seo briefing/overview for business scene
DESCRIPTION
A short oresentation touching on the key points of SEO for SMEs.TRANSCRIPT
- 1. Search Engine Optimisation 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >1 The Changing Face of Search What you need to know about Search Engine Optimisation
- 2. Search Engine Optimisation 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >2
- 3. Search Engine Optimisation 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >3 Web Marketing is a Marathon There are very few quick wins
- 4. Search Engine Optimisation 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >4 What IS SEO?
- 5. Search Engine Optimisation 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >5 Things you do to get a good result when people are searching. SEO =
- 6. Search Engine Optimisation 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >6 On Site Optimisation
- 7. Search Engine Optimisation 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >7 Off Site Optimisation
- 8. Search Engine Optimisation 8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >8
- 9. Search Engine Optimisation 9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >9
- 10. Search Engine Optimisation 10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >10
- 11. Search Engine Optimisation 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >11 The Problem
- 12. Search Engine Optimisation 12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >12
- 13. Search Engine Optimisation 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >13 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2
- 14. Search Engine Optimisation 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >14 Whats the big secret? Do the right things right and get the right results There Isnt one!
- 15. Search Engine Optimisation 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >15 On Site Optimisation
- 16. Search Engine Optimisation 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >16 Still the most important content on your web site
- 17. Search Engine Optimisation 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >17 Where do they go?
- 18. Search Engine Optimisation 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >18 Where the Keywords go A Summary Page Content HTML Page Title Meta Page Description File / Image Names ALT Attributes Header Tags Navigation Link Anchor Text URLs
- 19. Search Engine Optimisation 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >19 Off Site Optimisation
- 20. Search Engine Optimisation 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >20 What Else Counts? Backlinks
- 21. Search Engine Optimisation 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >21 Backlinks www.backlinkwatch.com
- 22. Search Engine Optimisation 22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >22
- 23. Search Engine Optimisation 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >23 What Else Counts? Google will measure your site based on relevance The number of times it is clicked in a search Where is the site hosted? How fast do the pages open?
- 24. Search Engine Optimisation 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >24 What Else Counts? Domain Name Does it include any Keywords? How long ago was it registered How long is it registered for?
- 25. Search Engine Optimisation 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >25 Pandas Penguins Hummingbirds Pigeons
- 26. Search Engine Optimisation 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >26 Panda Content Quality Duplicate Content Poor Content Thin Content Spammy Content Excesive Adsense
- 27. Search Engine Optimisation 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >27 Panda Links from poor quality sites Links from dead sites Purchased links Links from irrelevant sites Over repetition of keywords Excessive optimisation Thin Content Spammy Content Excessive Adsense
- 28. Search Engine Optimisation 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >28 Sematic Search Understands what you are REALLY looking for Hummingbird
- 29. Search Engine Optimisation 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >29 Pigeon Focus on Local Results
- 30. Search Engine Optimisation 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >30 Remember Your web site is for your CLIENTS not the search engines
- 31. Search Engine Optimisation 31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >31
- 32. Search Engine Optimisation 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >32 Improve website Pay per Click Location based marketing Google Local / Places Video Marketing SMS Marketing Smartphone apps Social Media Email Marketing Blogging
- 33. Search Engine Optimisation 33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >33
- 34. Search Engine Optimisation 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >34 Whats Next? Critically assess your site Research keywords thoroughly Ensure your keywords are in the right places Monitor performance Google Webmaster Tools www.google.com/webmaster Google Analytics www.google.com/analytics Continually monitor your sites ranking and make improvements where possible
- 35. Search Engine Optimisation 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >35 Find me www.enterprise-oms.co.uk [email protected] Follow me Twitter @andypoulton Linkedin AndyPoulton 01793 23 80 20 07966 54 71 46