copyright 2010 toyota motor europe, proprietary and confidential, disclosed under nda introduction...
TRANSCRIPT
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Introduction & Toyota Company Approach
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
How to identify the best product which meets all aspects of environmental demand?
CO2
TaxationPrice
Usage
City Access
Parking
SocietySociety ProductProduct
DriverDriver
NOx
EV
Range Extender
Eco-Diesel
Fuel Cell
Responsible-driving
ECO-driving
Fuel ConsumptionAccidents
Noise
?COST
Range
Running Cost
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Toyota vision is to achieve zero emission with,“The right car, for the right place and at the right time”
Aim: Zero EmissionAim: Zero Emission
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Motor/GeneratorMotor/Generator
BatteryBattery
Fuel TankFuel TankEngineEngine
Motor/GeneratorMotor/Generator
BatteryBattery
Motor/GeneratorMotor/Generator
BatteryBattery
Hydrogen TankHydrogen TankFC StackFC Stack
Motor/GeneratorMotor/Generator
Fuel TankFuel TankEngineEngine
BatteryBattery
HSD technology as basis for future technology development
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
HSD is the platform for the future CO2 reductions
100
50
EV [tailpipe]
PetrolPetrol
DieselDiesel
Past Today
PetrolPetrol
DieselDieselHVHV
Mid-Term Long-Term
DieselDiesel
PHVPHV
PetrolPetrol
FCHVFCHV
EV mode
CO2
DieselDiesel
PetrolPetrol
HVHV
PHVPHVEV
mode
HVHV
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
360°Low Carbon
Company
(5) Sustainable recycling
(4) Sustainable Retailers
(1) Sustainable products
(2) Sustainable manufacturing
(3) Sustainable logistics & operations
360°TME Sustainability Approach
TPCE: Solar panelsproduce 1,600 MWh/year
La Rochelle, France:Geothermal, solar panels, micro wind
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
HSD Product Part
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Hybrid Synergy Drive, a proven technology
ReliableReliable RewardingRewarding SatisfyingSatisfying
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Toyota leading HV market with 68% of share in Hybrid market in 2009
7.818.3 22.5
31.841.0 41.9
12.0
10.9
3.4
9.5
13.9 24.2
4.2
14.8
13.7
1.3
1.9
2003 2004 2005 2006 2007 2008 2009
Toyota Lexus Honda Others
48% 81% 77% 59% 57% 60% 54%
18% 32% 26% 20% 14%
K units
Source: NewReg EU 27 + CH/N
Share in HV market
HV Volumes
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Aim 2010s: 1 million hybrids/year(Unit: Million) Annual Toyota HV sales (worldwide)
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
1.0
0
0.9
(Unit: Million) Annual Toyota HV sales (worldwide)
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
1.0
0
0.9
(Unit: Million) Annual Toyota HV sales (worldwide)
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
1.0
0
(Unit: Million) Annual Toyota HV sales (worldwide)
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
1.0
0
0.9
EU:275,000 HV to date32,000 Prius sold year to date
2.75 million hybridscumulative sales
Hybrid version on everymodel in 2020s
Bring HSD to mainstream modelsBring HSD to mainstream models
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
HSD is not only superior for CO2 emissions but also NOx and PM
&
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
HSD is not only superior for CO2 emissions but also NOx and PM
100
0
50
mg
/km
NOx emissions
150
Auris Hybrid100kW
Competitor 2.0 litre diesel A B C D
0.8
0.4
0.2
0.0
Particulate emissions
Auris Hybrid 100kW
0.000.06
0.12
0.39
0.80
mg
/km
Source: KBA Kraftfahrt BundesamtSource: KBA Kraftfahrt Bundesamt
6.7
104.8
149 153
200
202
0.6
Competitor 2.0 litre diesel A B C D
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
HSD thanks to EV capability, avoids urban noise pollution
GO
OD
High Speed
Prius
Mild Hybrid (No EV capability)
So
un
d
So
un
d
Pre
ss
ure
P
res
su
re
Le
ve
lL
ev
el
Vehicle SpeedVehicle Speed
EV driving achieves amazing quietnessEV driving achieves amazing quietness
Source: TMC R&D
SILENCESILENCE
GOODGOOD
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
"the best thing about Prius is how it motivates people to drive more efficiently“"the best thing about Prius is how it motivates people to drive more efficiently“
AMS, 20.05.2010AMS, 20.05.2010Prius Head - up DisplayPrius Head - up Display
Prius - Eco Drive MonitorPrius - Eco Drive Monitor
Auris HSD – Energy Flow DisplayAuris HSD – Energy Flow Display ““New driving style…New driving style…Take a more relaxed Take a more relaxed approach and everything falls into place. It’s approach and everything falls into place. It’s smooth and near-silent, even when the petrol smooth and near-silent, even when the petrol engine is operating. It all feels more coordinated. engine is operating. It all feels more coordinated. You get a great ride, too You get a great ride, too ““
Whatcar, 20.05.2010Whatcar, 20.05.2010
HSD induces more responsible and efficient driving thanks to innovative specs
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
HSD recognized for high quality and highest customer satisfaction
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Plug-in Product Part
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Shorter distance: EVapprox. 20km with zero emissions
Longer distance: Hybridlow emissions
PHEV: “the best of both worlds” No range anxiety / long range capability
PHEV: “the best of both worlds”PHEV: “the best of both worlds”
- EV for city transportationEV for city transportation- Highly efficient full hybrid for longer drivesHighly efficient full hybrid for longer drives
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Customers expects no compromises on capacity and range
13% 5%
69%
2 seats +trunk
3 seats +trunk
4 seats +trunk
3% 11%
25%
50%
min.60km
min.100km
min.200km
Sameas ICE
Full size car expected Range of conventional car expected
Source: Trend Tacho 2/2009 - Alternative Powertrains/EV [Germany]; n=1000
“What conditions would have to be met for you to consider an EV as next car?”
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
20km EV range is sufficient for daily commuting and only PHEV can meet all types of driving usage needs
CITY: 20kmCITY: 20km
EV
REX O
PHEV OSuburbs: 40kmSuburbs: 40km
EV ∆∆REX O
PHEV O
Weekend Trip: 150kmWeekend Trip: 150km
EV X
REX ∆∆PHEV O
Length of Single Journey:Length of Single Journey: -80% drive less than 10 km per trip-90% of trips are under 25km
Source:Results of PHEV tests with EDF in UK; Results for period Sep to Nov, 2008
Long Trip: 1000kmLong Trip: 1000km
EV X
REX XXPHEV O
CityCity
SuburbsSuburbs
Weekend Weekend trip areatrip area
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
PHEV is the most optimized solution with efficient use of PHEV is the most optimized solution with efficient use of energy and costenergy and cost
Ele
ctri
city
(kW
h)
= B
att
ery
cost
EV range (km)
0 20 40 60
5
10
15
20
25
Prius battery
Prius battery
Prius battery
80 100
Battery
cost
Battery cost not confirmed, PPMD assumption –on RSP
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
PHEV is the least dependant on infrastructure investmentPHEV is the least dependant on infrastructure investment
SpecialSpecial InfrastructureInfrastructure
ChargingCharging TimeTime
Strictly Strictly neededneeded
NeededNeeded On-demandOn-demand
Very long or Very long or requires high requires high voltage quick voltage quick chargecharge
Long Long
((~~2.5h)2.5h)
ShortestShortest
((~~1.5h)1.5h)
EVEV REXREX PHEVPHEV
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
EV battery development still needs significant improvements
Veh
icle
V
ehic
le
Sp
eed
S
pee
d
(km
/h)
(km
/h)
Temperature (Temperature (°C°C ))
Max. speed, acceleration is decreasing Max. speed, acceleration is decreasing during winter time, if battery level is lowduring winter time, if battery level is low
Source: TMC R&D
120
100
80
40
0-20 -10 10 30 50
50%
40%
30%
20%
State of State of ChargeCharge
Wors
e
Wors
e
WinterWinter
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
And it also received praise from media after first test And it also received praise from media after first test drives…drives…
“The first driving test was promising. The Prius as a plug-in means in the city almost always zero-emission driving, the absolute range of 700 kilometers ends all discussions about everyday use.”
First drive report with Prius Plug-in in Berlin CityFirst drive report with Prius Plug-in in Berlin City30/07/201030/07/2010
“This is usable, robust and genuine fuel-saving technology that doesn’t leave you stuck by the side of the road.”
Prius Plug-in ReviewPrius Plug-in Review12/08/201012/08/2010
“The Prius Plug-in ticks all the boxes. Early adopters may take the plunge with cars like the Nissan Leaf, but for the rest electric plug-in hybrid mix is the ideal all rounder until ranges improve.”
COTY journalist Michael McAleer (11/08/2010)COTY journalist Michael McAleer (11/08/2010)
The Toyota Prius plug-in makes his case alone outstandingly as the outrider drive train, since it does drive electric without letting normal drive off : to provide enough range. With the falling prices for batteries, they could gradually be even greater.
Prius Plug-in Review10/09/2010
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Conclusion Part
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Current HV market continuously growing but mix still below well 1%
‘03
2k2k
10k10k
24k24k
38k38k
56k56k
69k69k78k78k
0.06%0.06%
0.15%0.15%
0.24%0.24%
0.36%0.36%
0.47%0.47%
0.54%0.54%
Hybrid Hybrid Volume Volume
Hybrid Hybrid MixMix
Source: NewReg / EU27 incl. CH and N
‘04 ‘05 ‘06 ‘07 ‘08 ‘09
56k56k
HV Mix in TTL EU MarketHV Mix in TTL EU Market
2010 YTD (Jan-Aug)2010 YTD (Jan-Aug)
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Incentives could boost the sales of new environmental technologies
Innovator Early majority
Early adopters
Time
Ac
cu
mu
late
d s
ale
s
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Incentives needs to be used where it makes most sense
?SocietySociety ProductProduct
DriverDriver
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Back-up Part
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
1. Sustainable products
Gasoline,diesel
Gaseousfuels Biofuels Synthetic
fuels Electricity Hydrogen
CO2 reduction Air qualityEnergy diversity
Hybrid technology
Ultimate Eco-Car
The right car, the right place, the right time
TOYOTA MOTOR EUROPE
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
2. Sustainable plants
Renewable Energy
Sustainable Plant: TMUK
Sustainable Plant: TMMF
Using natural resources whilst existing in harmony with natural surroundings
Plantation on & around Sites
Environmental Performance
1
2
3
• 8 Toyota plants in Europe are ISO 14001 certified• All plants have zero waste to landfill• Energy use was reduced by 44% since 2001
TOYOTA MOTOR EUROPE
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Facts & FiguresFacts & Figures
• 12,800 panels on +/- 80 000 m² roof surface
• Renewal +/- 65 000 m² roof surface
• Peak power supply : 1.84 MWp
• Electricity Production : 1,600 MWh/year
+/- 16% of electricity consumption of TPCERemaining 100% green electricity supplied by Luminus
BEFORE
AFTER
3. Sustainable logistics operationsToyota Parts Center Europe Solar Project
Completed Dec 09
Start Mar 09
TOYOTA MOTOR EUROPE
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
4. Sustainable Retailer Strategy
Energy (Kaizen)
Audit
Energy (Kaizen)
Audit
Certified Environmental Management
System (e.g. ISO 14001)
Certified Environmental Management
System (e.g. ISO 14001)
Toyota Retailer Environmental Assessment
Toyota Retailer Environmental Assessment
New Outlets &
Full Refurbishments
New Outlets &
Full Refurbishments
Existing OutletsExisting Outlets
“Buildings contribute to 40% of CO2 emissions in Europe”United Nations Environment Programme (UNEP) Sustainable Construction and Building Initiative (SBCI)
Sustainable RetailerSustainable Retailer
1 2
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
La Rochelle - France
Main technologies: Geothermal / Solar panels / Micro windEnvironmental improvement:CO2 neutral- 50% water consumption/car- 60% kWh/m2-100% reduction in NOxPayback: 4 - 10 years, depending on technology
Opened 17 June ‘10
Main measures: Zero / low cost actions
Environmental improvement:- 24 to 48 tonnes CO2 /year- 10 to 20% gas consumption-10 to 20% electricity consumption
Savings: between 4,750 -9,500 € / yearPayback < 3 years
TOYOTA MOTOR EUROPE
4. Sustainable Retailer Strategy
1 2
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
We are convinced that HSD, full hybrid, is truly the core technology for 21st century
Stage 1
2010
Prius +Auris HSD
Stage 2
Stage 3
2015
HSD mix
Prius only
Bring HSD to mainstream modelsBring HSD to mainstream models
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Environmental efficiency/household will be deteriorated as there will be a need for second car
+
EV: 0 gr. CO2EV: 0 gr. CO2 Family car: 144* gr. CO2Family car: 144* gr. CO2•Volume-weighted average CO2 emissions of the top 10 brands by volume ’09Volume-weighted average CO2 emissions of the top 10 brands by volume ’09
Source: JatoNet CO2 White Paper ‘10Source: JatoNet CO2 White Paper ‘10
Double purchasing and running cost
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Hybrid Battery Recycling
• Toyota wants to make sure that hybrid batteries are collected and treated to recover the metals
• Currently investigating to set up a collection network
TOYOTA MOTOR EUROPE
Copyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDACopyright 2010 Toyota Motor Europe, Proprietary and Confidential, disclosed under NDA
Energy source for electricity generation
ThermalThermal HydroHydro NuclearNuclear
Efficiency improvement varies
with power mix
Efficiency improvement varies
with power mix
Iceland
GeothermalGeothermal
Potential to reduce CO2 on a well-to-wheel basis, especially if non-fossil fuels are used
0%
10%
20%
30%
40%
50%60%
70%
80%
90%
100%
Austria France UK Germany NL Italy Spain Portugal Belgium Sweden Denmark Finland Norway