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Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

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Page 1: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Online British Art Gallery

Gallery Presentation

Page 2: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Contents

• OBAG• How It works• What Makes OBAG

different?• Site Features

• Prime Benefits• Marketing & Promotion• Pricing• Summary

Page 3: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

OBAG

• Online British Art Gallery (OBAG) is a new solution that will substantially increase the awareness of your gallery’s art to a significantly enhanced volume and quality of customer

Page 4: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

OBAG

• OBAG is an art “dating” service– OBAG makes the introduction– galleries develop the buyer relationship– galleries conclude all sales

• OBAG takes no commissions on sales

Page 5: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

How It Works

• OBAG displays your art

• Buyers shortlist items

• They contact you directly

• And then conclude a deal

Page 6: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

What Makes OBAG Different?

Retail presence

– All galleries on OBAG MUST have a retail outlet

Quality Assured

– All art must exceed a minimum price

– All galleries of reputable standard

Content Control

– Galleries upload and control the content

Page 7: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

What Makes OBAG Different?

Quality of Users – Site designed around extensive research of

serious art buyers’ needs

– Innovative user method• Buyers browse art• Register for free to discover gallery details

Page 8: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Site Features

• Art Centric Art Searching– Buyers pre-select UK regions of interest

– Select art they like

– Contact / Visit the gallery

– Conclude a deal

• Exhibition Information– OBAG stores details of all previous and future

exhibitions

– Artist biographies available

Page 9: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Site Features

• Art Information– 12 selection criteria– Micro gallery location search field– Exact or closest matching art search tool

• Ancillary information– Art History– Art Glossary– Features e.g. What to look for when buying art, Art

tours, Art books, Newsletter. – New features under development

Page 10: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Prime Benefits

Galleries

• Access to new customers

• Assured profile of customers

• Content is gallery controlled

• Complementary to existing marketing

Page 11: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Prime Benefits

Members• Single site for finding gallery art fast• 24 UK regions for focused art searches• Designed for efficient repeat usage• Comprehensive art categorisation• Emphasis on education and development• Research tool for past exhibitions / artists / art• Additional features under development

Page 12: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Marketing & Promotion

• Public Relations

• E-mailshots

• Art Fairs

• Google

• Recommendations

Page 13: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Gallery - Pricing

• Minimum 6 month deal.

• First 3 months usage totally free

• Following 3 months at very competitive rates

• Improved rates for 12 month commitment

Page 14: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Pricing Structure – Subscription Based

– Core Price based on No of “live” artworks on display

– Unlimited artwork changes allowed– Unlimited storage of thumbnails (research

facility)– Unlimited storage of exhibition, artist and

artwork info

Page 15: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Online British Art Gallery - Summary

• OBAG maximises galleries’ customer exposure

• OBAG combines best of online and traditional art markets

• OBAG will help you exploit our website – and all in a friendly and efficient way

Page 16: Copyright Online British Art Gallery All rights reserved Online British Art Gallery Gallery Presentation

Copyright Online British Art GalleryAll rights reserved

Online British Art Gallery

The Fast Way to Find Art