1 copyright © 2012, oracle and/or its affiliates. all …...29 copyright © 2012, oracle and/or its...


Cloud Computing

Roger Wullschleger

Senior Manager Sales Consulting CoreTech

Herbstevent, 28. September 2012, Hotel Seerose, Meisterschwanden


Program Agenda

Cloud Computing

What are Customers doing?

What is Oracle’s Cloud Strategy?

How to do Cloud

Oracle Cloud Offerings

4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Cloud Computing Is a Service Consumers and Service Providers

Essential Characteristics1

• On-demand self-service

• Broad network access

• Resource pooling

• Rapid elasticity

• Measured service

Key Benefits

• Agility

• Cost

• Focus

Enterprise IT (private)

or

Service Provider (private or public)

Service Providers

Consumers

Cloud

Users

1. Source: NIST Definition of Cloud Computing, Special Publication 800-145, September 2011.


Customers Have a Choice of Clouds Private, Public or Hybrid

Private Cloud Public Cloud Hybrid Cloud

• OpEx

• Fast & inexpensive to start

• Outsourced services

• Multiple tenants sharing

resources

• CapEx & OpEx

• Lower total costs

• Control & visibility

• Multiple apps sharing

resources

• Cloudbursting – overdraft

for peak loads

• Dev/Test & production

• B2B integration

Exclusive Shared by multiple organizations


Application

Platform

Customizations

Application

Customizations Customizations

Con

su

mer

Con

su

mer

Se

rvic

e

Pro

vid

er

Se

rvic

e P

rovid

er

Customers Have a Choice of Clouds IaaS, PaaS or SaaS

IaaS Cloud

SaaS Cloud

PaaS Cloud

IT Professional Developer Business End User

Different Users


What are Customers doing?


Private Cloud Adoption Is Increasing

Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011

Yes, in production at scale; 17.7%

Yes, in limited use; 12.2%

Yes, in pilot stage; 7.1%

Preliminary planning;

7.5%

Under consideration

; 10.6%

No; 35.4%

Don’t know/

unsure, 9.5%

Yes, in production at scale; 11.3%

Yes, in limited use; 12.8%

Yes, in pilot stage; 4.5%

Preliminary planning;

4.9%

Under consideration

; 10.5%

No; 47.4%

Don’t know/

unsure, 8.7%

2011 2010

37% have private clouds in 2011 (+28% from 2010)


Public Cloud Adoption Is Increasing

Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011

2011 2010

Yes; 20.9%

Under consideration;

13.6% No; 52.9%

Don’t know/unsure,

12.6%

Yes; 13.8%

Under consideration

; 11.2%

No; 54.6%

Don’t know/unsure,

20.4%

21% use public clouds in 2011 (+50% from 2010)


Many Cloud Use Cases

Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011

Private Cloud Public Cloud

New applications more often

than extensions to existing

Both dev/test and production

Enterprise more often then

departmental

More often used by employees

than external users

Both stable and dynamic

workloads. Cloudbursting rare.

Long-lived apps more often

than temporary

Observations


PaaS Outpacing IaaS

Source: IOUG ResearchWire member study on Cloud Computing, conducted in Aug-Sept 2011

0% 10% 20% 30% 40% 50%

Application serverplatform as a service

Databaseplatform as a service

Identity as a service

Storage as a service

Compute as a service

Software Dev/Testas a service

Private

Public

Platform as a Service

(PaaS)

Infrastructure as a Service

(IaaS)


What is Oracle’s Cloud Strategy?


Oracle Cloud Computing Strategy

SaaS

PaaS

IaaS

Private

Public

Hybrid

Flexible

Adoption

Complete Choice


Oracle Cloud Offerings Complete Choice

Private Cloud Public Cloud

SaaS

PaaS

IaaS

SaaS

PaaS

IaaS Hybrid Cloud


How to do Cloud


Flexible Adoption – Roadmap to Cloud

Private Cloud

• Self-service

• Auto-scaling

• Metering & chargeback

• Capacity planning

Public Cloud

• Specialized

• Shared

• Standardized

Hybrid Cloud

• Federation across public & private clouds

• Interoperability

• Cloudbursting

Traditional Silos Consolidated

• Physical

• Dedicated

• Static

• Heterogeneous

• Virtual

• Shared platform & shared infrastructure

• Dynamic

• Standardized platform & infrastructure

Start with consolidation • Extend to private cloud • Use public cloud where appropriate


Consolidation at PaaS and IaaS Layers

App

IaaS

PaaS

Consolidate onto shared IaaS

without standardization

Consolidate onto standard, shared

and elastically scalable PaaS

vs.

App App

App App App

App App App

• Cost savings from less hardware, power and data center space

• Software stack heterogeneity, cost and complexity persists

• No administration (O&M) cost savings

• Standardized PaaS for all applications reduces heterogeneity, cost and complexity

• Accelerated new application development

• Cost savings from less hardware, power and data center space


Server Virtualization and Clustering Deliver

Resource Pooling and Elastic Scalability

Server Virtualization Clustering Make one physical resource look like many Make many physical resources look like one

Both server virtualization and clustering are key technologies for cloud


Database Consolidation Business Drivers

Improve Quality of

Service

Improve Agility

Reduce Complexity

Reduce IT Costs

Standardize Operating System

Standardize database

Fewer configurations Capital costs

Management costs

Downtime costs

Resource management

Dynamic services

Shared resources Tighter security

Faster performance

Higher availability


Database

Servers

Consolidation

Storage

Schema

ROI

Infrastructure Cloud

Database Cloud

Private Database Cloud Greatest consolidation, maximum ROI


OS

ERP DW CRM

DB

OS

DB

DB

Database Cloud

Database Share server pool

Database Cloud

OS

ERP DW CRM

OS

DB

Schema Share database instances

Server Deploy in dedicated VMs

Infrastructure Cloud

Hypervisor

CRM DW ERP

OS

DB

OS

DB

OS

DB

Hypervisor

Database Cloud Architectures Common building blocks are shared server and storage pools


Complete Cloud Lifecycle Management

1. Plan & Setup the Cloud • Capacity & consolidation planning • Asset discovery • Bare-metal provisioning • Policy setup

2. Build, Test & Deploy Apps on the Cloud • Packaging apps as assemblies • Testing applications • Self-service provisioning

3. Manage & Monitor the Cloud • Auto-scaling • Full stack management • End-user, business-level,

app monitoring

4. Meter, Charge, Optimize • Metering resource utilization • Chargeback/Showback • Optimize performance, capacity,

QoS


Oracle: Self-Service Private IaaS for Dev/Test

Scope/Scale:

• 2600+ physical servers with over 10,000+ VMs

• 4,000+ developers submitting 45,000+ jobs

Results:

• Develop wait time reduced from weeks to <1 hour

• People required reduced from 12 to1

• Server utilization – 80+% overall, 90+% peak

• 75% less power and space

Case

Study


Oracle Cloud Offerings: Complete Choice


Oracle Provides the Choice of Deployment

Options

Managed Build Subscribe

Oracle Cloud Services Private Cloud Oracle Public Cloud

Oracle builds and

manages a private

cloud for you

Build and manage your own cloud using Oracle cloud

products

Consume Oracle as subscription-based services


Oracle Database

Cloud Service

Oracle Social Network

Oracle Java

Cloud Service

Oracle Fusion CRM

Cloud Service

Oracle Fusion HCM

Cloud Service

Sell smarter with Fusion CRM in the cloud

Bring power to your people with Fusion HCM in the cloud

A secure collaboration tool for everyone you work with

All the productivity of Java, without the IT

The Oracle Database you love, now in the cloud

Oracle Public Cloud

An Enterprise Cloud for your Business

28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Copyright © 2011, Oracle and/or its affiliates. All right

cloud.oracle.com


Oracle Cloud Offerings – Complete Choice

Oracle Cloud Services

Oracle Applications On Demand

Database On Demand

Exadata On Demand

Middleware On Demand

Exalogic On Demand

Private Cloud Products Private & Public Cloud Services

Infrastructure as a Service

Platform as a Service

Oracle Database, MySQL,

Exadata Database Machine

Cloud Application Foundation: WebLogic Server,

Coherence, JRockit, Exalogic Elastic Cloud

SOA Suite &

BPM Suite

Data Integration

& GoldenGate

Identity &

Access Mgmt

WebCenter User

Engagement

Oracle Applications

Applications

Oracle VM for x86

Oracle Linux Oracle Solaris

Oracle VM for SPARC (LDom) Solaris Zones

Servers, SuperCluster

Network Fabric Storage

Clo

ud

Ma

na

ge

me

nt

Clo

ud C

ontr

ol

Ops C

ente

r

Ora

cle

Ente

rprise M

anager

Oracle Public Cloud

Oracle Database Cloud Service

Oracle Java Cloud Service

Fusion HCM Cloud

Service

Fusion CRM Cloud

Service

Oracle Social

Network


Server Virtualization Options

Centralized Virtualization Lifecycle Management

Dynamic

Domains

M-Series T-Series

HYPERVISOR

Oracle VM

for SPARC

All SPARC & x86

Zones

Broad choice of server virtualization technologies

All x86

HYPERVISOR

Oracle VM

for x86


Clustering Options Throughout Stack • Oracle Cloud Application Foundation

• Oracle WebLogic Server

• Oracle Coherence In-Memory Data Grid

• Oracle Exalogic Elastic Cloud

• Oracle Database Real Application Clusters

• Oracle In-Memory Database Cache (TimesTen)

• Oracle Exadata Database Machine

• Oracle Clusterware

• Oracle Solaris Cluster

• Oracle SPARC SuperCluster

• Sun Servers

• Sun Storage

Broad choice of clustering technologies


Choice: Best-of-Breed to Engineered Systems

Optimized Solutions

Engineered Systems

Architected & integrated

by customers

Best practice guided

integration for lower risk

Extreme performance,

efficiency, manageability

Best-of-Breed

System Elements


Exadata, Exalogic, SPARC SuperCluster

• Unmatched performance, simplified deployment, lower total cost

• Building blocks for consolidation and cloud computing

Extreme Performance, Engineered Systems


Case Study: Credit Suisse Case

Study


Java Applications Platform Advanced Shared Services with Dynamic Resourcing

Case

Study


Java Applications Platform Success Depends on Well-Organized and Executed Processes

Case

Study


Results Case

Study


Summary


Oracle Cloud Computing Strategy

SaaS PaaS IaaS

Private Public Hybrid

Flexible Adoption

Complete Choice


Oracle Cloud Computing: Complete Choice

1. Develop a cloud strategy and roadmap that’s right for you

2. For private clouds, start with consolidation

3. Extend to self-service private cloud

4. Use public cloud if requirements are met

Recommendations


oracle.com/cloud

www.facebook.com/OracleCloudComputing

@OracleCloudZone Hashtag: #oraclecloud

1 copyright © 2012, oracle and/or its affiliates. all …...29 copyright © 2012, oracle and/or its...

Documents