CORPORATE STRATEGIC PARTNERSGULF SHORES & ORANGE BEACH TOURISM

• Medianageofheadofhousehold:46.2

• Medianannualhouseholdincomeaftertaxes:$80,799

• Averagespendingduringvisit:$1,852.06

• Coreoriginofvisitors:Alabama(38.1%),Southeast(41.5%), Midwest(12.8%),Southwest(5.6%)

• Partycomposition:Families(57.1%),Couples(31.5%), GroupsofCouples/Friends(14%)

• Visitorswhoplantoreturn:91.1%

• 4.9milliondestinationvisitorseachyear,generating$2.6billioninvisitorspending.

• Morethan2.1millionwebsitevisitors,averagingfourpagespervisit;302,000+visitorstomobilesite;100,000Facebookfans.

• GulfShores&OrangeBeachsurpassallFloridaPanhandledestinations(includingDestinandPanamaCity) inlodgingandretailsales.

• 15yearsofextensiveconsumerresearchshowsourvisitorsaremidtoupperincomefamilieswithchildrenwhospendonlineandon-island.

• PRIZManalysisofourvisitorsdatingbackto2000givesusacomprehensiveprofileofourguestsandallowsus totargetsimilarcustomersbygeographiclocation.

• AsaGulfShores&OrangeBeachTourismpartner,yougain“frontandcenter”exposuretomorethan 2milliononlinevisitorsand4.9millionon-siteguests,bringingyourproducttopofmindwithaqualifiedsetofcustomers.

• Formorevisitorandareademographics,visitgulfshores.com/stats.

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W H Y PA RT N E R W I T H GU L F S HO R E S & O R ANG E B E ACH TOU R I S M ?

ASSETS

*Source: 2011-2012 Visitor Profiles, Evans-Klages, Inc. This data reflects from the time period Winter 2011-Fall 2012.

Corporatelogodisplayedonmainpageandallinteriorpagesofgulfshores.comwith“StrategicPartner”designation.

Logodisplayedonmonthlyconsumere-newsletter(85,000subscribers).

LogodisplayedonTableofContentspageinannualvacationguide(225,000annually,distributedtothroughlocalandstatewelcomecentersandmailedtoGS&OBTourisminquiries).

Full-pagead(sharedwithotherpartners)inannualvacationguide.:30TVspottoruninGS&OBTourismWelcomeCenters(70,000+visitorsperyearineachlocation).

OpportunitiestoparticipateinGS&OBTourismsweepstakesofferedtoconsumersthroughouttheyear.Includesmentionsinradio,print,onlineanddirectmailpromotions.

SignagedisplaysatGS&OBTourismWelcomeCenters.Opportunitiestodistributesamples,literatureorcouponsatGS&OBTourismWelcomeCenters.

Premiumplacementongulfshores.comwithrotatingsmallpromoonmainpage.

Superiorplacementongulfshores.comwithrotatinglargepromoonmainpage.

Outdoorsignage/bannersatGS&OBTourismWelcomeCenters.

ActivationatGS&OBTourismsignatureevents(SECBeachFestandotherstobedetermined).

ALL LEVELS Yourlogoonbottomofallpagesof

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PREMIUM PLACEMENT Rotatingsmallpromoonmainpageof

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SUPERIOR PLACEMENTRotatingfeaturepromoonmainpageof

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FormoreinformationonthemanybenefitstopartneringwithGulfShores&OrangeBeachTourism,contact BethGendler,VPofSales,GulfShores&OrangeBeachTourism,251-974-4620orbgendler@gulfshores.com.

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