copyright © 2015, oracle and/or its affiliates. all rights ... · copyright © 2015, oracle and/or...
TRANSCRIPT
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
I driver di scelta di una DMP
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Oracle Marketing Cloud
A Complete Solution that allows Modern Marketers to
Personalise Every Interaction they have with their
customers across the entire buyer journey
Stefano Varasi
Oracle Marketing Cloud EMEA Sales Executive
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
ConnectedData
1st Party Data
WebsiteCRM Email SocialCommerce
2nd Party Data
Data Sharing
Audience Data Marketplace
Intent Geography Interests & Lifestyle
Demographic
Oracle Datalogix
OfflinePurchase
DirectMail
Oracle AppCloud
Digital Experience Management
Oracle Content Marketing
Oracle SocialMarketing
OracleWebCenter Sites
OracleCommerce
Optimization& Insights
Oracle Maxymiser Marketing Cloud Analytics
PersonalizationPredictive AnalyticsTesting Social AnalyticsCross-Channel
InsightAudience Analytics
Oracle B2C Cross-Channel Marketing Oracle B2B Cross-Channel MarketingIntelligentOrchestration
Display VideoTV Web SearchMobileEmail SocialStore
Program Canvas Lead Management
ActionableAudience Profile Audience Management Data Categorization & Taxonomy
AnonymousProfile
Known Profile
Oracle Data Management Platform
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Data
Management
Platform
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Known online
Web
A
A
ADV
MKTG
E M
M S D V T O
DM
P
ID G
raph
2nd Party data
from Partners
3rd Party data
D D D D D D
Engaged
Cust
base
New PS
D DD D
1st Party data
Anonymous online
TV
ECOMMCust CareCRM Billing
CRM
ERP
Analytical
Environment
Net/IoT
Known offline
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential - Restricted 8
Connect with Your Consumers Across All Channels & Devices
Desktop
Mobile Web
Mobile AppsSocial
Purchase or CRM Data
ORACLE ID GRAPH
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
I driver di scelta di una DMP
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
3 buoni motivi per
adottare una DMP
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
I driver di scelta di una DMP
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Perché Oracle DMP?
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
I driver di scelta di una DMP
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Implementazione
&
produzione
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
I driver di scelta di una DMP
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.