1. These arent the rights youre looking for
Controlling Creativity by other means

2. Law
Contextual &
programmed social
rules
Architecture
3. Architecture
4. TECHNOLOGY controls how (& what) we interact, think & CREATE
5. Affordancespot the ethical dilemma?
6. Exodus 20:14
THE WICKED BIBLE (1631)
7. Bargain: a LIMITED & EXCLUSIVE right to control how a work may be used
8. Anything that is in the world when youre born is normal and ordinary and is just a natural part of the way the world works. Anything thats invented between when youre fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after youre thirty-five is against the natural order of things.
9. 10. The problem today?
11. DigitalizationConnectivityDevicesStorage
12. What does this mean?
13. The theoretically possible becomes the inevitable
14. Here comes everybody
15. My Space
Digg
Twitter
iphone
YouTube
Wikileaks
Linkedin
Blogger 1999
2007
2009
2001
2003
2005
2000
2002
2004
2006
2008
Farmville
Ning
Second Life
Spotify
Flickr
Skype
Facebook
Wikipedia
Google c:a 1998
16. 2006
2007
17. business models die
18. Law as artificial barrier
19. Law & Norms
20. Tolerated
The untouchables
Homage
Legal
ilLegal
Untolerated
21. The Battleship Potemkin 1925 - Odessa Steps scene director Sergei M. Eisenstein
22. The Untouchables (1987) film directed by Brian De Palma
23. Tolerated
The untouchables
Homage
Legal
ilLegal
Parody
Downfall parodies
Untolerated
24. Oliver HirschbiegelDerUntergang (2004)
25. Tolerated
AMV
The untouchables
Remix
Homage
Legal
ilLegal
Parody
Downfall parodies
Untolerated
26. FMA AMV Gimme a Man After Midnight - Abba
http://www.youtube.com/watch?v=V_xB-RFOZDs
27. Tolerated
AMV
The untouchables
Remix
Homage
Legal
ilLegal
Piracy
Parody
Downfall parodies
60 Years Later
String of Puppies
Untolerated
28. Uncertainty of regulation
29. Norm conflict
30. Contextual &
programmed social
rules
31. Norms from above
32. Anti-Piracy Advertisement
http://www.youtube.com/watch?v=l5SmrHNWhak
Anti-Piracy ad
33. god is dead?
34. 35. The IT Crowd - Series 2 - Episode 3: Piracy warning parody
http://www.youtube.com/watch?v=VUNfynI8bdA
IT Crowd parody
36. YouTube Copyright School uploaded April 14, 2011
37. 38. What to do?
39. The first thing we do, let's kill all the lawyers
40. Understanding the user
41. Thank you.
42. Information

All images from www.flickr.com (unless specifically stated) 43. Image & licensing info in the notes section of slides 44. Presentation licensed: Creative Commons BY-NC-SA 45. The presentation can be downloaded from: www.slideshare.net/klang 46. More information about me:www.techrisk.se & www.digital-rights.net