THE IMPORTANCE OF A

& H

ow to Create OneStyle Guide B

BA style guide is a set of rules that any creative, contractor, or

employee is expected to follow

when representing your brand.

Almost every brand style guide is different based

on company needs.

What is a brand style Guide?

Who benefits from theCreation of a Style Guide?

New employees have a general idea about the brand but don't understand the technical aspects of how it should be used.

External contractors need to learn about your brand quickly, so they can match your tone and create work that represents your brand well.

Managers and editors will spend less time fixing the work of their employees to make sure they're staying on-brand and following their unspoken set of rules.

The business as a whole suffers when inconsistent messaging confuses and isolates audiences.

EDITOR

-8%

What Should Your Style Guide include?

Brand OverviewWhat does the brand stand for?

Brand Goals and VisionHow does the company want to be perceived?

Brand use and licensing

Enforcement policy and legal ramifications of misuse

TONE AND BRAND REPRESENTATION

!L

Logo Design This includes file size, fonts, and modifications

Color schemes

Logo UseIn what context is your logo allowed to be displayed?

Misuse cases and examples

DESIGN ELEMENTS

a

abc 123

a

A

a

aa

a

Editorial BibleAP Style or Chicago Manual?

Exceptions to the rules

Tone guidelines with exclamation points and adjectives

Customer service language

AP

!

?

/

GRAMMAR AND WRITING RULES

How to Build Your written Style Guide

Set a Point Person to Own the Project

Make Guide Development a Team Effort

Assemble a group of senior graphic designers, human resource managers, product development specialists, and customer service representatives.

Schedule Annual Reviews and Updates

Email Updates to Employees

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