copywriting portfolio
DESCRIPTION
A text heavy but nonetheless dazzling exhibition of my copywriting talents.TRANSCRIPT
Sean Peecook: [email protected]
SLOGANS/ TAGLINES/ COPY:
Gym (targeting out of shape clients):
“Stop sucking it in and suck it up.”
“Workout, not takeout.”
“Free profile pic upgrade with membership.”
“Get a free hole-puncher with membership.” (making the belt tighter)
Organic Clothing/ Product:
“Man Made With Mother Nature.”
Airline with low fares:
“Go And Make The World A Smaller Place.”
Groupon:
“Sample Your City.”
Jean Company:
(Why do we: Dare? Mess it up? Run away? Fal in love? etc. Because…)
“Life lives life.”
Mike’s Hard Lemonade:
(charming, understated, mature and ironic)
“Let’s go hard tonight. Mike’s Hard.”
Sean Peecook: [email protected]
GrubHub:
“Sorry about the crumbs in your bed.”
Supply Company:
“We are the superior supplier.”
Tie Society
(mail tie service for young professionals):
“Dress for the job you hunt.”
Land O’Lakes half & half:
“The half & half that makes it whole.”
A perrinkle crayon:
“It’s the sky, it’s the sea, and most of all, it’s you.”
“The crayon for the secure man.”
“Blue? It’s a shade of perriwinkle.”
“Choose life, choose color, choose the 64 pack. Choose perriwinkle.”
Unique Nails
(Local)
“You know you need unique nails.”
University:
“Come here if you haven’t met your potential, or even worse, if you have.”
Sean Peecook: [email protected]
AUTOMOTIVE:
Chrysler: Print Ad (Potential for other media)
Image:
A tough, smart looking Chrysler crossover SUV, sitting proudly atop of faintly glowing rubble.
Copy:
“The Phoenix bird rises from the ashes of its past self, returning once again to its legendary strength. “
Bottom:
“Sound familiar? Chrysler: Here to stay.”
Sean Peecook: [email protected]
PRODUCT:
Chapstick: Outdoor/ Out of the box Ad
Take a chewed up, pot hole ridden section of road, and smooth it over. Repave it, if necessary, making it a remarkably smooth surface and driving experience.
Directly apply an all-weather adhesive film to the road. (Option: Billboard)
Big, simple, eye-catching and Chapstick Pink. The message that will be relayed:
“Chaptstick… The wonders of smooth.” / “Chapstick smooth.”
Sean Peecook: [email protected]
RADIO:
PRODUCT:
Columbia Outerwear
GIRL:I really can’t stay!
GUY: But baby it’s cold outside!
GIRL: It’s fine. I brought my Columbia Coat.
GUY: It’s up to your knees out there!
GIRL: And my Columbia pants.
GUY: But baby-
GIRL: And boots.
GUY: Well, actually I was hoping we could sing and make out.
GIRL: I know. Everybody knows.
Sean Peecook: [email protected]
FINANCIAL/ INSURANCE:
Life Insurance- Radio Spot
Voices slowly get older throughout radio spot
“Can you believe that we go to high school next week?”
“Can you believe that my older brother can drive?”
“It’s just so weird that I have my license.”
“Can you believe that college is almost over?”
“That movie is NOT a decade old already! Really?”
“Can you believe I’m getting married?”
“Two kids. I know. I can’t believe it either.”
“Suddenly, I’m the old guy at the office.”
“I don’t want to say they grow up so fast, but… they grow up so fast.”
“Can you believe it’s been twenty years, sweetheart?”
“55. I know. Don’t remind me.”
“Her graduation seemed like yesterday.”
“Can you believe I’m getting ready to retire?”
“Can you believe…”
Yes, we can. __________ Life Insurance.
Sean Peecook: [email protected]
TELEVISION
PRODUCT:
Coca Cola: Superbowl TV
An alien hand shakes the hand of an astronaut.
A spaceship journeys through space. Earth is up ahead.
News screen reads: “Astronaut returns from advanced Alien planet”
The astronaut steps out. A massive crowd excitedly cheers for him.
The astronaut is on talk shows, but you can see through his smile that he is sad.
The astronaut is with a few friends at the Grand Canyon. They all look down while he looks up to the stars.
He dozes off at a fancy Italian restaurant, making stars and planets with his food.
He falls asleep at the orchestra.
Everybody expects him to be happy, but he is always sad. Always longing.
He looks to the stars and sighs.
Scores of important looking people walk grand, Washington DC style steps.
A poster of the astronaut is behind an empty podium. People look at their watches.
The astronaut is sitting at the bottom of the steps. He is distraught. He looks longingly up at the stars.
A little girl sits next to him. He barely notices her. She slides him a Coca Cola in a glass. He takes a sip and smiles big.
He nods to the little girl and runs up the steps.
“Coke: A product of Earth.”
Sean Peecook: [email protected]
PRODUCT:
Running Shoe: Sub-Campaign
TV Spot:
A young woman is walking down the street.
She wears running shoes.
She carefully avoids cracks in the pavement and steps in each block exactly once.
Sometimes this is more difficult and she has to athletically maneuver the sidewalk.
The blocks on the sidewalk become bigger.
She takes a deep breath and goes into a full-on run so that she steps in every square once.
Tagline: “Whatever it takes will take you there.”
Sean Peecook: [email protected]
PRODUCT:
Dave’s Gourmet Hot Sauce – TV Spots
Anti-Joke/Climax Campaign:
Very cinematic.
A young man sits on a throne.
At his feet are spicy peppers, bottles of hot sauce, burning charcoal, etc.
“Nothing is too spicy for me!” he declares.
Just then, another young man walks in wearing a cowboy hat.
In his holster is a bottle of Dave’s Gourmet Hot Sauce.
“I wouldn’t be so sure,” says the challenger.
The screen widens. Western showdown music plays.
The challenger hands him a bottle of Dave’s.
The man tries it.
Silence.
“You know what? That was very spicy. And delicious! Thanks. I’ll have to pick up a bottle of this sometime,” says the young man on the throne.”
“Anytime,” says the challenger.
Announcer: “Dave’s Gourmet is very tasty and hot. You should try it.”