corporate communications conference 2008 -- schmidt -- c4cs -- dubai

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971-4-3352437 971-4-3352438 [email protected] www.iirme.com/corpcomm Corporate Communications Conference C C C The Region’s Premier Event On Corporate Communications! Dusit Hotel, Dubai, UAE 24-28 February 2008 Crisis Management Launching and implementing crisis plans Approaching the journalists Generating an immediate response International and regional case studies Corporate Social Responsibility (CSR) CSR and corporate communications Maintaining effective CSR strategy CSR reporting Measuring the impact of CSR BAA Scotland Glasgow Airport, UK BAE Systems, UK Cisco Systems Middle East, UAE Citigroup, UAE Coca Cola North And West Africa Division, Egypt Etisalat, UAE HSBC Bank Middle East Ltd, UAE Jumeirah Group, UAE KPMG, KSA Master Foods Middle East, KSA Mansour Group, Egypt National Commercial Bank, KSA Scottish Widows, UK Vodafone Egypt, Egypt ZAIN Group, Bahrain Turn the page to see the full speakers list! -PLUS- 3 Tailor Made Workshops: -------------------------------------- Sunday, 24 February 2008 Crisis Communication In The 21 st Century -------------------------------------- Monday, 25 February 2008 Promoting Corporate Communications Value In Your Organisation -------------------------------------- Thursday, 28 February 2008 Reaping The Benefits Of Communications In Our Digital World Employee Engagement Cementing internal communications Mastering internal communications in a time of change Breaking barriers between departments Internal communications and internal branding Organising Corporate Communications The importance of corporate communications for your company Setting up your internal and external communications functions Analysing new trends Reputation Management Creating a great reputation Maintaining your corporate reputation Reputation management after a merger or in a time of change PR And Media Relations Communications in the media age Analysing the power of media Maximising corporate communications through PR New media Who Should Attend This Innovative Forum? This cutting edge conference has been researched with, and developed for, all professionals involved with corporate communications, PR, media relations, CSR, internal communications, marketing communications, reputation and crisis management! Learn from top practitioners and experts from: Strategic Media Partner: Media Partners: HR Strategic Partner: Official Business Publication: Printed daily in the Middle East Local Licensee

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Page 1: Corporate Communications Conference 2008 -- Schmidt -- C4CS -- Dubai

971-4-3352437 971-4-3352438 [email protected] www.iirme.com/corpcomm

Corporate CommunicationsConferenceC

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CThe Region’s Premier Event On Corporate Communications!

Dusit Hotel, Dubai, UAE 24-28 February 2008

Crisis Management• Launching and implementing crisis plans• Approaching the journalists• Generating an immediate response• International and regional case studies

Corporate Social Responsibility (CSR)• CSR and corporate communications• Maintaining effective CSR strategy• CSR reporting• Measuring the impact of CSR

BAA Scotland Glasgow Airport, UK

BAE Systems, UK

Cisco Systems Middle East, UAE

Citigroup, UAE

Coca Cola North And West Africa Division, Egypt

Etisalat, UAE

HSBC Bank Middle East Ltd, UAE

Jumeirah Group, UAE

KPMG, KSA

Master Foods Middle East, KSA

Mansour Group, Egypt

National Commercial Bank, KSA

Scottish Widows, UK

Vodafone Egypt, Egypt

ZAIN Group, Bahrain

Turn the page to see the full speakers list!

-PLUS- 3 Tailor Made Workshops:

--------------------------------------Sunday, 24 February 2008

Crisis Communication In The 21st Century

--------------------------------------Monday, 25 February 2008

Promoting Corporate Communications Value In

Your Organisation--------------------------------------Thursday, 28 February 2008

Reaping The Benefits Of Communications In Our

Digital World

Employee Engagement• Cementing internal communications• Mastering internal communications in a time of change• Breaking barriers between departments• Internal communications and internal branding

Organising Corporate Communications• The importance of corporate communications for your company• Setting up your internal and external communications functions• Analysing new trends

Reputation Management• Creating a great reputation• Maintaining your corporate reputation• Reputation management after a merger or in a time of change

PR And Media Relations• Communications in the media age• Analysing the power of media• Maximising corporate communications through PR• New media

Who Should Attend This Innovative Forum?

This cutting edge conference has been researched with, and developed for, all professionals involved with corporate communications, PR, media relations, CSR, internal communications, marketing communications, reputation and crisis management!

Learn from top practitioners and experts from:

Strategic Media Partner: Media Partners: HR Strategic Partner: Official Business Publication:

Printed daily in the Middle East

Local Licensee

Page 2: Corporate Communications Conference 2008 -- Schmidt -- C4CS -- Dubai

Dear Colleague,

The team behind IIR’s PR Congress and CSR Summit brings to you the enhanced Corporate Communications Conference, taking place from 24 - 28 February 2008 at the Dusit Hotel in Dubai, UAE.

Last year for the first time in the region we organised an event focusing on challenges, trends and issues in corporate communications. This year we continue the tradition by reinventing the event with new content, workshops and speakers.

During the past few years, with the rapid growth of companies in the region, corporate communications has become one of the most important methods of marketing and building brand awareness. As competition in the region vastly increases, keeping up with the trends in communication is of vital importance for your company’s future growth and development.

During our extensive research we asked you what you would like to hear and we have delivered. IIR’s Corporate Communications 2008 features presentations on the following key corporate communications issues:

• CorporateCommunicationsAndReputationManagement• BoostingEmployeeEngagement• CrisisManagement• CorporateResponsibility• PRAndNewMedia

PLUS…Three innovative workshops will help you become a leader in corporate communications:

1. Pre - Conference Workshop A: Crisis Communication In The 21st Century

2. Pre - Conference Workshop B: Promoting Corporate Communications Value In Your Organisation

3. Post - Conference Workshop C: Reaping The Benefits Of Communications In Our Digital World

Take advantage of this opportunity to participate in strategic and interactive sessions, while learning from 25 regional and internal speakers with unparallel experience in corporate communications.

I look forward to welcoming you to this exciting event in February.

With warm regards,

Kosta PetrovSenior Conference Manager

P.S. Register now and attend the only event in the region discussing challenges, issues and trends in corporate communications!

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971-4-3352437 971-4-3352438 [email protected] www.iirme.com/corpcomm

Mijbil Al Ayoub, Director Group Communications And Investor Relations ManagerZAIN Group, Bahrain

Belinda Al Baluchi, Corporate Social Responsibility Officer Business ExcellenceNational Bank Of Abu Dhabi, UAE

Mahmoud H. Al-Turkistani, Head Of CSR Unit National Commercial Bank, KSA

Hala Alturki, Senior Manager Marketing And Media Manager Employee Of ChoiceKPMG, KSA

Ahmed Bin Ali, Vice President Corporate CommunicationsEtisalat, UAE

Anne Bleeker, Director Of Corporate CommunicationsJumeirah Group, UAE

Samer Costantini, Regional PR ManagerCisco Systems Middle East, UAE

Amanda J. Drummond, Director Of Communications The Fairmont Dubai, UAE

Philippe Georgiou, Public Affairs And Communications Director Coca Cola North And West Africa Division, Egypt

Abdul-Hakeem Hakeem, Corporate Affairs Manager Master Foods Middle East, KSA

Colleen Harris MVO, Former Press Secretary To HRH The Prince Of Wales And DirectorDignity, UK

Tim Harrison, Associate Director, CommunicationsCorporate, Investment Banking And Market HSBC Bank Middle East Ltd, UAE

Chris Kinsville-Heyne, Managing DirectorC3i Strategic Solutions, UAE

Donald Morrison, Head Of Media BAA Scotland Glasgow Airport, UK

Walid Nagi, Manager Corporate AffairsMansour Group, Egypt

John Nielsen, Director Of Media RelationsBAE Systems, UK

Brenda O’Neil, CEORight, UAE

Lynn Parker, Internal Communications Manager Jumeirah Group, UAE

Suzan Pecyna, OwnerMadison IFM, The Netherlands

Noha Saad, CSR And Foundation ManagerVodafone Egypt, Egypt

Oliver S. Schmidt, Managing PartnerC4CS, USA

Karim Seifeddine, Head Of Public Affairs, Gulf Levant And PakistanCitigroup, UAE

Oliver Stelling, Chief Operating Officer BPG Public Relations, UAE

Sue Vey, Managing PartnerReputationtInc, UAE

Cameron G. Walker, Director Corporate CommunicationsScottish Widows, UK

25 Speakers Will Help You Master CorporateCommunications In Your Organisation:

Attending IIR’s Premier Corporate Communications 2008 Conference Will Help You:

• Deliver bottom line corporate communications performance• Organise your corporate communications department• Maximise corporate reputation through corporate communications• Achieve ROI by boosting employee engagement• Learn to handle crises with the help of our crisis planning experts • Use corporate responsibility as a key communications tool• Analyse new trends in public and media relations

Page 3: Corporate Communications Conference 2008 -- Schmidt -- C4CS -- Dubai

Crisis Communication In The 21st Century: Thorough Planning Enables An Effective Communication Response

Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments. Lunch will be served at 14.30 following close of the day.

971-4-3352437 971-4-3352438 [email protected] www.iirme.com/corpcomm

Crisis communication is a practice area that draws from many other communication disciplines and requires deep theoretical knowledge and practical experience. Driven by today’s increasingly competitive business environment crisis communication skills continue to gain in importance and companies of all sizes and across all industries realise that the communication response to a crisis critically influences the organisation’s future. This workshop will introduce the elements of an effective crisis communication strategy and provide hands-on advice regarding how to communicate with internal and external stakeholders during a crisis.

Pre - Conference Workshop BMonday, 25 February 2008

Promoting Corporate Communications Value In Your Organisation

Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments. Lunch will be served at 14.30 following close of the day.

Last year we ran a workshop on analysing the importance of corporate communications. The question is, how we master the next step-organising your communications department and, more importantly, defining and successfully running both the internal and external parts of your communications department.

About Your Expert Workshop LeaderCameron G. Walker, Director Corporate CommunicationsScottish Widows, UK

Cameron G. Walker was appointed to his role as Director Corporate Communications for Scottish Widows in October 2004. Sitting on the company executive, he has responsibility for all internal and external communications including the areas of media relations, internal communications, public affairs and corporate responsibility (CSR) considerations. Previously, Cameron has spent a total of 17 years working in corporate communications for a variety of FTSE 100 companies in both the financial services and food and drink sectors of the

economy including Scottish and Newcastle Plc, Safeway, The Royal Bank of Scotland Corporate Banking, Halifax Group Wholesale And Treasury and Nomura International plc.

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CPre - Conference Workshop ASunday, 24 February 2008

This workshop will cover the following:

• Gettingyourbasicsrightandhavingavisionwhichisshared• Securingtrustandbuy-infromyourBoardandSenior

Management• Knowyourbusiness,it’sgoalsandyourcompetitorset• Competitiveadvantage,strategicassetsandcapabilities• ReturnonInvestmentandhavingrobustanalysis• AlignmentbetweenInternalandExternalCommunications• Howdoyoupromotesuccessinthebusiness?• CorporateMindsetneededtostay-ahead• Knowingwhat“good”lookslikeinCorporateCommunications

About Your Expert Workshop LeaderOliver S. Schmidt, Managing PartnerC4CS, USA

Oliver S. Schmidt is the managing partner of C4CS, a leading strategic communication and crisis management consultancy headquartered in Pittsburgh, Pennsylvania, USA, which specialises in crisis communication, risk communication, reputation management, issues management and executive communication coaching. A multilingual native of Berlin, Germany, Oliver has lived and worked in North America, Europe, and Asia.

He routinely advises corporate leaders concerning high stakes communication challenges, provides executive communication coaching, and has made presentations and conducted management workshops in over 30 countries.Oliver combines extensive international work experience with a solid academic education, holding a Master’s degree in Communication Science and Business Management.

• Thegrowingimportanceofcrisiscommunicationplanning• Strategicprocessstepsthatenablesuccessfulcrisis

communication• Crisiscommunicationlaws• Fromincidentnotificationtostakeholderspecificfollowup communication• One-voicepolicyandmediapolicy• Questionsthatmustbeaddressedbeforecommunicating

during a crisis• Effectiveemployeecommunicationintimesofcrisis• Workingwiththenewsmediaintimesofcrisis• Nothinggoeswithoutacrisiscommunicationplan• Practicemakesperfect:scenario-basedcrisiscommunication training• Whateverycompanyneedstocommunicateeffectivelyduring a crisis

Page 4: Corporate Communications Conference 2008 -- Schmidt -- C4CS -- Dubai

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Conference Day OneTuesday, 26 February 2008

08.00 Registration And Morning Coffee

08.30 Chairman’s Opening Remarks Brenda O’Neil, CEO Right, UAE

The Value Of Corporate Communications For Your Organisation

08.45 Keynote Presentation Analysing The Importance Of Corporate Communications For GCC Companies

• Graspingtheconceptofcorporatecommunications• Findingtherightwayoforganisingcorporate communications• AnalysingtheGCCcorporatecommunicationschallenges Ahmed Bin Ali, Vice President Corporate Communications Etisalat, UAE

09.15 Linking Corporate Communications With Your Corporate Strategy: Getting Your Message Across

• Identifyingtherightaudienceandtherightmessages• Achievebetterunderstandingofcorporatecommunications within your organisation• GettingyourCEOinvolvedinyourcommunicationsstrategy

Tim Harrison, Associate Director, Communications, Corporate, Investment Banking And Market HSBC Bank Middle East Ltd, UAE

09.45 Achieving Synergy Between Internal And External Communications

• Ensuringyourinternalandexternalcommunicationswork hand in hand• Makingclearwhichmessagesareinternalandwhich external• Introducingnewcommunicationschannels

Anne Bleeker, Director Of Corporate Communications Jumeirah Group, UAE Lynn Parker, Internal Communications Manager Jumeirah Group, UAE

10.15 QuestionAndAnswerSession This is your opportunity to ask questions on the value of corporate communications in your organisation! Ahmed Bin Ali, Vice President Corporate Communications Etisalat, UAE Tim Harrison, Associate Director, Communications, Corporate, Investment Banking And Market HSBC Bank Middle east Ltd, UAE Anne Bleeker, Director Of Corporate Communications Jumeirah Group, UAE Lynn Parker, Internal Communications Manager Jumeirah Group, UAE

10.45 Networking And Refreshment Break

Maximise Corporate Reputation Through Corporate Communications

11.00 Using Corporate Communications To Maintain Corporate Reputation And Generate Confidence In The Present As Well As In The Future

• Understandingthebroaderissuesthatcouldaffectthe company’s image and reputation• Linkingcorporatecommunicationtocorporate reputation• Influencingstakeholdersandmakingyourrelationship with them a success Cameron Walker, Director Corporate Communications

Scottish Widows, UK

11.30 The GCC Challenge: How Can You Become A Globally Admired Company Using Corporate Communications

• Canyoukeepeveryonehappy?• Thinkinglikeamultinationalcorporation:spreadinga message of success to customers, shareholders, employees, suppliers, regulators and communities • Theroleofcommunicationswhenbuildingaglobal reputation Mijbil Al Ayoub, Director Group Communications And Investor Relations Manager ZAIN Group, Bahrain

12.00 QuestionAndAnswerSession This is your opportunity to ask questions on reputation management and corporate communications! Cameron Walker, Director Corporate Communications Scottish Widows, UK Mijbil Al Ayoub, Director Group Communications And Investor Relations Manager ZAIN Group, Bahrain

12.30 IIR Majlis – Structured Networking SessionIn this structured session you will have the opportunity to meet a number of people you haven’t met before. You will be able to exchange basic information and your business cards, making it easier for you to start a conversation with these people during other networking opportunities provided by the conference. You will be formed into pairs and have approximately one minute each to introduce yourselves before moving onto a new person. Remember to bring plenty of business cards.

Please check www.iirme.com/corpcomm for more info.

13.00 Lunch For Delegates And Speakers

971-4-3352437 971-4-3352438 [email protected] www.iirme.com/corpcomm

Page 5: Corporate Communications Conference 2008 -- Schmidt -- C4CS -- Dubai

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Achieve ROI By Boosting Employee Engagement

14.00 Cementing Internal Communications In Your Company• Increasingtheattentiontointernalcommunicationsinyour company• Promotinginternalcommunicationsasakeybusinesstool• Educatingtoplevelexecutivesonthepowerofestablishing an internal communications department Hala Alturki, Senior Manager Marketing And Media Manager Employee Of Choice KPMG, KSA

14.30 Measuring The Importance Of Internal Communications• Whatcanbemeasured?• Topleveltobottomlevelmeasurement• Measurementtools

Brenda O’Neil, CEO Right, UAE

15.00 Mastering Internal Communications In A Time Of Change

• Usinginternalcommunicationstodriveorganisational change• Involvingmiddlemanagersindecisionmaking• Sharingexternalmessageswithinternalaudiences Suzan Pecyna, Owner Madison IFM, The Netherlands

15.30 Networking And Refreshment Break

15.45 Linking Internal Communications To Internal Branding• Creatinganinternalbrandandspreadingitthroughout your organisation• Reflectingyourinternalbrandtoexternalbodies• Engagingstaffinyourexternalmarketingcampaigns Amanda J. Drummond, Director Of Communications The Fairmont Dubai, UAE

16.15 QuestionAndAnswerSession This is your opportunity to ask questions internal communications and employee engagement! Hala Aturki, Senior Manager Marketing And Media Manager Employee Of Choice KPMG, KSA Suzan Pecyna, Information Flow Manager Madison IFM, The Netherlands Amanda J Drummond, Director Of Communications The Fairmont Dubai, UAE Brenda O’Neil, CEO Right, UAE

16.45 Chairman’s Closing Remarks

17.00 End Of Conference Day One

Conference Day TwoWednesday, 27 February 2008

08.00 Morning Coffee

08.30 Chairman’s Opening Remarks Chris Kinsville-Heyne, Managing Director C3i Strategic Solutions, UAE

Boosting Your Presence In The Media

08.45 Developing Effective Relations With Media Outlets• Analysingthepowerofthemedia• Howcanthemediahelpyoubuildastrongimage?• Cooperatingwithjournalists Karim Seifeddine, Head Of Public Affairs, Gulf Levant And Pakistan Citigroup, UAE

09.15 Mastering Media Relations In The 21st century• Whatmakesastory• Knowyourmedia–local,nationalorinternational• Sellingastory• Dealingwithmediacalls

Colleen Harris MVO, Former Press Secretary To HRH The Prince Of Wales And Director Dignity, UK

10.00 QuestionAndAnswerSession This is your opportunity to ask questions on media management! Karim Seifeddine, Head Of Public Affairs, Gulf, Levant And Pakistan Citigroup, UAE Colleen Harris MVO, Former Press Secretary To HRH The Prince Of Wales And Director Dignity, UK

10.30 Networking And Refreshment Break

Crisis And Change Management

10.45 Successfully Communicating In A Time Of Change • Establishingtherolecommunicationshouldplayina time of change• Communicatingchangetoyourstakeholdersand employees• Casestudiesfromtheregionandabroad Oliver Stelling, Chief Operating Officer BPG Public Relations, UAE

11.15 Successfully Launching And Implementing A Crisis Communications Plan

• Achievebuy-inforyourplanfromseniormanagement• Findtherightspokespersonforyourcompany• Introduceyourstafftotherolestheyhavetoplayin case of crisis

Philippe Georgiou, Public Affairs And Communications Director Coca Cola North And West Africa Division, Egypt

971-4-3352437 971-4-3352438 [email protected] www.iirme.com/corpcomm

“Excellent organisation, valuable information and rewarding networking opportunity” Ibrahim Sowaidan, Group Market Manager Emirates Bank, UAE

Page 6: Corporate Communications Conference 2008 -- Schmidt -- C4CS -- Dubai

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11.45 Finding The Right Way To Approach Journalists In A Time Of Crisis

• Whenshouldyouapproachjournalists?• Howcanyoumakesurethatjournalistsconnectto yourmessage?• Whatshouldyourspokespersonsay? John Nielsen, Director Of Media Relations BAE Systems, UK

12.15 Generating An Immediate Response To Minimise The Impact Of Crisis

• Prioritisingeffectively• Launchingyourcrisisplan• Deliveringafastresponse Donald Morrison, Head Of Media BAA Scotland Glasgow Airport, UK

12.45 Lunch For Delegates And Speakers

14.00 Timeline: The London Bombings, The First Two Hours• CrisiscommunicationsduringtheLondonBombings• Effectivelyhandlingthecrisis• Approachingthejournalists Chris Kinsville-Heyne, Managing Director C3i Strategic Solutions, UAE

14.30 QuestionAndAnswerSession This is your opportunity to ask questions on crisis communications and change management! Philippe Georgiou, Public Affairs And Communications Director Coca Cola North And West Africa Division, Egypt John Nielsen, Director Of Media Relations BAE Systems, UK Donald Morrison, Head Of Media BAA Scotland Glasgow Airport, UK Chris Kinsville-Heyne, Managing Director C3i Strategic Solutions, UAE

Corporate Responsibility As A Key Communications Tool

15.00 Integrating Corporate Responsibility In Your Communications Strategy

• Avoidignoringcorporateresponsibility• Simplifyyourmessagetomakeastrongimpact• Buildyourreputationthroughcorporateresponsibility

Mahmoud H. Al-Turkistani, Head Of CSR Unit National Commercial Bank, KSA Noha Saad, CSR And Foundation Manager Vodafone Egypt, Egypt

15.30 Maintaining An Effective Corporate Responsibility Communications Strategy

• Theroleofstakeholdersincorporate responsibility• Rulesandregulationsregardingcorporate responsibility• Latestinitiatives

Walid Nagi, Manager Corporate Affairs Mansour Group, Egypt

16.00 Networking And Refreshment Break

16.15 Engaging Stakeholders In Your CSR Initiatives• Analysingtoolsforyourengagementstrategy• Usingstakeholderstoidentifyopportunities• Understandingtheroleofstakeholdersfor

successful CSR implementation Abdul-Hakeem Hakeem, Corporate Affairs Manager Master Foods Middle East, KSA Samer Costantini, Regional PR Manager Cisco Systems Middle East, UAE

16.45 Developing And Evaluating Your CSR Reports• WhatyouneedtoincludeinyourCSRreport• Makingsureyourreportisreadandtrusted• Retainingcredibilityofyourreport

Sue Vey, Managing Partner ReputationInc, UAE Belinda Al Baluchi, Corporate Social Responsibility Officer Business Excellence National Bank Of Abu Dhabi, UAE

17.15 QuestionAndAnswerSession This is your opportunity to ask questions on corporate responsibility! Mahmoud H. Al-Turkistani, Head Of CSR Unit National Commercial Bank, KSA Noha Saad, CSR And Foundation Manager Vodafone Egypt, Egypt Walid Nagi, Manager Corporate Affairs Mansour Group, Egypt Sue Vey, Managing Partner ReputationInc, UAE Belinda Al Baluchi, Corporate Social Responsibility Offices Business Excellence National Bank Of Abu Dhabi, UAE Abdul-Hakeem Hakeem, Corporate Affairs Manager Master Foods Middle East, KSA Samer Costantini, Regional PR Manager Cisco Systems Middle East, UAE

17.45 Chairman’s Closing Remarks

18.00 Close Of Conference

971-4-3352437 971-4-3352438 [email protected] www.iirme.com/corpcomm

“It was a good education and a good platform for networking” Kunal Danda, Analyst Corporate Communications Arab Insurance Group, Bahrain

Page 7: Corporate Communications Conference 2008 -- Schmidt -- C4CS -- Dubai

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Post - Conference Workshop CThursday, 28 February 2008

Reaping The Benefits Of Communications In Our Digital World

Timings: Registration and coffee will be at 08.00. The workshop will commence at 08.30 and conclude at 14.30 with appropriate breaks for refreshments.Lunch will be served at 14.30 following close of the day.

We are entering a new era of corporate communications; an era where blogs and social networking are redefining the way of doing and understanding corporate communications. This cutting edge workshop will discuss all the latest tools in corporate communications to help you become one step ahead of your competition.

This workshop will cover:

• Virtualteamworking• Blogging• Wikis• Socialnetworking• Podcasts• Webcasts• IMintheworkplace• Videoondemand• Intranet• Effectiveuseofemail• DataManagement• Knowledgesharing

All As One is dedicated to providing the orphaned and destitute children of Sierra Leone with a loving home, education, medical care, and a chance for a better future.The children have paid a price due to war, poverty, HIV/AIDS, andthe“conflict”diamondtrade.You have the power to make a difference in their lives. Please join us.

For more information please visit www.allasone.org

As a delegate you contribute towards building a safer future for children in Africa. Part of your delegate fee will be donated to ALL AS ONE to help orphans in Sierra Leone.

Building a future for Africa’s children

About Your Expert Workshop LeaderSuzan Pecyna, OwnerMadison IFM, The Netherlands

Suzan Pecyna is a strategic communications expert. With a beginning in journalism, her 17 years of advertising, public relations, marketing and television production experience include heading up her own advertising agency in Aberdeen, Scotland. Recently, she has been actively developing communications strategies for multiple projects and programmes for the oil majors BP and Shell, both in Europe and the United States.

Suzan holds an English Literature degree with Honours from Aberdeen University and a post graduate diploma in media, marketing and advertising from the CAM Foundation in London.

971-4-3352437 971-4-3352438 [email protected] www.iirme.com/corpcomm 971-4-3352437 971-4-3352438 [email protected] www.iirme.com/corpcomm

Sponsorship And Exhibition Opportunities

Participate as a sponsor or exhibitor in the Corporate Communications Conference 2008 and your company will reach the top decision makers in the sector.

As well as a unique networking opportunity, sponsoring or exhibiting at the Corporate Communications 2008 Conference provides a targeted approach to promoting your corporate image, products and services as well as creating greater market awareness.

We have a selection of comprehensive promotional packages available but sponsorship and exhibition opportunities at the Corporate Communications 2008 Conference are now strictly limited. So don’t be disappointed.

To find out how we can help your company, please contact: Ross James, Sponsorship Manager

Tel : + 971 (0) 4 407 2488 Email : [email protected]

Corporate Communications 2008 Supports:

Page 8: Corporate Communications Conference 2008 -- Schmidt -- C4CS -- Dubai

YES, I want to register for:

PERSONAL DETAILS:

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PaymentsA confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by company cheques or bankers draft in Dirhams or US$. Please note that all US$ cheques and drafts should be drawn on a New York bank and an extra amount of US$ 6 per payment should be added to cover bankclearing charges. All payments should be in favour of IIR Holdings Ltd.

CancellationIf you are unable to attend, a substitutedelegate will be very welcome in your place. If this is not suitable, a US$ 200 service charge will be payable. Registrations cancelled less than seven days before the event must be paid in full.

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Hotel & Accommodation DetailsIIR Middle East have negotiated special delegate rates for you at selected hotels we highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for required assistance on:

Tel: 971 4 4072693Fax: 971 4 4072517Email: [email protected]

Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

To assist us with future correspondence, please supply the following details:

FIVE EASY WAYS TO REGISTER 971-4-3352437 971-4-3352438

IIR Holdings Ltd. GCS/IIR Holdings Ltd. P.O. Box 21743, Dubai, UAE P.O. Box 13977, Muharraq Kingdom of Bahrain [email protected] www.iirme.com/corpcomm

H SK AM RM SB DB A0894

Dubai is extremely busy during this period and failure to reserve your room may result in hotel bedrooms being unavailable. BOOK NOW by contacting the hotel directly!

IIR Middle east certified by:

ISO 9001:2000

Avoid Visa Delays–Book NowDelegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Event VenueVenue: Dusit Hotel, Dubai, UAETel. 97143433333

CJ K250PR © Copyright I.I.R. HOLDINGS B.V.

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Corporate Communications 2008

Dates Book before 16 December 2007

Book between 16 December 2007 And 13 January 2008

Book after 13 January

2008

Entire Event 24-28 February 2008

US$3,980– SAVE US$ 2100

US$4,230– SAVE US$ 1850

US$4,480–SAVEUS$1,600on the full price

Two-Day Conference and 2 Workshops

US$3,585– SAVE US$ 1300

US$3,785– SAVE US$ 1100

US$3,985–SAVEUS$900on the full price

Two-Day Conference and 1 Workshop

US$2,990– SAVE US$ 700

US$3,140– SAVE US$ 550

US$3,290–SAVEUS$400on the full price

Two-Day Conference 26-27 February 2008

US$2,295– SAVE US$ 200

US$2,395– SAVE US$ 100

US$ 2,495

Conference Workshops 24, 25 and 28 February 2008

US$1,095– SAVE US$ 100

US$1,145– SAVE US$ 50

US$ 1,195

❏Pre-Forum Workshop A 24 February 2008 Crisis Communications In the 21st Century❏Pre-Forum Workshop B 25 February 2008 Promoting Corporate Communications Value Within Your Organisation ❏Two-Day Conference 26–27February2008 CorporateCommunications❏Post-Conference Workshop C 28 February 2008 Reaping The Benefits Of Communications In Our Digital World

Dusit Hotel, Dubai, UAE 24-28 February 2008

Significant Group Discounts Available!

Call +971-4-3352483 oremail: [email protected]

Fees include documentation, luncheon, refreshments and a

certificate of attendance.

Corporate CommunicationsConference