continuous experiences by oliver weidlich for swipe conference 2011
DESCRIPTION
My presentation from Swipe 2011 on the key aspects of designing a good Continuous ExperienceTRANSCRIPT
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Oliver WeidlichDirector of Design & Innovation
ContinuousExperiences
5 Sept 2011
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@oliverw
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“We help companies create great mobile
experiences”
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“The whole is greater than the sum of
the parts”
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“The experience is greater than the sum of
the devices”
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“The experience is greater than the sum of
the devices”
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ContinuousExperiences
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Continuous Experiences are supported by integrated
services across devices whose design is true to each devices
size, interaction & usage
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Continuous Experiences are supported by integrated
services across devices whose design is true to each devices
size, interaction & usage
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Continuous Experiences are supported by integrated
services across devices whose design is true to each devices
size, interaction & usage
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Continuous Experience
1. Seamless Sync: Preferably push2. Appropriate Features3. Consistent Design4. Optimised Interaction5. Respect Personalisation6. OS/Device/App Integration
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1. SeamlessSync
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Synched via Internet
1. Seamless Synch
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1. Seamless Synch
Push SyncedThick Client App
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1. Seamless Synch
Data & Metadata
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Customer’s data is alwaysthe same across devices
1. Seamless Synch
Benefit:
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2. AppropriateFeatures
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2. Appropriate Features
Functional not just
Distributed
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The customer finds focus and utility
2. Appropriate Features
Benefit:
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3. Consistent Design
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The customer enjoys familiarity and ease of use
3. Consistent Design
Benefit:
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4. Optimised Interaction
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[Insert Josh’s Slides Here]
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The customer can engage in an appropriate way
4. Optimised Interaction
Benefit:
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5. Respect Personalisation
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Channel
Device
ID
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The customer’s key preferences are consistent, but the experience is tuned
5. Respect Personalistion
Benefit:
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6. OS/Device/App Integration
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The customer can extend the service and incorporate into
other activities
6. OS/Device/App Integration
Benefit:
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Bad Example:Kindle
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Native App Web App
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iPhone / iPod Touch
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Mac App
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Good Example:TripIt
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iPhone / iPod Touch
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Beyond Apple
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Continuous Experiences are supported by integrated
services across devices whose design is true to each devices
size, interaction & usage
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Continuous Experience
1. Seamless Syc: Preferably push2. Appropriate Features3. Consistent Design4. Optimised Interaction5. Respect Personalisation6. OS/Device/App Integration
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Seek Value Through InteractionValue is created at the point where the service is both consumed & produced
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ThanksOliver WeidlichDirector of Design & Innovation
@oliverw