SUBJECT-

LIFE SKILLS

TOPIC-

CORPORATE

BUSINESS

COMMUNICATION

PRESENTED BY-

Sanket Bharte

Priyanka Dhumal

Amit Kshirsagar

Priti Jadhav

Ashok Beldar

Communication

The exchange of thoughts, messages, or the

like, as by speech, signals or writing.

To express oneself in such a way that one is

readily and clearly understood.

What is communication ……….?

METHODS OF COMMUNICATION:

Memo, fax, e-mail, voice mail, letter.

Phone call, in-person.

Two-Way:

One-Way:

Collaborative:

Team meetings, consulting, consensus,

decision making, group problem solving.

COMMUNICATION ADVANTAGES

Increase productivity.

Reduce stress.

Better understand what others are

saying.

Better understand how to get your

message across.

Enhance relationships.

Save time and money.

CORPORATE

Brand name

MNC’s

International business

Large organization

High public share

No. of sub branch's in world wide

What is corporate …………….?

Corporate related to corporation

Increasing the GDP of nation

Corporate communication

CORPORATE COMMUNICATIONS ARE THE PERMANENT PRACTICE, AT THE SUMMIT OF AN ORGANIZATION, PROVIDING VISION, STRATEGY AND LEADERSHIP IN TOTAL COMMUNICATIONS WITH INTERNAL AND EXTERNAL PUBLICS, FOR THE SHORT AND LONG TERM, FOR THE BENEFIT OF THE ORGANIZATION.

-MARILDE MOTTA

FATHERS OF CORPORATE COMMUNICATION

VP of PR for General Motors in

1931.

Develop effective publicity &

promotion.

Employees first in communication

line of information.

Communication with the public

using words and deeds with

meaning they understood.

Paul Garrett

Public Relations

senderreceiver

message news

feedback

What is corporate communication ….. ?

Corporate communication is managing an organization's

internal and external communications.

Its includes …..

Advertising

Marketing Communications

Marketing

Public Relations

Advertising is paid and controlled mass communication with a purpose to

impart.

Marketing Communication is the branding of products, services, and

organizations including such areas as consistency, differentiation, equity,

identity, imaging, loyalty, positioning, publicity, promotion, relationships, and

reputation.

Marketing is the management function which creates products or services to

fill public needs and then persuades the public to buy the products or services.

Public Relations is the management function which creates policies and

actions to fill public demands and then persuades the public to approve the

policies and actions.

RESPOSIBILITIES OF CORPORATE

COMMUNICATION

to flesh out the profile of the "company behind the brand" (corporate branding)

to minimize discrepancies between the company's desired identity and brand features

to delegate tasks in communication

to formulate and execute effective procedures to make decisions on communication matters

to mobilize internal and external support for corporate objectives

to coordinate with international business firms

ROLE OF CORPORATE COMMUNICATION

Helps to increase the sale

Helps in retaining the client

Helps to implement strategies

Helps in corporate branding

Helps to develop global competence

Helps in crisis management

MARKETING AND CORPORATE

COMMUNICATIONS

WHAT ARE THE DIFFERENCES ....?

Needs to be consistent with

product / brand attributes

Needs to be consistent withcorporate identity/corporatebrand attributes

Marketing Corporate Communication

Customer Multiple stakeholders

Defined set of channels Multiple channels

Controlled communication

Position a product or service Positions an entire organisation

More room for creativity Less room for creativity

Variety of communication types

Thank you......