global macro trends personal care - in-cosmetics asia

© The Lubrizol Corporation 2012, all rights reserved

FOR INTERNAL USE ONLY – This version is not intended for customer use.

Presents …

Beauty in The Digital Age Global Macro Trends – Personal Care

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Agend@

• Introduction

• 3 trends and formulations

• Conclusion

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Introduction The Internet has revolutionized the way we perceive the world. Social media networks and mobile technology are at the heart of this revolution, placing the entire world at our fingertips. Connecting, sharing and publicizing online have become essential for individuals to feel recognized and respected.

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Introduction

Lubrizol presents beauty in the digital age – an interpretation of 3 global macrotrends, their perceived impact on the personal care market and suggestions for participation in these market opportunities.

• Citysumers

• SENSE-able

• YOUnique

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Citysumers

Formulating products for Citysumers means delivering rapid visible results, protection, indulgent sensory and multifunctionality.

Trend: Citysumers

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Citysumers Carpe Diem

The race against the clock is a reality of modern life, especially in the urban lifestyle. Consumers desire visible results at a faster rate, and those results must last longer.

It is a quest for improved performance and instant gratification.

ProTechtion

The city is a harsh environment. People must protect themselves from stress and aggressive conditions (UV rays, extreme weather, pollution, and more) that cause damage to their hair and skin. Products tailored for the urban lifestyle use actives and shielding

ingredients to enhance the natural defenses of hair and skin, while soothing senses after a stressful day.

Escapism

Consumers seek products that transport them from the harsh conditions of the city. They desire a more comfortable and quiet environment that allows them to experience sensations outside of their daily routine.

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Illustr@tive Formul@tions

S-G0060(EU) On-The-Go Grooming Hair Gel A convenient crystal clear gel with combination of Carbopol® 980 Polymer and Fixate™ Freestyle Polymer to impart a fine texture that dispenses easily out of a tube, works quickly to provide extreme hold, and leaves no residue on the hands. Enable instant restyling throughout the day.

CL-B0066(EU) Antioxidant Body Wash with Malachite Extract Clear shower gel, paraben-free and formaldehyde donor-free formulation. Carbopol® Aqua SF-2 Polymer provides beads suspension, shear-thinning rheology, smooth flow and high

clarity at low pH. Glucamate™ LT Thickener boosts thickening, contributing to the honey-like texture.

Trend: Citysumers

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F-0098(EU) Anti-Pollution Shielding Lotion Novemer™ EC-2 Polymer and Carbopol® Ultrez 10 Polymer work synergistically to provide viscosity and stabilization with a light initial feel at pH 5.5 in this anti-pollution lotion enriched with electrolytic actives.

SU-0035(LA) Daily Kids Protection Cream - SPF 13 This cream can protect kids’ sensitive skin from UV radiation and sunburn. This protective cream contains Novemer™ EC-2 and Carbopol® Ultrez 21 Polymers for thickening, stability and afterfeel. The combination of Schercemol™ 105 and Hydramol™ TGL Esters give emolliency as well as a soft, non-sticky afterfeel.

Trend: Citysumers

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SENSE-able

Formulating for the SENSE-able means considering health, well-being, social responsibility and fusing nature and science.

Trend: Sense-able

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SENSE-able Back-to-Basics Social media, internet forums and online word-of-mouth have renewed the popularity of basic and traditional ingredients because they somehow remind us of the simplicity of the past. Traditional medicines developed from local herbs and botanicals, superfruits, olive oil and other products have found a renewed success with nostalgic consumers. Well-thy Consumers seek cosmetics that address well-being and health in addition to beauty. Personal care products are evolving by combining beauty with physical and psychological wellness. Safe and effective formulas free of potentially harmful ingredients bring essential benefits desired by consumers. The Fusion of Nature & Science Consumers do not want to sacrifice results in their search for well-being. An emerging cosmetic product category fuses Science and Nature, focusing more on the efficacy and safety of naturally derived ingredients, and less on organic claims. These cosmetics use materials derived from or inspired by nature, but that are also optimized by cutting edge technologies to ensure visible results.

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SH-0061(EU) Sulfate-Free Re-energizing Acerola Shampoo This mild sulfate-free shampoo (APG and betaine) is efficiently thickened and stabilized at a balanced pH of 5 by Carbopol® Ultrez 20 Polymer. Glucam™ E-10 Humectant and Hydramol™ TGL Ester provide body and conditioning to hair.

F-0047 21st Century Hydrating Cream Very simple cream, cost-effective, stable, and beautiful. Novemer™ EC-2 Polymer is used as the primary emulsifier, thickener, stabilizer and sensory modifier in this pH 5.5 emulsion. Schercemol™ CO and NGDC Esters create a pleasant glide between fingers and leave skin feeling silky smooth.

Trend: Sense-able

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CL-B0087(LA) Bottled Bar Soap Experience the sensory of traditional bar soap in the form of a liquid body wash with this rich shower formulation. Carbopol® Aqua SF-1 Polymer provides excellent viscosity and long flow rheology. The surfactant system is based on the coconut derived Potassium Cocoate and Chemoxide™ CAW Surfactant which promotes creamy flash foaming characteristics.

CD-0027B Ocean Breeze Rinse-Out Conditioner for Frizzy Hair This rinse-out hair conditioning formula contains Sensomer™ CT-400 Polymer to provide medium conditioning for bleached or damaged as well as frizzy or curly hair. Vilvanolin™ L-101 Lanolin Derivative provides a smooth, emollient feel without greasiness.

Trend: Sense-able

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YOUnique

Formulating for the YOUnique

consumer means creating formulas

for the individual.

Trend: YOUnique

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YOUnique Extreme Segmentation Cosmetic manufacturers are offering larger, more complex product portfolios. With several products targeted for various skin and hair types, an increasing number of online diagnostic tools, smart phone applications and expert forums exist to help consumers identify the right product for their own individual needs. Made-to-Measure Increasingly sophisticated, new genomic cosmetics tend to be active at the scale of our DNA to restore and repair skin to its original form. New made-to-measure products empower individuals to select the composition, type and amount of actives that are suitable to personalize their beauty products. CustoMYze The digital world has become a kingdom for cosmetic alchemists looking to achieve ultimate customization. “Do-it-yourself” beauty products and home-made cosmetics for skin and hair care lead to an enjoyable, personal experience. The ability to select ingredients reassures consumers they are using something unique, controlled and formulated specifically for their needs.

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SH-0072 - 2-In-1 Shampoo with Cationic Cassia Sensomer™ CT-250 Polymer provides efficient silicone deposition, silky combing, frizz control, and smooth afterfeel provided by in a formula at pH 5.5. The use of Sulfochem™ ES-2K and Chembetaine™ CAD Surfactants generate a mild formula that produces a rich, luxurious foam.

S-G0057(EU) Clear Styling Gel A low level of Fixate™ Freestyle Polymer provides a light hold for controlling style, modeling hair, or giving a haircut a natural finish, while Carbopol® Ultrez 21 Polymer imparts appropriate consistency to this jar gel.

Trend: YOUnique

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CL-B0068 Mild Sulfate-Free Baby Body Wash Alkyl and alkyl ether sulfate-free formula. Glucamate™ VLT Thickener builds viscosity while enhancing the mildness of the formula. Aiding to the mild nature of this formula are Chembetaine™ ACB Surfactant and Chemoryl™ SFB-10SK Surfactant Blend.

F-0089(AP) Spring: Moisture Balancing Cream This moisturizing cream is designed for balanced moisturization desired in Spring time. Novemer™ EC-1 Polymer provides rheology modification. Glucamate™ SSE-20 Emulsifier, a naturally derived material, imparts mildness. Schercemol™ NGDO Ester extends the playtime while Schercemol™ DISD Ester enhances skin smoothness.

Trend: YOUnique

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Wr@p-up - Conclusion

For more information, samples and

starting formulations, let us be connected,

visit us @

• Lubrizol Advanced Materials, Ltd. (In-Cosmetic Vietnam) table

• www.lubrizol.com/beauty

• www.facebook.com/LubrizolPersonalCareTrends

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