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CORPORATE CORPORATE COMMUNICATIONSCOMMUNICATIONS
> News Releases, Media Monitoring, General Publicity Efforts, Promotional Materials, ASTM Website, Standardization News,
and Related Publications
OFFICERS’ TRAINING WORKSHOP SEPTEMBER 11–12, 2006
> Members
> Customers
> Media
> Website Viewers
> Global Audiences
> Local Community
> Students
TARGET AUDIENCESTARGET AUDIENCES
CCORPORATE ORPORATE CCOMMUNICATIONSOMMUNICATIONS
CCORPORATE ORPORATE CCOMMUNICATIONS OMMUNICATIONS MMAIN AIN FFUNCTIONSUNCTIONS
>Standardization News
>Public Relations
PPUBLICITYUBLICITY OOUTSIDEUTSIDE OFOF AASTMSTM IINTERNATIONALNTERNATIONAL
> Awareness & Recognition Within the Field
> More Participation In Your Technical Committee
> Support for Future Activities
NNEWS EWS RRELEASESELEASES> Primary Communications Vehicle to Outside Audiences
> Originate from Staff Managers’ and Publicity Request Forms
> Cover Committee Activity, Awards, and General Society Activity
> Contain Important Contact Information for Media
CCOMMITTEE OMMITTEE MMEDIA EDIA LLISTSISTS> Determine Where News Releases are Distributed> Every ASTM Technical Committee Has Its Own> Contain Titles of Industry Trade Journals> Editors’ Names & Addresses Updated Daily Via Internet> Include International and Electronic Titles
CCLIPPING LIPPING SSERVICESERVICES> Feedback on Media Coverage in Hard Copy and Electronic
> Clips are Forwarded to Staff Managers
> Cover Printed and Electronic Pubs
> Gives Publication Name, Date of Issue, and Circulation Statistics
> Electronic Clips are Delivered Daily
> ASTM is Highlighted as a Key Word
> Ability to Forward Using Clip Using E-Mail
> Ability to Monitor Up-to-Minute Postings
EELECTRONIC LECTRONIC CCLIPSLIPS
Website CommunicationsWebsite Communications> Latest News & New Initiatives on Opening Webpage
> Newsroom & Information Section
> About ASTM International Section
> ASTM Campus Website
> Global Cooperation Website
Website NewsroomWebsite Newsroom> Content Management used to Post New Releases Directly onto Website
> News Release Archived Monthly
> Keyword News Release Search
> Story Tip for Reporters
> Fact Sheets
> Company Profiles in Standardization Strategies
> National Standards Strategy for the U.S.
> National Technology Transfer and Advancement Act
> Handbook of Standardization
> Information/Media Kit
> Annual Report
> Board of Directors Booklet
> Display Booth
> Committee Brochures & Fact Sheets
GGENERAL ENERAL IINFORMATIONNFORMATION
SSTANDARDS TANDARDS WWITHOUT ITHOUT BBORDERSORDERS
> 12-Page Brochure Covering ASTM’s Global Features> Translated into Spanish and Chinese
IINFORMATION/NFORMATION/MMEDIA EDIA KKITIT> ASTM at a Glance Brochure> Membership Brochure> Fact Sheet> Did You Know?> Recent Developments> Technical Committee List> Products & Services> History & Milestones> Handbook of Standardization
AANNUAL NNUAL RREPORTEPORT
BBOARD OF OARD OF DDIRECTORS IRECTORS BBOOKOOK> Issued Annually> Bios of Current Slate of Board Members
> Published Yearly in SN> Available as a Separate Publication> Posted on the ASTM Web Site
HHISTORY ISTORY BBOOKOOK> Covers ASTM’s First 100 Years> Includes Timeline of When Committees Were Formed> Totals 32 pages
DDISPLAY ISPLAY BBOOTHOOTH> Table-Top Display> Easy to Assemble and Transport> Posters and Materials Can Be Designed
> Overview> Mission Statement> Frequently Asked Questions> Annual Report> President’s Column> 10 Minute Module in
English and Spanish > History Book> Milestones
AABOUTBOUT ASTM IASTM INTERNATIONALNTERNATIONAL
What What
WhoWho
WhenWhen
are your committee’s goals?
do you need to reach?
do you want them to know?
Sufficient lead time for outside pubs to pick up story and for readers to take action?
BBEE P PROACTIVEROACTIVE
WhatWhat
> English (Monthly)
> Spanish (Quarterly)
> Chinese (Semi-Annual)
Standardization NewsStandardization NewsNow Available Online in Three Languages
> 30,000 Members> 1,000 Subscribers
Available to Everyone – 24/7 Access
Standardization NewsStandardization News
UUSEFULSEFUL M MONTHLYONTHLY I INFONFO & Databases& Databases
Symposia> Calls for Papers> Programs> Press Releases Generated
Also Monthly:> Approved Standards Actions> ASTM Calendar—Current Meetings List
CONTACT: Maryann Gorman • 610/832-9606 • [email protected]
Global Notebook> News on Standardization from Around the Nation & the World
ASTM International News> News of Society-Wide Activities
GGLOBAL LOBAL NNOTEBOOKOTEBOOK ASTM International NewsASTM International News
TTECHECH NewsNews
CONTACT: Rick Wilhelm • 610/832-9607 • [email protected]
> Written by SN Staff> Paragraph-Sized Item or 500- Word Article> Press Releases Generated> Most-Read Section of the Magazine
> Commentary from Jim Thomas
CONTACT: James A. Thomas • 610/832-9598 • [email protected]
PPLAIN LAIN TTALKALK for a New Generationfor a New Generation
FFEATUREEATURE ArticlesArticles> ASTM-Specific & Broader Standardization Topics
> Committee Anniversaries
> Editorial Calendar
> Other Submissions Welcome
> 4-Month Lead Time
CONTACT: Maryann Gorman • 610/832-9606 • [email protected]
ASTM Member News> News of Members: Awards/Promotions Received by ASTM Members> Obituaries> Photo-essays of Some ASTM Award Presentations/ Society Activities> All ASTM Award of Merit & Society Award Winners
Spotlight> Profiles of Standards, ASTM Members, News of Interest
CONTACT: Rich Wilhelm • 610/832-9607 • [email protected]
CONTACT: Maryann Gorman • 610/832-9606 • [email protected]
SSOCIETY OCIETY NNEWSEWS & Spotlight& Spotlight
6–8 W6–8 WEEKEEKMinimum Lead Time Minimum Lead Time for News to Go in for News to Go in SNSN
CCOMING IN OMING IN 20072007Content Reorganization & RedesignContent Reorganization & Redesign
Look for It!Look for It!
>Related ASTM Publications
MMAGAZINES AGAZINES & Newsletters& Newsletters
CCHINESE & HINESE & SSPANISHPANISH PublicationsPublicationsChinese-Language SN> Joint Venture with China Association for Standardization> Published Annually since 1991> Published Semiannually Beginning This Year> Distribution: 18,000> Published in Print and Online
Spanish-Language SN> Most News and Feature Articles Published Quarterly Online
Access ASTM International: The Newsletter for ASTM’s Global Customers
> Published Quarterly via E-Mailto Non-Member Customers
> SN News Stories & Products of Interest to ASTM International Customers
AACCESSCCESS ASTM International ASTM International
Questions?Questions?