convurgency inc - seo overview
DESCRIPTION
Sharing one of our internal presentation regarding search engine optimization. We hope you'd love our mini powerpoint slidesBrought to you by http://www.convurgency.comTRANSCRIPT
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SEO OVERVIEW BY CONVURGENCY INC.
http:///www.convurgency.com
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The Value of SEO
High CTR (click through rate) Competitive advantage: lion's share of traffic Higher conversions due to qualified traffic Example: Keyword: "Greeting Cards" Monthly searches: 80,000 Search Engine Ranking: top 5 Average CTR : 20% Traffic: 16,000 visitors/month Average conversion rate: 5% Conversions: 800 from one keyword alone
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What's Involved?
On site - Relevance (SEO Audit)
Off site – Authority (Google's fault!)
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SEO Audit Components
Industry analysis Competitive Analysis Persona Development (Search Behavior) Keyword Research Web Analytics Analysis Website Analysis– Architecture Audit – Coding Audit– Content Audit– Landing Page Strategy
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Monthly SEO – Not Snake Oil!
Authority Building - Link Acquisition
Online Buzz - Social Bookmarking, Online PR
Link Bait
Content Development
Website Modifications – Search Engine
Algorithms
Website Architecture & Coding Changes
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Where We Excel
SEO– “high end furniture”– “custom engagement rings”
Social Media Relations
Conversion Rate Optimization
Pay Per Click Optimization
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Recommended Reading http://www.seobook.com/ http://www.mattcutts.com/blog/ http://www.seomoz.org/ http://googlewebmastercentral.blogspot.com/ http://www.bing.com/community/site_blogs/b/webmaster/
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Any Questions
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