convenience store sector
DESCRIPTION
TRANSCRIPT
![Page 1: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/1.jpg)
Analysis of Analysis of Convenience Store Convenience Store
IndustryIndustryRisa Asai
Yurina KikuchiNatsuki Shiraishi
Mizuki Yano
![Page 2: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/2.jpg)
The Origin of Convenience Store
![Page 3: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/3.jpg)
![Page 4: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/4.jpg)
![Page 5: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/5.jpg)
![Page 6: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/6.jpg)
![Page 7: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/7.jpg)
![Page 8: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/8.jpg)
![Page 9: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/9.jpg)
PrinciplesPrinciples
![Page 10: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/10.jpg)
Analysis of current marketAnalysis of current market
![Page 11: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/11.jpg)
Annual SalesTrillion yen
![Page 12: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/12.jpg)
Market Size of Convenience Stores
Sales 8 trillion yen a year
Number of Stores 42,629 (2009)
![Page 13: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/13.jpg)
① Taspo
![Page 14: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/14.jpg)
② High Demand Products
![Page 15: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/15.jpg)
![Page 16: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/16.jpg)
![Page 17: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/17.jpg)
Analysis of 4PAnalysis of 4P
![Page 18: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/18.jpg)
PlacePlace
![Page 19: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/19.jpg)
Place
![Page 20: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/20.jpg)
ProductProduct
![Page 24: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/24.jpg)
Family Cafe
![Page 25: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/25.jpg)
PricePrice
![Page 26: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/26.jpg)
Price
• No difference in price
• Try to make difference against other stores
![Page 27: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/27.jpg)
PromotionPromotion
![Page 28: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/28.jpg)
LAWSON
• Tasting Party for Blogger
• Provide new products for entertainers
![Page 29: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/29.jpg)
Seven Eleven
• Set up Ameba Blog
• Put Blog’s URL on the receipt
• Expect customer to watch their Blog
![Page 30: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/30.jpg)
Circle K Sunkus
• Questionnaire on the Internet
• Free Paper including their coupon
![Page 31: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/31.jpg)
Family Mart
• Cooperate with other company
![Page 32: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/32.jpg)
Their expectation
![Page 33: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/33.jpg)
Cross Matrix Cross Matrix AnalysisAnalysis
![Page 34: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/34.jpg)
Next target?
SweetsDeli
Men
Female
Family Mart
Circle K Sunkus
Lawson
7 Eleven
![Page 35: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/35.jpg)
Conclusion
• Sales → upHowever…
– Difficulties to specialize– No store market– Severe competition
Overseas storesVariety shops
Natural Lawson100 Yen Lawson
![Page 36: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/36.jpg)
BibliographyBibliography
8 CVSs in Ikebukuro Family Mart HP: http://www.family.co.jp/index.html LAWSON HP: http://www.lawson.co.jp/index.html Circle K Sunkus HP: http://www.circleksunkus.jp/ Seven Eleven HP: http://www.sej.co.jp/index.html Ministry of Economy, Trade and Industry:
http://www.meti.go.jp/statistics/tyo/syoudou/index.html Nikkei BP Net:
http://www.nikkeibp.co.jp/article/news/20090925/183417/ Japan Franchise Association: http://jfa.jfa-fc.or.jp/tokei.html
![Page 37: Convenience Store Sector](https://reader038.vdocuments.site/reader038/viewer/2022102704/544f283baf795902708b537e/html5/thumbnails/37.jpg)
Thank you for Thank you for listeninglistening