Corporate Overview and UpdateExtending Our Lead as the

World’s #1 Cloud CPM Provider

The last year was transformative

for Adaptive, from our business,

to our product, to our brand. Our

new brand and company name,

Adaptive Insights, refl ect our leap

from planning and budgeting to

providing the world’s #1 Corporate

Performance Management (CPM)

suite. Time and time again, our

customers have told us that we

make diffi cult and complex

business decisions feel intuitive.

Our new brand refl ects our suite of

applications for planning, discovery,

consolidation, and reporting, giving

our customers the perspective and

insight to make faster, more informed

decisions from anywhere in the world.

Some of the biggest names in

technology made major investments

in Adaptive Insights over the last year,

further validating our worldwide

leadership. Last year, Adaptive Insights

raised $45 million in funding led by

Bessemer Venture Partners, one

of the leading cloud venture fi rms

and current investor in other

successful cloud companies such

as Box, Cornerstone OnDemand,

DocuSign, Eloqua, LinkedIn, and

Skype. Following that investment,

salesforce.com also became a

strategic investor. The additional

investment provides Adaptive

with the platform for further industry-

leading growth and innovation.

Adaptive has gained breakthrough

industry recognition, garnering

comprehensive endorsements from

leading analysts such as Nucleus

Research, BPM Partners, Forrester

Research, and Gartner. The

message from all is clear: Adaptive

leads the market in ease-of-use,

customer satisfaction and growth in

market share. Adaptive Insights was

also recognized as a leader in the JMP

Securities “Hot 100: Best Privately Held

Software Companies,” an AlwaysOn

Global 250 winner, and the fastest-

growing cloud business analytics

and CPM software company in the

Deloitte 2014 Technology Fast 500.

We now stand at over 2,500

customers in more than 85 countries,

4X more than all other cloud CPM

providers combined. We have grown

our customer base by an astonishing

39X since 2006. Our customers include

some of the biggest brands and

hottest companies in the world.

Over 25% of our customers are

large enterprises, signifying the

shift from costly-to-maintain on-

premises software to easy-to-use

cloud solutions. Enterprise is our

fastest growing segment, with

customers like The Boston Globe,

Bemis, Tata Chemicals Europe, Sunny

Delight, Sur La Table, Nikon, and

Canon Australia all joining enterprises

such as AAA, SAB Miller, and Siemens

Company OverviewProven to accelerate planning, reporting, and consolidation cycle times by 90%+, while virtually eliminating the risk associated with Excel.

JANUARY 2015 / LETTER FROM OUR CHAIRMAN

as Adaptive customers. Similarly, half of the hottest tech IPOs

trusted Adaptive to drive their business performance in 2014,

including companies such as Aerohive, Arista Networks,

Mobile Iron, and Zendesk.

We also extended our lead with channel partners. We manage

the largest and most impactful cloud CPM ecosystem in the

industry, influencing 50 percent of sales and providing powerful

reach worldwide. In addition to NetSuite, a strategic

partner and original equipment manufacturer

(OEM), Adaptive struck strategic partnerships with

Salesforce and Workday. Systems integrators (SI) and

value-added resellers (VAR) are partnering

with Adaptive at an incredible pace, with leaders

such as Accenture, KPMG, Cap Gemini, Cognizant,

and McGladrey selecting our suite to deliver on

their customer needs.

Our market opportunity is both large and

fast-growing. A $20BN addressable market,

largely unpenetrated, with over 800,000

potential customers provides a solid foundation for

growth. Globally and across industries, Adaptive

Insights saw substantial growth that mirrors the

opportunity. We have expanded our direct sales

operations internationally to continue and accelerate such growth,

and now have 10 offices worldwide. We also continue to broaden

and deepen our industry reach, with customers in software,

manufacturing, financial services, CPG, non-profit, education,

media, and more.

Product innovation is at the core of our business, and we

accelerated it at a record pace in 2014. We introduced Adaptive

OfficeConnect, a new product that provides a powerful new

way to bring reporting to life in Microsoft Excel, PowerPoint and

Word, all connected to the Adaptive cloud. New products like

Adaptive Consolidation and XBRL Disclosure Management are

particularly attractive to large enterprises on the march to the

cloud. We continue to embrace the “consumerization of enterprise

software” with a new, class-leading user experience to maximize

user engagement. We met the demand for information anytime,

anywhere, with new “mobile first” design principles that enable

our customers to budget and plan from desktop to tablet. Our

Adaptive Discovery BI product expanded to deliver a complete

360o view of business performance, and now powers some of the

world’s largest cloud business analytics deployments. At Adaptive,

we are fundamentally rethinking corporate performance

management, with social, mobile, analytics, and cloud at the core.

With the most customers, most partners, most awards, highest

customer satisfaction, and fastest product innovation, Adaptive

Insights continues to set the standard for cloud-based CPM

solutions. We will continue to work with our customers and

partners in the exciting business environment ahead. Most

importantly, we remain committed to your ongoing success.

Sincerely,

Rob Hull

Founder and Chairman

Adaptive Insights

Share Growth 2013 vs 2012

source: Gartner

0%

20%

10%

-10%

30%

27%

-11.7%

-0.1%-1.4%

Adaptive’s product, installation, and vendor satisfaction scores were among the highest in this year’s survey. In addition, they have maintained these high satisfaction levels despite their large number of customers, rapid growth, and additional CPM product expansion.—Gartner

With more than 2,500 customers

in 85+ countries worldwide, Adaptive

Insights is the clear market leader

in cloud corporate performance

management (CPM) and business

intelligence (BI). Adaptive is

transforming business performance

in mid-size and enterprise companies

worldwide. Our suite of applications

for planning, discovery, consolidation,

and reporting addresses the needs of

a large and rapidly-growing $20BN

market and gives leaders the

perspective and insight to make

faster, more informed choices.

The Clear Market LeaderThe world’s #1 cloud business analytics provider.

“The cloud is redefi ning business

analytics software for organizations

worldwide, and Adaptive is at the center

of this important transformation. As

the #1 cloud corporate performance

management (CPM) and business

intelligence (BI) provider, we’re helping

the world’s fastest-growing companies

and largest enterprises move away from

Excel and legacy on-premises solutions

to accelerate growth and drive success.”

—Rob Hull, Founder and Chairman

Unified Cloud CPM & BI Product SuiteInnovation and power built from the “cloud up.”

The Adaptive Suite is the world’s most complete cloud corporate performance management (CPM) and business

intelligence (BI) suite, including unified planning, reporting, consolidation, and analytics solutions that are modern,

powerful, and intuitive enough for all types of business users. The Adaptive Suite is innovative at the core, with the

latest technology including in-memory processing, embedded analytics, web and mobile access, and collaboration

capabilities. We’re reinventing BI and CPM technology within the world’s most intuitive cloud suite.

Financial, management, board, and

transactional reports that are simple to

create, consume, and update—whether

on the web—or in Microsoft Office.

Provides a new, intuitive way to easily

create or update Microsoft Word,

Excel, and PowerPoint reports, board

books and presentations with live

Adaptive Planning and Adaptive

Consolidation data.

XBRL Reporting for Adaptive

Enables public companies and organizations

extend their reporting to published financial

results and EDGAR submissions.

A flexible integration platform that

connects to on-premises and cloud

solutions with a comprehensive range

of connectors to leading ERP, CRM, and

HCM sources, as well as proprietary

systems and data warehouses.

Comprehensive budgeting, planning, and

forecasting that are proven to reduce cycle

times by 90%. Incredibly intuitive, it’s

simple to collaboratively plan and forecast

revenue, expenses, headcount, and more.

With a real-time engine, we’ve redefined

financial consolidation by including analytics

and social collaboration as part of the

close process.

Our intuitive dashboards, scorecards and

what-if modeling make it easier than ever

to uncover insights into financial, sales,

and operational performance.

IN ADDITION TO SOFTWARE, WE STRIVE TO DELIVER UNPARALLELED SERVICE AND SUPPORT—RESULTING IN #1 RANKINGS IN CUSTOMER SATISFACTION.

Our customers realize transformational benefi ts with our cloud suite, enabling them to execute faster, reduce time

and eff ort on fi nancial and operational processes, and cut costs. Time and time again, our customers have repeatedly

realized significant value. The fact is organizations run better when they run Adaptive. We help them make

better decisions, allow everyone across the organization to collaborate more eff ectively, and enable them to drive

growth by being more proactive and responsive to change.

Transformational Benefi tsDelivering greater speed, intelligence, and control—equipping teams to create and execute winning strategies that accelerate growth and drive success.

95% fasterbudgeting and planning processes

75% lower costversus traditional solutions

50% quickerfi nancial consolidation

I don’t hand out compliments very easily. But I have nothing but praise for Adaptive Insights.—Director of Accounting, Baxter Credit Union

Over 2,500 companies in more

than 85 countries have already

moved beyond spreadsheets and

legacy systems to Adaptive

Insights. According to Deloitte’s

Fast 500, Adaptive is the fastest-

growing cloud corporate performance

management (CPM) and business

intelligence (BI) provider. Our customer

base is four times the number of

all other cloud CPM customers

combined. A primary reason for this

growth is Adaptive’s exceptional value

for organizations of all sizes—from

mid-sized companies and nonprofi ts

to multi-billion dollar corporations.

The fastest-growing and most successful

companies run Adaptive, including 75

of the Deloitte Fast 500.

Unmatched Customer Growth and ScaleIncredible growth in customer adoption.

2006 2008 20102007 2009 2011 2012 2013 2014

64

2500+

The primary reason why we chose Adaptive Insights was specifi cally because it was the best product for the end-user, our budget managers. We are completely satisfi ed with the end result and they couldn’t be happier.—Manager of Accounting, Arizona Cardinals

We strive to make it incredibly easy for our customers

to do business with us. From mid-size to enterprise

organizations, Adaptive Insights customers rank our

solution #1 in both ease-of-use and customer

satisfaction, according to research from industry analysts

such as Nucleus, BPM Partners, and Forrester. Our

subscription-based cloud delivery is perfectly aligned

with our customers needs, and our value and service

attract and retain customers. The result is incredibly

loyal customers. Even better, our champions

recognize Adaptive as a career-enhancing decision,

deploying our solution at company after company,

and referring Adaptive to colleagues as the smartest

choice to drive business performance.

#1 in Customer Satisfaction“Adaptive’s high degree of service is a key differentiator compared to other CPM vendors.”

—Nucleus Research

“Highest in satisfaction versus Oracle, IBM, and SAP.”

—BPM Research

4.54.5

5.0

5.0

5.5 6.0

overall satisfaction

5.5

source: Gartner

6.0

6.5

6.5

7.0

7.0

ove

rall

val

ue

for

the

mo

ney

Adaptive Planning was one of the most successful roll-outs of software ever experienced at the NPD Group. After three months of using Adaptive Planning, the fi nance team received a standing ovation at the annual corporate meeting.—EVP Finance, The NPD Group

The truth is that Excel costs

businesses much more than they

even realize in terms of

lost productivity, increased risk,

and missed opportunities.

According to the Association of

Chartered Certified Accountants

(ACCA), 90% of spreadsheets

contain errors and 50% of

spreadsheets used by large

companies have “material defects.”

Still, 90% of users are convinced

they’re error free. Traditionally,

implementing a corporate

performance management system

has been expensive, time consuming,

and too different from our current

spreadsheet process. The benefits

simply didn’t justify the investment.

Adaptive Insights has helped

thousands of companies break free

from Excel and never look back.

With Adaptive, a typical mid-sized

company or division can reduce

planning times by up to 90%+ and

save hundreds of thousands

of dollars per year. Our customers

are on the record as generating

an 800%+ ROI and a payback

in months.

Our secret is our class-leading

ease-of-use and “Excel-like” interface

that dramatically reduces the time to

train users, making it incredibly easy

for our customers to make the move.

In fact, our customers can go live

with Adaptive in a matter of weeks.

Creating a Painless Transition from ExcelProven to accelerate planning, reporting, and consolidation cycle times by 90%+, while virtually eliminating the risk associated with Excel.

DocuSign

“We send a cash flash to our

executive team every single

week so they understand what

the next 18 months look like.

Adaptive is the only way we

can do this. We would never

be able to do it with Excel.”

—Senior Director of FP&A, Rimini Street

“For anyone still dependent

on Excel spreadsheets

for corporate budgeting,

Adaptive Planning is the

easy and smart transition

to a modern web-based

application.”

—CORT

80% to 20%decreased time spent in spreadsheets

Rather than spending weeks of our time trying to develop budgeting and forecasting reports in Excel, we can run reports in Adaptive Planning in a matter of minutes.—Manager of Reporting, Michael Baker Corporation

Enterprises have lost control of their performance

management systems with legacy on-premises systems

that simply can’t keep up with the pace of business.

Traditional, decades-old applications like Oracle Hyperion,

SAP, and IBM Cognos have become too hard to change

and manage. With IT departments required to make every

change to meet every business requirement, today’s

business users are frustrated that they don’t have control

of the systems they need for their success. Until recently,

enterprises had no other option but to struggle with costly

aging on-premises tools.

Today’s biggest and best companies run Adaptive. More

than 25% of our customers are enterprises and more than

250 of our customers are publicly traded, including

Coca-Cola, Siemens, and SAB Miller.

We reduce total cost of ownership (TCO) by 75% compared

to on-premises solutions by shortening services projects,

eliminating new hardware and software purchases, reducing

training costs, and limiting the need for ongoing IT support.

These organizations are replacing traditional CPM systems

by deploying Adaptive across departments, divisions, and

the broader enterprise, and then integrating Adaptive with

their existing ERP, CRM, and HCM investments.

The De Facto Cloud Choice for Enterprises“Compared to traditional solutions from Oracle, IBM, and SAP, Adaptive Insights leads in 11 out of 12 criteria and in overall customer satisfaction.”

—BPM Research

“We achieved a better

budget process at a fraction

of the cost compared

to the millions of dollars

and years of investment

spent maintaining the

on-premises solution.”

—Boston Scientific

“We have close to 70

SaaS applications that

we run, and the return

on investment with

Adaptive is greater than

any other software we

have deployed.”

—CFO, Docusign

“We cut our

planning cycle

from 4 months

to days.”

—Mayo Clinic Health

Solutions

Adaptive off ered extraordinary value. Coming in at essentially 10 percent of the total cost of on-premises solutions when you factor in hardware, IT, license, and support costs.—The Doe Run Company

CANADA

UNITED STATES

MEXICO

WEST INDIES

NICARAGUA

COLOMBIA

VENEZUELA

BRAZIL PERU

CHILE

ECUADOR

PANAMA

SINGAPORE

MALAYSIA

COSTA RICA EL SALVADOR

GUATEMALA

URUGUAY

ARGENTINA

SOUTH AFRICA

NEW ZEALAND

AUSTRALIA

INDONESIA

PHILIPPINES

JAPAN

CHINA

MONGOLIA

KAZAKHSTAN

RUSSIA

FINLAND SWEDEN

ESTONIA

POLAND UK

IRELAND

FRANCE

ITALY SPAIN

UKRAINE

GERMANY

CROATIA MOLDOVA

ROMANIA

BULGARIA

ISRAEL

SAUDI ARABIA UAE

KUWAIT

QATARBAHRAIN

THAILAND

INDIA

PAKISTAN

AFGHANISTAN

ZIMBABWE

KENYA

NIGERIA

EGYPT

BAHRAIN

Working with the world’s largest enterprises has

enabled us to forge a global footprint of success

and competitive advantage. Enterprises look to do

business with providers that have global reach,

and Adaptive has by far the widest global reach of

any cloud corporate performance management

(CPM) and business intelligence (BI) provider.

Our 10 international offices and 2,500+ customers

and experts across North and South America,

Europe, and Asia-Pacific provide the perfect platform

for our customers to realize success anywhere

in the world.

Global FootprintWith customers and partners in more than 85 countries, Adaptive is the only cloud business analytics company with a truly international reach.

Our partners come in many forms, including certifi ed public accountant (CPA) fi rms, VARs, technology consulting fi rms,

business consulting fi rms, other advisors to fi nance organizations, cloud and on-premises software companies, and

technology platform providers. We off er a comprehensive program to support our partners’ diverse marketing, sales,

implementation services, and training requirements.

Recognized by Forrester Research as having the strongest

delivery footprint of any CPM provider, Adaptive partners resell,

refer, support, and provide strategic consulting services

around our solution.

They are critical to our success, infl uencing approximately 50%

of our new business.

Adaptive Insights is the only cloud CPM provider to have strategic

partnerships and integrations with many of the largest, most

important, and most infl uential cloud companies, such as Salesforce,

Workday, and NetSuite. Such strong partnerships allow enterprises

to select cloud CPM with the confi dence that it will always be aligned

with their cloud customer relationship management (CRM), human capital management (HCM), and enterprise resource

planning (ERP) initiatives. We also have strategic partnerships with some of the world’s largest systems integrators,

including Accenture, Cap Gemini, and Cognizant Technology Solutions.

Strongest Partner EcosystemOur 200+ worldwide network of leading ISVs and SIs extends the value of our solution, off ering additional expertise, services, or technology.

RECOGNIZED BY FORRESTER RESEARCH AS HAVING THE STRONGEST DELIVERY FOOTPRINT OF ANY CPM PROVIDER.

Adaptive has substantial resources to devote to growth

and innovation. We have raised more than $100 million

from leading investors, including Bessemer Venture

Partners, Cardinal Venture Capital, Monitor Ventures,

Norwest Venture Partners, ONSET Ventures, Royal

Bank of Canada (RBC), and salesforce.com.

Our investors have exceptional track records in backing

successful cloud companies like Box, Cornerstone

OnDemand, Eloqua, LinkedIn, Skype, Spotify, and Yelp.

World-Class InvestorsWe’re backed by a team of cloud leaders and investors with strong financial resources.

WE HAVE RAISED MORE THAN $100 MILLION FROM LEADING INVESTORS.

Industry RecognitionIndustry authorities have given Adaptive Insights numerous prestigious awards in recognition of our industry leadership.

Best Cloud ApplicationSIIA CODiE 2014

Fastest Growing Cloud CPM and BI VendorDeloitte Technology Fast 500

Fastest Growing Top 10 CPM VendorGartner

Maverick of the YearStevie Awards

AlwaysOn OnDemand 100

AlwaysOn Global 250 WinnerAlwaysOn

Core VendorBPM Partners

#14 Most Infl uential SaaS Provider in the WorldMontclare SaaS 250

Best Deployments and Case Studies for Solutions in Asia-Pacifi c

Best New fi nancial Product or Service: Adaptive Discovery

Best Innovation in Enterprise Management: Adaptive Suite

Best Innovation in Enterprise Management: Adaptive Suite

New Product Development of the Year: Business Intelligence Visual Discovery Tool

Best “Supporting the Partners” Program of the Year: Global Partner Program

Best Post-Sales Customer Retention Program of the Year

Best Deployments and Case Studies for Solutions in the U.S.

Best Business Intelligence Innovation: Adaptive Discovery

Best Cloud Computing/SaaS Innovation: Adaptive Suite

Best New Product or Service for Cloud Computing/SaaS: Adaptive Discovery

Highest Customer SatisfactionGolden Bridge Awards

CRN Top Women of the ChannelCRN

Hot 100: Best Privately Held Software CompaniesJMP Securities

Horngren Visionary AwardBeyond Budgeting Roundtable

Best New Product or Service of the Year Software: Financial Management

Solution Company of the Year: Computer Software Up to 250 Employees

Best New Product or Service of the Year

Software—Cloud Application/ServiceAmerican Business Awards

CORPORATE HEADQUARTERS

3350 W. Bayshore Road, Suite 200

Palo Alto, CA 94303

T: +1 800 303 6346

adaptiveinsights.com

UK / IREL AND

88 Wood Street

London, EC2V 7RS

United Kingdom

T: +44 0 208 528 1767

adaptiveinsights.co.uk

LocationsAUSTRALIA

Level 20, Tower 2

Darling Park Building

201 Sussex Street

Sydney NSW 2000, Australia

T: +61 (0) 2 9006 1707

adaptiveinsights.com.au

info@adaptiveinsights.com

sales@adaptiveinsights.com

press@adaptiveinsights.com

support@adaptiveinsights.com