cooking for trouble? a blogger’s collaboration with unilever greece and ogilvyone athens
DESCRIPTION
Translated version of my presentation at the 3rd Social Media Conference by the Institute of Communications. Athens, Greece, February 2012 See the blog post - http://www.digitalscullery.eu/ukcook/?p=4659TRANSCRIPT
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Cooking for trouble? A blogger’s collaboration with Unilever
Greece and OgilvyOne Athens
Feb. 2012
Sofia Gkiousou
www.DigitalScullery.eu
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www.DigitalScullery.eu
The invitations
1998 First online writings
2002 London calling
2004 Digital Era
www.digital-era.org
2009 SoMaFusion
www.somafusion.com
2009 Digital Scullery
www.digitalscullery.eu
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www.DigitalScullery.eu
The ingredients
• Lentils and how they inspire
cooking
• The Greek proverb: Love first
passes through the stomach
• Food that puts hair on your
chest
• Digital Scullery community &
friends
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www.DigitalScullery.eu
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www.DigitalScullery.eu
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www.DigitalScullery.eu
![Page 7: Cooking for trouble? A blogger’s collaboration with Unilever Greece and OgilvyOne Athens](https://reader034.vdocuments.site/reader034/viewer/2022051411/5405772c8d7f729b768b4d11/html5/thumbnails/7.jpg)
www.DigitalScullery.eu
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Hors d’oeuvre
• Unilever & Ogilvy take to the
kitchen
• Looking for the right fit
• Researching food blogging
• An unexpected telephone
call
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www.DigitalScullery.eu
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www.DigitalScullery.eu
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www.DigitalScullery.eu
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www.DigitalScullery.eu
Sweet or sour
Why I said “yes” Why I could have said “no”
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www.DigitalScullery.eu
Sweet or sour
Why I said “yes” Why I could have said “no”
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www.DigitalScullery.eu
Sweet or sour
• Professional & comprehensive
proposal
• People who knew
what ‘social’ is
• Creative freedom
• Maintaining the
principles of Digital Scullery
Why I could have said “no” Why I said “yes”
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Sweet or sour
• If I couldn’t trust the product, brand,
company
• If there was no
appreciation for me and my work
• If the people did
not grasp what
‘social’ is
Why I could have said “no” Why I said “yes”
• Professional & comprehensive
proposal
• People who knew
what ‘social’ is
• Creative freedom
• Maintaining the
principles of Digital Scullery
![Page 16: Cooking for trouble? A blogger’s collaboration with Unilever Greece and OgilvyOne Athens](https://reader034.vdocuments.site/reader034/viewer/2022051411/5405772c8d7f729b768b4d11/html5/thumbnails/16.jpg)
www.DigitalScullery.eu
Mains
What does it
take for the
cake to
rise?
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Mains
Are we
talking in
the same
language?
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www.DigitalScullery.eu
Mains
Are we right
for each
other?
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Mains
Could
cannelloni
be
“tunnels”?
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Desserts
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www.DigitalScullery.eu
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Desserts
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Grabbing the ladle
1) Cooking is a labour of love
2) Kneading is better by hand
3) Some ingredients don’t work with everything
4) Wine needs to breathe
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www.DigitalScullery.eu
Grabbing the ladle
1) Cooking is a labour of love
However, collaborations require professionalism
2) Kneading is better by hand
Without you having touched social media we’re
not talking the same language
3) Some ingredients don’t work with everything
Each blogger and each company have their
needs and priorities
4) Wine needs to breathe
All creative people need respect and freedom
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Thank you
and
happy cooking
Sofia Gkiousou
www.DigitalScullery.eu
Feb. 2012