE PRODUCTS

term investments.

Eleven international investment agreements with Colombia. Includes agreements for the reciprocal promotion and protection of investments. Industry, Trade, and Tourism Ministry, 2014.

Colombia is competitively located, providing easy access to global markets with over 800 direct international flights each week and more than 4,900 domestic flights each week.

Potential for preferential access to over 1.5 billion consumers due to the country’s geographical location and signed Free Trade Agreements with countries of the Andean Community, NAFTA, Mercosur, the United States, the European Union, the Northern Triangle, and Canada.

COLOMBIA, A PRODUCTION CENTER AND OUTSTANDING LOGISTICS HUB IN THE AMERICAS

Libe rtad y O rde n

CONSOLIDATED SECTOR WITH SIGNIFICANT GROWTH

SALES OF BEAUTY AND PERSONAL CARE SECTOR IN COLOMBIA 2009-2019P MILLION USD

Source: Euromonitor International, 2016.

momentum that has been observed will oscillate in an annual average growth of 4% by 2019, the year in which it is estimated that sales will reach USD $ 4,735.

2019P

2,7933,352

3,690 4,0144,014 3.905

3.9524,317

4,735

Sales reached USD $3.905 million in 2014 registering a 7% CAGR compared with sales recorded in 2009. �e positive

BPR Benchmark, 2013.

Leading country in biodiversity. It holds nearly 10% of the world’s biological diversity on only 0.7% of the worldwide continental surface area. It is the country with the highest diversity per square meter.

OPPORTUNITY IN PRODUCTION, R+D+I AND LOGISTICS CENTERS.

Availability of a qualified labor force for research and production, with over 130,000 professionals and technicians available for the cosmetics and toiletries sector. Employment Observatory, 2015.

makes it one of the major export subsectors. In 2014 cosme-tics and toiletries were the second most exported industrial products, surpassing subsectors such as confections, phar-maceutical products and chemicals.

DANE, 2015DANE, 2015

In 2015 exports of cosmetics and toiletries from Colom-biato the world reached USD 548 million. In the past �ve years the sector has shown a positive dynamic having recorded an average annual growth of 3%.

By 2018 Colombia will remain among the 5 countries with the largest share in the regional market in beauty and personal care products, surpassing countries like Chile and Peru.

Euromonitor International, 2015

MARKET POTENTIAL FOR MEN AND WOMEN

Growing participation of women in the labor market. Women represent 42% of the labor market.

In Colombia, the number of women executives exceeds other Latin American countries and some developed

countries such as Canada, the United Kingdom, Germany, Japan, and France.

male market is expected to represent 25% of the total and adolescents should reach 10%. (Revista Dinero)

FROM COLOMBIA YOU CAN ACCESS AN EXTENDED MARKET OF NEARLY 1 BILLION CONSUMERS WITH ANANNUAL PER CAPITA CONSUMPTION OF MORE THAN USD 200PER YEAR.

CANADAConsumers: 35,5 millonsSales: USD 78.094 millonsConsumption p/c: USD$ 239,4

MEXICOConsumers: 128,6 millonsSales: USD 10.542 millonsConsumption p/c: USD 87,8ECUADORConsumers: 16,4 millonsSales: USD 1.275 millonsConsumption p/c: USD 82,6

PERUConsumers: 31,8 millonsSales: USD 2.419 millonsConsumption p/c: USD 78

CHILEConsumers: 18,1 millonsSales: USD 2.797 millonsConsumption p/c: USD 156,6

UNITED STATESConsumers: 431 millonsSales: USD 78.094 millonsConsumption p/c: USD 243,2

CENTRAL AMERICA AND THE CARIBBEANConsumers: 44 millonsSales: USD 2.224 millonsConsumption p/c: USD 50

VENEZUELAConsumers: 31,5 millonsSales: USD 7.833 millonsConsumption p/c: USD 250,9

BRAZILConsumers: 209,6 millonsSales: USD 42.828 millonsConsumption p/c: USD 210,3

Colombia has a competitive location and has consolidated a preferential access to the most important markets in the region at competitive transit times and costs.

Consumers, sales, and per capita consumption of beauty and personal care products in Latin America and The Caribbean

Source: Euromonitor International, 2016; �e Economist Intelligence Unit, 2016.

MAJOR FOREIGN COMPANIES CHOOSECOLOMBIA AS A PLACE TO INVEST

Kimberly Clark, United States: Launched its third global innovation center in Medellin.

Yanbal, Peru: Invested in the adaptation of its plant in Colombia to create a portfolio of products for men.

Unilever, United Kingdom: Central o�ce for Central America and the Andean region, distribution center and its most technological plant for detergents, located in Valle del Cauca.

Procter & Gamble, United States: Inaugurated new center of operations in Rionegro.

Belcorp, Peru: Invested in an R&D center and a production plant in Tocancipá to supply the market for the Andean region.