contract market research
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Contract Market Research. View the presentation in Slide Show mode to hear the narration. Mission Statement. - PowerPoint PPT PresentationTRANSCRIPT
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Contract Market Research
View the presentation in Slide Show mode to hear the narration.
1Mission StatementTo be a dedicated resource firm for the packaging and specialty chemical industries focused on providing market information that empowers clients to make strategic business decisions based on solid research and analysis.
Sharon P. Derbyshire, President Contract Market Research Established in 1998
2Market AnalysisCompetitive IntelligenceProduct DevelopmentGap AnalysisValue Chain AnalysisStrategic PlanningTrends & DriversForecastsServices Provided
3Areas of ExpertiseFlexible packagingBarrier materialsModified atmosphere packagingRetort containersThermoformed containersAdhesives & coatingsActive packagingSustainable packaging
4When to Contact CMRDeveloping and launching a new productRepositioning an existing productMaking a large capital expenditureSeeking an alliance or acquisition
CMR can HELP!
5Market Research ProcessEstablish needs and define deliverables
6Market Research ProcessEstablish needs and define deliverablesSecondary researchCMR proprietary filesCompany websitesIndustry association reportsConference proceedings Trade journalsPublished reportsBusiness information services
7Market Research ProcessEstablish needs and define deliverablesSecondary researchPrimary researchIndustry interviewsUnique skill setIndustry experienceTechnical knowledgeMarket intelligenceResearch trainingCMR database>7,000 Industry contacts
8Market Research ProcessEstablish needs and define deliverablesSecondary researchPrimary researchEngage the clientDefining needs and deliverablesTargeting companies for interviewDeveloping interview guidePeriodic updatesOpportunities for client that wish to speak with converters and brand owners
9Market Research ProcessEstablish needs and define deliverablesSecondary researchPrimary researchEngage the clientAnalysisValidate findings using primary and secondary sources
10Market Research ProcessEstablish needs and define deliverablesSecondary researchPrimary researchEngage the clientAnalysisReport findingsPresentation formatWritten reportSpreadsheet
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Needs
&
DeliverablesJournalsReportsProceedingsInterviewsValidationWebsitesFindingsAnalysis
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Contract Market Researchwww.contractmktres.comSharon P. Derbyshire, [email protected]
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