Our Social Media Tools Journey

Our detailed comparison and review of Editorial Calendars - CoSchedule and DivvyHQ Lite.

Organization of this Presentation

We recently found it was time for a change in our social media tools. We reviewed several major social media management tools, editorial calendars, analytics tools, and a host of add-ons and integrations. This presentation provides a detailed comparison of CoSchedule and DivvyHQ Lite based on the 11 criteria we identified as key to our editorial calendar selection.

Background

To Read More:• See our article: Divvy HQ Lite and CoSchedule Compared.

11 Evaluation Criteria

Must haves:1. Price2. True calendar view3. Easy scheduling and rescheduling4. Multiple views with robust searching and filtering5. Task assignment and tracking6. Task reminders and notifications7. Campaign tracking8. Centralization

Nice to haves:9. Content types shown by icon on the calendar10. Integration with our other tools11. View maintenance related tasks for websites and social accounts

Key 1: Price and Billing

Decision impact: Both compared plans were within our budget.

Price of compared plan $10/blog/month Lite: $25/user/month

Tiers None. Pro: $95/user/month(add custom workflows and content publishing)

Enterprise: $195/user/month(add Global/parent calendar layers, custom API access, and dedicated support specialist)

Billing Monthly or Annually with a $20 discount.

Monthly or Annually (annual pricing is at a discount reflective above).

Keys 2 & 3: True Calendar with Easy Rescheduling

Decision impact: Both calendars supported easy, flexible rescheduling. Having associated tasks move with an item when it is rescheduled is a nice feature of CoSchedule!

Calendar view

Drag and drop reschedule

Reschedule from content item

Tasks, messages and other schedule items follow rescheduled posts automatically?

Key 4 : Multiple Views and Search Capability

Decision impact: Having multiple calendars lets us create separate calendars for specific content or tasks. It keeps calendars cleaner for the team members who use them. List views make content topics easier to sort, organize, and navigate.

Calendar Multiple Calendars

Deal Winner!List Views for Content

Deal Winner!Searching

Key 4 : Calendar View & Filtering

Decision impact: The ability to layer calendars lets managers and team members see everything or just specific relationships between different calendars and items. DivvyHQ’s filtering options let us focus on exactly what we’re interested in. Filtering essentially allows us to create any custom view we need!

Calendar Filtering Calendar Layering (selectively choose which calendar items to view at once)

DEAL WINNER!

Calendar Filtering Options All, Published, Scheduled, Draft, & Pending Review.

Key Dates, Calendars, Team Members, Content Types, Strategies

DEAL WINNER!

Key 4 : List View Filtering and Sub-Filtering

Decision impact: Again, DivvyHQ’s rich filtering options let us focus on exactly what we want to see.

List View Filtering List View Filtering Options By Scheduled, My (owned by me),

Planned, Archived, Last ImportedDEAL WINNER!

List View Sub Filtering List View Sub Filtering Options By Calendar, Dates, Team Member,

Content Type, Content Status, Content StrategyDEAL WINNER!

Keys 5 & 6: Task Assignment, Tracking, & Notifications

Decision impact: Both offer email notification of task assignment, and in-item task tracking. DivvyHQ’s Dashboard is the differentiator here. It centralizes task tracking, making it easier for team members to stay on top of things.

Assign Tasks to Users Notification of overdue tasks… On Calendar and in Content Item On Calendar, Dashboard, and

Content Item Task list.DEAL WINNER!

Email notification of task assignment Task assignments can be seen… On Calendar and in Content Item On Calendar, Dashboard, and

Content Item Task list.DEAL WINNER!

Email reminders

Keys 7 & 8: Campaign Tracking and Centralization

Decision impact: The ability to attached assets and travel with items through the content lifecycle has huge benefits to brainstorming and content creation!

Campaign assignment and tracking Centralized Calendar Centralized Outlining and Notes(with content authoring tools) Centralized Commenting and Brainstorming Centralized View of Tasks Centralized Asset Storage

DEAL WINNER!

Keys 9 - 11: Nice to Haves

Decision impact: While not a deal winner, DivvyHQ’s ability to create a calendar of maintenance tasks allows us to track all campaign related tasks in one spot, including updates to our website and our social media accounts!

Content types shown by icon on the calendar Integration with Buffer Integration with Raven Tools View maintenance related tasks for websites and social accounts

Comparison Extra – DivvyHQ Calendar View

Comparison Extra – DivvyHQ Calendar Filtering

Comparison Extra – DivvyHQ Content List

Comparison Extra – DivvyHQ Dashboard

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