conversations that win

8/9/2019 Conversations That Win

1/24

www.corporatevisions.com

Convince your prospectsto change and

then choose you.

Deliver your story withimpact and articulate

your value.

alignmentMARKETING SALES

Creating Conversations That Winstarts with having
http://www.corporatevisions.com/http://www.corporatevisions.com/


2/24

www.corporatevisions.com 2

Conversations That WinConvincing your customers to say Yes to change and Yes to you

For B2B companies, the execution of your

companys growth strategies, including newproduct launches, go-to-market initiatives, or even

merger and acquisition activity, comes down to

one thing: great conversations between your field

salespeople and your prospects and customers.

Face it. Everything you do to get the market to

say yes to you and your initiatives relies on yoursalespeople with their lips moving.

And making sure your company delivers great

customer conversations comes down to two

critical activities in every company:

Creating the Right Stories the

development of sales messages and tools thatcommunicate enough value to break through

your prospects status quo, differentiate you from

competitors, convince skeptical executives, and

protect your pricing and margins. In other words,

you need great stories first so your sales teams

have something of value to articulate.

Enabling the Right Skills to deliveryour stories to prospects and customers with

power and impact. Your salespeople must be

equipped with messaging techniques to create

value by building a buying vision and delivering

a memorable, compelling discussion. They must

have the business and financial acumen to elevate

YOU YES


3/24

3 www.corporatevisions.com

your value and justify the purchasing decision to the executive-level buyers you covet. And they must

be prepared to capture that value by protecting your deals against unnecessary discounting and marginpressure to maximize your profitability.

Great stories without great skills means your conversations will fall flat or fade away in front of the

prospect or customer. Great skills without a compelling story means your salespeople wont have

anything different or valuable to say once they get that all-important meeting.

Only Corporate Visions brings together the best in story development, including the messages and

tools, along with the conversation skills training to deliver those stories in a way that gives you an unfair

competitive advantage.

And only Corporate Visions can finally help you bring alignment between marketing and sales as you

focus on developing and delivering great customer Conversations That Win!

When CPA Global, an intellectual property management company, came to

Corporate Visions, they were 49% of plan, had flat growth, and suffered from highsales rep turnover.

After working with Corporate Visions to create a

compelling story, and train their salespeople to

deliver that story in a compelling and credible

way, CPA Global achieved:

120%of plan

26%growth

92%sales team retention

Case Study:

Percent of Sales TeamMeeting Quota

0%Before CVI

72%After CVI


4/24


The Right StoryHow to develop messages and tools that defeat the status quo and

differentiate your solution

Youve heard the claim: according to major analyst firms,

buyers think theyre 60% or more of the way done with

their purchasing decision by the time they engagea salesperson.

How does that statistic, if you believe it, affect the way

you create messages and train your salespeople? If you

believe your buyers already know exactly what they

need, you will be tempted to invest your time and budget

entirely on winning the competitive bake-off.

But theres another 60% stat out there that you

need to be aware of. According to research by Sales

Benchmark Index, compiled by looking at the CRM

systems of hundreds of companies per year, 60% of most

companies qualified pipeline is ending up in No Decision.

The majority of buyers who supposedly come to you

thinking they have a problem to solve end up deciding,

after speaking with your salespeople, that their status

quo is just fine.

Are your buyers really 60% of the way done with their

buying decision, if 60% of the time, they make no decision at all?

Actions speak louder than words

So which number should you believe? Which 60% are you going to invest your resources in addressing?

Behavioral economists have long argued the difference between declared preference and revealed

preference. Declared preference is your intention how you feel about something. Revealed

preference is what you actually do. And theres typically a wide discrepancy between what people saythey will do, and what they actually do, when theres money and reputation on the line.

your buyer

60% donewith buyingdecisions?

60% make nodecision?


5/24


These two conflicting 60% stats are a classic case of this discrepancy. Customers may feel that theyre

mostly done with identifying a solution to their business problem by the time they talk to yoursalespeople, but their actual decision (or lack thereof) reveals that they werent convinced they really

had to make a change in the first place.

Every buying cycle comes down to two questions

Now that you know your customers are unwittingly lying to you about their decision-making process,

you can shift your time and energy into creating content on, and preparing your salespeople for,

the messages that will move the needle for your business: convincing your prospects to do

something different.

Every buying cycle comes down to two big questions: Why Changeand Why You. In a typical company,

95% of campaigns, content and sales conversations focus on Why Youwho you are, what you do,

and why youre better than the competition. But before you can have that conversation, your buyers

need to understand why they even need you in the first place. You need to focus them on the threats,challenges, new obligations and potential opportunities that theyre missing and wondering whator

if its costing their organization.

The Why Change

conversation requires a

completely different set of

messages, tools and skills

and most companies, and

salespeople, arent equipped

to have that discussion with

their prospects.

You need to create compelling status-quo busting messages, embed those messages into remarkable

selling tools, and launch them to the field in a way that ensures adoption. Only Corporate Visions cangive you an effective and repeatable system to achieve this.

THE RIGHT STORY


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MessagesWhy you need a distinct point of view

If youre like most companies, your current

messaging is based on matching your

customers identified, known needs to thecapabilities of your solution that solves them.

Seems straightforward enough.

Heres the issue with that approach. When you

create so-called value propositions based on

your customers stated needs, your messaging

becomes commoditized. Why? Because all of

your competitors are responding to the exact

same problems with (more or less) the exact

same capabilities.

When your prospects cant see the difference

between you and the competition, they become

indecisive, and force you to be different in the

one area they can easily comprehend price.

Creating differentiated messaging, and avoiding

The Right Story


7/24


commoditized messaging, requires you to get

beyond the obvious identified needs, and thecorresponding specified capabilities.

To accomplish this, you first have to introduce

your prospects to unconsidered needs

problems and challenges that your prospects

have either overlooked or underestimated. Then,

you connect those unconsidered needs withyour strongest capabilities that were

previously unspecified.

This is how you develop a Distinct Point of View.

You set yourself apart from your competitors

by developing an unexpected urgency in your

prospects to make a change, and then provingyour unique value by amplifying the needs that

point to the strengths of your organization.

Only Corporate Visions helps you build this

Distinct Point of Viewa message that unhinges

your prospects status quo, and positions you

to win against the commodity trap.

Visit www.

corporatevisions.com/solutions/the-right-story/

to learn more about creating your differentiated

message in aPower Positioning

Consultingengagement.

Case Study:

Looking to make the paradigm shift from selling

products to selling solutions, CenturyLink knew theyneeded to start with their message. They engaged

Corporate Visions to help them develop a distinct,

differentiated point of view, and then enable their

salespeople to deliver that message to the market.

High-adopter salespeople of the new message saw:

7Xlarger new opportunity sizes

4Xlarger won deal sizes

15%higher quota acheivement

Annual quota achievement

based on adoption

lowadopters

92.6%

78.1%

highadopters
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To ensure your message is told in a remarkableand memorable way, Corporate Visions helps

capture your new story in two specific whiteboard

visuals that your salespeople can use to engage

your executive buyers:

An early-stagePoint of ViewWhiteboardfor

your Point of View conversation. This is where youloosen the status quo, and get your prospects to

sayyes to changeand doing something different.

A later-stage Solution Whiteboardto get your

prospects to say yes to you. This is where you

prove how youre different, and better, than

competitive alternatives.

ToolsHow to deploy your message in visual stories

Creating a differentiated messageyour Distinct

Point of View

is only one part of enabling asuccessful sales conversation. You must then

package that message in a remarkable and

memorable delivery tool to ensure your story is

told in a way that is as powerful and unique as the

story itself.

According to Forrester Research,

88%ofexecutive buyers the ones you covet, the

ones you want to reach prefer to have a

conversation, not a presentation. They want a

dialogue, not a PowerPoint pitch.

Buyers are not only picky about how you deliver

your message they also forget most of it. A study

called the Picture Superiority Effect showed that

buyers remember only10%of your message just

one week after you leave the room. The other 90%

disappears like vapor.

But, if you make the effort to attach your story toa simple, concrete visual, theyll remember65%of the conversation. They can walk the halls with

your message and retell it to their colleagues

without you there.

Your sales tools need to contain visual stories to

be more effective at advancing your deals.

10%

65%

88%

The Picture Superiority Effect

The Right Story


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POV SOL

Well then work with you to embed these visual

stories into:

Prospecting tools:including attention-

grabbing emails, online-video versions of

your whiteboards, downloadable calls-to-action and follow-up call prompters.

Sales collateral: executive presentations

and leave-behinds aligned to your message

and to the critical moments of your

customer buying cycle.

Visit www.corporatevisions.com/solutions/

the-right-story/messaging-tools/to learn more

about Corporate Visions Power Toolssolutions

to bring your new message to the market

with impact.

Mobile Selling Kits

Give your salespeople access to your new

messaging and tools when and where they

need it on-the-go, on their mobile devices.

This app, included in your Power Tools

roll-out, enables your salespeople to leadengaging dialogues using your whiteboard

stories, review coaching documents, and

email follow-up content to your prospects

all from their iPads.
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LaunchHow to get your message used in the field

Creating differentiated messages and embedding

them into distinctive tools is only part ofthe battle.

To win the war, you have to get your message

adopted by your sales force, and get them to use

it across the buying cycle. You need to launch

your message in a way thats as differentiated as

the story and tools themselves.

Unfortunately, the numbers are not in your favor.

Most positioning messages, and most sales tools,

dont make it to the customer conversation. In

fact, the American Marketing Association reports

that 70-90% of the content created in the nameof sales support goes unused. We call this No-

Brands-Land, where all of your good positioning

goes to die. Your 30,000 foot brand positioning

and differentiation dissipates by the time it hits

the 3-foot level the distance between your

salesperson and your prospect.

So, what do you need to do differently to save

your new message and tools from suffering the

same fate?

30,000 ft

70-90%

UNUSED

3 ft

Cu

stom

erConversation

Positionin

gMe

ssages

The Right Story


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Your salespeople are just-in-time learners, so

we help you deploy your message in a way

that captures their attention, strengthens their

understanding of the content, and prepares

them for real-life selling conversations.

First, your salespeople are introduced to newwhiteboarding concepts, so they understand

why and how you created the messages and

tools the way you did, and why visual

storytelling is so effective.

Theyll see what good looks like from video

examples and expert consultants, so theyknow exactly how your new message should

be delivered.

Whiteboard conversationslead to 50% higher leadconversion rates...

Aberdeen Research

Then, your teams will master the message by

practicing it in a workshop setting working out

the kinks in their delivery in front of their peers,

not your prospects.

And finally, theyll get access to the best-practice

coaching examples right on their mobile devices,so they can receive on-the-go reinforcement

when and where they need it.

Visit www.corporatevisions.com/solutions/the-

right-story/messaging-launch/to learn more

about how Corporate VisionsPower Launch

will get your message enthusiastically andconfidently adopted by your field sales force.

...and29%shortertime-to-productivityforsales.

Aberdeen Research
http://www.corporatevisions.com/http://www.corporatevisions.com/solutions/the-right-story/messaging-launchhttp://www.corporatevisions.com/solutions/the-right-story/messaging-launchhttp://www.corporatevisions.com/solutions/the-right-story/messaging-launchhttp://www.corporatevisions.com/solutions/the-right-story/messaging-launchhttp://www.corporatevisions.com/


12/24


Analyst firm SiriusDecisions recently asked

hundreds of sales managers at B2B companies:

Whats the #1 reason your salespeople dont

hit quota?

It wasnt because they didnt have enough leads.

It wasnt because the sales process was broken. It

wasnt because they didnt have the right products

or product mix. It wasnt because they didnt

have enough training. It wasnt because the CRM

system wasnt doing what it was supposed to do.

Sales managers agreed: The #1 reason salespeople

dont hit their quota istheir inability to

articulate value.

You can do everything right as a company

design the right products, put the right strategiesin place, promote the right campaigns but

the one thing that stands between you and your

customer saying yes is your salespeople with

their lips moving.

Do they create enough value? Do they elevate

that value to the right level of decision maker?

The Right Skills

How to equip your salespeople to create, elevate, and capture your value

1 Source: SiriusDecisions, PMM 2010 Survey

And do they capture that value and maximize the

size of your opportunities?

The three great conversationsEvery buying cycle comes down to three greatbusiness conversation moments of truth.

And your salespeople have to be great at all

of them. Think of it as the Customer

Conversation Continuum:

The Differentiation ConversationThe Differentiation Conversation is where your

salespeople create value in the minds eye of your

prospects and customers by advising them on a

problem, threat or missed opportunity they didnt

know they had showing them why their status

quo is unsafe, and building the buying vision

for a new solution. Once theyve demonstratedwhy your prospects need to change, they then

articulate why your prospects need to change

with you by creating contrast between you and

your arch rival competitors.

Q. #1 Reason salespeople dont hit quota?

A: Inability to articulate value!1

Leads ProductsProcess TrainingCRM
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The Justification Conversation

The Justification Conversation is where your

salespeople elevate the value of your offering toyour prospects senior-level decision makers. The

value you created can quickly evaporate if your

salespeople dont have the business and

financial acumen required to defend and justify

the purchasing decision, especially at the CXO

level. Your salespeople must have the competence

and confidence to make a compelling, credible

business case for your solution, and appeal to

those executive decision makers business and

financial objectives.

The Maximization Conversation

The Maximization Conversation is where youcapture and protect the value of your opportunity

from unnecessary discounting. Negotiation

doesnt just happen at the end of the sales

cycle. Profitable conversations are a result of adisciplined, purposeful set of interactions that

take place throughout the entire selling process

identifying unconsidered needs that only your

solution solves, exchanging instead of giving away

value, and embracing the natural tension that

occurs between buyers and sellers.

Your salespeople need to be equipped with three

distinct but complementary conversation skills

and approaches. Only Corporate Visions can

help enable your reps to be great at all three of

these dialogues.

DIFFERENTIATION

MAXIMIZATION

JUSTIF

ICATION


14/24


Your salespeople are your most important

resource when it comes to convincing your

prospects and customers to make a decision inyour favor. You could say theyre the last bastion

of competitive differentiation. So, how do you

ensure that the words coming out of your

salespeoples mouths create value by delivering

the messages youve worked so hard to develop

and deploy?

Salespeople are just as guilty as marketers of

wanting to jump straight into talking aboutWhy

Youconvincing your prospect to choose you

by telling them who you are, what you do, and

why youre great. But at the early stages of the

sales process, your prospects arent even surethey need to stop doing what they are doing and

make a change.

Your salespeople need a special set of skills to

take on thisWhy Changeconversationbreaking

through your prospects status quo barriers, by

showing them the unknown threats, challenges,new obligations, or even potential opportunities

theyre missing. By building a buying vision

for your solution, your salespeople create a

differentiated experience for your customers,

and instill an unfair bias for your solutions before

the competitive bake-off even has a chance

to begin.

The Differentiation ConversationHow to create value and build a buying vision

The principles shared in this book

are praised by senior sales and

marketing executives at some ofthe most admired companies in the

world, such as Dell, Oracle, ADP,

SAP, and others who transformed

their salespeople into differentiated

messengers and are seeing real

business results.

http://www.conversationsthatwin.com

The Right Skills
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Skills to message for a decision

Your buyers remember 70% of what you say at

the beginning of your presentations, 20% of

the middle, and 100%of the end. We call it the

hammock (see image above) because thats what

it looks like...and your prospects are zoning out in

the bottom of it for most of your

sales presentations.

Most salespeople misuse their time with prospects,wasting the most critical moments of their

conversations on formalities and credentialing

your company. Theyre talking aboutyouwhen

your prospects are still trying to figure out if they

should be speaking with you at all.

With Corporate Visions Power Messaging, your

salespeople will learn a powerful and proven

set of conversation skills based on the scienceof how the brain makes decisions. Using these

techniques, theyll be able to grab and command

your prospects attention throughout the entire

meeting, leaving your prospect with a lasting

impression and memorable story to share with

fellow stakeholders.

Visit www.corporatevisions.com/solutions/the-

right-skills/differentiation-skills/to

learn more.

Case Study:

Philips Respironics engaged Corporate Visions to help

train their salespeople to clearly establish value in their

customer conversations and to avoid being pulled into

the commodity trap by their competition. Just 90 daysafter rolling out Power Messaging, Philips saw:

$6Mfactored business impact

1.8Xlarger deal sizes for high adopters

4.7% increase in quota achievement for high adopters

HOTOPENING

SPIKE IT!HOTCLOSE

20%

70%100%
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The Justification ConversationHow to elevate your value with business and financial acumen

Recent statistics by several analyst firms reveal

a growing gap between the conversations your

salespeople are equipped to deliver,

and the conversations your buyers want to

be having.

(1)According to SiriusDecisions, executive

decision makers value conversations about

business trends, issues, and insights up to 4X

more than they value relationships and productexpertise. No surprise there.

(2)According to Forrester Research,

executive decision makers conceded that

salespeople are 88% proficient in their product

knowledge but only 24% proficient in their

ability to hold a conversation around businesschallenges.

Essentially, salespeople are 4X less likely to be

good at the conversation buyers find 4X more

valuable. Thats a severe gap in the business

acumen of your field sales force.

This gaps negative impact on your

potential growth was validated when

TrainingIndustry.com recently compared

the training emphasis between high-

performing companies and average-

performing companies:

(3)Average-performing companies were more

likely to focus on traditional training for products

and services.

(4)High-performing companies emphasized

executive selling skills and business/financial

acumen training 2X more than the averageperforming companies.

What does this all mean? The decision makers you

most need to win access to and win over view

your salespeople as woefully unprepared to talk

about the business issues that matter.

1

3

4

2

The Right Skills


17/24


Those C-level conversation can no longer be

avoided. According to IDC Research, buyingpower is shifting, and 80% of purchasing

decisions will soon be controlled, validated and

justified by the decision makers who live at the

top of the chain, whether theyre C-level, EVP or

line of business leaders. These leaders require

a completely different set of competencies

in your salespeople: financial and businessexpertise to prove your business case and

justify the purchasing decision.

Most salespeople have a fear of heights,

and avoid working their way up from the

linoleum floors of mid-level management to

the mahogany of the C-Suite. Its an unnaturaldialogue that pushes them too far outside of

their comfort zone, and the consequences of

failure are high.

You need to prepare and empower your

salespeople with the confidence and

competencies they need to call high, and

have compelling conversations with the most

senior decision makers.

Only Corporate Visions Executive Conversations

training gives your sales team the unique

opportunity to learn the business and financialacumen skills they need from experts who have

held those C-level titles. Theyll get to engage

and practice going toe-to-toe with a real-life

executive in a safe environmentone where

their quota, and your account relationship, isnt

at risk.

Visit http://corporatevisions.com/solutions/the-

right-skills/justification-skillsto learn more.

Case Study:

After realizing their salespeople were shying away from engaging executive-level buyers,

SuccessFactors came to Corporate Visions looking to improve their sales teams CXO relevancy.

After Executive Conversations training, they achieved an:

18% increase in size of opportunities created

64% increase in the size of deals won

$5.4M seasonally adjusted incremental bookings


18/24


The Maximization ConversationHow to minimize discounting and capture more value

When does 1% equal 9%?

No, its not fuzzy math. According to McKinsey

& Company, a 1% change in discounting has a

nearly 9% impact on your operating margin. A

seemingly small change with huge downside orupside potential.

So, what are you doing to take back that 1%?

Most companies believe the gap opens up at

the end of the sales cycle, when purchasing or

procurement steps in to beat you up on price.

In reaction, you throw some negotiation tactics

training at your salespeople in the hopes that

theyll be able to save as much margin as they

can in the waning moments of the sales cycle.

Unfortunately, these last-second, late-in-the-game negotiating efforts arent always enough.

Its not an end-game strategy. Your pricing

doesnt fall apart at the end of every buying

cycle. All throughout, the perceived value of

your solution is leaking out, as your so-called

champion compares and contrasts your offering

with your competitors solutions and makesrepeated demands for give-aways. By the time

procurement steps in, youve got nothing left of

value to offer because youve often conceded to

the maximum discount level.

This means you have to be great in your decision-

maker conversations, not just procurement

negotiations. Creating and capturing maximum

value has to be part of a disciplined, purposeful

set of interactions across the entire

selling process.

The Right Skills

Your price

Selling to

business buyer

Deal moves to

purchasing

Theirprice

Negotiating

tactics

Value leaks


19/24


In a typical buying cycle, your salesperson movesthrough the steps of the sales process, checkingthe boxes of your sales stages and diligentlydemonstrating the appropriate amount of valueto your customer. This value is freely provided,in hopes that when its time to make a decision,your customers will see that youre worth theasking price.

However well-intentioned, unfortunately thisbehavior is the source of your value leaks.

By giving away value and asking nothing inexchange, your perceived value is going down...and No Decisions, pricing battles and discountinggoes up.

Case Study: Fortune 500 high-tech companyThis Fortune 500 high-tech industry company knew they had a discounting problemso

they brought in Corporate Visions to equip their salespeople with the maximization and

negotiations skills they needed to plug the value leaks in their sales conversations. While

untrained regions continued to degrade their discounting rates by 1.8%, trained regions

improved their discounting by 1%. In total, this was a 2.8%net improvement in discounting

between the trained and untrained regions, for a $1.8Mreturn in the first quarter alone.

These pilot results drove a global rollout to thousands of salespeople.

Only Corporate Visions Maximization Skillsworkshops equips your salespeople to add valuethroughout the sales process...not by freely

giving it away, but by offering it in exchangefor something in return. We call these pivotalagreements preplanned, purposeful exchangesof value at every step of the buying process.

Visit www.corporatevisions.com/solutions/

the-right-skills/maximization-skills/to learn

more about how to improve the ability of yoursalespeople to add value, increase deal size and

protect your profitability.

PIVOTAL AGREEMENTS

CHECKING BOXES

Demonstrating Value?

Giving Away Value

AA

AA

Creating Value
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20/24


PowerView, the custom ROI measurement report by

BeyondROI, provides a complete picture of how the skills

training and messaging are impacting your business.

Documented Business Impact with Built-in,3rd Party ROI Assessment

$134 billion is spent on sales performance initiatives every year, yet 90% of

companies have no idea if its paying off.

Dave Stein, ES Research Group

Clueless is no excuse

Everyone says they want their sales performance

initiatives to show ROI. But when push comes

to shove, very few companies get around to

measuring it. Why? Because its hard. Because no

one really knows where to start. And, its risky.What if you invested a ton of time and effort into

building a measurement discipline, only to find

out that your executives dont believe the results?

Unfortunately, this isnt going to cut it with your

CXO-level executives. They want and deserve to

know whether their investments are creating theintended impact. After all, its your companys

profits that have been diverted to your programs

with the intention of driving even more

positive results.

Serious measurement, objective results

Only Corporate Visions gives you built-in ROI

measurement analysis through an independent

3rd party company. This means you can measure

your initiative to determine adoption and impact

with confidence, knowing that a proven approach

and firm is being used, versus it being you or

us. This goes over really well with executivesponsors, too.

You get a complete picture of messaging and

sales skills adoption and impact, as well asrecommendations on areas where additional

coaching and reinforcement may be needed.


21/24


Real Business Impact

Percent increase in monthly quota

achievement 90 days after salesskills training.

High adoptersof sales skills gettriple the deal sizeof low adopters.

Results have shown:

The messaging skills are highly adopted becausethey are practical, highly effective, and personally

rewarding. Not only that, but high adopters of the

techniques experience significant improvements:

2-3X larger deal sizesfor high adopters of

the messaging and skills.

3-4X increase in quota achievement for high

adopters versus low adopters.

More coaching by sales managersincreases

adoption by 83%.

98% of salespeople agree the sales skills have

a positive impact on their abilityto differentiate.

Client results show that high adopters of the messaging

techniques triple their deal size and see significant increases

in their quota achievement by as much as 4X.

The results above are from a Fortune 50

high-tech company, based in Austin, TX.

To see what other results they uncovered,

download the report summary by

scanning the QR code, or going to

http://cvi.to/12U34QKScan with any QRcode reader

High Adopters

low adoptersmiddleadopters

highadopters

7.8%13.5%

33.0%

$2.7 MILLION average deal size for

high adopters

$0.95average deal size

for low adopters
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22/24


Getting to Know UsThe best way to learn more about Corporate Visions is to meet us in person.

According to sales managers surveyed by SiriusDecisions, your salespeoples inability to articulate value

is the #1 reason theyre missing their quotaand youre missing your growth targets.

Attend an Executive Insightssession to learn how companies like ADP, Cisco, GE, Motorola, UPS andDuPont are creating compelling stories that articulate value, and enabling their salespeople to deliver

them in a remarkable, memorable way. Tim Riesterer, Chief Strategy and Marketing Officer for Corporate

Visions, will discuss how to

Overcome the No Decisiontrap by

developing messages that create a buying

vision for your prospects and a sense ofurgency for them to change, change now,

and change with you.

Equip your salespeople with the business

and financial acumen they need to justify

that vision to CXO decision makers.

Protect and maximize your margins by

creating and capturing value throughout

the entire sales cycle.

Register now for an Executive Insights session near you!

http://corporatevisions.com/news-events/executive-insights-sessions/
http://www.corporatevisions.com/http://corporatevisions.com/news-events/executive-insights-sessions/http://corporatevisions.com/news-events/executive-insights-sessions/http://www.corporatevisions.com/


23/24


Attend Corporate Visions Annual Marketing &Sales Alignment Conference

Swisstel Chicago

Sept. 24-26, 2014

Join us for our annual Marketing & Sales

Alignment Conference Conversations That Win!

This is the only conference dedicated to yourcustomer conversations.

To take advantage of discounted early registration pricing, visit:

http://conference.corporatevisions.com/register/
http://www.corporatevisions.com/http://conference.corporatevisions.com/register/http://conference.corporatevisions.com/register/http://www.corporatevisions.com/

conversations that win

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