corporate presentation allied digital group
DESCRIPTION
Presentation shows work done by ADG Online Solutions for many blue chip accounts in arena of Digital Demand Generation and Lead Generation Sales Funnel.TRANSCRIPT
“Winners of Aegis Graham Bell awards 2012 for Social Media Innovation“
"Nominated for Leaders of Tomorrow award from India Mart“
ISO 9001 :2008 Certified Company
Pioneer in Digital Marketing Solutions. Young and dynamic team of 50+ people
Client Served : Toshiba, Microsoft, Harman, Cisco, Sharp, Fitness World, Nokia, Haier, Taxspanner, 3M, NEC, Sanovi, Novell, Trend Micro, Belkin, HP, Canon, Dell, Samsung, LIC Credit cards, LG, Shyam Networks, NComputing etc.
Geographic Presence :HQ : DelhiBranch Offices: Chandigarh, Mumbai (RR), Bangalore (RR)
WHO ARE WE ?
CLIENTELE INDIA AND ABROAD
Singapore, Thailand, Japan, Taiwan, Shanghai, Malaysia
Media Buying and Planning
Brand Monitoring and Listening
Social Media Marketing
Digital Lead Generation
Creative content Generation
Mobile Marketing and Application
Online Demand Generation
Print Medium ( Newspaper and Magazine)
ADG – A one stop shop on the entire spectrum of Interactive Marketing.
Key USPs1) Building Large Consumer Outreach
2) Brand Listening Measurement and Monitoring
3) Custom Web Applications
4) Best Media Buyers ( Targeted)
5) Virtual Events
6) Creative Content and Demand Gen
7) Web Analytics
We are a young and passionate team of 50+ Professionals constantly brewing new ideas and working with Creative Content
How do we Execute?
Our Esteemed Clientele
ADG BEST PRACTICES
Summary By ADG
Brand Listening
SOCIAL MEDIA LISTENING PROJECT FOR CISCO INDIA COMMUNITY ON SM PLATFORMS
Pictures and Videos
Podcasts
Rating
Wikipedia
Social Blogs
Social Bookmarking and Blogging
Social MediaListening
Ecosystem
DEMAND GEN PROGRAM FOR CISCO BORDERLESS NETWORK (HEALTHCARE TECHNOLOGY)
Deliverables : 365 Leads with 9% Conversion
BRAND CAMPAIGNS WITH CALL TO ACTIONs
BRAND AWARENESS CAMPAIGN SHOWCASING HARMAN’S LEGENDRY. PROMOTED AKG AND HARMAN
DELIVERABLES :589 + SIGN UPS
Brand and Lead Generation Campaign targeted to SMBs and Enterprise
Deliverables : 2000 registrations on tax filing
360 DEGREE BRAND CAMPAIGN FOR NCOMPUTING(We launched a massive print campaign in the national dailies coupled with online presence in four major cities)
BRAND CAMPAIGNS WITH CALL TO ACTIONS
APPLICATIONS, INNOVATIONS AND LEAD GEN PROGRAMS ON SOCIAL MEDIA PLATFORMS
Belkin “I CAN” Campaign for Awareness Cycle
Belkin Technoract Connect :“Live” Virtual Events
Sent messages and updates to fan
profiles intermittently reaching out to
more than 20,000 people
Belkin Social Media Superstar
Bahadur Sherpa or Belkin’s social mascot was the first wave of innovation + creativity on Facebook.
From going hospitals to witnessing F1, Sherpa has been the Blue-eyed Boy of Belkin India and its social network
Social Gamification
First ever Facebook Game based on Brand Products
Content Generation :ADG’s Triangular approach
for NEC Cloud Solutions
Digital Media BuyingMagazine AdsMobile Apps
Live Digital TV
Coverage
and Broadcast
Of offline
events(Cisco TechWise
TVEvent)
SOCIAL MEDIA
‘ STAY SAFE’ CAMPAIGN
FOR TREND MICRO INDIA
CombiningDigital, Radio, Print andOn-Ground Surveys
A 360 Degree Spectrum was build over a period of year
We provided the live coverage of the Titanium 2011 launch event
through videos, Pictures and contests on Trend Micro India
Facebook Page
Hall of FameNukkad Cycle
CampaignCrack the code
Contest
LEAD GEN THROUGH NOO FACE CAMPAIGN
http://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.html
http://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.html
We introduced ‘Web Guard’
in the ‘Stay Safe’ Campaign
Classification 04/26/2023 2
9
Mascot creation for the easy communication with the user base
ONLINE ND OFFLINE INTEGRATION FOR HARMAN INTERNATIONAL
ROI : Brand Recall and Lead Generation
HT MINT AD FOR CISCO BRAND CAMPAIGN
MAGAZING AD CAMPAIGN FOR NEC
LEAD GEN PROGRAM THROUGH APPLICATION INTERFACE
Incentivized Like page to attract maximum
eyeballss
Lead Generation through Sweespstakes and Wildfire Applications
http://gadgetnext.co.in/video/cisco/cisco.html http://gadgetnext.co.in/video/cisco/cisco.html
http://gadgetnext.co.in/video/cisco/cisco.html
RICH MEDIA AND APPLICATIONS THROUGH MOBILE MARKETING
Medium : MobileViral for Level 1 Engagement (18-25 yrs) :
How we engaged and built recall amongst young buyers and decision makers(creating a Mobile viral) for brands like Harman, Toshiba and Fitness World
A) Social Media Viral : Engaged youngsters through regular promotion of schemes and
Social Media applications
ROI : Measure and quantify deliverables
B) Lead Generation Programs : Widget Branding + WAP inventory A bunch of widgets on Network sites strategically chosen to effect the consumer behavior in a disguised way.
ROI : Leads and Conversions. Clicks , impressions
C) SEM Marketing : Search engine marketing on to target Mobile users on Google/Yahoo
ROI : hit rate and leads
D) WAP Advertising : Display adverts on Chosen platforms with High Impact
Properties Drive eyeballs an bring in constant mindshare
Increase foot traffic with location-based Facebook Check-in Deals
Location Based Trend Micro Utility Apps
QUICK GLIMPSE
TARGETED PLACEMENTS FOR DEMAND GENERATION
• We Showcased Videos, Whitepapers, Q/A s Blogs , Polls and much more through one widget on top technology websites
Widget Branding
• Text and Display Ads on Google Search and Technology websitesGoogle Search and Display
Network
• Custom Group Creation, Display Banners on profiles, Banner on Targeted Groups , Text Links , Whitepaper Glossary, LinkedIn slug Ads
• Built a Cloud channel and promote videos & reach IT Professional on YouTube , Facebook Page Creation for Cloud and Video Ads
YouTube Brand Channel and Facebook
• Dynamic top Expando Creative on Cloud sections of Tech website + Advertorials and forum postings
Expandos and Advertorials on Tech
Websites
ADGs Pentagonal approach for Trend Micro Cloud Solutions
Best Buyers and better Outreach
200+ Leads and 0.3% CTR
Display Innovation
A dynamic Cloud Video
Widget
Polls. Q/As
Leading latest updates
Corporate Fact Sheet
What interests the
most!
Measuring and Effecting Performance
Banner Ads
Leads to Resellers
Media types(s): What we did
•Banner ads optimization
•Content syndication and modulation
• Interest generated by offline campaigns manifests online campaigns
• Include online (particularly Search) tools to capture full value of offline activities
Result(s):•Assessing proportionate CTRs and yields.
Judging consumption patterns
LEADS RECEIVED FROM THE CAMPAIGN
Ebay Yahoo NDTV BMS Shaadi Adwords MMT0
100200300400500600700800
Leads
Leads
Belkin Wireless Networking Campaign
Consumer Outreach to 2 Million
2500 Leads
Catfish Banner integrated with Pre Event, live Event and Post Event Promotion
Banner appeared as
soon as website got
loaded
ROI : Brand Recall and Lead Generation
MSLC Activity
Total page views~ 9.7L from 11th to 22nd Hits 556 from 18th to 22nd July
Per day more than 100 hitsRegistration ~ 95 in one week
Microsoft MSLC Activity
Microsoft entrusted us the Software learning cycle program wherein we were
Needed to spread awareness on the usage of genuine software for Green Tech
We created a Microsite and Promoted it through different web platforms . Also hosted a virtual event on Green Tech
WEB ANALYTICS
AUGMENTED CAMPAIGN TRACKING MECHANISM
Campaign Optimization
Lead Tracking
Performance Monitoring
Backend Coding
Campaign Moderation
Campaign Track back
Three Prime Campaign Monitoring tool
a) ADGs In house tracking Mechanism
b) Login Access from the publisher
c) Zedo/ Double Click/ Omniture track module
Remarketing Campaigns on Search Network
SEM FRAMEWORK
We have done some Brilliant campaigns for some of our esteemed clients.
A team of 8-10 SEM experts is always on the job.
Quick glimpse of a few campaigns below
Followed by Buzz, Engagement, Google was picked as a medium to maximize ROI
Engagement via Google AD Words
Campaign Result
Impressions Delivered:
130,928
Clicks Delivered:
3,717
Leads Tracked -
400
CTR: 2.8%
Span 1 Month
Created 6 Ad group as
per category
FW SEM Campaign
VIRTUAL WALKINS AND 3D VIDEOS
For Marketing Related Queries, contact us @ [email protected]
+91 9711134111,+91-9716430529
Visit : www.adgonline.in