copywriterMost copywriters are employees within organizations such as advertising agencies,

public relations firms, web developers, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers and

magazines. Copywriters can also be independent contractors freelancing for a variety of clients, at the clients' offices or working from their own, or partners or employees in

specialized copywriting agencies.A copywriter usually works as part of a creative team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate

responsibility for the advertisement's verbal or textual content, which often includes receiving the copy information from the client. (Where this formally extends into the role of

account executive, the job may be described as "copy/contact.") The art director has ultimate responsibility for visual communication and, particularly in the case of print work,

may oversee production. Either person may come up with the overall idea for the advertisement or commercial (typically referred to as the concept or "big idea"), and the

process of collaboration often improves the work.Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them.

For example, a copywriter writes an ad to sell a car, while a technical writer writes the operator's manual explaining how to use it.

Ideal of copywriter

A good copywriter usually has a strong background in English and/or journalism. Many times a copywriter must work under tight space or timing constraints, so a degree of creativity and the ability to think under pressure is also a helpful trait. The idea is to use language to enhance the image of a product or create a desired mood. During a typical commercial production, the copywriter works closely with the client and other creative team members to generate ideas. From those brainstorming sessions comes a working script which will set the tone for the other elements -- video, music, narration, acting and so on.

Behind the copywriter

Pare DownThis is the blatantly obvious – yet wholly painful – step where you stop investing energy in the things that can wait (the personal or vanity projects, speculative ventures, test sites, new technology, etc).Instead, you focus on keeping your paying clients happy.It sounds simple, but frankly, it’s not.

Behind the copywriter

Stay In Touch With Your Clients!As writers, we tend to remember the high points more

readily than the daily slogs, and sometimes, fate doesn’t tap you on the shoulder and hand you a project after ten minutes work.

And truthfully, are you really doing the best work you can for a client when you’re exhausted from working all night?

The moral? Tell your clients about your problem. See if you can’t buy a little more time (you do this by uncovering their real deadlines, or if there’s wriggle room left in the schedule).

Behind the copywriter

• Don’t Make Things Worse• Keep focus• Write Like You Talk• The best copywriting uses a conversational

style. We may not all love to read, but almost all of us like to listen to information. In your copywriting, readers should get the impression that you are relating directly to them. Don't use the third person, and let them know that they will get something valuable by reading your copywriting. See the difference in these two copywriting examples:

Behind the copywriter• Start with a Question

Good copywriting holds the interest of the reader from the opening sentence to the very last word.An effective copywriting technique is to ask a question in the headline that directly addresses the reader, as in: "Embarrassed by dry, itchy scalp?" "Tired of waiting for your dial-up Internet service?" "Disgusted by the stinky cat litter box?" Use carefully crafted questions in your copywriting that aim directly at your target audience, and you will capture their attention.

• State the Benefits and Desired OutcomeGood copywriting features a clear statement of the benefit of your product or service. Close the deal in your copywriting by showing the reader how to achieve the desired outcome by using your product or service.Copywriting is a skill that can be learned. The more you do it, the better you get. Just make sure to get an experienced mentor whose copywriting work you respect to give you feedback on your work while you are learning. Listen to what he or she has to say.Remember, no one is perfect; responding appropriately to criticism can improve your copywriting. Keep trying. You will get it right. Even the best writers find their copywriting skill gets better over time.