corts mammoth amalan pen gurus an

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11 INTRODUCTION of COURTS MAMMOTH. Courts is the largest consumer electronics and furniture retailer in Malaysia with a network of 52 stores nationwide and a staff strength of 1,100. Courts has been serving customers in Malaysia for 24 years. Courts’ mission is to “To be the most customer orientated, profit focused retailer making aspirational home products easily affordable.” The core business of the Group is retailing consumer electronics from popular brands such as Samsung, Sharp, Sony, Philips, Panasonic, JVC, LG, Toshiba, Canon, Creative Apple, Microsoft and Acer as well as furniture. Background of COURTS MAMMOTH Courts started with one store in Johor Bahru 24 years ago but is now the largest consumer electronics and furniture retailer in Malaysia with a network of over 52 stores nationwide and a staff strength of over 1,100. Over the years, Courts has grown to become a household brand with strong brand presence, attracting second and third generation customers. Incorporated on 23 July 1986 as a private limited company under the name Courts Furnishers (Malaysia) Sdn. Bhd, the Company changed its name to Courts Sdn Bhd on 30 June 1997. It subsequently converted into a public company and assumed its present name, Courts Sdn Bhd on 1 July 1997. Courts was listed on the Main Board of the Kuala Lumpur Stock Exchange (now known as Bursa Malaysia Securities Berhad) on October 11, 2000 and delisted again from bursa Malaysia 3 September

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Page 1: Corts Mammoth Amalan Pen Gurus An

INTRODUCTION of COURTS MAMMOTH.

Courts is the largest consumer electronics and furniture retailer in Malaysia with a network of 52 stores

nationwide and a staff strength of 1,100. Courts has been serving customers in Malaysia for 24 years. Courts’

mission is to “To be the most customer orientated, profit focused retailer making aspirational home products

easily affordable.”

The core business of the Group is retailing consumer electronics from popular brands such as Samsung,

Sharp, Sony, Philips, Panasonic, JVC, LG, Toshiba, Canon, Creative Apple, Microsoft and Acer as well as

furniture.

Background of COURTS MAMMOTH

Courts started with one store in Johor Bahru 24 years ago but is now the largest consumer electronics and

furniture retailer in Malaysia with a network of over 52 stores nationwide and a staff strength of over 1,100.

Over the years, Courts has grown to become a household brand with strong brand presence, attracting

second and third generation customers.

Incorporated on 23 July 1986 as a private limited company under the name Courts Furnishers (Malaysia) Sdn.

Bhd, the Company changed its name to Courts Sdn Bhd on 30 June 1997. It subsequently converted into a

public company and assumed its present name, Courts Sdn Bhd on 1 July 1997. Courts was listed on the

Main Board of the Kuala Lumpur Stock Exchange (now known as Bursa Malaysia Securities Berhad) on

October 11, 2000 and delisted again from bursa Malaysia 3 September 2007 markets following the

completion of ownership engagement with Malaysia Retail Group. Courts group now comprises Singapore,

Malaysia, Indonesia and Thailand.

Courts is a leader in providing affordable lifestyles via superior credit offer as well as extended warranty offers

giving customers a perfect peace of mind knowing that their purchases are protected.

Over the years Courts has changed the lives of many Malaysians through its Big Prize competitions, giving

away up to RM12.5 million in competitions such as Jutaria, Catch the Cash, Greatest Kancil Giveaway, Gold

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Rush and Mega Ringgit.

Courts has been undergoing various stages of a re-branding initiatives since 2006. Phase 1 of saw the

reformatting of its urban stores adopting the ‘refreshed’ look and feel with an expanded product range in

contemporary furnishing, personal computers and an extensive selection of digital cameras, MPEG players,

IT accessories and flat-panel TVs.

A new logo that reflects a more modern and dynamic identity was also adopted to align the brand look and

feel across regional operations. Courts entered Phase 2 of its rebranding with the launch of Courts Megastore

in December 2007. Phase 2, also includes the refurbishment of the rest of the stores scheduled to be

completed in March 2009.

The opening of Courts large-format retail outlet in Mutiara Damansara marked a milestone in the retail history

of the nation. Courts Megastore is the ultimate one-stop lifestyle destination store built on a retail proposition

to provide choice, value, experience, service and payment options of credit, cash or credit card to consumers.

It’s concept is targeted at the urban consumer’s evolving tastes and needs as well as to appeal to a broader

market who may not be aware of the Courts’ offer. Courts Megastore offers many first-in-Malaysia concepts

such as Hot off the Docks, Countdown Corner, Dr. Digital, Sleep Clinic, made-to-order and many more.

By July 2008, one of it’s most successful and unique concept – The Sleep Clinic was already available in 14

other stores nationwide. The Sleep Clinic aims to provide expert independent consultation by a ‘sleep

specialist’ on the best and most comfortable solutions for a customer’s sleeping needs. It carries international

renowned brands from the top names in bedding.

6 stores around the country were also upgraded to Megastores bringing the total number of Megastores to 7,

marking in Courts’ commitment in delivering a more “customer focused” culture via the delivery of affordable

lifestyles all under one roof.”

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PRODUCT OR SERVICES.

Furniture

Courts offers a wide selection of products within its furniture division, which includes a

stylishly traditional range as well the contemporary collection for the younger and design-

conscious homemakers.

Electrical

Courts' electrical division offers leading brand names and latest models of household

products, digital and home office equipment.

Courts Corporate Services - Gift Vouchers

Here in COURTS Malaysia, we understand everyone has different taste and different

motivations when comes to purchasing and that’s why we want to respond back to our

clients accordingly by introducing COURTS gift vouchers to enable them to enjoy wide range

of redemptions opportunities & surely be the perfect gift for all occasions.

Choices and Flexibility for Customers

1) Courts Max Credit

2) Courts Cover

Extended Warranty

3) Take 10

4) Lowest Price Guaranteed

5) homeclub :)

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6) 0% Interest Rates

7) Widest Choice

8) Nationwide Network

Value-Added Services

1) Courts Max Credit

Thinking of furnishing your new home, getting a new TV or upgrading your old sofa? With

Courts Max Credit, you can afford to do it today!

2) Courts Cover

At Courts, you get the lowest prices guaranteed, and now also the best and most

comprehensive coverage. With Courts Cover, our very own product warranty and after-sales

service plan. It offers you unlimited repairs and replacements, accidental damage cover and

international warranty, at a minimum cost. So whatever you purchase, you’ll always be

protected against defects and breakdowns. For total peace of mind.

3) Take 10

Easy payment scheme provides customers the choice to purchase goods on extended credit

of 6, 12, 18, 24, 30, 36 and 48 months repayment period with a standard term charges of

1.98% per month.

“Take 10” which offers the BEST TERMS as below:

• 10% As 1st Instalment

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• 10 Equal Monthly Payments

• Low 1% term charges per month

4) Lowest Price Guaranteed

We will not be beaten on price! If you come across the same product at a lesser price

elsewhere, we will beat the price and refund you double the difference. This guarantee will

be extended up to 7 days after the purchase date and subject to terms and conditions

5) Homeclub :)

Homeclub :) gives you cash discounts, credit rebates, vouchers from various participating

merchants, invitation to exclusive previews and much more.

6) 0% Interest Rates

Enjoy 0% interest at Courts for up to 36 months when making payment with the above

selected cards.

7) Widest Choice

You'll find a huge range of furniture as well as top brand electrical items in all our stores

8) Nationwide Network

We are ready to provide you with the best service. With 52 stores nationwide, there is a

Courts within easy reach, no matter where you are.

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PRODUCT OR SERVICES.

Furniture

Courts offers a wide selection of products within its furniture division, which includes a stylishly

traditional range as well the contemporary collection for the younger and design-conscious

homemakers.

Electrical

Courts' electrical division offers leading brand names and latest models of household products,

digital and home office equipment.

Courts Corporate Services - Gift Vouchers

Here in COURTS Malaysia, we understand everyone has different taste and different motivations

when comes to purchasing and that’s why we want to respond back to our clients accordingly by

introducing COURTS gift vouchers to enable them to enjoy wide range of redemptions opportunities

& surely be the perfect gift for all occasions.

Choices and Flexibility for Customers

1) Courts Max Credit

2) Courts Cover

Extended Warranty

3) Take 10

4) Lowest Price Guaranteed

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5) homeclub :)

6) 0% Interest Rates

7) Widest Choice

8) Nationwide Network

Value-Added Services

1) Courts Max Credit

Thinking of furnishing your new home, getting a new TV or upgrading your old sofa? With Courts

Max Credit, you can afford to do it today!

2) Courts Cover

At Courts, you get the lowest prices guaranteed, and now also the best and most comprehensive

coverage. With Courts Cover, our very own product warranty and after-sales service plan. It offers

you unlimited repairs and replacements, accidental damage cover and international warranty, at a

minimum cost. So whatever you purchase, you’ll always be protected against defects and

breakdowns. For total peace of mind.

3) Take 10

Easy payment scheme provides customers the choice to purchase goods on extended credit of 6,

12, 18, 24, 30, 36 and 48 months repayment period with a standard term charges of 1.98% per

month.

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“Take 10” which offers the BEST TERMS as below:

• 10% As 1st Instalment

• 10 Equal Monthly Payments

• Low 1% term charges per month

4) Lowest Price Guaranteed

We will not be beaten on price! If you come across the same product at a lesser price elsewhere,

we will beat the price and refund you double the difference. This guarantee will be extended up to 7

days after the purchase date and subject to terms and conditions

5) Homeclub :)

Homeclub :) gives you cash discounts, credit rebates, vouchers from various participating

merchants, invitation to exclusive previews and much more.

6) 0% Interest Rates

Enjoy 0% interest at Courts for up to 36 months when making payment with the above selected

cards.

7) Widest Choice

You'll find a huge range of furniture as well as top brand electrical items in all our stores

8) Nationwide Network

We are ready to provide you with the best service. With 52 stores nationwide, there is a Courts

within easy reach, no matter where you are.

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Mission Statement

Core Values

Integrity / Integriti

Customer Focused / Berorientasikan Pelanggan

Results Orientated / Bermatlamatkan Hasil

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Innovation / Inovasi

Leadership / Kepimpinan

Semangat Berpasukan / Teamwork

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SWOT Analysis

This SWOT analysis company profile is the essential source for top level data and information. The

report examines the company's key business structure and operations, history and products, and

provides summary analysis of its key revenue lines and strategy.

Scope of this research

• Provides all the crucial company information required for business and competitor

intelligence needs.

• Contains a study of the major internal and external factors affecting the company in the form

of a SWOT analysis as well as a breakdown and examination of leading product revenue streams.

• Data is supplemented with details on the company's history, key executives, business

description, locations and subsidiaries as well as a list of products and services and the latest

available company statement.

Key reasons to purchase this research

• Support sales activities by understanding your customers' businesses better

• Qualify prospective partners and suppliers

• Keep fully up to date on your competitors' business structure, strategy and prospects

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• Obtain the most up to date company information available

Corporate Social Responsibility

Courts Berhad (Courts ) is a strong believer in 'giving back to society'. Since the company's

inception in 1987, Courts has initiated a host of Corporate Social Responsibility (CSR) programmes

aimed at assisting the less fortunate.

About Hope for Our Children Campaign

The Hope for Our Children Campaign is a collaboration between the National Cancer

Society of Malaysia (NCSM) and Courts Malaysia (Courts). The campaign aims to engender

understanding that cancer can be prevented by making conscious decisions about the life

that we lead.

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The campaign tagline, “Cancer Prevention Begins with a Healthy Lifestyle” also aims to enlist

the support of children by empowering them with the knowledge that healthy lifestyle habits

adopted early in life can make a positive difference in reducing the risk of cancer later in life.

Simple steps like applying sunblock, avoiding smoking and second-hand smoke, eating more

fresh fruits and vegetables, and avoiding processed food help to prevent cancer and other

chronic diseases as well.

In support of the campaign, images captured by premier photographer Kid Chan, show the

moments shared between cancer survivors and their family members and sending the

message that cancer does not signify the end of life’s journey. There is a high rate of survival

for cancer patients especially when detected early.

These images will be displayed on donation boxes, postcards, posters and buntings

distributed at all Courts 50 stores nationwide, and “Walk for Hope” Walkathons will also be

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organized at selected Courts retail outlets for fund-raising and as a way to engage members

of the public. The campaign will culminate in a charity dinner event to raise more funds for the

cause – the donations will help to fund more NCSM activities including the second stage of

the campaign which includes a school outreach programme.

The school outreach programme, which will kick off in 2011, hopes to increase awareness

among students that healthy lifestyle habits can help prevent cancer while providing

recognition for active student clubs.

Donation to "Setiap Anak Permata Negara"

Courts Bhd have donated furniture set to "Setiap Anak Permata Negara" television

programme, aired live by RTM1, at 11am every Sunday for 13 weeks.

Setiap Anak Permata Negara (Every Child of the Nation) television programme, produced in

collaboration with Yayasan Harapan Kanak-Kanak Malaysia (YHKM), was aimed at

supporting the implementation of the Permata Negara project under the Permata Negara

Council of the Prime Minister's Department.

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Courts answers MRCS’ call for donations

Courts Berhad has responded to the Malaysian Red Crescent Society’s (MRCS) call for

contributions to help the Johor flood victims with the donation of 1,000 mattresses. The

donation were handed over to MRCS National Chairman Yang Mulia Tunku Tan Sri Dato

Shariman Bin Tunku Sulaiman

Courts brings cheers to KLGH

As part of its Corporate Social Responsibility program, Courts Bhd recently organized a

refurbishment project for Kuala Lumpur General Hospital's paediatrics ward. The project

involved a new paint job for the playroom's internal and external walls and then, jazzing up the

place with stickers of cheerful and fun characters to create a mural. Little touches such as

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smaller-sized stickers mounted on cabinets also further brightened up the place, which Courts

then furnished with shelves, a storage cabinet and 10 sets of children's desk and chairs and a

variety of toys.

Visit to The Pediatric Ward of Hospital Kuala Lumpur.

During the festive season in December 2005, Courts organized a

visit to the paediatrics ward at the Kuala Lumpur General

Hospital to distribute goody bags to the children who were also

entertained by a magical clown and enjoyed a hand and face

painting as well as story-telling session

Rumah Ceriaku- Shopping day at Bata

Courts recently brought some 'back-to-school' joy to the children

under the umbrella of Courts Rumah Ceriaku campaign. The

children were hosted to a shopping trip to the Bata Clearance

Centre in Klang to select school shoes for the new school term. A

total of 270 children from seven adopted homes joined the Bata

'sojourn', which was organized by Courts' seven Klang Valley

outlets.

Make a date -to- donate

With the school holidays and the festive season being the most

challenging periods to stock up on blood, the National Blood

Bank was delighted when more than 40 Courts Berhad (Courts )

associates answered the call to donate blood on December 6th

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2005.

Courts is one of the NBB's staunchest supporters. To date, we

have jointly organized five blood drives, all of which have been

successful as the Company always makes it easy and convenient

for our staff from the Klang Valley stores and warehouses to

participate.

Blind leading the blind

Another CSR project that saw Courts' involvement is the Lions

Club Sight First Project helmed by the Petaling Jaya Lions Club.

Besides financial assistance, Courts rallied a team to participate

in the 'Blind leading the blind' charity walk held in early March

2005. The Lions Club Sight First Project provides financial

assistance to defray the surgery costs for needy patients who

require urgent cataract and other sight impairment surgery.

In recognition of Courts' contributions, the Company was

presented the Melvin Jones Fellowship Award; the highest form

of recognition conferred by the foundation, which honours Melvin

Jones, the founder of Lions Club International. The fellowship

represents humanitarian qualities such as generosity,

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compassion and concern for the less fortunate.

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