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    STRATEGIC APPLICATION OFSTRATEGIC APPLICATION OF

    INFORMATION TECHNOLOGYINFORMATION TECHNOLOGYUnit IUnit I

    KNOWLEDGE MANAGEMENT :Building & knowledge Creating Company:- In an

    economy where the only certainty is uncertainty, theone sure source of competitive advantage is

    knowledgeWhen markets shift, competitors multiply, products

    become obsolete almost over night successfulcompanies are those that consistently create new

    knowledge, disseminating it widely throughout the

    organization & quickly embody it in new

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    technologies & products these activities define the

    knowledge creating company, whose sloe business

    is continuous innovation. Knowledge creating

    companies.

    Making personal knowledge available to others is the

    central activity of the knowledge creating companies

    it takes place continuously & at all levels of theorganization.

    Knowledge management has Become one of the major

    strategic uses of information technology.Many companies are building knowledge management

    systems (KMS) to manage organizational learning &

    business know how.

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    The goal of such systems is to help knowledge

    workers create, organize & make available important

    business knowledge, wherever & whenever it is

    needed in an organization.This includes processes, procedures, patents,

    reference works, formulas, best practices, forecast

    & problem fixes.Intranet / internet websites, data mining, knowledge

    data bases, on-line discussion groups are some of the

    key technologies that may be used by a KMS.Knowledge management systems facilitate

    organizational learning & knowledge creation.They are designed to provide rapid feedback to

    knowledge workers, encourage behaviour changes by

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    employees & significantly improve business

    performance.KMS helps to integrate the knowledge into

    organizations business process products & services.

    Knowledge management can be viewed as three

    levels of techniques, technologies & systems that promote the collection, organization, access, sharing

    & use of work place & enterprise knowledge.

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    Leverage organization know how Performance support

    Building expert networks

    Enterprise

    Intelligence

    Information

    creation,sharing & mgmt.

    Document Mgmt.

    Capturing & Distributing expert

    stories Communication & collaboration New content creation

    Access & Retrieval

    Documents stored on-line

    1

    2

    3

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    Knowledge management systems use information

    technology to help gather, organize, share business

    knowledge within organization.

    Corporate intranets have become the knowledgebases for storage & dissemination.

    KNOWLEDGE MANAGEMENT DEFINITION:

    (KM) KM is a business activity with two primary aspects:-

    1. Treating the knowledge component of business

    activity as an explicit concern of business reflected in

    strategy, policy & practice at all levels of theorganization.

    2. Making & direct connection between an

    organizations intellectual assets both explicit

    (recorded) & tacit (personal know how) and

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    positive business results. In practice, KM often encompasses identifying &

    mapping intellectual assets within the organization,

    making vast amounts of corporate informationaccessible, sharing of best practices, & technology

    that enables all of the above including information

    communication technology (intra net etc.) & group

    ware (collaborative work groups using it). A significant element of business community also

    views knowledge management. As a natural

    extension of business process re-engg.) Knowledge is a fluid mix of framed experience,

    values, information, expert insight & intuition that

    provides an environment & framework for evaluating

    & incorporating new experience & information.

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    Market valuation of a company largely depends on

    intangible asset like its knowledge base. Knowledge unlike any physical asset, delivers

    increasing returns. KM helps avoid unnecessary work duplication,

    expensive reinvention & repeated mistakes.

    KM can save your company from knowledgewalkouts. KM can compress delivery schedule & help you

    deliver ahead of time.

    KM mutually reinforces corporate agility. The abilityof companies to react comes from their knowledge &

    this agility reinforces their ability to apply such

    knowledge.

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    Data Information Knowledge.

    KNOWLEDGE GIVES TODAYS COMPANIES

    THE EDGE TO COMPETE SUCCESSFULLY.

    Basic principles of knowledge management.

    1. Knowledge acquisition:- The process of

    development & creation of insights, skills &

    relationship

    Ex:- stock Broker can predict.2. Knowledge Sharing:- Distributions & making

    available what is already known.

    Ex:- An expert system helps & technical call centre

    help desk.

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    3. Knowledge Utilization:- Learning is integrated into

    the organization apply in new situations

    - sharing & utilizations take place same time.

    ata Baseapture Tools

    Acquisition Sharing

    Utilization

    CommunicationNetwork

    asicKnowledge

    anagement

    echnology

    Collaborative

    Tools

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    Basic elements of KM & typical technology tools

    that can be used.

    Concept of knowledge management

    Knowledge terms & definitions

    Information:- Relates to description, definition, or

    perspective (What, Who, When, Where) Knowledge:- Comprises strategy, Practice, Method,

    or Approach (How) Wisdom:- Embodies Principle, Insight, moral

    (Why).

    Business Intelligence:- Is the process by which

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    businesses gather information specific to their use. Logic:- Is the sequential decision making process in

    an organizational context.

    Technology:- Particularly the informationtechnology, aimed at information & knowledge.

    Strategy:- Business strategy which incorporates,

    information & knowledge.

    Knowledge Management:- Is about connecting

    people to people & people to information to create

    competitive advantage.

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    INFORMATION KNOWLEDGE

    1) Processed Data Actionable Information

    2) Gives facts only Allows Making

    predictions

    3) Clear, structured,

    simple can beexpressed in writtenform

    Intuitive, hard to

    communicate, difficult toexpress in words

    COMPARING INFORMATION & KNOWLEDGE

    4) Obt i d b l l ti Li i ti

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    4) Obtained by calculatingdata

    Lies in conversation,intuition, peoples

    5) Devoid of owner

    dependency

    Depends on the owner

    6) Handled well byinformation systems

    Also needs informalchannels

    7) Key Resource inmaking sense of data

    Key resource in intelligentdecision making /forecasting / intuitive

    judgment

    8) Formalized in database /

    books / documents

    Evolved with experience /

    formed in & shared amongcollective minds.

    9) Can be packaged in

    reusable form

    Often emerges in minds of

    people thru their experience

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    CLASSIFYING KNOWLEDGE Knowledge can be classified along four key dimensions:-

    Type Focus Complexity

    Perishability over time

    1 2 3

    4

    Knowledge

    Type

    Focus

    Complexity

    Perishability

    Technological

    Business

    Environmental

    Operational

    Strategic

    Explicit

    Tacit

    Low

    High

    CLASSIFICATIONDIMENSIONS

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    Knowledge can be broadly classified into two

    categories:-

    1. Explicit:- Can be document or codified / E-mailed / web

    page etc.2. Tacit:- Personal, Context specific, stored in the head of

    people. COMPARING TACIT & EXPLICIT KNOWLEDGE

    Characteristic Tacit Explicit

    1 Nature:- Personal Can be codified

    2 DevelopmentProcess- Difficult torecord Can be systematicallyrecorded

    3 Location:- Stored in thehead of

    people

    Stored in documents /databases

    aracter st c ac t xp c t

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    aracter st c ac t xp c t

    4 IT Support:- Hard tomanage, share

    or supportwith IT

    Well supported byexisting IT

    5 MediumNeeded:-

    Needs & RichCommunication Medium

    Can be transferredthru conventionalelectronic channel

    COMPONENTS OF KNOWLEDGE A KM system & KM strategy must support:-

    Intuition Beliefs

    Ground Truth Intelligence

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    BUSINESS & KNOWLEDGE

    KMS for the Enterprise:-

    The value of a firms products & services is basednot only on its physical resources but also on

    intangible knowledge assets. Some firms can perform better than others because

    Judgment

    Experience

    Value

    Assumption

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    they have better knowledge about how to create,

    produce & deliver products & services

    This firm knowledge is difficult to imitate & unique &can be leveraged into long term strategic benefit.KMS collect all relevant knowledge & experience in

    the firm & make it available wherever & whenever it

    is needed to support business process & decisions. The KMS also links the firm to external sources of

    knowledge.KMS support processes for discovering & codifying

    knowledge, sharing knowledge distributing

    knowledge as well as the processes for creating new

    knowledge & integrating it into the business

    organization.

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    KMS applications help companies map sources of

    knowledge, create corporate knowledge directories of

    employees with special expertise, identify & sharebest practices & codify knowledge of experts so that

    it can be embedded in information systems &

    available to others.KMS also includes tools for knowledge discovery that

    enable the organization to recognize patterns &

    important relationships in large pools of data.

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    ROLE OF KNOWLEDGE MANAGEMENT

    SYSTEMS IN BUSINESS ORGANIZATION

    1. Creating Knowledge KMS Provides knowledge

    workers with graphics, analytical, document mgmt.

    tools & also access to internal/external data to generate

    new ideas.

    2. Discovering & codifying knowledge Artificialintelligence systems can elicit & incorporate expertise

    from human experts or find patterns or relationship

    from huge database.

    3. Sharing knowledge Group collaboration systems

    (Group ware), can help employees access & work

    simultaneously on the same document from many

    different locations & co-ordinate their activities.

    Orga

    nizati

    onalProce

    ss

    ffi

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    4. Distributing knowledge:- Office systems &

    communication tools can distribute documents &

    other forms of information among knowledge

    workers.

    Knowledge Management in the business

    organization Emergence of information & knowledge economy,

    core competencies (two or three things that an

    organization does best) are key organizational

    assets. Producing unique products or services or producing

    at lower cost than competitors is based on superior

    knowledge.

    K l d O i i l k l d

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    Knowledge assets:- Organizational knowledge

    regarding how to efficiently & effectively perform

    business processes & create new products & services

    that enables the business to create value. Knowledge assets are as important for competitive

    advantage & survival like financial & physical assets.

    Organizational Learning:-

    creation of new standard operating procedures

    &business processes that reflect organizations

    experience. KM increases the ability of the organization to learn

    from its environment & to incorporate knowledge into

    its business processes.

    KM f h f d l d i

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    KM refers to the set of processes developed in an

    organization to create, gather, store, transfer & apply

    knowledge.

    Information technology plays an important role inKM by supporting these processes for creating,

    identifying & leveraging knowledge across the

    organization. Business organizations have created explicit

    knowledge mgmt. programs for protecting &

    distributing knowledge

    they have identified & for discovering new sources ofknowledge.

    - these programs are headed by a chief knowledge

    officer (CKO)

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    I- ALIGNING KNOWLEDGE MANAGEMENT

    WITH BUSINESS STRATEGY

    Knowledge Management A strategic perspective:-

    In the emerging economy, a firms only advantage

    is its ability to leverage & utilize its knowledge

    Industry environment is influenced by unexpected,

    multiple changes making competitive advantage not

    sustainable.

    Initiatives like TQM, BPR, SCM, CRM etc resultedin firms attaining some competitive advantage but are

    replicable & not sustainable over longer period of

    time.

    Hence organizations are now focusing on methods of

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    Hence organizations are now focusing on methods of

    creating new knowledge & harnessing existing

    knowledge to gain competitive advantage.

    Sustainable competitive advantage thru knowledgemgmt. - major focus for modern organizations.

    Strategy Concept & Framework Strategy is a

    method / plan by a firm to balance its external (OT)

    environment & the internal (SW) capabilities. Porters notion of competitive advantage says

    resources & capabilities of an organization can be asource of competitive advantage if they process

    certain characteristics of being rare, durable and

    difficult to imitate.

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    If a firm have resources with these characteristics,

    they can position themselves strategically on the

    basis of these resources & capabilities.

    Tangible resources mostly will not have these

    characteristics & hence organizations focus should be

    on intangible knowledge assets.

    Resources & capabilities are easily replicable. Tacit knowledge gained thru years of experience are

    not easily replicable.

    Market is dynamic & going thru a string ofrealignment hence any strategy based on market &

    product mix or resources or capabilities may not

    provide a firm with sustainable competitive advantage

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    Integration of knowledge or collective knowledge to be

    stressed.

    Creativity, Innovation & Knowledge Strategy

    Creativity & Innovation play a very important role in

    designing & driving the business strategy of any modernorganization.

    Present industry scenario, an organization does not

    enjoy sustainable competitive advantage merely by

    possessing resources & capabilities. These resources should be used & combined in new &

    different ways or develop new capabilities to gain

    sustainable competitive advantage .

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    Experience&

    Knowledge

    Creativity &

    Innovation

    New ways of

    Combining

    Existing Resources

    Develop New

    Capabilities

    Competitive

    Advantage

    Some of the innovations brought out by organizations are

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    Some of the innovations brought out by organizations are

    result of application of new knowledge & others are

    result of working with & recasting existing knowledge.

    Approach to competitive advantageCompetitive

    Advantage

    Align KnowledgeStrategy with

    Business Strategy

    FormulateKnowledge Strategy FormulateBusiness Strategy

    Identify

    Knowledge Gap

    In current dynamic industry scenario organizations

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    In current dynamic industry scenario, organizations

    cannot achieve sustainable competitive advantage, by

    pursuing just a product market based strategy.

    They need to appreciate the importance of theknowledge existing in the organization & harness the

    knowledge thru appropriate KM strategy & align this

    strategy with the business strategy.

    II KNOWLEDGE MANAGEMENT TECHNOLOGY& THE LEARNING ORGANIZATION

    The technology perspective:- Some of the

    technologies associated with KM:-o Internet / Intranet

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    o Data Warehousingo Data Mining

    o AI / Expert Systemso Information Retrievalo Electronic Publishing Technologyo Push Technology

    o Simulationo Document Managemento Collaboration

    o Groupwareo DBMSo Web Mapping Toolso Help Desk Technology

    KM like any other top management initiative may

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    KM like any other top management initiative may

    use technology as an important enabler.

    Systems Perspective Systems & Infrastructurefor Knowledge Management

    Information systems can promote organizational

    learning by identifying, capturing, codifying &

    distributing both explicit & tacit knowledge.

    Once Information has been collected & organized in a

    system, it can be leveraged & reused many times. Companies can use information systems to codify

    their best practices & make knowledge of these

    practices more widely available to employees.

    Best Practices:- Are the most successful solutions or

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    Best Practices:- Are the most successful solutions or

    problem solving methods that have been developed

    by a specific organization or industry.

    In addition to improving existing work practices, theknowledge can be preserved as organizational

    memory to train future employees or to help them

    with decision making.

    Organizational memory Is the stored learning

    from an organizations history that can be used for

    decision making & other purpose.

    Information systems can also provide knowledgenetworks for linking people so that individuals with

    special areas of expertise can be easily identified &

    tacit knowledge can be shared.

    KM R i A i f ti t h l

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    KM Requires:- An information technology

    infrastructure that facilitates the:-

    - Collection of knowledge- Sharing of knowledge.- Also requires software for distribution of information

    (knowledge) & make it more meaningful.

    It systems that are used:-

    1 Group Collaboration systems2 Office Systems

    3 Artificial Intelligence Systems

    4 Knowledge work systems

    IT INFRASTRUCTURE FOR KNOWLEDGE

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    IT INFRASTRUCTURE FOR KNOWLEDGE

    MANAGEMENT

    1. Share knowledge

    Group Collaboration System

    Group Ware

    Intranets

    2. Distribute Knowledge

    Office Systems

    Word Processing

    Desk top data base

    DTP

    Imaging & Web Publishing

    3. Capture & CodifyKnowledge

    Artificial intelligenceSystems

    Expert Systems

    Nevral Nets

    Fuzzy Logic

    4. Create Knowledge

    Knowledge Work Systems

    CAD Investment Work Stations

    IT i f t t f KM

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    IT infrastructure for KM:-Networks/Databases/Processors/Software/Internet/To

    ols etc. are used heavily for above systems

    Distributing Knowledge:- Office & DocumentManagement Systems

    Office Systems:- Are any application of information

    technology that increases productivity of informationworkers.OFFICE ACTIVITY TECHNOLOGY

    Managing Documents Word Processing / DTP /

    Web Publishing / Work flowManagers.

    Scheduling Electronic Calendars /

    Groupware / Intranets

    ommun cat ng - a o ce a

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    ommun cat ng a o ce aGroupware / Intranets /Digital Answering System

    Managing Data

    Desktop Data Bases /Spread Sheets / UserFriendly Interfaces to Mainframe data bases

    Knowledge Repository:- Collection of documentedinternal & external knowledge in a single location for

    more efficient management & utilization by the

    organization. In addition to streamlining workflow, web based &

    traditional document management systems provide

    tools for creating knowledge repositories to help

    organizations consolidate & leverage their knowledge.

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    Creating Knowledge:- Knowledge work systems

    (KWS)

    KWS are information systems that aid knowledge

    workers in the creation & integration of new

    knowledge in the organization.

    Knowledge work is that portion of information workthat creates new knowledge & information

    Knowledge workers perform three key roles that are

    critical to the organization:-

    1) Keep the organization up to date in knowledge as it

    develops in the external world.

    2) Serving as internal consultants regarding the areas of

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    2) Serving as internal consultants regarding the areas of

    their knowledge, the changes taking place & the

    opportunities.

    3) Acting as change agents evaluating, initiating &promoting change projects.

    Most knowledge workers rely on office systems such

    as word processors, voice mail & calendars but they

    also Require more specialized work systems

    Knowledge work systems are specifically designed to

    promote the creation of knowledge & to ensure that

    new knowledge & technical expertise are properly

    integrated into the business.

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    Requirements of Knowledge Work Systems:

    1) Must give knowledge workers the specialized toolsthey need such as powerful graphics, analytical tools,

    communication & document management systems.

    2) These systems require great computing power to

    rapidly handle the sophisticated graphics or complexcalculations required by knowledge workers as

    scientific researchers, product designers & financial

    analysts.3) Knowledge workers are focused on knowledge in the

    external world, so system should give easy & fast

    access to external data base.

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    External

    knowledge

    Base

    Software Graphics Visualization

    Modeling Simulation Document Management Communication

    UserInterface

    Hardware Platform:- Knowledge Work Stations

    REQUIREMENTS OF KNOWLEDGE WORK

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    REQUIREMENTS OF KNOWLEDGE WORK

    SYSTEMS

    Examples of Knowledge Work Systems

    1) Computer aided design (CAD):-

    - Information systems that automates the creation &

    revision of design using sophisticated graphics

    software.

    2) Virtual Reality Systems:-

    - Interactive Graphics software & hardware that createcomputer generated simulations that emulate real life

    situation

    Ex:- Aircraft design stress patterns.

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    Virtual reality applications are being developed for

    the web using & standard called (VRML) or Virtual

    reality Modeling Language.

    3) Investment Work Station:- Powerful desktop computer for financial specialists,

    which is optimized to access & manipulate massiveamounts of financial data.

    High end PCs used in financial sectors to analyze

    trading situations instantaneously & facilitate

    portfolio management. The financial industry is using specialized investment

    workstations to leverage the knowledge & time of

    brokers, trades, portfolio managers.

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    Firms like DSP Merrill Lynch have installed

    investment workstations that integrate a wide range

    of data from both internal & external sources. Sharing knowledge:- Group Collaboration Systems

    & Enterprise knowledge environment (Intranets) Community of Practice:- Informal group of people

    that may live or work in many different locations butwho share a common professional interest. An

    important source of expertise for organizations.

    Ex:- Linux users group in a corporation that primarily

    uses windows operating system.- Group in an international bank with special interest

    in leading activities in south east Asia.

    Groupware & Web Collaboration Tools:-

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    Groupware & Web Collaboration Tools:

    - Groupware is built around three key principles:-

    Communication Collaboration Co-ordination

    - It allows groups to work meetings, route electronic

    forms, access shared folders, participate in electronic

    discussions/conferencing, develop shared data base,

    e-mail.

    Information intensive companies such as consultingfirms, law firms & financial management companies

    found group ware an especially powerful tool for

    KM.

    Internet tools for e-mail news group discussion

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    Internet tools for e mail, news group discussion,

    conferencing offer collaborative work. Proprietary groupware remains a key tool for

    application requiring extensive collaboration,document tracking & frequent updating.

    Lotus notes, open text live link & other groupware

    products are used for sharing knowledge. Knowledge Map:- Tool for identifying & locating

    the organizations knowledge resource.

    Enterprise Information Portal:-

    - Software application that enables companies to

    provide users with a single gateway to internal &

    external sources of information.

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    - Portals help individuals navigate through various

    knowledge resources also called knowledge

    portals.

    - Portals provide single point access to the firms

    knowledge resources & helps the firm coordinateinformation / decision.

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    - ENTERPRISE KNOWLEDGE PORTAL

    E-Mail Web Pages Best Practices

    Chat &

    Conferencing

    Document

    ManagementProjects

    GroupwareData Base &

    Ware House

    Research &

    Reference

    Search Tools

    & Directories

    Enterprise

    ApplicationsNews Feed

    Group sharing of knowledge requires team members

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    Group sharing of knowledge requires team members

    to believe it is in their interest to share, especially in

    organizations that encourage competition among

    employees. Successful knowledge sharing requires an

    appropriate knowledge sharing environment.

    CAPTURE & CODIFY KNOWLEDGE

    Artificial Intelligence:-

    Organizations are using artificial intelligencetechnology to capture individual & collective

    knowledge & to codify & extend their knowledge

    base (AI).

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    AI is the effort to develop computer based systems

    (both hardware & software) that behave as humans.

    Such systems would exibit logic, reasoning, intuition

    & commonsense qualities that we associate with

    human beings.

    The field of AI includes:-

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    The field of AI includes:

    Artificial

    Intelligence

    Natural

    LanguageRobotics

    Expert

    Systems

    Intelligent

    Machines

    Why business is interested in AI?

    To store information & preserve expertise. Create & mechanism that is not subject to human

    feeling fatigue etc. To eliminate routine jobs & unsatisfying jobs held by

    people.

    Handle massive & complex problems.

    Capturing Knowledge Expert Systems:

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    Capturing KnowledgeExpert Systems:-

    Expert systems are knowledge intensive computer

    program that captures the expertise of a human inlimited domain of knowledge.

    Ex: Diagnosing a cars ignition system, rules of thumbused by real world experts can be understood,

    codified & kept in a machine.

    Expert systems lack the breadth of knowledge & theunderstanding of fundamental principles of an human

    expert. They are quite narrow.

    The model of human knowledge used by expert system is

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    g y p y

    called the knowledge base. An expert. System contains a number of rules to be followed, when

    used. Organizational Intelligence Case-Based Reasoning

    (CBR)

    CBRs are AI technology that represents knowledge as a

    database of cases & solutions done in past. The system generates a six step process to find

    solutions to new problems encountered by user.

    How Case Based Reasoning Works

    o CBR represents knowledge as a database of past

    cases & their solutions.

    User Describes The Problem1

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    User Describes The Problem

    System Searches Data Base

    System Asks User

    Additional Qs

    System Finds Closest Fit &Retrieves Solution

    System Modifies The Solution

    To Better Fit The Problem

    Case Database

    System Stores Problem

    & Successful Solutionto Database

    Successful

    ?

    1

    2

    3

    4

    5

    6

    YesNo

    In CBR, Descriptions of past cases of human

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    , p p

    specialists experience, represented as a case are stored

    in a database for later retrieval when user encounter a

    new case with similar parameter. OTHER INTELLIGENT TECHNIQUES FOR

    KNOWLEDGE CAPTURE & CODIFY Neural Networks:-

    o Neural Networks are designed to imitate the physicalthought process of the biological brain.

    o These are hardware or software that attempts to

    emulate the processing patterns of the biological brain.o A neural network uses rules it Learns from patterns

    in data to construct a hidden layer of logic.o The hidden layer then processes inputs, classifying

    them based on experience of the model.

    NEURAL NETWORK

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    Input Layer Hidden Layer Output Layer

    Income Good Credit

    Risks

    Debt

    Age

    Payment

    Record

    Bad Credit

    Risks

    N l t k li ti i f

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    Neural network applications are emerging for

    business, science, medicine to address problems in

    financial analysis & control & optimization. Neural nets are used by finance industry to identify

    patterns in vast pools of data that help investment

    firms predict the performance of quity, corporate

    bond rating or corporate bankruptcies. Visa international is using a neural network to help

    direct credit card fraud by monitoring all visa

    transactions for sudden changes in the buying

    patterns of card holders. Unlike Expert System, which Provide Explanation

    for their solutions, neural networks cannot always

    explain why they arrived at a particular solution.

    Expert systems seek to emulate or model a human

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    Expert systems seek to emulate or model a human

    experts way of solving problems & highly specific to

    a given problem & cannot be easily retrained.

    KNOWLEDGE CREATION FRAME WORK

    NONAKAS MODEL (SECI MOD)

    o According to Prof. Ikujiro Nonaka, knowledge

    creation is a spiral process of interaction between

    explicit & tacit knowledge.

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    Socialization

    Empathizing

    Embodying

    Internalization

    Externalization

    Articulate

    Connecting

    Combination

    Tacit

    T

    acit

    Tacit Tacit

    Explicit Explicit

    Nonacas Model (Seci Model)

    E

    xpli

    cit

    Ex

    pli

    cit

    Interactions between the explicit & tacit knowledge

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    lead to the create of new knowledge. The four modes of knowledge conversion interact in

    the spiral of knowledge creation & the spiral becomes large in scale as it moves up through

    organization levels & trigger new creation. Socialization (Tacit to Tacit):-

    - Includes the shared formation & communication oftacit knowledge between people ie in meetings.

    - Knowledge sharing is often done without ever

    producing explicit knowledge & to be most effective,should take place between people having common

    culture.- So, tacit knowledge sharing is connected to ideas of

    communities & collaboration.

    Externalization (Tacit to Explicit):-

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    - By its nature tacit knowledge is difficult to convert

    into explicit knowledge.- Thru conceptualization, elicitation & ultimately

    articulation, some proportion of a persons tacit

    knowledge may be captured in explicit form.

    - Typical activities when conversion takes place are indialog among team members, in response to Qs or

    thru the elicitation of stories.

    Combination (Explicit to explicit):-- Explicit knowledge can be shared in meetings via

    documents, e-mails etc. or thrus education &

    training.

    Use of technology to manage & search collections of

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    explicit knowledge is well established.- An ex: use text classification to assign documents

    automatically.- Put a document in a shared data base. Internalization (Explicit to Tacit):-

    - In order to act on information, individuals need tounderstand & internalize it, which involves creating

    their own tacit knowledge.- By reading document they can to some extent, they

    can re experience what others previously learned.- Also, reading doc., they have opportunity to create

    knowledge by combining their existing tacit

    knowledge with knowledge of others.

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    - A typical activity would be to read & study doc.

    From a number of data bases.

    - Knowledge creation results from interaction ofpersons & tacit & explicit knowledge.

    - Through interaction with others, tacit knowledge is

    externalized & shared with others.- Technologies that may be applied to facilitate

    knowledge conversation process:-

    Tacit to Tacit Tacit To Explicit

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    p

    E-meetings Answering to Qs

    Chat (Synchronous

    Collaboration

    Annotations

    Explicit To Tacit Explicit To Explicit

    Visualization Text Search

    Browsable Video / AudioPresentation

    Document & Acquisition

    Basic knowledge Processes Acquisition,

    Production & Integration of knowledge occur

    throughout the organization to foster organizational

    learning.

    KNOWLEDGE LIFECYCLE MODEL1 O t id W ld

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    1. Outside World

    Step 1:-

    Acquire Information or knowledge

    Training Researching

    Browsing

    ReadingPublished or Printed Work

    2. Individual Team or Community

    Step 2:-Produce Knowledge

    3. Transfer Knowledge

    Step 3:-

    Integrate Kno ledge

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    Integrate Knowledge Expose Best Practices. (Redesign processes with

    embedded knowledge) Structure & store knowledge for instant access. Share knowledge. Instruct / Present knowledge.

    Knowledge Management Technologies:- Some

    Soft Ware Tools

    - Following s/w tools were evaluated for performance

    by a Chicago based product assessment firm &

    widely used in the industry:

    1. WINCITE 5.0:-

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    Most mature KM product in use for more than 10

    yrs.

    Used for competitive intelligence & few more areas. Designed to manage a shared data base & helps

    analysis. The program is designed with presumption that

    people will analyze & contribute value to what is

    stored. Uses a group model, where putting content into

    knowledge base is done by KM group but users can

    suggest additions. Users can add notes with proposed, suggestions,

    updates or new information. The KM group can see these notes & incorporate part

    or all of them.

    KM group & users can add information to the

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    knowledge base by using forms. Each form contains a defined field / or fields & one

    can add information manually, add as an attachment,or dynamically link to documents outside wincite, in

    dedicated databases or internet. Wincite uses multidimensional data base model

    organized into a relational database (RDBMS).

    2. INTRASPECT 1.5:-

    It creates a group memory by storing information

    in maps customized to each end user &

    communicated thru intranet, e-mail networked file

    etc.

    The programme design assumes users will both

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    p g g

    contribute to group memory & consume

    information.

    The systems peer-to-peer model grants wideauthority to contribute & inform.

    Every piece of knowledge information has an e-mail

    address. Information sent to the knowledge base can be

    supplemented by user.

    KM s/w tools.. (Contd.).

    3. CHANNEL MANAGER 2.0 :-

    It is a set of tools designed to gather information &

    content from internal & external sources.

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    applications with its main area of strength being the

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    ability to push channels of information to a wide

    range of desk top users.

    The s/w tool is designed to gather information fromany. source (internet news feed, internal users etc.) &

    broadcast it to the users who need it.The s/w user push technology as the mechanism to

    deliver information in any file format. The goal of the product is not to store information in

    a central repository for archival recall, but to turn

    available sources into channels & disseminateinformation on a timely basis to users who need it.

    The end user interface includes embedded browser &

    windows explorer like navigation system.

    Back web has user s/w for most desk top users

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    including Windows & Macintosh.

    5. KNOWLEDGE X 1.0 :- This KM s/w tool is designed to serve as a

    centralized repository of categorized information &

    then deliver it in forms that ease the work of analysis.

    The KM s/w is most effective when its use is

    centralized to a few experts who can master its

    concepts, then use its dissemination features to

    provide targeted, automated reports to a broader set

    of consumers. The application of this tool is mainly for

    competitive intelligence knowledge.

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    STRATEGIC APPLICATION OF IT ISTRATEGIC APPLICATION OF IT I

    E. R. PE. R. P

    BUSINESS MODULES IN ERP PACKAGEBUSINESS MODULES IN ERP PACKAGE

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    Business Environment & Business

    Process

    Financial

    Management

    HR

    Management

    Manufacturing

    Quality

    Management

    Materials

    Management

    Production

    Planning

    Plant

    Maintenance

    Sales &

    Distribution

    ERP

    SYSTEM

    ERP SYSTEM

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    o Business can be defined as the activities of

    individuals or groups, involved in developing, producing & distributing the goods & services

    needed to satisfy other peoples needs.o Business used resources to produce & services.

    These resources are:-

    1) Infrastructure (Land/Plant etc.)

    2) Labour (Human Resource)3) Capital (Financial Resource)

    o Resources become productive when combined in a

    rational way for some creative or gainful purpose (.)

    this is the function of the (4) th resource:

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    this is the function of the (4) th resource:

    Managemento Management combines the resources in different

    ways to produce goods & services.

    o It is the function of management to plan the effective

    & efficient use of the resources available to the

    enterprise.o The ERP systems help the management in making

    the planning process more productive & efficient

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    Resources

    - Infrastructure

    Produced Goods

    Human Resource

    inancial Resource

    Management

    Production

    Process

    ERP

    Products &

    Services

    o ERP enables integration & automation of variousb siness f nctions (Rather than f nctioning in

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    business functions (Rather than functioning in

    isolation).

    o Different modules in ERP are integrated they send& receive data across departmental barriers.

    o Automation improves productivity & reduces

    response & reaction time.

    o A task which involved the co-ordination of two orthree departments, would take days in a non-erp

    environment (.) with procedure integration &

    automation, the same task will be completed inminutes (.)o Single action may trigger _______ lot of other

    processes in different modules.

    Ex:- Order Processing

    BUSINESS MODULES IN ERP PACKAGE

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    A) FINANCE:- Finance module of most ERP systems

    will have the following sub systems:-1) Financial Accounting

    - General ledger

    - Accounts receivable/Payable- Special Ledger- Fixed Asset Accounting- Legal Consolidation

    2) Investment Management

    - Investment Planning / Budgeting / Controlling /

    Depreciation Forecast / Simulation / Consolidation.

    3) Controlling

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    3) Controlling

    - Overhead Based Costing

    - Activity Based Costing- Product Cost Accounting- Profitability Analysis

    4) Treasury

    - Cash Management- Treasury Management

    - Market RiskManagement

    - Funds Management

    5) Enterprise ControllingExecutive Information System

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    - Executive Information System- Business Planning & Budgeting

    - Profit Centre Accounting

    B) MANUFACTURING (PRODUCTION)

    o The major subsystems of manufacturing ERP moduleare:-

    1. Material & capacity planning

    2. Shop floor control3. Quality management

    4. Jit/Repetitive Manufacturing

    5. Cost Management

    6. Engineering data mgmt.7 Engineering change control

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    7. Engineering change control

    8. Configuration mgmt.

    9. Serialization / Lot control10.Tooling

    C) HUMAN RESOURCE

    o The major subsystems of HR module of ERP are:-

    1. Personnel Management

    - HR master data- Personnel Administration

    - Information systems

    - RecruitmentBenefits administration

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    - Benefits administration- Salary administration

    2. Organizational Management- Organizational structure- Staffing / job description

    3. Payrole Accounting

    4. Time Management

    - Shift Planning- Work schedule- Absence Record

    5. Personnel Development- Career / Succession Planning

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    - Career / Succession Planning- Training Requirement

    - Skills / Qualification Assessment.

    D) PLANT MAINTENANCE

    o Major subsystems of plant maintenance ERP moduleare:-

    1. Preventive Maintenance control

    2. Equipment tracking3. Component tracking

    4. Plant maintenance / warranty claim tracking

    5. Equipment calibration tracking ISO 9000

    requirement.

    E) MATERIALS MANAGEMENTo The major sub modules are:

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    o The major sub-modules are:-

    1. Purchasing

    2. Pre-purchase activities3. Vendor evaluation

    4. Inventory Management

    5. Invoice verification &

    6. Material inspection

    F) SALES & DISTRIBUTION

    o The major sub-modules are:-

    1. Master data management

    2. Order management

    3. Ware house management

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    4. Shipping

    5. Billing

    6. Pricing7. Sales support

    8. Transportation

    9. Foreign trade

    ERP MARKET

    o ERP software market is very competitive & fast

    growingo Annual growth rate nearly 40%o ERP vendors are expanding market presence by

    offering new applications such as SCM, CRM, sales

    force automation etc.

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    o Which ERP originated in the manufacturing market,

    usage now has spread to every type of enterprise

    including retail, utilities, public sector, healthcare etc.

    The top five ERP vendors:-

    SAP AG. 36% Oracle applications 10% People soft 7%

    Baan 6% J.D. Edwards 7% Others (SSA, JBA, QAD etc.) 34%

    Indian Scenario:-

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    RAMCOs marshall is having 10% market share.

    Others are SAP R/3, QADs MFG / PRO, OracleFinancial, Baan etc.

    o Each vendor, due to historic reasons, has specialty in

    particular module area, Ex:- SAP Logistics,Baan Manufacturing, People Soft HR,

    Oracle Financialso Also about 50 established vendor for SME sector.

    A)SAP AG Flagship product is SAP R/3 & mySAP.com.

    o Systems applications & productso

    Started by five Ex. IBM engineers for developing

    business application softwares that were integrated.o First ERP product R/2 was launched in 1979 using

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    o First ERP product R/2 was launched in 1979 using

    centralized main frame system.o Redesigned as R/3 in 1992 on client-server architecture.o SAP AG is the largest ERP vendor cover 17000

    customers in over 100 countries.o My SAP.com is the internet enabled ERP product.

    o SAP AG has strong industry focused solution & longterm vision.

    B. Oracle Corporation:- Flagship Product Oracle

    Applicationso Best known for its data base s/w & related

    applications (RDBMS).o 2nd largest s/w company after Microsoft.

    o Oracles ERP system known as oracle applicationshaving more than 50 different modules in six major

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    having more than 50 different modules in six major

    categories:- Finance, Accounts Payable, HR,

    Manufacturing, Supply Chain, Projects & Front Office.o Oracle has integrated its ERP solutions with the

    internet & has introduced several applications in the e-

    commerce.

    o Tow powerful products with internet infrastructure1. Oracle 9 2 database

    2. Oracle 9 2 application server

    o Another significant feature of oracle is its OSBS

    (oracle small business suite) provided consistent

    financials, payroll, inventory control, order entry

    purchase order & CRM functionality delivered as

    web service.

    c) People Soft inc Flagship Product People Soft 8

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    o ERP s/w firm started in 1987 specialization in HR

    mgmt. & financial services modules.o Enterprise solutions from people soft include

    modules for manufacturing, materials mgmt.,

    distributions, finance, HR, SCM.

    o Main competitors:- SAP AG & oracle with longerexperience with customers & flexible attitude.

    o Flagship application people soft 8 is a pure internet

    based collaborative enterprise system.o People Soft 8 requires no client soft ware other than

    a standard web browser giving ability to run

    business any where, any time.

    D. The Baan Company Flagship Product Baan ERPo Founded in 1978 in the Netherlands, Baan Started with

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    o Founded in 1978 in the Netherlands, Baan Started with

    s/w expertise in manufacturing industry.o

    Baan ERP covers finance, procurement, manufacturing,integration & implementation, planning, sales, service

    & maintenance, collaborative commerce & business

    intelligence.

    E. J.D. Edwards & Co. Flagship Product One Worldo J.D. Edwards was founded in 1977 in Denver (USA)

    with long experience of supplying s/w for IBM as / 400

    market.o One World is the ERP solution capable of running on

    multiple platforms & with multiple data base.o The product includes modules for finance,

    manufacturing, distribution, logistics, HR, quality

    management, maintenance mgmt., data warehousing,customer support, & after sales service.

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    customer support, & after sales service.o One World ERP package is more flexible & within

    reach of smaller enterprises.o J.D. Edwards internet enabled version launched is

    known as One World xe (xe stands for extended

    enterprise).

    o J.D. Edwards World Software Provides necessaryfunctionality & buift in longevity reduces problem of

    obsolescence.o

    Different modules available in J.D. Edwards are:- Financial suite Logistics / Distribution Manufacturing Suite

    Engineering / Architecture / Construction / Real Estate

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    g g Energy & chemical suite

    Payroll Human Resource

    Utility / Energy solutions

    F. SSA System Software Associates

    o SSA was founded in 1981 in Chicagoo Companys flagship product is BPCS client server V

    6, which has successfully addressed the most critical

    issues facing the ERP market the implementation

    & integration of package applications.

    ERP Present & Future

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    ERP will continue to dominate the business practice

    areas of financial mgmt., HR & manufacturing. Major developments will be in supply chain

    management, CRM, retail, utilities etc. Major vendors will supplement direct sales thru

    resellers. Will improve the implementation methodology for

    faster deployment

    Lower entry price point of ERP s/w to make itfinancially viable. Convergence on windows NT growing popularity of

    windows NT forced ERP vendors to offer products on

    this platform.

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    Business Process Reengineering.

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    Installation & Configuration. Project Team Training.

    Business Requirement Mapping. Module Configurations. System Interface.

    Data Conversion. Custom Documentation. End User Training. Acceptance Testing.

    Post Implementation audit. Above steps are grouped & subdivided into four major

    phases - namely

    1) Detailed Discussions.

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    2) Design & Customization

    3) Implementation

    4) Production

    ERP Case Studies

    The purpose of the case studies is to provide an idea of

    the situations where ERP projects are implemented &

    the benefits of these implementation with analysis of

    ERP success & failure in implementation.

    CASE:- ERP Implementation EDMAC

    C C I

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    Compressor Company, Inc

    The case study (Distributed in the class)Highlights a success story of ERP implementation.

    Major factors for success:-

    1) Involvement of Mgmt. 2) Training. 3) Change Mgmt.4) Plan Ahead. 5) Allow for Fail-Safe. 6) Reward

    Employees.