cornerstones of the mta’s community...
TRANSCRIPT
COMMUNICATIONS TASKFORCE UPDATE
JANUARY 18, 2000
CORNERSTONES OF THE MTA’SCOMMUNITY OUTREACH
¯The MTA serves and maintains vital relationships with severalconstituent groups
Los Angeles County ResidentsLos Angeles Tax PayersGovernment AgenciesBusiness CommunityOther Transit Agencies
MTA Transit RidersGovernment OfficialsMediaCities/COG’s
¯ MTA Departments successfully reach into these communities withprograms, actions, promotions and support in a range as varied asthe constituents served
4
CORNERSTONES OF THE MTA’SCOMMUNITY OUTREACH
When coordinated, outreachactivities can be forged intocampaigns to penetrate andenlighten a wide range ofconstituents on importanttransportation messages,e.g .promotions for new busand rail service, servicechanges, legislative agendas,long range planning andemployment opportunities
CURRENT TASK FORCEACTIONS
¯ Adopted a reporting format to exhibit (on a bi-monthly basis) the MTA Board the full extent of the Authority’s communityoutreach activities by logging the sponsoring departments andtheir respective events
¯ Survey of twenty major transit properties and the scope of theircommunity outreach programs
¯ Formation of an Education Subcommittee with fiscal year 2001goals
EDUCATION SUBCOMMITTEFISCAL YR 2001 GOALS
¯ Initiate a Pilot Program at select school sites to educatestudents on the mission of the MTA, tour the facilities andservices and present instruction on appropriate decorum inpublic meetings
¯ Curtail Graffiti and Vandalism on MTA Buses through StudentInvolvement
¯ Initiate a "Bus Ownership" Program through dedicated trippersto selected school sites; students will have the opportunity todesign, decorate and maintain buses with pride
6
MTA Quarterly Community Outreach Data - 2nd Quarter FY01
Date of Event
10/01/00
10/01/00
10/01/00
10/01/00
10/01/00
Event Title
St. John theBaptist CatholicChurch
Career ExpoTransportationLeadershipAcademy
1 lth grade Tour
Originator
VendorNational
Assoc. ofHistorically
BlackColleges
LACMTANorth
HollywoodHigh
10/01/00
10/01/00
Diversity Training
Info Session
Pomona HighSchool
CSULA
Department
Govt Relations
HR- EMPL
HR - TrainingandDevelopmentHR - TrainingandDevelopmentHR - Trainingand!DevelopmentHR - TrainingandDevelopment
HR - TrainingandDevelopment
Contact Person
All GR Staff
Martha Hernandez
Marion Colston-Fayyaz; BenitaLynn HornMarion Colston-Fayyaz; HollyBalderas
Horn; Balderas
Cindy ShaversMarion Colston-Fayyaz; BenitaHorn, PhillipThomas
Location/City orCommunity
Made phone callsresponding toinquires from
elected officialsregarding strike.Faxed update
notices to all LAdelegation electeds
on labornegotiations
throughout thestrike.
Baldwin Park
Los Angeles;Compton
Los Angeles;Norwalk
North Hollywood-
Pomona
Los Angeles
Comments
Lisa Carter
Provided info on job opportunitiesfor college students
Provide leadership training forTCAP teachers & administrators
Students learn about MTAfacilities & operations
Train student council on diversity
Provided information on DistanceLearning Programs
Date of Event
10/01/00
Event Title
Minority EnterpriseDevelopment Expo2000Passport to Profits:"TurningKnowledge intoKnow How"
Originator
LAMBOC*
Department
SBD/LC
Contact Person
Tashai Smith
Location/City or
Community
Century City
Comments
$1,000 Table sponsorship
10/01/00 NAWCO* SBD/LC Tashai Smith Los Angeles Request for $95.00City of LosAngeles Strivingfor Excellence Request for sponsorship up to
10/01/00 Awards City of L.A. SBD/LC Tashai Smith Los Angeles $10KPasadena BlueLine Technical First and Third Monday of each
10/02/00 Meeting Govt Relations Michael Turner Various monthCalifornia
San Gabriel Valley EmploymentRegional Job Development
10/02/00 & Resource Expo Department HR - EMPL Connie Chan Pasadena Kipenzi ChidenmaIntergovernmentRelationsCommittee, LA
10/03/00 City Council Govt Relations Cathy Manzo Los Angeles First Tuesday of each monthMarisaYeager/Yvette First and Fourth Tuesday of each
10/03/00 Glendale Chamber Govt Relations Robles Glendale month
10/04/00 TAC Govt Relations Michael Turner Los Angeles First Wednesday of each monthPasadena BlueLine Board
10/04/00 Meeting Govt Relations Michael Turner Pasadena Every Wednesday10/05/00 League of Cities Govt Relations Wilbur Babb Various First Thursday of each month
Corn On Pasadena10/05/00 Free To Go Aging Operations Helen Ortiz Free To Go Supv. Antonvich
Date of Event
10/06/00
~Event TitleCAC ExecuitveCommitteei MeetingSierra MadreOfficials re: PBL
Originator
PedestrianSymposium
DA McClain
DepartmentBoardResearchServices
Contact Person
DA McClain
10/06/00 Govt RelationsNortheast SFV
10/10/00 Chamber Govt Relations Yvette RoblesCity CouncilTransportation
10/10/00 Committee Govt Relations Wilbur BabbSumi Gant Planning-LPTP Sumi Gant
10/10/00Pasadena BlueLine BoardMeeting
MichaelTurner/Jody Litvak
10/11/00 Govt Relations Michael Turner
10/11/00 Careerfair.Com Vendor HR- EMPL Dan Minor
10/12/00 Independent Cities Govt Relations Wilbur BabbLong BeachChamber
Location/City orCommunity
Gateway Building
Comments
10/12/00 iGovt Relations Marisa Yeager Long Beach Second Thursday of each monthGovernor’s Moody, Yeager, Long Beach
10/12/00 Conference Govt Relations Litvak, Manzo Convention CenterFTA meeting re:
10/12/00 Chinatown Govt Relations Yvette Robles Los Angeles4th Annual Award
10/14/00 Dinner NAMC* SBD/LC Tashai Smith Westin Hotel - LAX Request for $5,000 sponsorshipPasadena BlueLine Technical First and Third Monday of each
10/16/00 Meeting Govt Relations Michael Turner Various monthYvette
Legislative Hearing Robles/Claudette10/16/00 on Strike Govt Relations Moody Los Angeles
Self-Help10/16/00 Conference Govt Relations Michael Turner San Diego
USGSan Fernando
Valley Second Tuesday of each month
Second and Fourth Tuesday ofLos Angeles each monthLos Angeles
Pasadena Every Wednesday
Los Angeles Jeannette Bell Griselda Gonzalez
Various Second Thursday of each month
Date of Event
10/16/00
10/17/00
10/17/00
10/17/00
10/18/00
10/18/0010/18/00
Event TitleTentativeagreement withUTU ending strikeannouncedSelf-HelpConferenceCTA Educationand support sub-commmitteeMTA BoardAnnouncs ContractVotePasadena Blue!Line Board~Meeting
OriginatorMarc Littman
Marc Littman
DepartmentPublicRelations
Govt Relations
Govt RelationsPublicRelations
Govt Relations
Govt Relations
Contact PersonMarc Littman
!Michael Turner
Jody LitvakMarc Littman
Michael Turner
Location/City or
CommunityLos Angeles
San Diego
Culver CityLos Angeles
Pasadena
Various
Comments
Planned media event
Third Wednesday of each monthLaunch of main FY01 advertisingcampaign on bus serviceimprovements. Placed 600exterior "king" ads on buses toremain on display through March2001. Began series of 30 ad~nsertions in local newspapers torun through April 2001. Releasedtake-one deta
It’s Getting Betteron the Bus
California ContractCities
Marketing Marketing MorseWilburBabb
Countywide
Eve~Wednesday
Planned media event
Date of Event10/18/00
Event TitleHarbor Transitway
OriginatorMarketing
DepartmentMarketing
Contact PersonMorse
Location/City orCommunity
Harbor TransitwayCorridor
CommentsAdvertising campaign promotingnew stations and reduced fares.Included print ads (13 insertions~n local newspapers duringNovember), 2 billboards postednear the new stations November-January, take-ones on systemand direct mail flyer to 233,000households
Com On10/19/00 Sr. Health Fair Aging Operations Helen Ortiz Los Angeles !Supv. Burke
Westside Urban10/20/00 Forum Govt Relations Jody Litvak West Los Angeles10/21/00 Marketing Marketing Morse Universal CityRide the Subway
to the SubwaySeries
Marketing Marketing Morse Countywide10/21/00 Metro Rail RadioSpots
Cooperative advertising withUniversal City Walk in LA Timesto bring people to Citywalk viaMetro Rail to watch the WorldSeries. Banner at Citywalkthrough 10/26/2000.
10-second tags on traffic reports,saying "Tired of the traffic?Metro Rail can get you from theValley to downtown in 20minutes." Also gave 800 numberand website. Aired on 13stations. Through 11/15/2000.
10/21/00 LAUSD Com Day LAUSD Operations Helen Ortiz Los Angeles Supv. YaroslavskySherman Oaks Sherman
10/22/00 Street Fair Oaks COC Operations Helen Ortiz Sherman Oaks Suov. YaroslavskyCAC General BoardMembership Research
10/23/00 Meeting DA McClain Services DA McClain Gateway Building
Date of Event
10/24/00
10/24/00
10/24/00
10/25/0010/25/00
Event Title
Glendale ChamberCity CouncilTransportationCommittee
HollywoodChamberPasadena BlueLine BoardMeeting
Originator Department
Govt Relations
Govt Relations
Govt Relations
Govt Relations
Contact PersonMarisaYeager/YvetteRobles
Wilbur BabbMarisaYeager/YvetteRobles
Michael Turner
Location/City or
Community
Glendale
Los Angeles
Hollywood Chamber
Pasadena
Comments
First and Fourth Tuesday of eachmonth
Second and Fourth Tuesday ofeach month
Fourth Tuesday of each month
Eve~Wednesday
10/26/00
Bus & Rail SystemMap
Marketing Marketing Morse
Marisa
Countywide Cross-promotion to introducenew complete Metro Bus & Railsystem map available tocustomers at 50 Nix CheckCashing locations throughout thearea. Through 12/31/2000.
10/26/00
Lincoln HeightsChamberMetropolitan WaterDistrictDeregulationHousing JointDevelopmentGrand Opening atHollywood/VVestern MRL Station
Marc Littman
Govt Relations
Govt RelationsPublicRelations
Yeager/YvetteRobles
Yvette RoblesMarc Littman
Lincoln HeightsChamber
~MWD - Los AngelesLos Angeles
Fourth Thursday of each month
10/26/00 Planned media event
10/27/00 Senator Kamette Govt Relations Claudette A. Moody Long Beach10/31/00 Rideshare Event Manulife Ins Operations Helen Ortiz Los Angeles Supv. Burke
11/01/00 TAC Govt Relations Michael Turner Los Angeles First Wednesday of each month
Date of Event
11/o1/oo
11/Ol/OO
11/Ol/OO11/Ol/OO
Event TitlePasadena BlueLine BoardMeetingBusiness AdvisoryMeeting
Trolley ProjectBlue Line SafetyBillboards
Originator
Franklin High
Garfield High& Locke High
Marketing/Public Affairs
Department
Govt Relations
HRDT
HRDTMarketing/Public Affairs
Contact Person
Michael Turner
Balderas; Horn
Holly Balderas-Morse/ Bybee
Location/City orCommunity
Pasadena
Pasadena
EastLos AngelesBlue Line Corridor
Comments
IEveryWednesdayProvide technicalassistance asbusiness partner
Students restoring old trolley carsfor Griffith ParkPlaced 4 billboards near BlueLine intersections with a specificsafety message warning driversabout crossing intersections infront of trains. To be displayedthrough January 2001.
MTA RedLine Tour Rich Morallo Public Affairs Japan’s Ministry of11/01/00 Transportation
MTA Lunch time Marc Littman Public Marc Littman Los Angelesconcerts at MRL Relations
11/01/00 Stations Planned media eventiLittman speech on Long Beach Public Marc Littman Long Beachi Metro Rail Children’s Relations~Highlights Benefit
11/01/00 League Littman Speech11/02/00 League of Cities Govt Relations Wilbur Babb Various First Thursday of each month
Public Affairs11/02/00 Workshop Govt Relations Yvette Robles
CHP Pedestrian Rich Morallo Public Affairs Jill Angel, Captain, CHP 19700 20 multi-agency representativesSafety Awareness CHP Hamilton Avenue, participatedBus Tour Torrance
11/02/00Board
CAC Executive Research11/03/00 committee DA McClain Services DA McClain Gateway Building11/03/00 Assem. Runner Govt Relations Michael Turner Lancaster
Date of Event Event TitleState Conventionfor CaliforniaCouncil of theBlind
Location/City orCommunityOriginator
Lynda BybeeDepartmentPublic Affairs
Contact PersonLynda Bybee
11/03/00Asian Culture SFV Asian
11/04/00 Affairs Day Asooc. Operations Helen OrtizCal State Rich Morallo Public Affairs!Northridge Metro
11/04/00 Rail TourSouth Bay Cub Rich Morallo Public Affairs Michael Low, ScoutScout Den Metro Master
11/05/00 Rail TourTransit People Rich Morallo Public Affairs Tim Adams
11/05/00 Tour of RedLinePasadena BlueLine TechnicalMeeting
Comments
Glendale Chamber
Rich Morallo Public Affairs
Govt Relations
Govt Relations
Jan Lyons, AsstPrincipal
Cathy ManzoMarisaYeager/YvetteRobles
644E. 56thSt.LosAngeles
Los Angeles
Glendale11/07/00
Weekly meetings to coordinatewith the City over the platformextensions1000 Middle School studentsattended
First Tuesday of each month
First and Fourth Tuesday of eachmonth
First and Third Monday of eachmonth
11/07/00
11/06/00
11/06/00
IntergovernmentRelationsCommittee, LACity Council
Jefferson NewMiddle SchoolTrain SafetyPresentation
City of LongBeach/MBLPlatform ExtensionMeetings
11/06/00 Govt Relations Michael Turner VariousFocus Groups for
11/06/00 LRTP IGovt Relations Jody Litvak USGY. Ham Public Affairs Y. Ham City of Long Beach
Pacoima Supv. AntonvichMichael Mendez 20 students from Cal State
Northridge participated
20 adults and scouts participated
Date of Event Event TitleOjai ResidentAssociation MetroRail Tour
OriginatorRich Morallo
DepartmentPublic Affairs
Contact PersonMark Pattison/B.Voran
Location/City orCommunity Comments
11/07/00Pasadena BlueLine Board
11/08/00 Meeting Govt Relations Michael Turner Pasadena Every WednesdayWestin Hotel, Los
11/08/00 CTA Conference Govt Relations Claudette A. Moody Angeles
11/09/00 Independent Cities Govt Relations Wilbur Babb Various Second Thursday of each monthLong Beach
11/09/00 Chamber Govt Relations Marisa Yeager Long Beach Second Thursday of each month11/09/00 Northeast PBL Govt Relations Yvette Robles Pasadena
Jason Weller - Claudette A.LAO in Moody/Michael
11/10/00 Sacramento Govt Relations Turner USGHollywood Marc Littman Public Marc Littman Los AngelesChristmas RelationsParade/MRL
11/10/00 Promotion Planned media eventY. Ham Public Affairs Y. Ham City of Long BeachCity of Long
Beach/MBLPlatform ExtensionMeetings
11/11/00MTA Job Fair in El Marc Littman ~Public Marc Littman Los Angeles
11/11/00 Monte Relations Planned media event3rd Annual Mike
11/11/00 Veterans Fair Antonovich .HR- EMPL Juventino Gomez Arcadia Richard PercivalMichael
Tour for 2 Turner/Claudette A. Board Room and11/13/00 Directors of BART Govt Relations Moody tour of stations
Getty11/13/00 Rideshare Event Museum Operations Helen Ortiz Los Angeles Supv. Yaroslavsky
Weekly meetings to coordinatewith the City over the platformextensions
Date of Event
11/13/00
11/13/00
11/13/00
Event TitleCity of LongBeach/MBLPlatform ExtensionMeetings
Originator Department Contact PersonY. Ham Public Affairs Y. Ham
Rich Morallo Public Affairs
Public Affairs
Tim Adams
S. Franklin
Wilshire TempleMetro TourRisk ManagementTour forUnderwriter
B. Voran
Location/City orCommunity
City of Long Beach
MRL
Comments
Weekly meetings to coordinatewith the City over the platformextensions
Approximately 10 from RiskManagement & Underwriting firm
11/14/00
11/14/00
11/14/00
11/14/00
11/14/00
11/15/00
Northeast SFVChamberCity CouncilTransportationCommittee
Kathleen ConnollyPress Conferencere: MTA Audit
Panel ParticipationSouth BayCitiesCOGMeetingPasadena BlueLine BoardMeetingCalifornia ContractCities
Our Lady ofLords Church
Sr. Group
Sumi Gant
Govt Relations
Govt Relations
Govt Relations
Operations
Planning
Govt Relations
Yvette Robles
Wilbur Babb
MichaelTurner/Claudette A.Moody
Helen Ortiz
Sumi Gant
Michael Turner
San FemandoValley
Los Angeles
Los Angeles
Northridge
El Segundo
Pasadena
Second Tuesday of each month
Second and Fourth Tuesday ofeach month
Supv. Antonvich
Eve~Wednesday
11/15/00 Govt Relations Wilbur Babb Various Third Wednesday of each monthMet with
11/15/00 Supervisor Knabe Govt Relations Marisa Yeager Los Angeles
Date of Event Event TitleMeetings at Marinadel Rey and TaylorYard
Originator Department Contact PersonLocation/City or
Community Comments
11/15/00 !Govt Relations Yvette Robles Los AngelesEast LA Review Sumi Gant Planning Sumi Gant East Los AngelesAdvisory
11/15/00 CommitteeHobart Elementary Rich Morallo Public Affairs Rich Morallo 20 elementary studentsMetro Tour participated
11/15/00Hawthorne MGL Rich Morallo Public Affairs Cynthia Smouse
11/15/00 Yard TourLong Range Marc Littman Public Marc Littman Los AngelesTransportation RelationsPlan Board
11/15/00 Workshop Planned media eventArroyo Verdugo Sumi Gant Planning Sumi Gant LaCanada-Flintridge
1 "1/15/00 COG MeetingSan Gabriel Valley Sumi Gant Planning Sumi Gant IrwindaleEconomic
11/16/00 PartnershipBicycle Planning Sumi Gant Planning-LPTP Sumi Gant Los Angeles
11/16/00 ForumRich Morallo Public AffairsLAUSD District H
Parent CommunityAdvisory CouncilMeeting
Utah St. School 255N. Clarence St., Los
Angeles
Bonnie Rubio,Superidendent
20 school district administratorsand parents participated
11/16/00Hobart Elementary Rich Morallo Public Affairs Rich Morallo 20 elementary studentsMetro Tour participated
11/16/00
11/16/00 Cal Works Job Fair GAIN HR - EMPL Ana Meneses Panorama City Kipenzi ChidenmaSo. Cal Leg Group
11/17/00 Luncheon Govt Relations Michael Turner SCAG
Date of Event
11/17/00
11/17/00
11/17/00
11/18/00
11/18/00
11/19/00
11/20/00
11/20/00
11/20/00
11/22/00
Event TitleWestside Urban~ForumHarbor TransitwayExpanded ExpressMetro Bus ServiceEvent
Los Angeles TradeTech (LATTC)
MTA/EDD Job FairCity of LongBeach/MBLPlatform ExtensionMeetings
Transit PeopleTour of RedLinePasadena BlueLine TechnicalMeeting8th DistrictEmpowermentCongressCity of LongBeach/MBLPlatform ExtensionMeetings
Pasadena BlueLine Board
Originator
Marc Littman
Vendor
EDDY. Ham
Rich Morallo
Sumi Gant
Y. Ham
IDepartment
Govt RelationsPublicRelations
HR- EMPL
HR- EMPLPublic Affairs
Public Affairs
Govt RelationsPlanning
Public Affairs
Contact Person
Jody LitvakMarc Littman
Helen Beaird
Maria FernandezY. Ham
Tim Adams
Michael TurnerSumi Gant
Y. Ham
Location/City orCommunity
West Los AngelesLos Angeles
Los Angeles
El MonteCity of Long Beach
VariousSouth Central LA
City of Long Beach
Comments
Planned media event
Edward Fenton Tai Alimi
Richard Percival
Weekly meetings to coordinatewith the City over the platformextensions
Meeting Govt Relations Michael Turner Pasadena
15-people participated
iEveryWednesday
iWeekly meetings to coordinatewith the City over the platformextensions
First and Third Monday of eachmonth
Date of Event
11/22/0011/26/00
Event Title
Meet with SpeakerHertzbergHollywoodChristmas Parade
City of LongBeach/MBLPlatform ExtensionMeetings
Originator
Marketing
Y. Ham
Department
Govt RelationsMarketing
Public Affairs
Contact Person
Claudette A.Moody/Julian BurkeMorse
Y. Ham
Location/City orCommunity
Van NuysHollywood
Kay Jeffries,Principal
City of Long Beach
Comments
Cross-promotion to encourageuse of Metro Rail to event. Take-ones on system, ad in paradeprogram.
Weekly meetings to coordinatewith the City over the platformextensions
1569 E. 32ndAvenue, Los
Angeles
Nevin AvenueElementary SchoolTrain SafetyPresentations
11/29/00
11/27/00MarisaYeager/Yvette First and Fourth Tuesday of each
11/28/00 Glendale Chamber Govt Relations Robles Glendale monthCity CouncilTransportation Second and Fourth Tuesday of
11/28/00 Committee Govt Relations Wilbur Babb Los Angeles each monthMarisa
Hollywood Yeager/Yvette11/28/00 Chamber Govt Relations Robles Hollywood Chamber Fourth Tuesday of each month11/28/00 Bus Riders Union Sumi Gant Planning Sumi Gant Los Angeles
CAC General BoardMembership Research
11/29/00 Meeting DA McClain Services DA McClain Gateway BuildingPasadena BlueLine Board
11/29/00 Meeting Govt Relations Michael Turner Pasadena Every WednesdayRich Morallo Public Affairs 1000 elementary students
attended
Date of Event Event TitleLong RangeTransportationPlan
OriginatorLand Use
College Class
DepartmentPublicRelations
Contact PersonMarc Littman
Location/City or
CommunityLos Angeles
Comments
11/29/00 Littman SpeechMarisa
Lincoln Heights Yeager/Yvette Lincoln Heights11/30/00 Chamber Govt Relations Robles Chamber Fourth Thursday of each month
Southern California Sumi Gant Planning Sumi Gant West Los AngelesTransit Advocates
11/30/00LAUSD District I Rich Morallo Public Affairs Celeste M. Hunter, 613 W. 6thSt. Project to provide assignmentSpecial Projects Instructor Support notebooks
11/30/00 Meeting ServicesWestside Cities Sumi Gant Planning Sumi Gant Culver City
11/30/00 COGSan Gabriel Valley Sumi Gant Planning Sumi Gant Irwindale
11/30/00 COGNorth
Hollywood Students learn about MTA12/01/00 10th grade tour High HRDT Benita Lynn Horn - North Hollywood- facilities & operations
Marion Colston-Fayyaz; Benita Provided information on
12/01/00 Info Session USC HRDT Horn - Los Angeles internships at MTA12/01/00 Grinchmas Marketing Marketing Morse Universal City
North HollywoodHistoric
12/01/00
G. Wosk & M.Pattison
E. Scannell
Preservation
North HollywoodMedia/PublicAffairs
Coupon promotion with UniversalStudios & Citywalk. A special $5discount offer on Universaladmission to Metro riders, plusdiscounts at select Citywalkrestaurants. Take-ones onsystem. Through 12/31/2000.
Track preservation for old RedCar station in North Hollywood
Date of Event
12/01/00
12/01/00
12/01/00
12/01/00
12/02/00
12/02/00
12/04/00
12/04/00
12/04/00
Event TitleLAUSD District H
MTA AnnouncesPlans to ExpandNoHo MRL parkingand preserve oldtrain depot
NASA/JPL 13thAnnual High-TechSmall BusinessConference1 lth AnnualAchievers inActions Award &Installation DinnerRamonaElementary SchoolMetro Tour
Sierra Group ClubMetro TourPasadena BlueLine TechnicalMeetingFacilitate Dev.Disabled StudentTransporationForum DeveTorrance AreaChamber ofCommerce
OriginatorRich Morallo
Marc Littman
JPL*
NFPA*Rich Morallo
Rich Morallo
Downey HSand EasterSeals ofAmerica
Sumi Gant
DepartmentPublic Affairs
PublicRelations
SBD/LC
SBD/LCPublic Affairs
Public Affairs
Govt Relations
OperationsPlanning
Contact PersonBonnie Rubio,Superidendent
Marc Littman
Tashai Smith
Tashai Smith &Bryan StarksTim Adams
Rich Morallo
Michael Turner
Helen OrtizSumi Gant
Location/City orCommunity
t 115 South BoyleAvenue, Los
AngelesLos Angeles
Westin Hotel
To be Determined
Various
Los AngelesTorrance
Comments200 multi-agency representativesparticipated
Planned media event
$200 - Received request
Received request in Dec.for in-kind contribution50 elementary students attendedTour were conducted in twosessions
First and Third Monday of eachmonth
Supv. Burke
Date of Event
12/04/00
12/04/00
Event TitleCity of LongBeach/MBLPlatform ExtensionMeetings
San DiegoPlanners MetroTour and MetroRapidIntergovernmentRelationsCommittee, LACity Council
OriginatorY. Ham
Rich Morallo
DepartmentPublic Affairs
Public Affairs
Contact PersonY. Ham
Rich Morallo
Location/City orCommunity
City of Long BeachComments
Weekly meetings to coordinatewith the City over the platformextensions
Public Affairs
12/06/00
12/06/00Rich Morallo
Albert Lozana,Principal
Tim AdamsLAUSDEmergencyImmigrantEudcation PorgramMetro Tour
1471 E. 96th Street,Los Angeles
96th StreetElementary SchoolTrain SafetyPresentations
12/05/00 Govt Relations Cathy Manzo Los Angeles First Tuesday of each monthMarisaYeager/Yvette First and Fourth Tuesday of each
12/05/00 Glendale Chamber Govt Relations Robles Glendale month
12/06/00 TAC Govt Relations Michael Turner Los Angeles First Wednesday of each monthPasadena BlueLine Board
12/06/00 Meeting Govt Relations Michael Turner Pasadena Every WednesdayMt. WashingtonHome Owner’s Mt. Washington/Los Meeting regarding construction of
12/06/00 Association Maria Guerra CEO Maria Guerra Angeles the Pasadena Blue LineRich Morallo Public Affairs 300 students attended
Date of Event Event Title Originatorsumi Gant
DepartmentPlanning
Contact PersonLocation/City or
Community CommentsGateway Cities Sumi Gant Cerritos
12/06/00 COG Meeting12/07/00 League of Cities Govt Relations Wilbur Babb Various First Thursday of each month
TDM Technology & Sumi Gant Planning-LPTP Sumi Gant Los AngelesInnovation Forum
12/07/00MTA holds Marc Littman Public Marc Littman Los AngelesTechnology & Relations
12/07/00 Innovation Forum Planned media eventMeet with RickVargas and staff
12/08/00 (BTH) in Sacto Govt Relations Claudette A. Moody Sacramento
Briefing for newly Jody Litvak/Michaelelected state Turner/Yvette
12/08/00 legislators Govt Relations Robles USGRich Morallo Public Affairs Tim Adams
12/08/00Rich Morallo
12/08/00
Public Affairs
LAUSDEmergencyImmigrantEudcation PorgramMetro Tour
Rich MoralloShanghaiDelegation MetroTourSmall BusinessOutreach RFP forconsultant12/08/00 MTA SBD/LC Tashai Smith MTA HeadquartersSelma Elmentary Rich Morallo Public Affairs Rich Morallo
12/09/00 School TourRich Morallo Public Affairs Rich MoralloWest Athens
Elemenatry SchoolMetro Tour
Public Affairs12/09/O012/09/00 Rich MoralloRich MoralloYMCA Metro Tour
Proposals are due 1/19/01; est.budget $25K20 elementary studentsparticipated20 elementary studentsparticipated
15 members participated
Date of Event
12/11/00
12/11/00
Event Title
12/12/00
Briefing forChairman JohnDutra, Assem.Trans. CommitteeAPTA LegislativeCommitteeLAUSDEmergencyImmigrantEudcation PorgramMetro Tour
Originator
Rich Morallo
Department
Govt Relations
Govt RelationsPublic Affairs
12/11/00P2000 Audible Pasadena Gov. RelationsWarning System JPA Public Affairs
12/12/00 TestNortheast SFV
12/12/00 , Chamber Govt RelationsAPTA LegislativeCommittee iGovt RelationsiCypress ParkCommunityMeetingHollyglenHomeowner’sHawthorne YardOpen House
12/12/00
12/12/00
L. Bybee
12/13/00
12/13/00
Pasadena BlueLine BoardMeetingCity CouncilTransportationCommittee
Govt RelationsPublic Affairs
Govt Relations
Govt Relations
Location/City orContact Person Community
MichaelTurner/Jody Litvak
Claudette A. MoodyTim Adams
USG
Washington D.C.
M. Turner, L. Bybee Hawthorne CA
San FemandoYvette nobles Valley
Claudette A. Moody
Yve~e noblesL. Bybee
Michael Turner
Wilbur Babb
Washington D.C.
Cypress ParkHawthorne, CA
Pasadena
Los Angeles
Comments
Opportunity for Mt. Washingtonresidents to hear warning system
Second Tuesday of each month
An opportunity to host thecommunity who live adjacent tothe MGL where an acousticalbarrier is being placed along thealignment
Eve~Wednesday
Second and Fourth Tuesday ofeach month
Date of Event
12/13/00
12/13/00
12/14/00
12/14/00
12/15/00
12/15/00
12/15/00
12/15/00
12/16/00
12/16/00
i Event Title
MRL TourGeneralEngineeringIConsultant Bench
OriginatorCasa De
Paloma Sr.Housing
MTA
~Department
operations
SBD/LC
Contact Person
Helen Ortiz
Tashai Smith
Location/City or
Community
Glendale
MTA Headquarters
Independent Cities Govt Relations Wilbur Babb VariousLong BeachiChamber Govt Relations Marisa Yeager Long Beach
Legislative Briefingfor elected officialsGay and LesbianCenterSanta & MTAEmployees DeliverGifts to FredJordan Mission
Govt RelationsPublic Affairs
PublicRelations
PublicMTA shows offMRL Fossils andIssuesArcheologicalReportAbundance ofChrist MinistryOutreach FairFord BoulevardSchool Metro BlueLine Tour andRapid Bus
Claudette A.Moody/Jody LitvakLynda Bybee
Marc Littman
Marc Littman
Lynda Bybee
Marc Littman
Marc Littman
USG
Los Angeles
Los Angeles
Comments
Supv. Antonvich
N/A
Second Thursday of each month
Second Thursday of each month
Planned media event
Rich Morallo
Rich Morallo
Relations
Public Affairs
Public Affairs
Tina Cross,Coordinator
Tim Adams
9105 S. MainStreet, Los Angeles
Planned media event400families and residentsattended
20 students participated
Date of Event
12/16/00
12/18/00
12/18/00
12/18/00
12/20/00
12/20/00
12/20/00
Event Title Originator Department Contact PersonSelma Elmentary Rich Morallo Public Affairs Tim Adams
Marc Littman
Sumi Gant
Govt RelationsPublicRelations
Planning
Michael TurnerMarc Littman
Sumi Gant
Location/City orCommunity
VariousLos Angeles
Comments20 students participated
School Metro RedLine and Blue LineTourPasadena BlueLine TechnicalMeeting
Rich Morallo
Rich Morallo
Govt Relations
Govt RelationsPublic Affairs
Public Affairs
Michael Turner
Wilbur BabbJeff Brickheimer,Asst Principal
Jeff Brickheimer,
Palmdale
Pasadena
Various6500 Hooper, Los
Angeles
First and Third Monday of eachmonth
Planned media event
Eve~Wednesday
Christmas BusDecorating Contest
North County COGMetingPasadena BlueLine BoardMeetingCalifornia ContractCitiesEdison MiddleSchool TrainSafetyPresentationsEdison Middle 6500 Hooper, Los
Third Wednesday of each month800 students attended
750 students attended
12/21/00
12/26/00
12/26/00
12/27/00
School TrainSafetyPresentations
Glendale Chamber
HollywoodChamberPasadena BlueLine BoardMeeting
Govt Relations
Govt Relations
Govt Relations
Asst Principal
MarisaYeager/YvetteRoblesMarisaYeager/YvetteRobles
Michael Turner
Angeles
Glendale
Hollywood Chamber
Pasadena
First and Fourth Tuesday of eachmonth
Fourth Tuesday of each month
Eve~Wednesday
Date of Event Event TitleCity CouncilTransportationCommittee
Originator Department Contact PersonLocation/City or
Community Comments
Second and Fourth Tuesday ofeach month12/27/00 Govt Relations Wilbur Babb Los Angeles
Angels Walk 200012/27/00 :Meeting Govt Relations Yvette Robles Los Angeles
MarisaLincoln Heights Yeager/Yvette Lincoln Heights
12/28/00 Chamber Govt Relations Robles Chamber Fourth Thursday of each month